So here goes:
Mistake 1- Not following up with customers and potential clients
Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.
Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.
So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered, phone number, etc. With this information, you will know how to communicate effectively with your customers.
Mistake 2- Ignoring customers around you
Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.
To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.
Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.
Don’t be shy, make sure you get out there and tell everybody you meet about your business.
Mistake 3- Failing to monitor the success or failure of your marketing strategy
Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy.
Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.
So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.
Mistake 4- Misuse of your Social Media
Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.
Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.
First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.
Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers.
Yes this may be all well and good, but being in those groups will not attract any customers.
So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.
Mistake 5- Not having a Website
A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you.
Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.
Please leave a comment below if you found this article useful or have any questions. I am here to help.
Till next week.
Need help in avoiding these marketing mistakes or do you have a challenge in marketing your business.
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Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.
She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.
She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.
She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.