Month: June 2017

This Is Why Your Cake Business Is Failing (and what you can do about it)

It’s quite disheartening when your cake business is slow, isn’t it? We start to feel like a failure, like this business was a bad idea, like the competition is taking away all the customers away from us.

Believe me I understand how you feel. There are many a times when i ask myself if i made the right decision in resigning from my job and venturing into this wonderful world of cakes. 

There would be weeks when i didn’t have a single order and when i do i will be doubting my cake skills wondering if i am able to create the cake the customer wants.

But one thing i will tell you for free. It will get better, so please do not give up.

But you need to do some work and look at your business if you want to improve your sales.

The first thing you do is to look at your past track record. You either got a few or plenty of orders in the past, If you used to get plenty orders, what did you do? You need to trace your patterns.

However, you need to realize that what worked so well in the past may not work as well now because:

1) There are more bakers out there doing what we do on those same platforms,

 2) It’s much harder to reach your potential customers through Facebook unless you use paid Ad’s, and

3) You are still doing the same old thing, even though the cake industry have changed significantly.

If your orders are few and far between means that you may have not done much in the way of marketing your business. Like what platforms do you use to market your cakes or to tell people about your cakes?  

 

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So if you are suffering from low sales, you need to as yourself  3 important questions:

  1. How can i do to stand out from the competition: What makes your cake business stand out from the other bakers out there? 
  2. What can you do to get new customers: How would someone who wants the type and the taste of your cakes you offer even know you exist in the first place? How do these people find you?
  3. How do you keep your current customers: You need to think how to remind your customers that you are always there for them, how can you always remind them to always remember you when they need a cake. Think back, do you get repeat custom, or do people order from you and then forget about you because they never hear from you again?

Once you’ve thought and answered these questions. It’s time to get it out there and MARKET, MARKET, MARKET that cake business of yours.

You have to realise that as your business grows and changes, your marketing should be growing and changing too  because the business of marketing is constantly evolving.  

Yes, we love to make Cake but forget that we need to sell it in order to sustain a profitable and successful business, and although you may think that marketing makes you look a bit desperate, it doesn’t have to be that way!

THINK OF MARKETING AS A MEANS FOR YOU TO GET YOUR BUSINESS OUT THERE TO THE PEOPLE THAT MATTER

 You might also want to have a look at this awesome Course called ‘The Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                                              THEN REGISTER HERE


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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 

 

Is Blogging Good For My Cake Business?

If you have ever thought about blogging or thought what exactly is blogging.

Having a blog is essentially a marketing tool.

But having a blog doesn’t mean you will be an overnight sensation or having a lot of adverts and being able to buy a house in Banana island. Like any other form of marketing, it will take time to start seeing a benefit to it and to grow your audience. In fact it takes a lot of TIME.

There are a number of benefits to blogging including improving your Google ranking (which means people will be able to find you easier on Google), giving you another platform to share things on, and helping you get more customers.

Having a Blog can be quite effective for your cake business and abroad there are a lot of cake bloggers who earn good money by blogging.

For those that want to start a blog for their cake business, here are a few things to keep in mind:

Maintaining a blog is not that hard

As you know I have a blog (I mean this is a blog you are reading) that I send out weekly to all my subscribers. I do not write every day, and other people do not write for me. I write from the heart, and having a blog does not necessary take a lot of my time.. But having a blog is great, because it gives me exposure; I get to engage with new people each time I send out a blog post. So it is good for my business

But remember Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of people around the world.

When you publish good blog posts that help potential customers solve their problems, they come to trust you and respect you as an expert in the field.

 

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It is a Great Marketing Tool

The main purpose of having a blog is that it is a great marketing tool. Also if you keep on it consistently, you will start to see results. You can even measure the reach of your blog through Google Analytics so you can know how many people read your blog.

You don’t have to be a good writer

Your Blog content does not need to be perfect, but it does need to be relevant and engaging to your target customer.  Just pick a topic and write about it. It does not have to be a long post (people are not really keen on long posts). Just make sure it is personal to you, engaging, interesting and educative.

You can build our own network

A blog is also a good platform for reaching out to others. having a blog is a guaranteed way to expand your network. Educating and interesting blog posts attract readers who may want to comment on your site.

 

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You can schedule your posts

One of the great benefits to blogging is that you can time the posts so it can be published and sent out the day you want.

So if you can dedicate one day where you can write like 5 articles and then schedule it so I can be sent out weekly , so you don’t have to be thinking of topics each week. Also with a blog, it just not have to be only be sent to your subscribers, it can be shared on all social media platforms such as Facebook, twitter and so on.

You can also reuse that blog post that you have published again and again. If you don’t feel like thinking of a topic or can’t think of anything new to write, you can just repost a blog post that you have done before and share it on social media.

Blogging for your cake business is all about finding a way to help others, and to inspire. You will soon be seen as an expert in your field, communicate with your customers and fans, letting your target audience an inside look into your life and your business and a good way to market your business.

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So if you are thinking on getting started on blogging. Here are some topics to get you started:

  • Cake picture of the week – a picture of your favourite cake you made with a short story
  • Behind the scenes look – some pictures of you working on a cake with a story of what is happening
  • An educative “how to do” post
  • You can interview another baker
  • A post about any promo you are doing
  • A short picture tutorial like how to made a fondant rose
  • A recipe you do not mind sharing (preferably not one that you use to sell your product.)
  • A Vblog which is a short video blog (a video of you making a cake or decorating a cake)
  • A testimonial from a customer

 Bonus Tip

To get started her is a website i came across that can be a good resource guide on free Blogging tips : http://www.successfulblogging.com/tools-for-bloggers-free/

 


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Should I Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

  1. Offer them something of extra value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes. Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

  1. Offer them wholesale pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

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  1. Be firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

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If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them. Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

How to make your Cake Business stand out from the crowd

We are already in June already. Imagine. Half year! 

How are you feeling about it?

Are you scared, apprehensive or joyful?

I have mixed feelings because yes i have achieved  some goals i set myself at the beginning of the year, but there are still a number of goals that i am yet to do or even get started.

Sometimes i ask myself if i am able to achieve it or if it is even possible. I set myself a money goal, but  at times i go through periods where i doubt myself and ask myself if it is possible especially when those unexpected expenses come eating into my income.

But i know God has my back and i will keep on keeping on.

So for those who are still wondering how they are going to make their income goal through their cake sales,here are a few ideas to make your cake business stand out.

 

1. Know your brand

A strong brand will help your customers remember you.  Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.

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2. Give great  customer service always

They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.

So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.

So go the extra mile for your customers. They are paying you after all.

3. Have Social media skills

Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.

If you aren’t confident with on how you can market effectively using social media – fear not! Here is a course to help you.

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4. Try something different

Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.

5. Enter cake competitions

This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.