As a cake business owner, we do many things and handle a lot of tasks. If we are not baking or decorating, we are taking orders, delivering our cakes, marketing, designing, cleaning the kitchen, following up with customers, shopping for ingredients, keeping accounts and so on. Life as a cake artist is a full time job.
So I am sure the last thing you want to do is to start to take a picture. Most times we just want to finish the order and get on to the next one or just rest. So we may not even remember to take a good picture or we hurriedly take a picture on the messy table or in the cake box.
But you need to realise that your cakes are the heart of your business and so you need a beautiful cake pictures. So do not rush this important step. You need to take your time to take high quality pictures of your cakes so you can display them on your website or social media.
And you don’t need to have an expensive camera or employ a photographer to take your cake pictures.
All it takes is you knowing a few important keys to photographing your cakes.
Lighting Is Very Important
Natural light is always the best. Always take you r Photos under natural light near a window. Soft light from a window or an overhead light will give a beautiful effect on a cake. If the weather is bad or you cannot use natural light (maybe because its late at night), you can use the filters on your smartphone to create a light effect for your cakes.
Later you can invest in a photo box which provides all the light you need to make your cakes look beautiful.
Take Your Photo From All Angles
Make sure you photograph your cake from different angles. You can take overhead and side shots too. For overhead shots, stand on a chair and take the picture from above. For side shots, bend down to get the side shot angle. For cupcakes, you can take a shot from the side view. This will make the cakes look as if they are fading into the distance.
Remove All Distractions
When taking a picture, remove all clutter from the table. Your cake may look nice, but if there is a pile of dirty plates in the background that will just spoil your picture. Place your cake on a cake stand on a clean table. You can even invest on some wall paper and use this as a background.
Play Around With Background Colour and Fabrics
Most cakes look nice against a clean white wall but if that is not possible. Play around with different colours and fabrics and see how different your cakes will look.
Create A Brand For Your Pictures
When taking pictures of your cakes, think about your brand. Let your Photos be consistent and match your brand. This will create a professional look. It can be as simple as placing your logo at a certain angle on your picture. If you are using a background, you can make sure it’s in the same colours as your brand.
So I hope I have given you great tips on how you can crate stunning pictures. To think about it, cakes are just like people. Before you take a picture, you make sure your makeup is on point, your clothes look nice and so on. Our cakes are an extension of us, so take time to make sure your cakes look as good as you.
Want to Grow A Sustaining Cake Business?
Want to Have A Regular Inflow of Profit’s Coming in your Business?
Ready To Have A More Profitable Cake Business?
Want To Make More Money In your Cake Business?
Get More Customers and Orders to buy your Cakes?
This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.