Month: September 2017

How To Get People To Buy Your Cakes

In order for your cake business to thrive, you need to find the right customers for your business.

Selling to the appropriate customers may be obvious, but many cake business owners struggle to find the right way to convert potentials or people who enquire about your cakes to customers.

Identifying customer buying habits is an essential part of marketing and growing your business. So, how do you figure out why customers buy your cakes?

This blogpost aims to explain customer buying habits to help you figure out why people buy cakes and how you can get them to buy your delicious treats.

 

 

By examining the buying habits of your customers, you’ll be better able to build a marketing plan that taps into the buying habits of your target customer which would eventually drive more sales.

So how do you do this?

You have to know how to make them buy from you

 

The psychology in this are called marketing triggers and i will tell you the emotional marketing triggers that determine why people buy cakes.

Emotional Marketing Triggers that Determine Why We Buy Cakes

When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers.

Our emotions trigger us to buy

Don’t make the mistake thinking that people buy what they need. People buy what they want.  We are driven by their emotions.

If you understand the emotional reasons why your customers buy cakes then you can begin to trigger these emotions when you are talking to your customers or when you are marketing your cakes.

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1. Love 

What do your customers love? It might include their family, children, business, career, culture, hobbies, books, personal time etc. Do they buy from you for one of these loves? If so how can you recognize and encourage others with the same love? 

Love is a powerful emotion. We do strange things when in love and in the name of love. People will shower their loved ones with beautiful and expensive gifts.  So you can use love to sell your cakes, like during vals day or birthday cakes for loved ones.

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2. To show off

Yes we all should be humble, but sometimes people wanting to show off can be good for your business. Some people like to throw elaborate parties and the reason they do this is to show people their wealth, their home, etc. So you can tap into that if you do over the top , extraordinary and elaborate cakes that no one else does. So your cakes can cater to these sort of people.

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3. Guilt
 

Often it might be hard to know the real reason someone buys something for someone or gives a gift. Was it love or guilt? “Is guilt the real reason behind spending a lot of money on Christmas, Valentines and Mothers’ Day?” 

Can the guilt of not buying motivate your potential customer into buying your cakes? Can you use guilt to sell your cakes? Like saying in your marketing campaign something like ‘when was the last time you bought your precious wife or mum a gift, someone who has loved you and nurtured you,  then buy your mother a mother’s day cake or this lovely cake’.

There are also other  emotional triggers like Fear, greed and pride, but i don’t think they relate to selling cakes much

So I hope i have given you some ideas in your marketing campaigns.

Marketing is only effective if it reaches the right people.

Identifying the things that influence buying decisions enables you to leverage these factors to reach more customers.  Once you understand all these, you will be more successful when you market and sell to potential customers.


 

I will love to hear from you. How do you think you can use these emotional triggers to help you in your cake business?

Please share this post to your fellow bakers. I am sure they will get tremendous benefit from this information.

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Join Other Bakers Who Get More Customers From Effectively Marketing Their Cake Businesses

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What To Do When You Need Money Quickly From Your Cake Business

For those with kids, I am sure you have thought about today’s topic.

For parents, I am sure some are either excited about the new school year in terms that the kids are finally out of the house, so they have some free time and some will  be dreading it because they now have to do school runs and have to deal with payment of school fees.

In case you didn’t know this, my mum actually runs a school and I help her out part time with her accounts. One particular job I help her with is to chase parents who neglect, forget or refuse or can’t pay for their children’s school fees. And because I have a legal background, I am quite good at drafting those ‘kind’ of letters.

Anyway, while doing this job, I have observed that of course parents never want to delay in paying their children school fees, but most times it because they can’t afford it. I have met parents who have lost their jobs or they are a single parent with no support or those with businesses not doing or just because of the general situation in the country which has made things a little harder.

My heart really goes out to these parents. It is not the children’s  fault and yet they are suffering because of lack of money. No parent wants to keep their child at home because of no money to pay for school.

So imagine a world where you don’t have to worry about money. Where you have a constant stream of customers; when if you need money, you know exactly what to do. Where you can one day surprise your husband, and say don’t worry, I will take care of the school fees for this term.

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What do you do if you are a cake business owner and you cannot afford the school fees of your children when it’s time to pay?

You might say that I do not have any children so I don’t have to worry about school fees yet, but think about this. What if you have an emergency and need money fast fast like if someone gets very sick or an opportunity comes up like someone is selling land or a car at a very cheap price. You know it is a good deal, and should act fast, but you do not have any money or savings.

Click on this link to read some ideas on how you can quickly get money from your cake business, when you need some quick cash, instead of looking for someone to ‘raise’ you.

Here is the link below:

https://bakingbusinessschool.com.ng/what-to-do-when-you-need-money-quickly-from-your-cake-business/

Cake Regards,

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Rotimicakelady

 

PS: Even if you do not need these tips, because your business is great, please please please forward this email to them. They may really need it.

Thank you.

 


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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today


 

me16

About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, and make more money. Rotimicakelady is passionate about cakes, business and making money.

How To Find The Right Customers For Your Cake Business

Another week is upon us albeit a rainy one in my part of the world.

It was the first day of school for my kids and they were so excited to be starting a new class.

They woke up early, ready to wear their new school uniforms and couldn’t wait  to head to school with their new bags. Their excitement was certainly infectious.

Looking at them, I wonder why we adults get apprehensive or scared when we encounter a new thing. We get scared to start a business, to leave a job, to chase that customer or contact, to make that phone call or to take that course. So why can’t we be like little children and go with excitement for any new venture.

