So I am continuing my post from last week where I’m offering you tips if you are struggling with selling your cakes.
This week I want to show you how to solve the first big problem, which is.
How do I find more customers who are interested in buying my cakes?”
I’ll show you both the RIGHT and WRONG way to do it.
So how can you get attention from the right people the right way?
Here’s what you need to do…
Step #1: Find a Big Problem your customers will Pay for you to solve…
Step #2: …And Get Paid To solve It
If you’ve been selling cakes for years, or you’re just getting started, the key to your business success is based on this one simple idea…
Find a big problem people will pay to get solved, and then get paid to solve it.
But first, you need to “Find your potential customers big problem.”
Why start with the problem first?
Because when there’s a problem in someone’s life, they’re going to want to get it solved.
And that’s the key.
Many people try to convince others to buy their products and services, and they get answers like, “I’m not interested” or “That sounds nice, but not now” or just plain “No”.
The only reason why you hear those types of answers is because you not starting with a problem they have. If you did, the potential customer would already want it solved. They wouldn’t need you to further convince them.
Notice how I said “People Will Pay to get their problem solved”
And that’s also a vital point.
You see, people often create solutions to problems that people have no interest in paying to solve. Or worse, they don’t have the money to pay to solve.
And guess what:
If that’s the case, you’ll never get a buyer.
As an example, let’s say you want to teach children how to bake. In theory, it makes sense: they need the help, and you can help them.
Here’s the issue:
Children don’t have any money. So, while they may have a problem that you can solve, that doesn’t mean they’re able to pay for it.
So, whether you’re already in business, or you’re just getting started, you need to get clear on the problem you can fix… and start telling the right people you can fix it.
You might think, “but won’t people be concerned that I’m selling something to them?”
I’ve got news for you…
If you’re talking to people who have a problem that you can solve, and they’re able to pay for it, they’re not going to worry about the fact that you’re selling to them. They’re going to imagine how great their life would be when you solve the problem for them.
So you need to do the same thing.
Here are a few examples.
You can show a picture of a room with no cake at the cake table. And explain how boring the party feels. Then show a party with an array of cakes on a table – YOUR Cakes – and explain how much more festive the party looks.
We all know that most mothers are busy, so you could offer a service where you only need 24 hours notice for a birthday cake order or you could offer free delivery or free table decoration service.
The list is endless.
So, right now, whether you’re just getting started, or you’ve been in this cake business for long, here’s a little homework for you.
Leave a comment below describing the big problem you are capable of solving for your customers. And then explain how your cakes or your service solves that problem.
Remember, talk about the problem first…
…And then talk about how what you sell solves that problem.
This assignment which will make you think about ways you can help your customers, so make sure you do it.
On another note from September October I’ve got a lot of training material for you. This will include all-new videos, webinar training, and then, towards the end of that month, I’m announcing a BRAND NEW online course.
If you want to make your cake business a success, you need to do the work.
We’re approaching the final quarter of 2017, and if you’re not going to hit your sales goals, now’s the time to get down to business.
So leave a comment now… I will appreciate it.
…and keep on reading my blogpost, so you do not miss the awesome training materials coming up soon.
Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.
She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.
She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.
She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.