Christmas is one of the most popular Holidays of the year and it can be a profitable holiday for most cake business owners. I mean Christmas is all about giving and one of the most popular gifts to give people is a cake. It could be a fruit cake or iced cookies or cupcakes.
However, we all know that the cake industry has fierce competition, so for you to succeed it requires creative marketing and sales promotions to get customers to order from you.
So that is why I want you from now to focus on effective promotional strategies to increase the number of your Christmas orders.
If you cannot think of any, here are some Christmas promotional ideas to entice customers to buy from you.
- Have a 12 days of Christmas Deal
Use this classic Christmas concept to develop a marketing campaign for your business in the course of 12 days in December. What do I mean?
Offer your customers, email subscribers, social media followers a different special deal for the 12 days leading up to Christmas.
This series will have your potential customers coming back each day to see what you have on offer.
If your customer knows you have a new surprise for them every day , they are much more likely to read your emails or texts.
You can create any kind of deal. For example:
Day 1- Get 6 cupcakes for just N500
Day 2- Order a cake from us today and you don’t have to pay for delivery
Day 3- Get 20% off for this delicious Fruit cake
And so on
So for 12 days only, you are offering special deals daily.
This will create excitement and urgency amongst all of your customers or visitors to your website or social media page.
With each daily post, support your deal with an interesting story and a very colourful nice picture.
You can go to pixabay.com to get nice pictures.
- Create Christmas Gift bundles
This is a season of hampers. So why can’t you take advantage of that. Offer your customers, followers a cake hamper. This is not very common so why don’t you start a trend.
Instead of the usual hampers which we see around, create a hamper of your sweet treats. You can include mini cakes, muffins, pastries, gingerbread men, cookies and cupcakes in a nicely decorated hamper.
Post a nice picture. Do a write up of about 3-4 selection of different products inside and promote, promote, promote.
- Have a fun prize giveaway
In this day and age you need to be on social media. That is the fastest way to get new customers. Christmas is a fun time. Parties are happening every day, people are thinking of gifts, people are more willing to spend money during this period. However, people don’t like it if all you shout about is buy buy buy.
You can build more connection and interaction with your customers by giving back. Christmas is all about giving, so do something nice for your customers this period.
One fun thing you can do is to prize giveaway
On your social media accounts post a new photo every day until say Christmas eve offering customers or your followers the chance to win a new prize daily.
You can say they should post a picture of what Christmas means to them. So your followers will have to post a picture of their own and tag it using a hashtag (you can create your own company hashtag, e.g. #bosecakesand bakes) for the chance to win the prize of the day.
The genius of this is that the more people posting pictures on your pages using your company’s hashtags, the more likely your posts will be trending and more people will see them.
This translates to more engagement and followers on your pages.
- Have a Christmas party
To get more people to know and follow you on social media is by posting videos.
But why don’t you go a step further and have a party live on Facebook or Instagram.
Send an invite to all your friends, members, followers on all your social media handles telling them they are specially invited to a Christmas party of your Company. They do not have to leave their house. All they need to have is their phone.
Of course this will generate interest and curiosity. What sort of party can you have without you having to be there?
Once you have sent an invite and have chosen the date for your ‘party’.
Start to think of things you can do to talk about when you go live. You can talk about how to throw a xmas party or how to set a xmas table or how to bake a xmas cake. Make your surroundings as fun as you can be. You can hang some balloons, blow some party poppers, have some champagne glasses.
It is a party after all.
- Present them with an offer that they cannot refuse
If something is scarce, you tend to want it more right? It’s how our brain works. So why don’t you use scarcity as a marketing strategy this Christmas season.
You can say you are releasing this limited edition Gift vouchers which entitles someone to having a free cake on their birthday. And it is only eligible to those customers that make or book an order from now.
This is a great strategy as it will entice people to order from you knowing that they will get a free cake delivered to them for free on their birthday.
But be warned do not run this sort of offer for a long time. You do not want to be stuck with someone that just buys N2,000 worth of stuff and then you are obligated to give that person a cake. You can run this offer depending on you between 2- 5 days.
So those are five things you can start doing this Christmas season.
The thing about these ideas is to continually keep your customers engaged everyday this season. Let them look forward to reading your posts. Make them as funny or interesting as possible. Once a customer knows, likes and trusts you, you have a customer for life.
Good luck and have a very Merry and Money Making Christmas season.
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Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.