Month: September 2018

Wondering How To Price Your Cakes? Let Me Show You How

This will be very helpful to bakers out there.

Baking business school

I decided to repost this article that i posted some time back on how to price your cakes. You have to realize that once you get your pricing sorted you can now move and pay attention to other important aspects of your cake business like marketing.

Another reason why you need to price and cost properly is that you will determine the profit your business makes and you can now know where to reduce costs and when you can give discounts without you losing money

Here are the basics so you can make a start on pricing your cakes for profit.


pricing masterclass 3.jpgIn this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place…

View original post 1,089 more words

A Sure Way On How To Get More Sales And Orders For Your Cake Business

I am always getting messages from bakers asking me how they can get more orders. They have done the social media thing, given out their business cards, told family and friends.

But they want more, they want something bigger. They want to be fully booked out for months. So that each month they have like up to 7 or more orders.

So how do they achieve this?

Sell Your Cakes At Outside Events.

What do I mean by this?

Outside Events include such things as selling your baked goods at, food fairs, food festivals, church fairs, markets, interhouse sports competitions in schools,, charity events, expos, trade fairs, musical shows, pta meetings, club events and so on. Anyplace that has a congregation of people in one place.

You can make a list right now of places you can sell your cakes. Start with your church or mosque and then move on to schools and then sponsored events.

Every or so month there is usually a fair or festival going on. Such as the GT bank food festival. Also churches nowadays hold charity events where you can purchase a booth for a low price and you can sell anything you want.

These events are great way to make your brand known and to sell directly to the people that matter.

Not convinced enough?

Here are some reasons why you should do outside events:

  1. You will make some much needed cash

Fine, you will not make millions, but if you are short of cash, you can make a few thousand of Naira just by selling some cupcakes and cakes. And after deducting the cost of the stall/booth and ingredients, you should have some tidy profit.

 

Bun Muffins Batch Buns Muffins Muffins Muf

  1. You will get new customers

You will get a steady stream of new customers who have never heard from you. So when they come upon your stall, you will have a chance to market to them. So you are reaching out to your target customers. You do not even have to wait for people to come upon your stall, go around the event with samples of your cakes and when they take a taste, give them your business cards.

  1. You can even take Bookings there and then

As people come to you to sample or buy your cakes, have your cake photo album/portfolio with you and tell them that that if they make an order now you will give them a discount.

This will encourage them to at least book a cake with you now instead of waiting to later when they might have forgotten you.

 

Cupcake, Ceramic, Colorful, Funny, Loop

  1. Great way to get people’s contacts

You can have a little notebook for people to write down their details. As they come to taste a sample or to buy, ask them politely if they can leave their name, phone number and email address. This way you will have their contacts and can contact them directly through your email or sms campaigns.

  1. It is an opportunity to promote your business

You are meeting your direct customer’s face to face so talk to them about your business. After they buy, give them your business cards and tell them that they can order online on your Facebook or Instagram or your website and that all the information is on your business card.

  1. Free Advertising

Most times, such events will be covered on social media or even newspapers, radio or even the church magazine or bulletins.

So this is free media and social media coverage for you. Also there is usually a photo wall at such events and your logo will be featured. Take pictures on that wall, encourage your friends and customers to take pictures eating your cake by your stall and post on social media.

 

Iced Tea, Summer, Cupcakes, Refreshments

  1. You can run a raffle

If you want more participation and engagement. You can run a raffle where the winner will win a big cake. You can sell raffle tickets at the events for a minimal fee and make a grand display when announcing the winner.

This will generate interest and a crowd. Let someone be handing out your business cards or flyers to the people around.

 

Cake, Cupcake, Flower

  1. You will get out of the house at last

If for nothing else it will give you a chance to get out of the house. We bakers are an introverted lot and we like nothing more than being in our cocoon. But we need to go out and be under the sunshine and meet people. So even if you do not achieve much, you will get much of the needed vitamin D and at least make some sales.


REGISTER FOR THIS AWESOME WEBINAR


webinar training

How To Increase Your Prices Without Losing Customers

Prices of ingredients have increased, but yet customers still want to pay low prices for your cakes.

How can you keep up?

Are you afraid of increasing your prices because you want to keep the few customers you have?

Are you out of pocket for most of your orders?

Are you losing customers because you just increased your prices by just 5%?

Are you using your own money to buy ingredients?

Are you now using cheaper and substandard products because you can’t afford buying quality ingredients anymore?

Have your profits gone down?

Then you need to come for this Webinar.

 

Just go to the link below to Register for this Webinar:

https://www.subscribepage.com/increasepriceswebinar

See you at the Webinar!


 

Have Pricing Woes?

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

5 Ways To Taking Beautiful Pictures of Your Cakes So You Get More Sales

As a cake business owner, we do many things and handle a lot of tasks. If we are not baking or decorating, we are taking orders, delivering our cakes, marketing, designing, cleaning the kitchen, following up with customers, shopping for ingredients, keeping accounts and so on. Life as a cake artist is a full time job.

So I am sure the last thing you want to do is to start to take a picture. Most times we just want to finish the order and get on to the next one or just rest. So we may not even remember to take a good picture or we hurriedly take a picture on the messy table or in the cake box.

But you need to realise that your cakes are the heart of your business and so you need a beautiful cake pictures. So do not rush this important step. You need to take your time to take high quality pictures of your cakes so you can display them on your website or social media.

And you don’t need to have an expensive camera or employ a photographer to take your cake pictures.

All it takes is you knowing a few important keys to photographing your cakes.

 

Lighting Is Very Important

Natural light is always the best. Always take you r Photos under natural light near a window. Soft light from a window or an overhead light will give a beautiful effect on a cake.  If the weather is bad or you cannot use natural light (maybe because its late at night), you can use the filters on your smartphone to create a light effect for your cakes.

Later you can invest in a photo box which provides all the light you need to make your cakes look beautiful.

Pie Sweet Cake Dessert Pastry Cream Birthd

Take Your Photo From All Angles

Make sure you photograph your cake from different angles. You can take overhead and side shots too. For overhead shots, stand on a chair and take the picture from above. For side shots, bend down to get the side shot angle. For cupcakes, you can take a shot from the side view.  This will make the cakes look as if they are fading into the distance.

Cupcakes Vanilla Frosting Dessert Sweet Ca

Remove All Distractions

When taking a picture, remove all clutter from the table. Your cake may look nice, but if there is a pile of dirty plates in the background that will just spoil your picture. Place your cake on a cake stand on a clean table. You can even invest on some wall paper and use this as a background.

Cake, Banh Gato, Ball, Milk, Lam Banh

Play Around With Background Colour and Fabrics

Most cakes look nice against a clean white wall but if that is not possible. Play around with different colours and fabrics and see how different your cakes will look.

Cake Wedding Cake Marriage White Dessert C

Create A Brand For Your Pictures

When taking pictures of your cakes, think about your brand. Let your Photos be consistent and match your brand. This will create a professional look. It can be as simple as placing your logo at a certain angle on your picture. If you are using a background, you can make sure it’s in the same colours as your brand.

Italian Food Tiramisu Italian Food Cake De

So I hope I have given you great tips on how you can crate stunning pictures. To think about it, cakes are just like people. Before you take a picture, you make sure your makeup is on point, your clothes look nice and so on. Our cakes are an extension of us, so take time to make sure your cakes look as good as you.

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Use Instagram To Get Cake Orders

It’s been a few weeks that I’ve written on my blog. I have been busy teaching  my summer baking classes at the Young Bakers Academy. It was a thrilling few weeks teaching young aspiring bakers and I thank God it was a success.

And it was a success because I used social media especially Instagram to promote my classes.

Most of us I hope are on instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of instagram and really you are selling yourself short.

Do you know instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your instagram account.

  1. Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

how to use hashtags pic

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

 

 

  1. Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an instagram story:

  1. Go to your profile page on instagram and press the round button where your picture is;
  2. To add a picture, just press the middle round button;
  3. To add a video, just continually press that same round button;
  4. Then press the ‘your story’ button;
  5. And that is it, you now have an instagram story.

 

pudding-791803__340

 

  1. Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

 

dessert-282342__340

 

  1. Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

 

 muffins-50935__340

 

  1. Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a Url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.


 

marketing course

Marketing Your Cake Business Marketing can often seem like a mysterious and scary thing for Bakers to get a handle on. You know it’s important, you know you need to do it, yet many of us are overwhelmed by the idea of it and so you tend to avoid doing it.

The good news is, most of us are already marketing our cake businesses on a daily basis, we just don’t call it that. 

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.  

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

GET IT HERE



 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.