I will take a wide guess and assume that you know how to use Facebook, or at least you have heard of Facebook.
Even if you don’t have a business page, the chances are you’re already have a Facebook personal page.
Facebook is a great social media platform to take advantage of for your cake business.
The multiple functions available on Facebook – your personal profile, groups, pages to name a few – there are many channels you can engage with to market your cake business.
Just make sure you keep up to date with Facebook’s rules for business use to make sure you don’t run foul.
These are 3 great tips on how to sell your cakes using Facebook which are easy and don’t take a lot of time to set up. For more tips on how to market your cakes Click Here.
Create a Facebook Business page
Creating your own Facebook page for your cake business is a great way to give your cake business an online presence beyond having a blog or website.
Having a dedicated Facebook page for your cake business means that people can search for your business and find it easily.
Word of mouth referrals go a long way for many cake businesses, especially when you’re just starting out and building a client base. If a potential customer has heard of you from a friend, searching for your business on Facebook will likely be one of the ways they will try to find you apart from a Google search.
You then have the opportunity to seal the deal when they reach your Facebook page.
How do you do this?
You could share testimonials from happy customers, have pics of your cakes and cupcakes and/or photos of your bakery or photos of you at work baking or decorating a cake.
So that any visitor on your page will see that you have a thriving business, know what you’re doing, and – most importantly likely to order from you having seen your cake portfolio and social proof from other happy customers.
It also keeps the people who have liked your page up to date with your fantastic cakes keeping you in their minds the next time they need to order a cake for an occasion.
It is very easy to create a Facebook page for your cake business, just follow these steps:
- Login to Facebook;
- From your personal page, at the top right hand corner is a downward arrow and select “Create a Page” on the left-hand side;
- Options are provided for what type of business you have. Select the options that best apply to you. The local business option would suit a cake business fan page;
- Choose type of business and business name (make sure your business name is obvious that you sell cakes);
- Tick the box, ‘I agree to Facebook terms and conditions’;
- Upload an image as your profile picture;
- Add your website address if you have one. Fill in the ‘about’ section;
- Make sure you include your opening hours if applicable and your contact details so any visitors know how and when to place an order;
- Include a Call to Action in your description box so that anyone visiting your page can order a cake.
Local Facebook Groups
Local Facebook groups are another great place to sell your cakes using Facebook.
In the search bar, type in your location to find Facebook groups dedicated to your local area, then ask to join them.
Once you have been added to the group, you can see what other people in your local area are posting about. If they ask for recommendations for a cake supplier, jump in there and offer your services, linking to your Facebook business page to show them more about your cake business.
This can be more effective than linking directly to your website as it doesn’t ask the reader to leave Facebook, the platform they are currently on, just to visit an alternative page.
You can also use Facebook groups to promote your business page.
Check the group’s information section or pinned post for any rules on promotional posts as these are sometimes limited to certain days of the week. Some groups do not like advertising or soliciting for customers. Abiding by the group rules, share your Facebook page for your cake business to spread the word locally to other potential customers.
Although this option isn’t free like the other two, Facebook adverts are still a way that you can sell your cakes using Facebook.
To create an advert, visit your business page and choose whether you want to promote your page, website, or boost a specific post.
When you click one of these options, you’ll have the option to add some text to your promoted post. This is the place to advertise your services, availability, and contact details. You can also include a testimonial from a happy customer followed by these details for social proof that you are the cake business to go with.
Include a call to action at the end of the advert to encourage people to take action, get in touch, and order their cake with you.
Whilst Facebook Ads are a paid for service, they are relatively reasonable in price in comparison to traditional forms of advertising.
However, note that Facebook Ads are charged in dollars. A few months ago, you could use your naira card to pay for Ads, but now you will need a Dollar card, so that means you will need to have a domiciliary account.
With just a $5 promotion you can reach a wider audience of people. Thereby leading to more and new page likes which could lead to more sales.
It’s important to target your advert when setting it up to only appear for people in your area so that your audience are all people who it would be practical to sell your cakes to.
The more people who like your page, the more people who can engage with and view your posts, and the more people who can share your posts and cake pics with others.
So what have you learnt?
- Create a Facebook business page to make your cake business visible online and give you an avenue to promote and market your cakes
- Participate in local Facebook groups to spread the word about your cake business
- Use targeted Facebook Adverts to increase the reach of your cake business and find more customers
Find this post useful? You’ll love this sample of a Marketing Plan for your cake business. Click Here to get your FREE Marketing Plan
Till next week.