Every Cake Business Owner want one thing and that is more customers.
Are you frustrated because only a small number of people know about your business, even though you make good cakes?
Look! You can have the best cakes on the market, but if nobody knows about it – your business will fail!
Like it or not you need customers for your business for it to grow and to make money.
No Customers = No Business and No Income
If you want to be successful in your business you need to Market your cakes.
Whether you have just stated, you have a cake shop, or you bake from home, you need to have strategies in place to make your business more known.
So lets go through some of these strategies.
Strategy #1: Start Building A Contact List
Every business needs a way to stay in touch with potential customers and its own customers. And building a contact list is one of the cheapest and easiest ways to do that!
Every one of your customers has an email address and a phone number so I recommend you start collecting these details. You can even collect additional information such as their birthdays.
Once you get their email address, you can set up your email or sms management system to send promotional emails or texts to your customer’s to tell them about your cakes or any other deals that you want to offer or if its their birthday you can tell them they are eligible to a box of cupcakes or a 20% discount for their next order.
Once you are in constant touch with your customers, you are more than likely to be on their mind when they need a cake, so start collecting this information from your customers.
Strategy #2: Be On Social Media
No matter what, first things first, you should have a Facebook page for your company as this is the ideal place to market your business, and show off your gallery of cakes, create great posts and give information about your cakes and any promos you may be having.
Other social media platforms you should be on are Twitter, Instagram and maybe even Pinterest.
Strategy #3: Collaborate
Find Partners and collaborate with them. Make a list of strategic partners in your area and try and set appointments with them. For instance you can approach children’s party venues and ask if they have any opportunities or present them with a deal that will work for both of you.
Or you could make a list of all the local businesses in your area, make an appointment, and give them some samples, and then let them know you’d be happy to cater their next celebration or office party.
Strategy #4: Use Testimonials
Have some satisfied customers? Let them tell you. Encourage your customers to send you some reviews and feedback. After a delivery, just send a message asking them how they liked the cake. Then post their testimonials on your social media platforms or website.
When people see these positive reviews, it will instill more trust in your cakes so in essence it will drive more sales.
Strategy #5: Have A Launch Party
Another way to encourage more business is to have like an open house event for your cake business.
Invite your friends and encourage them to invite their friends. Also invite people from your neighborhood, work and so on.Distribute fliers and provide free samples of your cakes for them to try. Also display some of your cakes on a nicely decorated cake table.
Talk to everyone and tell them about your cake business and try to persuade them to make an order.
Strategy #6: Always Have Your Business Cards And Fliers Handy
Always go everywhere with your business cards. Get some business cards printed with your company name, logo, telephone number and email address and hand them out to potential customers.
Also do not be shy, when next you go to your local supermarket or hairdressers, ask if you can leave a few of your flyers or business cards.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.