We all want success. We want to be successful in life, in our finances, in our families and in our business.
To have a successful business, it takes a lot of time, sacrifice and hard work. You could fail at a number of things trying to reach your goal but the important thing is to never give up.
Success is not a straight line; it consists of a lot of loops, working through the night, not spending time with the kids, lots of No’s and rejections. Very much like this picture. But eventually we will get our breakthrough.
To make things a tad bit easier I have compiled 6 rules of success to help you In your cake business so the road to your success can be a little less crooked.
RULE #1: Stick to one thing
Apple has the iPhone. Coca Cola sells carbonated drinks. Sony does electronics.
The most successful companies and people always have one thing they’re known for. And they focus on refining and honing that particular skill.
This is the opposite of what most people think. Most people think they have to stay “busy”, do a lot of business at the same time, do lots of things to be successful.
Have you come across a serial entrepreneur, one that does a number of things at the same time? She sells clothes, does small chops, sells cakes and also a party planner.
If you are selling cakes stick to it. If you don’t, you will only confuse your customers. Who may not be sure what exactly you do.
Yes you can do other business relating to the food industry if you cannot help yourself.
Real success comes from a focus on doing the right things one at a time not more things just for the sake of doing them.
That’s one of the key reasons I created the Pricing your cakes right to build a money making cake business. This is where i give you a step-by-step system, on how to price and grow your cake business. Register to be on the waiting list here and you will be informed when it opens.
If you want to build a successful cake business in 2018, I’d encourage you to stick to selling cakes and only bakery related products until you are successful.
RULE #2: Don’t skip on Quality
The success of any cake business depends largely on the quality of your cakes. Develop a range of baked goods that stand apart from those sold at other places or other cake businesses.
Creating a niche for yourself, such as stunning cupcakes or unusual pastries, can help set you apart and build a loyal customer base. Even the most beautiful cake will not impress anyone if it does not taste good, though, so take the time to build your skills and learn proper techniques to create delicious treats that will ensure repeat customers for your business.
RULE #3: Ask for referrals
Word of mouth is essential for the growth of your cake business. You can sustain a good income by just having your loyal customers vouch for your business. To encourage this, here are a few ideas:
- When you deliver a cake, give the customer some of your business cards and encourage them to share with their friends.
- If a customer sends you a message that they liked your cakes, thank them and then send them a link to your Facebook business page asking them to leave a review.
- Make it easy for your customers to give referrals and support your business. Tell them how much you appreciate them recommending your business.
- Tell your customers that if they recommend your business to a friend and that friend makes an order, they will receive a free box of cupcakes as a thank you.
RULE #4: Research your market
You should research the market to determine how you can give potential customers what they want — and how much they are willing to pay for it.
For example, there may be a lack of sugar free baked products in your area, and focusing your business on those types of items can attract customers and increase your chances of success.
No matter what you choose to specialize in, you should set prices that reflect those costs, and the cost of your time to create those type of baked goods. For example, if you use only high quality ingredients, your costs will be higher than average, and your prices need to reflect those costs.
RULE #5: Set rules for your business
As a cake business owner, to avoid challenges or problems it is good to set rules or policies in place that allow you to better serve your clients. Some rules you can set in your business are:
- Demand a deposit- when you require a deposit when placing an order, it means spending your limited time with only people who are seriousabout ordering a cake
- If it is a large order, like a wedding cake, they must pay the balance in full, 2 weeks in advance.
- Make it a standard that Friends and Family only get a 20% discount. Friends and family can be our worst customers; they make last minute orders and want it for free. So when such family want a cake, you can tell them that you are a growing business and cannot give them a free cake but will give them a 20% friends and family discount.
- Set a minimum order so you do not have to deal with people who only want to order 2 cupcakes.
RULE #6: Dream Big
I came across a saying that someone said. The saying goes thus, “You can either start a local coffee shop or you can start Starbucks. Either way you’ll work the same amount of time, so it’s better to start Starbucks.
What this means is that there is no reason to think small. Dream big and have big goals.
Each month I set a series of goals. The money I want to make, the products I want to create and sell, the books I want to read. Every day is planned at achieving my ultimate goal of having a mega successful and profitable cake business.
It’s vital you have a deep purpose, a goal, something that makes you jump out of bed each morning. If not you will just be going day by day going with the flow.
In the Pricing your cakes right to build a money making cake business I provide goal planning workbooks, action plan and marketing plans to help you get started in planning your cake business success. Register for the master class here.
This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.
Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.
In this Masterclass you will learn:
- How to gain confidence in pricing and selling;
- How to market to the right customers;
- How to price cakes easily without stress;
- Customers relations: How to deal with customers so they accept your price always;
- Systems you should put in place to grow your cake business
If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.
Just register here below or go to this link:
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.