Social media sites like Facebook, Instagram, LinkedIn, Pinterest and Twitter are great for cake businesses.Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which where cake business owners can use to connect to their customers.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
Here are tips to keep in mind when you are using social media for marketing for your cake business.
- Make a draft plan of the contents first
Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.
- Come up with an editorial calendar
You may have plenty of things you want to share and say. But if you post all of them at the same, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.
- Know your target market niche
There are plenty of people that join social media sites. However, you do not really want to reach to all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are. If you do wedding cakes, then you should join and post on wedding sites.
- Check for a possibly existing account with a similar name
You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image. If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.
- Know how to lure in the people in your target market niche
Do you already have a clear vision of who your target market niche is, that is your potential customer? The next thing you need to figure out is how you can lure them in. You need to make a research on the things that interest them. For example, if your products are birthday cakes, then your target market niche are mothers, then perhaps some content with pictures of different Disney character cakes will lure them in.
- Use high quality graphics and Photoshop edited photos
People are attracted to visually appealing cakes. Sometimes, it is not the content but the appearance. What really draws potential customers to your social media profile is the look of it. You should make sure your Facebook business page looks more attractive by using high quality pictures, photographs, and images of your cakes.
- Make sure that you have the resources to regularly maintain a social media account
Yes, it is free to sign up to Facebook, Instagram, LinkedIn and Twitter. You should have the time to post regularly. It will serve you no good if you don’t post consistently. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.
- Check to see if having a social media account will really be of help to your company or if it will just be a liability
There are a lot benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.
Did you register for my How to price your cakes right for profit Course. if not you are missing out. Already i have sent out Workshop Videos on why bakers struggle with pricing and How to price your cakes. the last Workshop will be on how to get customers accept the price you give them for your cakes.
If you did not register for this Course, you will not be able to access these videos. But you have one more chance.
In a few days i will be doing a Webinar on How to increase your prices without losing customers. You wouldn’t want to miss it. The link to register for this Webinar shall be sent to you in a few days.
Also for just 24 hours only, i will be opening up my past Webinar on Bookkeeping Systems to have for your Cake Business. So watch it quickly before it goes.
Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.
She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.
She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.
She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.