Month: September 2016

Should I start a cake business from home?

You love baking and make great cakes. Friends and family tell you, you should start a cake business from home, that you have a real talent for cakes.

This week I will be posing some few questions you should ask yourself if you are considering starting a home based cake business.

So if you are thinking if you should resign form your  9 to 5 and start a cake business from home, there are 5 basic questions you should ask yourself first:

1. Do you have the time?

We Cakers know that baking and decorating a cake takes a lot time. Whatever your reason for starting your business either part time job, or as a side hustle or even that one day you want to have a cake shop, you should first consider if you would be able to spend most of your time to start and run your cake business.

Operating a cake business, especially if it is new, will place many demands on your time beyond baking and decorating.

For example, you will need time to:

  • Shop for ingredients
  • accounting
  • Develop and maintain a social media presence
  • Manage a website
  • Take more cake decorating classes
  • Work on new cake decorating techniques and trends to keep up with the times.

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2. Do you have the space?

Sure, you may have had plenty of space to bake and decorate a few dozen cupcakes and a birthday cake for a friend, but think about it do have enough space to manage that kind of order times 2x or 10x?

However, don’t let this aspect deter you. There are many bakers who turn out great cakes with small kitchens.Don’t let your space limitations stop you, but do think realistically about the number of orders you can successfully execute at your present work space.

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3.  Do you have the support?

Working from home may seem like a dream to many, but it does have it’s drawbacks. Your home may now be your workplace and business, but for others in your life, home is still a place to unwind and relax after work and school.

It’s important to have an open and honest conversation with your husband, your children or whoever you are living with before deciding to make the home your workplace.

While you are working on your cake business you need to establish some rules for those in your household, such as…

  • The Kitchen is off limits while you are working;
  • During the hours of 9am- 3pm, mummy will be working and should not be disturbed

These are only a few examples, you can set your own rules. After all it is your business.

Today I am continuing my post on questions you should ask yourself if you are thinking of starting a home based cake business.

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4.  Do you have the guts?

It takes a lot of guts to put yourself and your cake creations out for the world to enjoy, but that might sometimes lead to criticism.

It is inevitable that a customer may not like a cake design, a flavor or something trivial about you or your business. Realizing this ahead of time and having a plan for dealing with uncomfortable situations will help you stay on track as you hit some lows in your cake journey.

On the other side, owning your own business can be great. Maybe you’ll be called upon to create a cake for a baby shower, or for a wedding.Celebrate these moments, but understand that one single event (good or bad) does not define your business.

Having your own business can be very emotional sometimes. Learning to deal with the highs and the lows will allow you to keep moving forward in a way that will lead both you and your business forward.

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5. Do you have the resources?

If you’re at the point right now where you’re thinking about starting your own cake business from home. You have gone for the necessary trainings, watched countless YouTube online tutorials, read blogs on baking and decorating techniques.

Although these kind of resources are useful, the resources I’m taking about are the ones you’ll need to not just start a business but to stay in business.

Building a successful cake business is a lot like building a beautiful cake. It’s best to start with a solid foundation of business basics such as marketing, accounting, structure, etc.

Otherwise, you’ll waste precious time and energy trying to cover up your mistakes caused by the things you needed to know, but didn’t.

Till next week.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

                                                       It’s time to live your cake business dream

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Happy Caking!

Regards,
RotimiCakeLady

 

 

8 Ways to be Booked Solid with Cake Orders

Who wouldn’t love to be booked for months and months with orders. 

This is every cake business owners’s dream. Are you struggling in your cake business? Are you barely making enough money to cover bills? Are you wondering why people are not ordering from you or why you get very few orders.

Well i am going to help by sharing with you some ideas and tips to help you get more cake orders.

Let Vendors be your friends

Make friends with party planners, party venue operators and vendors that serve your ideal clients and try all you can to be on their Vendors List. That means you will be among their first to call if their Client needs a cake. Once you are on their list, don’t let them rest ,you’ve got to network, network, and network.

I am not even talking about just party planners, but also caterers, photographers, owners of party shops, entertainers other cake decorators and even the DJ. Just think of anyone involved in parties and network with them.

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Sell Your Cakes at Events

 It is important to have many ways of selling your cakes. Church fairs, schools come highly recommend, as this is where your target customers frequents. And don’t forget to go with your business cards and give out samples.

Get a Website

A website is a must for your cake business. Having your own website makes you and your business more professional, creates inquiries and orders and ultimately makes you money, which is your end goal.

You can create a website by yourself. There are a number of free websites that can have you online in just a day. With a website, it will give an opportunity for customers to see pictures of your cakes and to get enquirers.

 In addition, a website address is an essential to be able to put onto your business cards, flyers and other marketing materials.  So, this means, you will need to have a website address at the point of ordering your business cards.

Also with a website, you can connect with your current customers by way of weekly email newsletters where you will be able to share your recent cake pictures  or promos

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 Be an expert

 Set yourself as an expert. Are you good at wedding cakes or character cakes, You can display this knowledge by blogging, submitting articles, or sharing your work and content on social media or simply by posting videos on Facebook.

 You can also submit recipes, tutorials and cakes to magazines for articles.. Just know that your cake pictures must be of good quality to get featured in magazines. You can enquire via email and social media about being featured in a publication and always follow up if you do not hear a reply.

I’m telling you if you persevere with this strategy and you become the go-to person for a particular skill, the sky is the limit.

 Attract Success and you will be successful

What type of business do you want? Write it down and then mirror the business you want to build. 

We are all attracted to success.  Do not wait for an order to make a cake or to post a cake on your social media page.  This will give the impression that you are in high demand and people would be vying for your attention.  Not only is this a good way of practicing your cake techniques, it will help you build your own portfolio.

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Offer cake decorating classes

 If you need extra cash and to gain more recognition, why don’t you start offering cake decorating classes for both  adults and children. 

This is a good way to be seen as an expert and of course because of that people will want to order from you.

Follow up  

Follow up, Follow up Follow up. When you get an inquiry and you do not hear from them, it is very okay to call them back to see if they want to go ahead with the order. Sometimes people just forget and with you making yourself available can make them want to go ahead with the order.

Join Facebook Groups

 Where do your target customers hang out on Facebook. Find out and join. Be social and post pictures of cakes you have made. This way you will gain visibility. 

 Some of these tips will require you to be brave and confident in your product because you are reaching out to a wider audience.  So be professional in dealing with people and ensure that your business is well organized.

Till next week.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.


 

I’m going to give you a chance to get your hands on a Course in my vault that will be ideal for you.

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This Training is called the Ultimate Guide to Marketing your Cake Business.

This Course is going to be an absolute changer in your cake business.

Just click here to see the topics and Modules that are covered in this Course.

>>> Grab the Training Now! 

Inside this training, you will get access to so many ways you can market your business to increase your revenue and earn the money you want in your cake business. 

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

You can get more details of this Training by clicking on the link below:

https://bakingbusinessschool.com.ng/marketing-your-cake-business-e-course/

So do you want a step to step guide on how to market your business?

Do you want more orders?

Do you want more customers?

Do you want more people to know your brand?

Do you want to make more money?

Do you want financial independence?

If you answered yes to any of the above questions, what are you waiting for?

You can get this Course for only N12,000.

To pay for this Course just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng or bakingbusinessschool@gmail.com requesting for payment details.

Once payment has been made, I will send you a receipt and some free Bonuses as a thank you. The Course shall thereafter be sent to your email within 24 hours.

These are the bonuses you will get

  • Action Plan for your Cake Business
  • Pricing Your Cake Worksheet
  • Bestselling Cake Recipe Book
  • Marketing Plan for your Cake Business
  • How much money you can make in your Cake Business Handbook
  • How to solve common cake disasters E-Book

If you need any more information, just email me. I answer all my emails personally.

Just a friendly heads up….the price of the training will go up so it’s best to grab it now.

The clock is ticking!

