Do people love your cakes and cupcakes? Do you hear comments that your cakes are awesome and that you should go into business?
If so, it might be time to start a home baking business on the side. In today’s day and age, most people would rather order their cake from a cake shop than from a supermarket and no one has time to make a cake either.
For home bakers, this is a golden opportunity to earn some extra cash.
How to Get Started Selling Home-Baked Goods
There’s one thing home bakers should keep in mind that cannot be emphasized: the power of word-of-mouth.
Be sure to bake delicious products, give excellent customer service and tell everyone you know that you’re now selling cakes.
To help you get started with this side hustle, here are 5 tips for getting your new side hustle off the ground:
Share Photos on Facebook
Most Cakers say that when they started posting their cakes on Facebook their business “really started taking off.”
There are a lot of home based cake businesses who had thriving side businesses because of this so that they can run a business and still be able to be at home to raise their children.
Create a Signature Item
A signature item (especially if it’s holiday-themed) will establish you in the minds of your customers so they know in advance who to contact when they want that special something.”
Hand Out Business Cards
Even if your doors aren’t officially open yet, get some business cards printed up.
They are the best way to get your name out there. So no matter where you are, market yourself. Hand out your cards to everybody at the supermarket, your kids schools, at the mall — to anybody that will listen.
Network With Other Bakers
Know of any other home bakers in your area? Look at them as friends, not competitors. You can meet other bakers through Facebook and other networking events. If you are friends and one of them is too busy to take an order, you may get a referral from them.
Pass Out Samples of your cakes
One thing is clear: Everyone loves free cake. So why not show off your baking skills by sharing free samples with potential customers?
You can drop off samples at places you have contacts, such as your, school, book club, church group, your friend’s offices, etc. (And don’t forget to leave a card!).
Just be sure to only visit places where you have a connection, as Short warned that dropping off samples at random offices almost never results in orders.
How Much to Charge for Home-Baked Goods
When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.
The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?
One way to determine prices is by adding all of your expenses (including packaging), then multiplying that number by three: 1/3 covers ingredients, one-third covers water and electricity and 1/3 is your profit.
Most importantly, don’t get discouraged if people hesitate at your prices. You have to “remind your customers it’s a custom item, so it’s going to have a custom price. Do not sell your art cheaply.
If you continue to discount your price to get more orders, you will find out that you will just work yourself to exhaustion and have less to show for it at the end.
As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If you’re just taking special orders, the bakers estimated you can earn between N200,000 and N400,000 per month; if you’re working 20 hours per week, N80,000 to N100,000; and if you start baking lots of wedding cake, you will earn a whole lot more.
Should You Start Selling Your Home-Baked Goods?
Does earning money selling your home baked goods sound like a sweet deal? It can be, and you may find that your business lasts well during and beyond the holiday season — especially if you follow these 3 pieces of essential advice from our Cakepreneurs:
Be confident and bake and do the best you can do — and keep excelling. Baking is constantly changing, and skills are constantly changing. Keep advancing, because each and every day, something new comes up. Keep trying to find that wow factor.
Get In the Right Mindset
Be patient and learn the science behind your baking. Also remember that everything is fixable. Working from that mindset is going to save you a lot of stress.
Don’t Lose Sight of What’s Important
The major reason most cakepreneurs enter the home based cake business world is that they want to have a successful and profitable business doing something they love so that they can become financially independent and be at home with the kids.
You’ll regret the baking if you neglect the ones you’re doing it all for. Remember you can create the life you have always dreamed of.
Found this article useful? Please leave a comment below or contact me if you have any questions.
‘It’s time to live your cake business dream‘
Till next week.
P.S. I am also happy to tell you that we now have a Facebook Group Page. This is where all Cakers can come together to share ideas and tips, plus I will be sharing useful business tips ready at your fingertips. Join here for the Baking Business School community.