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Kids all ready for the new school year

 

 

 

 

 

So in today’s blogpost, I want to tackle a topic which is very dear to us Bakers and that is getting customers.

So how do we get customers? Well first we need to find the right customers.

Attracting the ‘right kinds of customers,’ does not happen by accident nor does it happen by just creating great looking and tasteful cakes and thinking that they will just come.

The way to get the kind of customers you want can be done by going through 3 steps:

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Step 1: figure out who these people are. 

You need to know in great detail the profile of your ideal clients.

 Your ideal clients are the people you want to order from you or to come to your shop.

So think about this.

Are these people  going to be women, mothers. professionals, people around your neighbourhood? How old are they? What kind of event are they usually planning? What type of cakes can they afford? What type and flavour of cake do they order? Where do they shop for their groceries? Do they throw parties often? You need to have a profile in your head of your customer.

And while you are doing this, you have be realistic with your expectations. Just because there is a ready market out there for a particular type of cake, does not mean that you should do those type of cakes.

If you hate doing wedding cakes, then your ideal client is not a bride. Similarly, if you’re a beginner and you’re building your skills up, your ideal client may not be a person who wants like complicated cake designs

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Step 2: Figure out how they might find you.

Think like your ideal customer. Think about where would they go to find out about your cake business?

What might they expect to find when they come across your website or shop? What do you think they would  be looking for on your website – would it be pricing information, your cake pictures or your contact info to make an order

Do some research on brands that are in a similar to yours (or where you want your business to be like in the future.) If the kind of people who buy from LV or cake shops like Cakes by Tosan are the clients you want to buy from you, go and look at how they attract clients. Where and how are they advertising,, what extra service do those companies offer?

Search and check out the website of the most expensive bakery you know  even if it’s not in Nigeria. What’s the overall look of their website? What does their packaging look like? A place like Shoprite advertises and prices entirely differently to Cakes by Tosan just like a gourmet cupcake shop would advertise differently to a chain bakery.

All of them manage to be in business so please do not think that your only choice is to be for rich people. 

 

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Step 3: Be that kind of business your customer wants  

Sometimes you may be asking yourself why , “Why do people think I make cheap cakes? I am not Shoprite. If this is so, then look at your business especially pictures of your cakes. If your cakes (while you thinking it looks nice) are photographed not very well or on a messy table, or the pictures are dark or, you don’t have a website.

I’m pretty sure successful cake companies do not do that. Suppose your ideal client is a bride with a lot of money to spend. She’s going to be looking at your business based on what your website looks like. She will be looking at your cakes photos , your reviews, and what customers you have worked with.

Still on brides, when she was coming for a consultation, did you give her samples of your cakes wrapped in plastic, or did you serve them to her on a lovely plate with some nice cutlery?

 If you gave her a sample box to take home, was it in those cheap plastic transparent containers or maybe you just put it in a nylon bag, or did you put it in a white box with a nice ribbon tied around it.

Another example is that if you make children’ cakes and your target market are mothers, did you have a box of books and toys for her kids to play with while you consulted with her? Do you provide free birthday candles with every cake?  Do you offer free delivery to save her the wahala of coming to pick it up? 

Your ideal customers do not just fall from the sky – they know to come there because you’ve told them to come to you, and they stay with you because you give them exactly what they want.

If you want to stop attracting cheap customers, stop acting like a cheap cake business.

So here is wishing you a lovely week. Make it a goal today to do something you have been avoiding so you can attract the right customers.


 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

How To Get More Cake Orders

Today we are talking about how to get more cake orders for your cakes. I mean this is the way how you are going to make money.

 

Simple-Tell your friends and family that you are taking cake orders

If you want more cake orders. Then you have to tell people. A good way to start is with your family and friends.

Ask them do they have a birthday or celebration coming up to get them to order from you!

Note – Because they are family, don’t let them bully you in baking for free or for a low price!  You are in business. However, you can give them something free such as some cupcakes.

 

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Share on your Facebook Business Page

If you have a Facebook business page. Share on your Page that you are taking cake orders!  Here’s a good example:

” Bose Cake and Bakes are now taking your cake orders. Do you have a birthday or party coming up? Order Now and get a 6 cupcakes free (on orders over N20,000)”.

If you feel you are not getting enough reach, why don’t you boost your Ad. For just $5, your advert will be seen by a whole lot more people. So give it a try (make sure you add a nice picture and your contact details).

 

 Facebook Groups

This is another way to advertise on Facebook. You can advertise your cakes on other groups. Look around for Facebook Groups where your ideal client hangs out and join those groups and talk about your business.

To go one step higher, you can offer an incentive for them so that they can come over to your own business Facebook page to place an order.

Note – some Facebook Groups do not allow advertisements, so check out the groups rules and regulations so that you do not get kicked out of the group.

 

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 Share with your Email Contacts

Create a pretty newsletter and send it to everyone on your email list.
And you can say something like this:

” Hello, I have a free gift for you. Order your cakes at Bose Cakes and Bakes and get a free box of cupcakes (on orders over N20,000)”.

 

Sell Your Cakes in Churches /Schools /Food Fairs

You do not have to wait at home for an order. You can go out and sell your cakes. Your church is a good starting point. Also schools during their PTA or sports day is really good. Here you will be able to personally tell people about your cake business, they can sample the cakes you have to offer and they can also buy or order from the spot from you.

So do not be shy, approach churches and schools around your area and ask if you can sell your products at their premises. 

Note – make sure you have business cards to give out.  

 

So those are some ideas you can try out this week, to boost your sales. I will love to hear about your experience. So comment below to tell me how it goes or if you want to ask me any cake business question.


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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

         


 

me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.