             Do not delay in realizing your cake business dreams         

Enter Your Details Here To Get This Course For Only N12,000

                         


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

 

How To Make Money- Calling All Home Bakers: How to Earn Money Selling Your Cakes over the Xmas Holidays

 

 

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Do people love your cakes and cupcakes? Do you hear comments that your cakes are awesome and that you should go into business?

If so, it might be time to start a home baking business on the side. In today’s day and age, most people would rather order their cake from a cake shop than from a supermarket and no one has time to make a cake either.

For home bakers, this is a golden opportunity to earn some extra cash.

 How to Get Started Selling Home-Baked Goods

There’s one thing home bakers should keep in mind that cannot be emphasized: the power of word-of-mouth.

Be sure to bake delicious products, give excellent customer service and tell everyone you know that you’re now selling cakes.

To help you get started with this side hustle, here are 5 tips for getting your new side hustle off the ground:

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  1. Share Photos on Facebook

Most Cakers say that when they started posting their cakes on Facebook their business “really started taking off.”

There are a lot of home based cake businesses who had thriving side businesses because of this so that they can run a business and still be able to be at home to raise their children.

  1. Create a Signature Item

A signature item (especially if it’s holiday-themed) will establish you in the minds of your customers so they know in advance who to contact when they want that special something.”

  1. Hand Out Business Cards

Even if your doors aren’t officially open yet, get some business cards printed up.

They are the best way to get your name out there. So no matter where you are, market yourself. Hand out your cards to everybody  at the supermarket, your kids schools, at the mall — to anybody that will listen.

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  1. Network With Other Bakers

Know of any other home bakers in your area? Look at them as friends, not competitors. You can meet other bakers through Facebook and other networking events. If you are friends and one of them is too busy to take an order, you may get a referral from them.

  1. Pass Out Samples of your cakes

One thing is clear: Everyone loves free cake. So why not show off your baking skills by sharing free samples with potential customers?

You can drop off samples at places you have contacts, such as your, school, book club, church group, your friend’s offices, etc. (And don’t forget to leave a card!).

Just be sure to only visit places where you have a connection, as Short warned that dropping off samples at random offices almost never results in orders.

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How Much to Charge for Home-Baked Goods

When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.

The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?

One way to determine prices is by adding all of your expenses (including packaging), then multiplying that number by three: 1/3 covers ingredients, one-third covers water and electricity and 1/3 is your profit.

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Most importantly, don’t get discouraged if people hesitate at your prices. You have to “remind your customers it’s a custom item, so it’s going to have a custom price. Do not sell your art cheaply.

If you continue to discount your price to get more orders, you will find out that you will just work yourself to exhaustion and have less to show for it at the end.

As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If you’re just taking special orders, the bakers estimated you can earn between N200,000 and N400,000 per month; if you’re working 20 hours per week, N80,000 to N100,000; and if you start baking lots of wedding cake, you will earn a whole lot more.

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Should You Start Selling Your Home-Baked Goods?

Does earning money selling your home baked goods sound like a sweet deal? It can be, and you may find that your business lasts well during and beyond the holiday season — especially if you follow these 3 pieces of essential advice from our Cakepreneurs:

  • Keep Advancing

Be confident and bake and do the best you can do — and keep excelling. Baking is constantly changing, and skills are constantly changing. Keep advancing, because each and every day, something new comes up. Keep trying to find that wow factor.

  • Get In the Right Mindset

Be patient and learn the science behind your baking. Also remember that everything is fixable. Working from that mindset is going to save you a lot of stress.

  • Don’t Lose Sight of What’s Important

The major reason most cakepreneurs enter the home based cake business world is that they want to have a successful and profitable business doing something they love so that they can become financially independent and be at home with the kids.

You’ll regret the baking if you neglect the ones you’re doing it all for. Remember you can create the life you have always dreamed of.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady

P.S. I am also happy to tell you that we now have a Facebook Group Page. This is where all Cakers can come together to share ideas and tips, plus I will be sharing useful business tips ready at your fingertips. Join here for the Baking Business School community.

Should I quit my 9-5 job to start a cake business?

