Your Customer’s satisfaction should be at the top of your list of priorities when running your cake business. Of course, satisfying our customers begins with the incredible cakes that you offer them.
It is very important that you treat your best customers good which is a great way to increase your customer base. This is because people talk and word spreads fast. When customers are happy, they will tell their friends and family about your business.
The same thing applies for when a business makes customers unhappy. The bad reviews even spread faster.
So how can you ensure you never run out of customers? Well it is by making sure you always make your customers happy?
Here are 5 ways:
- Communicate to your customers
Whenever something new happens with your business, tell them. If you have a new product line, tell them. It is a good idea to send your regular customers Newsletter emails. Your email list is a critical tool for maintaining and building relationships with your current customers and keeping in touch with them.
- Never undervalue the power of freebies.
Who doesn’t enjoy getting something for free? It’s important to show your customers that you are grateful for their support, especially when it comes to your loyal customers. Offering some freebies and discounts can go a long way in ensuring our customers keep coming back. One of the best ways you can do that is to offer some type of reward for their loyalty.
You can also do a promotion where you tell your customers to leave positive stories about your business and in return they will get some kind of discount and a freebie. If your customers are openly engaging with your business or brand on a regular basis, you get free publicity.
Customers truly appreciate it when you show that you appreciate them! Christmas is always a good time to show appreciation to your customers.
Happy Customers = Happy Business.
- Be accessible.
The speed at which you respond to your customers will determine if your customers will determine whether they were satisfied with your business or not.
Be sure to deliver what you set out to deliver. People hate waiting. If you tell your customers you will respond to give them a quote in 15 mins, make sure you keep to time. Make a policy to respond to any customers question or comment whether it is by phone, emails, or any of your social media accounts within 30mins or less.
Helping your customers solve any problem they have in a well-timed manner will go a long way in helping your business.
Also make sure you meet deadlines and keep your promises.
No one likes waiting around for cakes they have ordered. This is where communication plays a big role. If you can’t deliver on time, let your customer know in good time.
- Offer various payment options.
Don’t force your customers to only pay by cash. Nowadays not everyone carries cash. It’s important that you provide your customers with the option to pay with either debit cards (so maybe you should invest in a POS machine), or cheque or bank transfer. You can even look at accepting payments through your website if you have one.
- Create bonds with your customers
Your customers don’t have to be your best friends. Get to know your customers by their names as well as some details about their lives (eg. birthdays, anniversaries, children’s birthdays), will go a long way in pleasing your customers.
So these are a few way you can ensure you don;t run out of customers. By finding new inventive and creative ways to keep your customers happy will ensure you have a customer for life which is great for any business.
If you can think of more ways, would love to hear them. Just comment below.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes