Month: May 2018

Strategies To Get Customers For Your Cake Business

Every Cake Business Owner want one thing and that is more customers.

Are you frustrated because only a small number of people know about your business, even though you make good cakes?

Look! You can have the best cakes on the market, but if nobody knows about it – your business will fail!

Like it or not you need customers for your business for it to grow and to make money.

After all,

No Customers = No Business and No Income

 

If you want to be successful in your business you need to Market your cakes.

Whether you have just stated, you have a cake shop, or you bake from home, you need to have strategies in place to make your business more known.

So lets go through some of these strategies.

 

Strategy #1: Start Building A Contact List

Every business needs a way to stay in touch with potential customers and its own customers. And building a contact list is one of the cheapest and easiest ways to do that!

Every one of your customers has an email address and a phone number so I recommend you start collecting these details. You can even collect additional information such as their birthdays.

Once you get their email address, you can set up your email or sms management system to send promotional emails or texts to your customer’s to tell them about your cakes or any other deals that you want to offer or if its their birthday you can tell them they are eligible to a box of cupcakes or a 20% discount for their next order.

Once you are in constant touch with your customers, you are more than likely to be on  their mind when they need a cake, so start collecting this information from your customers.

 

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Strategy #2: Be On Social Media

No matter what, first things first, you should have a  Facebook page for your company as this is the ideal place to market your business, and show off your gallery of cakes, create great posts and give information about your cakes and any promos you may be having.

Other social media platforms you should be on are Twitter, Instagram and maybe even Pinterest.

 

 

Strategy #3: Collaborate

Find Partners and collaborate with them. Make a list of strategic partners in your area and try and set appointments with them.  For instance you can approach children’s party venues and ask if they have any opportunities or present them with a deal that will work for both of you.

 

Or you could make a list of all the local businesses in your area, make an appointment, and give them some samples, and then let them know you’d be happy to cater their next celebration or office party.

 

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Strategy #4: Use Testimonials

Have some satisfied customers? Let them tell you. Encourage your customers to send you some reviews and feedback. After a delivery, just send a message asking them how they liked the cake. Then post their testimonials on your social media platforms or website.

When people see these positive reviews, it will instill more trust in your cakes so in essence it will drive more sales.

 

Strategy #5: Have A Launch Party 

Another way to encourage more business is to have like an open house event for your cake business.

Invite your friends and encourage them to invite their friends. Also invite people from your neighborhood, work and so on.Distribute fliers and provide free samples of your cakes for them to try. Also display some of your cakes on a nicely decorated cake table.

Talk to everyone and tell them about your cake business and try to persuade them to make an order.

 

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Strategy #6: Always Have Your Business Cards And Fliers Handy

Always go everywhere with your business cards. Get some business cards printed with your company name, logo, telephone number and email address and hand them out to potential customers.

Also do not be shy, when next you go to your local supermarket or hairdressers, ask if you can leave a few of your flyers or business cards. 


 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

 

 

How To Make More Profits In Your Cake Business Month In Month Out

We are in this business to make money. Yes we love baking, and yes sometimes it does feel like work. But in order to survive in this business you need to know how to make money.

Here are some ideas and tips on how you can be making profits in your Cake Business.

1. Understand Who Your Customers Are

You need to know your customers and what they want. Once you have that information, you use all your marketing tactics to target that customer base. If you are selling wedding cakes, you target brides and young couples; you have no business advertising to mothers.

If you are providing cakes for the lower end of the market, then you should be advertising and showing up in secondary schools and universities.

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2. Know How To Price Your Cakes

 You need to know how to price your cakes. You need to know the cost of ingredients, your labour time and how much profit you want to make.

Don’t let customers bully you to accept a low price, you are a skilled professional and should be paid as such. It is your business so you should be in charge of how much you price your cakes.

If Pricing is an issue for you, get my free pricing Guide here: http://www.subscribepage.com/r2l3a3

 

3. You Need To find A Product That Sells Well No Matter What

You need to find a product in your business that sells well. This has to be something that does not take a lot of time and is easy to make and brings in good money into the business.

For me this was when I started making Swirl Cakes. They take around 2 hours to make including the baking and they are inexpensive to produce too.
The good thing with these types of cakes is that they are ideal for most occasions.
          
What should you do?

The good thing about this type of method for you as a business is that they are speedy to make, and they sell for a good price.

To give you an example, for a 12” fondant cake with a floral theme I would charge N21,000. It would take me around 6-8 hours to make from scratch and the profit on this cake would be approx N9,000

A box of 12 cupcakes takes under 2 hours from scratch to make, costs no more than N3,000 to produce and sells for N8,000  making you a profit of N4,000                                    

However, I can make 3 Nos. 6 inch Swirl Cakes in the time it takes me to make that one fondant cake, netting me around N4,000 profit per cake.
If you’re savvy with your planning you can do this quicker and for slightly less cost too making your profits even better.

When you are able to do this for your products, your client is happy as you are providing options for them selecting different versions of the cake they want in terms of price.

 

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4. Know Your Business’s Peak Seasons

If you have been in business for a while, you should know what periods when you sell a lot of cakes. Do you sell more cakes during December which are the wedding and Christmas season? If this is so, you should plan for these by either getting more staff and making sure you have all the ingredients you need months before.

 

5. Don’t Offer Too Much Cake Varieties

You providing every type of cakes in every size, style and flavour will not make you rich. If you try and do this, you will be tired always, need a lot of ingredients and tools.

What should you do?

Instead choose a small range of cakes you will offer, for example if you have just a range of 3-4 products, you will have something to suit most clients. This doesn’t have to be restrictive at all but it does help you plan your time better.

For example you can offer boxed Cupcakes for the lower end of your pricing, then celebration cakes (birthday, anniversary, etc) for midrange pricing and, finally wedding cakes for the higher pricing market.

Your cupcakes can start from about N3,000, which are ideal for a small gifts.
Your mid-range celebration cakes can be from N10,000 for a 6 inch cake, these are cakes for bigger celebrations like a party or significant birthday.

Then finally your custom or  bespoke range is where your prices aren’t fixed as they are based on the hours that the cake will take you and the skill you will need to devote to it.

By having these distinct tiers of product your client will never be scared off by your pricing and if they would like a custom but haven’t got the budget then you have your celebration range to suit their needs and budget.

 

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6. Create Good Cakes

The best marketing you can do for your cake business is to make sure that your cakes are tasty and of high quality, that is, using quality ingredients.

Once your cakes are fabulous, you are certain that your customers will keep on returning and will spread the word.

They are a wealth of marketing strategies you can employ, which I regularly give you tips, but the starting point is that you have to have good cakes.

 

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7. Provide Excellent Customer Service

You need your customers coming back, so you need to give them a good experience all the time.

Deliver on time; answer all their questions in a pleasant way.

If there is a problem, solve it in a timely and with a smile. Customers remember the little things, and this helps you in retaining and keeping your customers.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What Other Successful Cake Business Owners Do Not Want You To Know

As a Cake Business owner, I’ve learned that it takes a lot to start a business and grow it to profitability so that you can get the kind of income you want.

Over the past two years, I’ve grown this website to more than 3,000 monthly readers, launched various online courses, started a successful cake business, built an online business and more.

Now, I’m teaching other cake business owners how to get started in starting their cake business with my Free Course – Start Your Cake Business In Nigeria Today  and also been teaching bakers how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business. Just click on this link to view our available Online Training’s.

 

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This week, I want to share some of my best business advice and success tips so you’ll be prepared to start and grow your successful cake business in Nigeria.

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea or complain that you don’t have the time. If you do not have money to start your business, with as little as N4,000 you can buy ingredients and start selling cupcakes to people so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

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It does take longer than expected to get a steady stream of Customers and Income


I’m sure you already know this already.  Weather you started big or small, it  takes time to develop a marketing strategy, knowing what works in your business get customers, how to price you cakes well and how to use social media in your business.

If you want more orders and customers then you need to market yourself more. I have a marketing course The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques to promote your cake business

 

marketing course


Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has  many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.          

 

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

 

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Have A Good Recipe Base


You must be consistent with your recipes. Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Cake education is a must. You should know the different types of cakes suitable for different uses like for sculpting, creating tiers, and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

Have a Good List of Suppliers


It is always convenient to have a good list of suppliers who are reliable and provide good quality. You want a handy list of suppliers where you can readily get your cake supplies.

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

 

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Have a Clear Company Policy for giving Discounts


We all get these type of customers. Those you complain about our price, those who do not know the time and energy it takes to create a cake, those who want to pay next to nothing for a cake or just want it for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts. Know how to charge for family and friends and the general public. For example you can make it a policy to give a 50% discount for family and friends and for the general public you will only go as low as 15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

Don’t let the bad days put you down


Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you may feel like giving up but this is your business and more than likely you depend on the income you generate from it so even though you have a bad day or a cake disaster,  just dry your tears and get on with it.

And lastly,

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

So what have you learnt so far from your cake business. Will love to hear from you.

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Stop Planning, Start Doing, and Achieve More in Your Cake Business

Do you have some cake business aspirations that are beyond your current capabilities? It’s natural to dream of things that you want to do someday, but currently can’t. However, to realize your dreams, at some point you must stop planning and start taking action.

While planning is an important part of bringing your dreams to life, avoid dedicating more time to the mental preparation than to action. If you spend your entire life planning for what you will do in the future, then when will you actually start living?

Before I started my cake business wanted everything to be perfect, I wanted the perfect website, perfect pictures, perfect business plan, perfect economy, perfect everything. I soon realized that I was spending all my time planning instead of doing. If I was waiting for the perfect time to start, I am sure I will still be waiting today.

Even when I started going live on Facebook, I kept on postponing and posting, saying I will start when I have money to buy the perfect lighting equipment, good microphone and so on. Until I just decided one day to stop waiting and do it. It was perfect but it was a start. And the cake business show has been going from strength to strength. And have now expanded to YouTube and I still haven’t bought my perfect lighting equipment.

If you find yourself always postponing your activities because you feel your plans are yet not finalized or you are afraid, you need to stop planning and start taking action right away. You need to do something and stop worrying about perfection.

Here are a few important steps to help you pave the way:

Try these strategies to help jump start your goal-achieving actions:

 

  1. Actions speak louder than words

You’ve probably heard this statement before, but have you really considered the meaning? Taking action and achieving are more powerful than simply planning for the future. Start taking steps in the right direction while planning, instead of waiting for every detail of your plan to be complete.

  • Keep in mind that you can accomplish your goals as long as you’re moving in a forward direction. It may take some time, depending on how large your goal is, but moving forward will get you where you want to be. Taking action, regardless of how small, moves you forward.

For instance you want to create a website for your business but you are waiting to get enough money to hire a web developer. Why don’t you do it yourself. I created my cake website all by myself in the course of a 2 week Christmas break from my 9-5 job at that time. Just say each day you will do something like Day 1, open the platform and select a template, Day 2, select cake pictures, day 3- post cake pictures on site, and so on. Just dedicating a time each day to do something, you will see at the end of a period of time, you will be done, feel fulfilled and move on to the next task or goal.

 

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  1. Mind Your Language

Which is more effective, “I am going to start my cake business,” or “I am starting my cake business”? How about the difference between “I am planning on going to a baking school,” and “I am currently attending a baking school”? The differences in these statements may have a profound impact on whether you’re actually going somewhere, or just thinking about it.

  • Try this: Rather than saying “I am going to start my cake business” (which is something you could say for years without doing anything!), take action to start your cake business.
  1. Break goals into smaller bites

Rather than creating a lengthy plan that will take several years to fully realize, why not break your goals into smaller pieces that you can achieve one at a time? Setting goals too far into the future can hamper your ability to take small steps in the right direction now.

  • For example, say you want to lose 100 pounds. Try setting goals to lose 1% of your body weight per week until you reach your final goal. Achieving several weight loss goals over a period of time will help keep you motivated rather than struggling endlessly for that one far-off goal.
  • Perhaps you want to achieve something over a period of time, such as making N500,000 this year from cake sales. In this case, you can break your goals into weeks, months or quarters. For you to make N500,000 in sales, you need to make about N40,000 in sales in each. This amount is achievable and realistic then you can now focus on marketing to those customers to achieve your monthly target. This will help you feel a sense of success with your progress as you work toward the larger goal of making N500,000.

 

Having  your plans broken down to small actionable steps that you can work on a day-to-day or monthly basis will help measure your progress and also help you to stop procrastinating.

Don’t just plan to achieve a goal. Plan to try new things as well. This will help you overcome the fear of failure.

 

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  1. Be Accountable

Make yourself accountable to somebody you respect. If you have a mentor in your life, talk to your mentor and share your plans with him/her. Accountability is a great motivator. For instance, you plan to quit your 9-5 to concentrate on your cake business, tell a friend to keep you accountable so you do it when you will say you will do it.

In fact I give thanks to a friend who made sure I stuck to the date I decided to resign from my job. I kept on postponing and postponing until one day she said give me a definite date that you will hand in you resignation letter and true to form on that date she called me and ask me if I had done it. That pushed me to take action. If I had not told her I would have just been saying later, later.

  1. Healthy competition is good

Healthy competition is a great way to stop planning and start doing. Have a competitive spirit. Compete with somebody who is doing better than you in your domain. If a fellow baker is posting 2 times a day, try and post something 3 times.

 

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  1. Believe in yourself

Lastly believe in yourself. Self-confidence is the key element in achieving anything.

 

Sometimes you may feel challenged to build the momentum you need to achieve goals and get where you want to be in life. Raise your standards and expect action from yourself instead of just thoughts and words.

If you’re struggling to move from planning to actual accomplishments, try breaking your goals into smaller pieces. You’ll be amazed at how motivational a little success can be!

So now what things are you going to take action on now. Will love to hear from you.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.