 

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This is a question I get asked a lot. Many Cakers are still in full time jobs and have the aspiration of starting a cake business either on the side or as a full time business.

A lot of people have romantic notions about starting a cake business. A business where you make money from your passion, where you work from home and be able to spend time with your kids and no longer have to be contend with traffic to and fro from work. This is every Caker’s dream

While cake makers may find themselves attending lots of social events, hours spent rolling fondant and making buttercream flowers, it is by no means an easy business venture, particularly in today’s highly competitive cake market.

Before you can carve yourself a slice or rather a niche, you need to ensure you’re adequately equipped to handle anything that you may get served.

For all you, would be cakepreneurs here are basically 5 things to keep in mind if you’re thinking of starting a cake business.

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Who is the cake business best suited for?

Cake making and decorating might sound easy enough but, like any business, it demands hard work and exceptional administrative skills.

The cake business is best suited for those who have a passion for baking and who love cakes. You don’t have to be exceptionally good at cake decorating, but as long as you have the basic foundation in baking and decorating, you will go a long way.

It may sound funny, but you also need to enjoy eating cake because you will spend a fair amount of time testing cake combinations and the finished products to ensure they are up to standard.

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Rules and regulations

Even if you’re planning to run your business from home, food hygiene and preparation rules apply to any premises in which food is prepared.

If you’re planning on using your kitchen or another site which isn’t purpose-built, make sure you keep all pets and soft furnishings out of the room.

 Cake making requires eggs, and eggs can spread harmful bacteria so you have to be aware of cross-contamination, particularly if you’re running the business from home.

Most cases of food poisoning occur when harmful bacteria is spread from food to food, so take extra care when handling raw meat, poultry and eggs – particularly if you are running your business from home. Also, be aware that equipment, pests, cloths, packaging and cleaning products can spread bacteria, so make sure you know what is coming into contact with your cake batter.

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Research and competition

There are plenty of cake making/decorating courses in Nigeria, and it is definitely advisable to complete one if you don’t have any cake-related qualifications or experience.

Once you have a course under your belt, you need to decide whether you want to start-up at home or in a shop, or whether you intend to sell your products online.

Because cakes are often judged on their visual value, your shop front and/or website should reflect this. People purchasing cakes are typically doing so for a party or wedding, so you want their experience to be as pleasant as possible.

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Costs and earnings

Your start-up costs will depend very much on how big an operation you wish to run. As with all businesses, the fewer overheads you have, the lower your expenditure.

The first cost you will be faced with, if you decide to run your business from a shop, is the cost of rent. Your next decision will be whether to employ staff to help out or not. Although casual administrative staff can be hired for relatively little, specialist cake decorators come at a significantly higher cost.

When you start up, you will regularly need to invest in your equipment. This is not a one-off purchase. You need to purchase equipment on a regular basis to ensure your work is of the highest standard as old equipment could compromise the finished product.

With regard to earnings, a cake maker and/or decorator can expect to take home between N50,000 and N200,000 per month.

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An average day for a Baker

There are many Cakers who have opened a cake shop even though they do not have a culinary background.

For me as a mum, there are days when I get to spend 10 quality hours a day with my children, and days when I don’t see them at all because I’m up all day and night fulfilling a cake order.

An average day for me involves sorting out cake orders, shopping for ingredients, preparing fondant decorations and taking an inventory of my supplies. Other days I will be knee deep in baking, decorating and preparing for deliveries.

One thing you have to be aware is that you have to be prepared to work antisocial hours.

Useful contacts

  • Association of Master Bakers and Caterers of Nigeria
            info@lagosmasterbakers.org; lagosmasterbakers@yahoo.com
           www.lagosmasterbakers.org
  • Association of Catering & Laundering Equipment Distribution of Nigeria, (ACLEDON)
           ftansecretariat@yahoo.com, info@ftan.org.ng
  • Association of Fast Food Confectioners of Nigeria, (AFFCON)
            web@affcon.org; web@affcon.org
 

Ready to get started? Find out everything you need to know about how to start your own business here.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

 

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady