Who wouldn’t love to be booked for months and months with orders.
This is every cake business owners’s dream. Are you struggling in your cake business? Are you barely making enough money to cover bills? Are you wondering why people are not ordering from you or why you get very few orders.
Well i am going to help by sharing with you some ideas and tips to help you get more cake orders.
Let Vendors be your friends
Make friends with party planners, party venue operators and vendors that serve your ideal clients and try all you can to be on their Vendors List. That means you will be among their first to call if their Client needs a cake. Once you are on their list, don’t let them rest ,you’ve got to network, network, and network.
I am not even talking about just party planners, but also caterers, photographers, owners of party shops, entertainers other cake decorators and even the DJ. Just think of anyone involved in parties and network with them.
Sell Your Cakes at Events
It is important to have many ways of selling your cakes. Church fairs, schools come highly recommend, as this is where your target customers frequents. And don’t forget to go with your business cards and give out samples.
Get a Website
A website is a must for your cake business. Having your own website makes you and your business more professional, creates inquiries and orders and ultimately makes you money, which is your end goal.
You can create a website by yourself. There are a number of free websites that can have you online in just a day. With a website, it will give an opportunity for customers to see pictures of your cakes and to get enquirers.
In addition, a website address is an essential to be able to put onto your business cards, flyers and other marketing materials. So, this means, you will need to have a website address at the point of ordering your business cards.
Also with a website, you can connect with your current customers by way of weekly email newsletters where you will be able to share your recent cake pictures or promos
Be an expert
Set yourself as an expert. Are you good at wedding cakes or character cakes, You can display this knowledge by blogging, submitting articles, or sharing your work and content on social media or simply by posting videos on Facebook.
You can also submit recipes, tutorials and cakes to magazines for articles.. Just know that your cake pictures must be of good quality to get featured in magazines. You can enquire via email and social media about being featured in a publication and always follow up if you do not hear a reply.
I’m telling you if you persevere with this strategy and you become the go-to person for a particular skill, the sky is the limit.
Attract Success and you will be successful
What type of business do you want? Write it down and then mirror the business you want to build.
We are all attracted to success. Do not wait for an order to make a cake or to post a cake on your social media page. This will give the impression that you are in high demand and people would be vying for your attention. Not only is this a good way of practicing your cake techniques, it will help you build your own portfolio.
Offer cake decorating classes
If you need extra cash and to gain more recognition, why don’t you start offering cake decorating classes for both adults and children.
This is a good way to be seen as an expert and of course because of that people will want to order from you.
Follow up, Follow up Follow up. When you get an inquiry and you do not hear from them, it is very okay to call them back to see if they want to go ahead with the order. Sometimes people just forget and with you making yourself available can make them want to go ahead with the order.
Join Facebook Groups
Where do your target customers hang out on Facebook. Find out and join. Be social and post pictures of cakes you have made. This way you will gain visibility.
Some of these tips will require you to be brave and confident in your product because you are reaching out to a wider audience. So be professional in dealing with people and ensure that your business is well organized.
Till next week.
Found this article useful? Please leave a comment below or contact me if you have any questions.
I’m going to give you a chance to get your hands on a Course in my vault that will be ideal for you.
This Training is called the Ultimate Guide to Marketing your Cake Business.
This Course is going to be an absolute changer in your cake business.
Just click here to see the topics and Modules that are covered in this Course.
Inside this training, you will get access to so many ways you can market your business to increase your revenue and earn the money you want in your cake business.
WHAT YOU WILL LEARN
What’s included in this Course
- Detailed, step-by-step action you can take to get started with marketing;
- Cake Business Marketing tips for the Nigerian market;
- What to include in your cake business marketing plan;
- Marketing Strategies for a Cake Decorating Business;
- How to market your cake business on social media;
- Business branding;
- Who is my ideal client?
- How to find more customers;
- How to sustain and keep your customers;
- How to get more orders;
- How to sell with confidence without sounding or looking desperate;
- How to close that deal and sell that Cake;
- How to market online and offline;
- How to advertise your cake business;
- Where are your customers hiding;
- How to create a website
- How to get wedding cake orders;
- How to market and promote your home based cake business;
- How to get yourself known with little or no money
- …and much more
You can get more details of this Training by clicking on the link below:
So do you want a step to step guide on how to market your business?
Do you want more orders?
Do you want more customers?
Do you want more people to know your brand?
Do you want to make more money?
Do you want financial independence?
If you answered yes to any of the above questions, what are you waiting for?
You can get this Course for only N12,000.
To pay for this Course just reply to this email or send an email to email@example.com or firstname.lastname@example.org requesting for payment details.
Once payment has been made, I will send you a receipt and some free Bonuses as a thank you. The Course shall thereafter be sent to your email within 24 hours.
These are the bonuses you will get
- Action Plan for your Cake Business
- Pricing Your Cake Worksheet
- Bestselling Cake Recipe Book
- Marketing Plan for your Cake Business
- How much money you can make in your Cake Business Handbook
- How to solve common cake disasters E-Book
If you need any more information, just email me. I answer all my emails personally.
Just a friendly heads up….the price of the training will go up so it’s best to grab it now.
The clock is ticking!
Do not delay in realizing your cake business dreams
Enter Your Details Here To Get This Course For Only N12,000
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes