After you have made a sale, don’t just move on to the next potential customers. A customer just parted with their money for one of your cakes. So it is a good idea to keep them as a customer for life.
You should find ways to increase sales to your existing customers. It will be a lot cheaper than looking for new ones. Those existing customers have already tasted and paid for your cakes, so the hard work is already done.
Here are a few promotional ideas so that you do not lose customers and they keep on coming back for more of your awesome cakes.
1. Do not forget your customer
You should devote some time after a sale to reconnect with your customers. You can send them an email asking them if they enjoyed the cake they ordered. This is an opportunity for you to get feedback and also get a great testimonial which you can use for your social media or website by the way
You could send them a voucher where they will get a discount for their next order, or you could simply send them monthly newsletters so that you will be on their mind often.
2. Remember Things About Your Customer
Surprise your customers by remembering important details about them when you contact them. You do not need to know real personal details about your customers, it can be simple things like remembering their name, or their birthday or their spouse birthday or anniversary.
Once you have this information, you can contact them before the event and ask them if you can do the cake for their husband, or child’s birthday. It will be a surprise for them that you remembered and will take off the hassle of you dealing with last minute orders.
3. Make it Easy for customers to Contact you
If you have a website, make sure there is an area on all the pages of how hey can reach you, whether it is your phone number, or email or if you want them to order online. Do not make it difficult or hard for customers to know how to reach you.
If it is a Facebook Page you have, make sure at the top of that page are all the details of how customers can make there order. The same goes for your Instagram Page. Also, always respond in a very timely manner all your emails, social media enquirers or comments or missed calls. If you don’t you will be losing that customer.
4. Say Thank You
A simple thank you goes a long way. Show appreciation for your customers. You can express your gratitude by emailing your customers after a sale with a Thank you message.
You can even do more like sending them a discount voucher or tell them to recommend you business to their friends and if that friend makes an order they will receive a free box of cupcakes.
Want your customers coming back?Ask them. Talk to your customers. You can send out feedback forms or surveys. This will give you a lot of information of how you can improve your business. And once you have that information, implement it.
Have more ideas on how to keep your customers coming back. Will love to hear them. Just comment below.
By the way, let me tell you a bit about this Course that i am launching in November.
It is called The Wealth Baker Formula. If you are struggling with getting customers for your cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure, grow and brand your business so you are constantly selling to the right people who want your cakes.
So if you are interested in this awesome Course, when it comes out, just enrol below by clicking on the link:
Also i hope you have gotten the free pricing guide (see below).
Will love to hear from you, just comment below with your cake business question and will be happy to help.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes