Month: January 2017

Why I Think You Should Start A Cake Business

Starting your cake business can be a cake dream to some people.

I was so scared when I took the plunge to resign from my job and start my cake business. I had no business experience and I learnt a lot on the job. I made a LOT of mistakes. But you know what. I was happy. I was working from home, earning money, and most importantly I was spending time with my children.

So if need extra convincing to take that leap to starting your cake business, here are a few reason you should: 

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You have a passion for cake

Do you spend a lot of time thinking about cake? Do you love all those baking shows on Food Network? Sometimes you can’t wait to close from work or  at the weekend to try out a new recipe. Do you bring cakes and cupcakes to your friends and colleagues at work? You may have even spent some time looking into what it would take to start a cake business but not sure where to start.

Then my dear, you are on the right track to having a cake business.

You have the passion, then go for it.  Life is too short to be spent regretting. 

Stop making excuses, why are you working for another man’s or woman’s business,when you can be building your own?

If you have a job that you hate, where you spend half of the day in traffic, being with people you don’t like day after day, then you need to do something about that.

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Do it Afraid

Left to you, you can come up with 50 different ways why you don’t want to do this. It is because you are afraid. The uncertainty of the ‘What if.

What if i fail. What if no one buys my cakes, What if i am not good enough.

Instead replace that negative thinking with What if i am a success, What if i have so many orders that i have to turn some down, What if i make so much money that i can now buy that industrial oven

Do you know what is the No. 1 regret of the elderly?- Not doing something because they were afraid.

I spent years working as a lawyer in a job I had no passion for. I dreaded going to work each morning and being away from my children.

Yes we don’t know what the future holds. They are no really   safety nets. But you need to to take a step. Once you start, you will realise that it was silly hesitating.

So even though you are afraid. Do it Afraid.

You will be a Goal Crusher

People always say that when you want to achieve something you should write them down. So if you want to learn something or acquire a business skill, or want to start or grow your business,set it as a goal and crush it.

 Once you realize you can accomplish this huge task of starting your own cake business  you will see all the other goals will be a breeze.

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You Will Become Ms. Cake Boss Lady

You will finally be your own boss, have your own hours, be able to dictate your hourly rate, plan your holidays and spend more time with family and friends.

Yes it is going to be handwork. Infact a lot of hard work but you will see that you will enjoy it so much that it will not be like work. 

Once you know how to price right, market and promote your cakes, network, then you business will continue to grow to greater and greater heights.

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You will become more smart

When I first started my cake business I had no idea how to run a business. I was like a headless chicken running around. I had no order book, i didn’t know how to track my orders, I didn’t know how to price my cakes and i will go to the supermarket nearly everyday to buy suppliers.I used to deliver cakes and wait ages for payment.

I was so fed up so I was forced to change. I needed to come up with a system. So I started makings lists, made order forms, had a diary , made note of costs of ingredients, noted the time it took to make and decorate a cake, and learnt how to charge appropriately and made sure that the customer paid me at least a deposit before i started making the cake.

So i got smarter, by putting systems in place i was able to run my business more efficiently and organised.

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You will become an avid learner

When you start your cake business you will start to see that you don’t know a lot. So its good to make a list of skills you don’t know and make an effort to learn them.

And once you get the hang of learning, you will want to learn more and more. Both from paid and free resources like… YouTube, Google and Facebook.

You can find the answer to almost any question on the Internet, so Instead of sitting around feeling defeated and frustrated because you don’t know how to do something, just go to the internet to find out the answers or find someone who can teach you.

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P.S. So those are my reasons?  What are your own  reasons to start a cake business? Let me know  in the comments.

P.P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series Start your Cake Business In Nigeria today’. It provides all the information you need to get your cake business started. Just click here to register.


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Finding your Niche for your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

 Image result for Fondant/Sugarpaste Modelling

  • Fondant/Sugarpaste Modelling
    • Wedding cake toppers
    • Toppers for birthday cakes
    • Character toppers
    • Fondant Flowers
    • Fondant Figurines

 

Green Yellow White and Purple Floral 2 Layered Cake

 

  • Wedding Cakes
    • Buttercream tiered wedding cakes
    • Naked wedding cakes
    • Square wedding cakes
    • Weddings with sugar roses or real flowers
    • Trendy wedding cakes

 

Happy Birthday Cake

 

  • Birthday Cakes
    • Baby birthday cakes
    • Baby Shower cakes
    • Cartoon birthday cakes
    • Glamorous birthday cakes
    • Novelty birthday cakes
    • Birthday cakes for men/women/boys/girls

 

Free stock photo of chocolate, sweets, cupcakes

 

  • Cupcakes
    • Full sized cupcakes
    • Mini cupcakes
    • Printed cupcakes
    • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment. This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Clara’s Cakes For All – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Clars wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

 

Sweetie’s Cakes for Big Birthdays – This baker creates novelty cakes exclusively for big birthday celebrations.  Sweetie is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

No customers this New Year? Don’t worry – we’re going to get you some more!

 

When you are just starting your cake business, you may struggle to find customers to buy your cakes.

Taking on orders from family and friends is a great start to get the word out that you are in the cake business , but after that, then what? How do you find more, especially when there seem to be many bakers in this Nigeria.

 
The Solution.

You have to start to advertise your cakes, but don’t fret, these options don’t require you to spend any money at all (unless of course you want to!).

The first step is to head to the one social media platform you probably know so well –

Facebook! 

If you haven’t already, make a Facebook business page where you post great pictures of your Cakes.

 Encourage people who’ve had your cakes to leave good testimonials and reviews and share photographs for social proof other potential customers will trust, and of course share plenty of your cakes yourself.

Try and tell your friends to share your posts. This way you will be reaching a lot more people because Facebook favour posts that get a lot of engagement (likes, comments and shares. So you will be on top of peoples news feeds.
Then follow this link for steps on how to sell your cakes using Facebook and you are good to go. So get ready for more customers.
It really can be as simple as that, the right marketing strategy will go a long way for your cake business.

So don’t delay. Follow these steps now. 

I love to hear your success stories, so let me know your results.

Let’s start the New Year with more customers, more money in our pocket and make your cake businesses a success.

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In the meantime I have created a video on how I was able to get new customers for my cake business and I want to show you how you can do the same.

In this free Video you will learn:

  • Strategies you can put in place to get new Customers for your cake business;
  • Ways for your customers to recommend your cakes
  • How to get repeat orders;
  • The No.1 mistake you are making in your cake business

This Video shall only be available for a limited time. So don’t delay in watching it.

                                               You can live your cake business dream

Here are the links to the Video. Just Click on the link below.

You will need a password to watch the Videos:
Password: bbs1

My dream for us all is that our cake businesses shall all be successful so we can impact lives and make a great difference in this Country.

Comment below. I would love to hear if you have had success in using using Facebook to grow your Cake business or if you want to ask me any questions. I am here to help.

Happy Caking.

RotimiCakeLady (your personal cake fairy)