Month: August 2017

7 Tips For Starting Your Successful Cake Business


Here are some of the key Tips I would recommend:


If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.  

I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.

Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.

The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.




Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.

Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?

Think about it.



Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.

One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.

Please please please, try and do not undercharge your cakes.

Also it is essential to research the industry and your market. This will help towards your pricing too.

I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.


If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.

Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.



Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.

If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.

If you need help setting up a website, here is a link on how to an create your own WordPress website.


Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.

The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest  and Facebook are free and easy-to-use marketing tools.

If you need help on how to market your cakes, take a look at this Marketing Course.



So now you have done the above, start testing out some recipes and once you have picked the few you like, stick to it. One of the reason people buy your cakes is for the taste and you don’t want to be experiencing a different taste anytime they buy your cakes. So be consistent with the recipe you use.

And that is it. Did you find this article useful, Please leave a comment below (would love to hear from you) or if have any questions. I am here to help.


5 things you should know before Starting a Cake Business from Home


Not only will you have to deal with baking, but there is a lot of administrative work that you will have to deal with too. Frankly an average one man cakepreneur spends about 70% behind the the laptop, shopping for ingredients, drawing designs, talking to customers, marketing, and only 30% actually making cakes.

 Here are my top 5 things  you should know before starting a cake business from home:

 1. Your Kitchen/ Cake Work Area

 Your kitchen or cake area doesn’t have to be perfect, but it does have a certain level of standard. One of the most important things you should do before embarking on your new career is to ensure that your cake work area is clean. In other countries, there are usually kitchen health inspections embarked by the local council who will give you a rating score before you can start a business, but I don’t think we have anything like that in Nigeria. But nevertheless you should ensure that you maintain a high standard of cleanliness. Your reputation depends on this and most importantly it ensures the safety of your future customers.

 2. Registration

 If you are just baking occasionally for a few family and friends and don’t charge for your cakes or maybe you just charge just for the cost of the ingredients. This is just a hobby in the eye of the law. If, however, it is done regularly and even a small profit is made, you are considered a business and by this point a lot of things should happen. Namely, you will have to register your business with the Corporate Affairs Commission to make it legal, file financials at the end of the year and also since you are now making money you must declare your income with the tax authorities.

3. How Much Should I Charge?

 One thing you may have to realize in starting a cake business is that it may be a slow process before you make any substantial money to enable it be your full time career.  This may sound a bit depressing but it’s worth knowing what you are getting into. One of the main reasons for this is not charging enough for my cakes (You can read more about this in my article here) and nor having a business plan in place.

It may be butter and sugar but you need to treat it with the same respect as you do any other business. It’s a fun hobby but when it comes to turning it into a business there’s so much more you need to think about than just figurines. 


4. Show them whose boss

When you calculate how much you want to charge, it won’t be in everyone’s budget – and that’s fine. You will get customers that compare your hours of work to a a commercial brand but you cannot take it to heart. I know its hard because you may feel it’s a reflection on you and your work but it isn’t. There will be customers who ask you to make a 3 tiered cake with handmade models for the next day. Me and you know that is impossible but to a customer they may say that ‘it is just cake’. You will have to let them down gently and say no. You have to learn how to say No. Believe me this will prevent a lot of frustration as you could end up with taking up so much orders because you are afraid to turn a customer down.

This is your business. You have to put you and your family first and don’t let negative comments get to you or bring you down. We’ve all had them, you need to keep your head up and rise above it.


5. Life of a Cake business owner

I think the most important thing to know before starting a cake business from home, is that when you do, you will have one of the best jobs in the world. You are part of so many special occasions, you make so many people smile, your decorating skills and bakes will bring joy to many people, and that is really something to be proud of. There will be long days and even longer nights and you will see that you will need a bigger storage space to keep all your new cake equipment. You will see yourself going to cake shops and the markets to buy that one cutter.

 Being a cake business owner is it really is an great job and is one that I am sure you will enjoy.

 Just know that your worst day as a cake decorator and running your own cake business may be better than the best day in your previous job.



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How to Find More Customers Who Want To Buy Your Cakes

So I am continuing my post from last week where I’m offering you tips if you are struggling with selling your cakes.

This week I want to show you how to solve the first big problem, which is.

How do I find more customers who are interested in buying my cakes?”

I’ll show you both the RIGHT and WRONG way to do it.

So how can you get attention from the right people the right way?

Here’s what you need to do…

Step #1: Find a Big Problem your customers will Pay for you to solve…

Step #2: …And Get Paid To solve It


If you’ve been selling cakes for years, or you’re just getting started, the key to your business success is based on this one simple idea…

Find a big problem people will pay to get solved, and then get paid to solve it.

But first, you need to “Find your potential customers big problem.”

Why start with the problem first?

Because when there’s a problem in someone’s life, they’re going to want to get it solved.

And that’s the key.

Many people try to convince others to buy their products and services, and they get answers like, “I’m not interested” or “That sounds nice, but not now” or just plain “No”.

The only reason why you hear those types of answers is because you not starting with a problem they have. If you did, the potential customer would already want it solved. They wouldn’t need you to further convince them.

Notice how I said “People Will Pay to get their problem solved”

And that’s also a vital point.

You see, people often create solutions to problems that people have no interest in paying to solve. Or worse, they don’t have the money to pay to solve.

And guess what:

If that’s the case, you’ll never get a buyer.

As an example, let’s say you want to teach children how to bake. In theory, it makes sense: they need the help, and you can help them.

Here’s the issue:

Children don’t have any money. So, while they may have a problem that you can solve, that doesn’t mean they’re able to pay for it.

So, whether you’re already in business, or you’re just getting started, you need to get clear on the problem you can fix… and start telling the right people you can fix it.

You might think, “but won’t people be concerned that I’m selling something to them?”

I’ve got news for you…

If you’re talking to people who have a problem that you can solve, and they’re able to pay for it, they’re not going to worry about the fact that you’re selling to them. They’re going to imagine how great their life would be when you solve the problem for them.


Moving on…

So you need to do the same thing.

Here are a few examples.

You can show a picture of a room with no cake at the cake table. And explain how boring the party feels. Then show a party with an array of cakes on a table – YOUR Cakes – and explain how much more festive the party looks.


We all know that most mothers are busy, so you could offer a service where you only need 24 hours notice for a birthday cake order or you could offer free delivery or free table decoration service.

The list is endless.

So, right now, whether you’re just getting started, or you’ve been in this cake business for long, here’s a little homework for you.

Leave a comment below describing the big problem you are capable  of solving for your customers. And then explain how your cakes or your service solves that problem.

Remember, talk about the problem first…

…And then talk about how what you sell solves that problem.

This assignment which will make you think about ways you can help your customers, so make sure you do it.

On another note from September October I’ve got a lot of training material for you. This will include all-new videos, webinar training, and then, towards the end of that month, I’m announcing a BRAND NEW online course.

If you want to make your cake business a success, you need to do the work.

We’re approaching the final quarter of 2017, and if you’re not going to hit your sales goals, now’s the time to get down to business.

So leave a comment now… I will appreciate it.

…and keep on reading my blogpost, so you do not miss the awesome training materials coming up soon.


me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.