You know your cakes are great and you know you bake of the tastiest cakes in town, but what about the competition?
It’s fair to say that there are a lot of bakers out there, and for you to make good money in this industry you have to find a way to stand out from the crowd.
First of all.
It really doesn’t matter about what your local competition is doing.
Because you can find something about you and your business that will make you to stand out from my competition.
But How can you do that?
Here are 7 ways to creating a more profitable cake business and make you really stand out from the crowd
1. Create A Brand
Take some time to think hard about your target market, about who you want to sell to and who you want to attract and build your brand around that. Your brand is your logo, your designs or even your customer service. If you are selling to corporate organisations, your brand and image must be one that is professional and formal. If your target are mothers for example, your brand will still be professional but can be more informal.
2. Find your own Niche
What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.
So why is finding a niche so important for your cake business?
Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.
So in order to make your cake business known in a rather crowded market, you need to find your niche.
Discovering your niche will help you set yourself apart from the competition. This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.
You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.
But what niche should you choose, well that is up to you and what is your passion.
To know more about niches you can read more here:
3. Find something of Value
This means giving your customers value for their money so they will keep coming back to you. Give your customers something extra so they know they are getting a good deal. It can be a discount off their next order, free delivery or a free box of cupcakes with any order of a certain amount? Offering value doesn’t have to cost a huge amount but it can ensure that your customers will remember you and want to order from you in the future.
4. Stay ahead in your Industry
Like everything else, cakes go through trends and fashions and they can change very quickly. Think about it. A few years ago, who knew cupcakes would be the in thing? The easiest way to keep yourself ahead of the trend is by looking on the internet to see the latest trends, developments and news in the cake industry .If you see something you like and no one else in is doing it. Be the first and add it to your product line.
5. Find ways to be Unique
Find something different about your business and yourself and market that. Be different, be daring and be inspirational. Create your own recipes, revive old recipes and put your personal stamp on it.
6. Give good Customer service
One of the best ways to advertise your business is through word of mouth, and if your customers like you then they are going to let their friends and family know. So answer the phone with a smile, be friendly. Do more than what you promised. A happy customer goes a long way.
7. Focus on making Money
Focus on how you can make your income goals everyday.
I focus on bringing in the money every day. Don’t care what the “competition” has on their menu, or websites, or what she’s working with. Because really, what she’s doing has nothing to do with you.
When you focus on making your business better, you won’t have time to be worrying about the completion but find innovative ways to make money in your business.
I hope these steps help you truly focus on your business instead of thinking about your local competition.
Use these strategies and mindset shifts to help you earn more income in your business and not worry about the competition and look for unique and creative ways to market your business.
If you want to take that first step to making your cake business really stand out from the crowd, sign up to our Ultimate Guide To Marketing Your Your Cake Business Course and discover how it can make all the difference to your business.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes