Month: January 2019

HOW TO HAVE SUCCESS IN MARKETING YOUR CAKE BUSINESS

If you want to be successful at marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your cake business to make it a success.

After product discovery and / or creation which is deciding what cakes and/or products to sell

The next thing is that; MARKETING needs to be tops on that list.

Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.

Here are things you need to do to increase your marketing efforts;

Plan Ahead

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so.

It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways.

To Do: create a marketing plan on how you can get more sales 

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Email Marketing

Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of potential customers.

Make it your goal to fill your list so that you can market your cakes repeatedly to your audience in a more direct way. Plan and Create ongoing interesting useful  marketing campaigns for your readers. If you know in advance what you will write about on your newsletters, blogs, social media and in email marketing, you’ll be more successful.

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Smart Promotion Tactics

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right.

The fact is you don’t have to resort to sneaky tactics to succeed at getting customers. Just think of those scam MMM or those Ponzi schemes emails and messages you get.

You can market your products with integrity and pride because your cakes are great.

 No marketing deceitfulness required. When you are proud of your cakes or what ever products you produce you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your cakes when they are of high quality.

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Getting Exposure

Getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more.

You might also want to look into strategic joint ventures and / or pay per click advertising  or using Sponsored Ads on Google, Instagam  or Facebook.

If you are feeling overwhelmed right now and wondering how you are going to achieve or do all this.

I have got you covered.

This you find this post useful, please share it your friends and colleagues.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Things you need to do to make customers book your cakes

https://youtu.be/yTr9jeB1zdY

In this video I go through the things you should be doing in your cake business to make it more profitable.

Don’t forget to hit the Subscribe button.

Enjoy!


Supercharge your cake business

Register for the Supercharge your cake business Program. Just click on the Button below. 


I will love to hear from you.

What changes are you going to start doing in our business.


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days ?


Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Stop Making These 5 Mistakes And Learn To Love Your Cake Business Again

No matter how long you have been in this business, there’s a certain learning curve you must overcome.

You make mistakes.

I know I have had my share of mistakes. Some that have cost me money and lost me customers. How I wish I had someone to advise me at that time.

I remember doing a magnificent costly cake and the customer only paid me N7,000 for it.  I remember not knowing how to deal with customers who had complaints- I was so afraid that I will dodge their call.

I remember doing all sorts of cakes from kids cakes, to wedding cakes to little orders. I was exhausted. I had no plan, no strategy. I didn’t know how to manage your finances, what legal things as a business person I had to do and most importantly I didn’t know how to  market my business.

And these are things you should know, 

I’ve made mistakes and I am sure you have made some yourself.

So come and learn from my mistakes so that you don’t make them too.

In this webinar I will go through the top 5 mistakes most cake business owners go through and I will also tell you solutions or Fixes you can do to avoid these mistakes or if you have already made them already, how to get out of them.


And these are  things you should know, 

Some might call it a “rite of passage” that all cake business owners must face, but that doesn’t mean you can’t shortcut the process!

Join me on Thursday, 24th January 2019 at 7pm to discover the top 5 mistakes all business owners make that sabotage their success, and what you can do to change it starting right now.

https://www.subscribepage.com/z3t6x2

Don’t wait until you’re too stressed and overwhelmed to even think about making changes.  The year is still young.

Do it now, and start loving your business again!

Click on the button below to register.


Get better results in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

A Super Easy Way To Price your Cakes

Is pricing still an issue for you? This video will show you a super easy way to start pricing your cakes.

Don’t forget to hit the Subscribe button.

Enjoy!

Register for the next Baking Business School Webinar here. Just click on the Button below.

I will love to hear from you.

What challenges are you facing in pricing your cakes/


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady


2019 Must Do’s For All Cake Business Owners

We want this year to be better, right?

I too want the same for your business.

It is no longer status quo. Your business should be moving forward not remaining stagnant or worse going backwards.

I have complied some vital tips you should be doing to have a successful 2019.

Read and apply.


Get Organized

To be successful in business you need to be organized. You should have a data list of all your customers like their email, telephone number, office or home address.

With a data list you can be periodically be sending them marketing campaigns or text messages of your promos, announcements, contests or new additions to your product line. Look for ways to thank your loyal customers like sending them a surprise box of cupcakes at their workplace or inviting tem to a special vent where you will be.

You should always be in the mind of your customers. Don’t just throw away their information after the order is done with. Continually stay in touch with them. Alsothis goes for people who did not go ahead with an order still keep their information and send them your marketing material also.

Cake, Sweet, Pink, Birthday, Valentine


Have a Written Plan

What do you want your business t look like in 2, 3,5, 10 years’ time? Write it down and make a plan of how you will achieve it. Without a plan, it is merely a dream. Outline your business plan, your goals, income goal,  a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

Read

Don’t just read bakery books. Read books on Finance, business and entrepreneurship. Make it a goal to read at least one business book a month for a start and grow from there. Expanding your knowledge is vital for not only your growth but also your business growth. There are many books you can find online that are free that can expand your knowledge. So there is no excuse.

Cupcake, Muffin, Sweet, Cherry, Fruit

Be Creative

Always be looking for ways to improve your business and to make it stand out from the competition. Look for partners, training, courses, seminars that you can learn from.

Remember that you do not  know everything so  be open to new ideas and new approaches to your business. 

Cake Pops, Dessert, Sweet, Pop

Increase Your Marketing Efforts

Effective marketing is key to getting customers and increasing your cake orders. Marketing takes a lot of forms. And you can include it anywhere in your business.  Everyone by now should know you are a cake artist or baker. Make use of branded t-shirts, badges, even stickers on your car. Be very active on social media and never ever stop talking about your business to everyone you meet.

I have been working on a new Marketing Course that is guaranteed to supercharge your business. It will be coming out towards the end of January so start saving up for it. You will not want to miss. I have given you enough warning.

 Provide Great Service always

Customer service is important. If you provide a very good service to your customers, they are more inclined to remember you when next they need a cake instead of going to your competition.

Study Your Competition

To be successful, you can’t be afraid to study and learn from your competitors. You never know  they may be doing something right that you can implement in your business to make more money or if they are doing not something that you can easily provide, that will be an advantage over them. So do some research and see what new things you can implement in your business.

Birthday, Happy Birthday, Cake

Understand how to price your cakes

I am not going to say much here as I have written so many articled on how you can price your cakes. You can download the free guide on how to price your cake here.

Pricing your cakes is vital. If you do not know how to price you will just be undercharging yourself. So learn how to price and do not be afraid to quote and defend your price to your customer.

To be successful in business, is not an overnight thing. You have to plan and work hard at it. If you want more success you will have to make the necessary changes  for success to happen.

The change may be as simple as getting a finance person to teach you accounting or taking a Marketing Course.

Take these tips I have written and apply them. Learn something new each day and just dont read and forget, read and implement.

Here is to you having a successful and profitable 2019.


Register For This Free Webinar

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!

https://www.subscribepage.com/z3t6x

Register for this Free Webinar Here

5 THINGS YOU’RE DOING IN YOUR CAKE BUSINESS TO SABOTAGE YOUR BUSINESS AND MARKETING EFFORTS

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.


Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowner

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/


cake business pic

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Communicate To Get More Cake Orders

In this Video I expand a little on my Blog post on how you can communicate more effectively to get more customers.

Enjoy!

I will love to hear from you.

What are you going to do differently in your communication?


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady

What To Say To Get More Cake Orders

How do you talk your way to get more sales?

Why do some business owners always seems to have sales.

Their cakes may not look or taste as good as yours but when you go on their social media pages, they have a lot of followers, you see a lot of likes, engagements and people inquiring about their cakes and prices.

How do they do it?

Is it some magic formula or is it that they are just lucky?

Some may say they have the gift of the gab or they are great marketers or they are born charmers.

Have you heard the expression that he/she can sell ice to an eskimo?

Wouldn’t it be great to have that skill where you can talk your way to a sale or post something on Instagram and you will get a lot enquiries.

Well I’m going to tell you that there is a way to talk or communicate to get more cake orders.

Let me reveal to you this marketing secret.

Just as being a baker, cake artist, cake decorator or whatever you call yourself is a skill. How you communicate to your potential customers is also a skill. Luckily this skill is something you can learn easily.

Talking to customers whether in person, on the phone, email, text  or on social media is what helps you to get customers, keep customers and make them be coming back to order from you. Also these channels can make you lose customers.

So how can you talk your way to get sales?

Before I go through how, you have to first realise that you are a skilled professional and so must conduct yourself professionally at all times. You are no more a hobby baker or an amateur baker; you are professional cake artist, so you should see yourself as such.

So to communicate more effectively to get more sales, these are the things you should do:

Eat, Emotions, Cake, Birthday, bakingbusinessschool

Always start with a story

Who doesn’t like hearing a story? We all do.

You will notice that you will get more engagement on social media if there is a personal story in your postings.

So let’s say you posted a child’s birthday cake where the top tier is a princess theme and the bottom tier is a batman theme. Instead of saying this is a picture of a 2 tier princess and batman cake. You can say this is a cake I made for a mum of twins (a boy and girl). She had a tight budget and didn’t want to spend money on 2 cakes for her twins, so I helped her out by creating a one of a kind 2 tier cake so each twin will have their own type of special character.

The part was a success. Everyone was happy, the twins got the cake they wanted and she didn’t have to spend money on 2 cakes, so we saved her money.

Tell me isn’t what I said more interesting  than just saying princess and batman cake. You told a story, you mentioned how you helped the mum. You have created a picture in the mind of your potential customers. So it showed how you cared.

So when next you post something on your social media pages, think of a story to create around that post.

Love, Raisins, Food, Sweet, Heart, Snack, bakingbusinessschool

Talk as if you are talking to one person rather than general

Talk to one person even though you are talking to many. People can tell if you send a broadcast message. So it is not really speaking to them. Make your potential customers feel special.

Use their names, if possible. Also use words like ’you’, ‘you will love this’, ‘get yours now’, ‘your office colleagues will love these cupcakes’, ‘make your husband happy by sending him this luscious tempting chocolate cake’.

In addition, positive words go a long way, examples are using words like awesome, super, brilliant, splendid, amazing, breath taking, remarking, wonderful, astounding.

I can go on and on. Just use thesaurus.com to find various words to use.

In one of my courses i have a done for you template on how you can describe your cakes to entice customers. If you are interested in this Course, just head to this link to get more details;

https://www.subscribepage.com/thewealthybakersystem2018

Always direct your communication to a sale

You are in business to make money right unless you are running a charity. But I’m sure for the thousands that are reading this you want to make money.

You can describe your cakes now from now to kingdom come, but if you do not tell your people to buy. They will not buy. Please do not assume that when you post a picture of a mouth-watering cake and your description is so tempting that it will make one’s mouth water that they will automatically say I want to buy this cake.

Cake, Birthday, Confetti, Sugar, bakingbusinessschool

You have to tell what your customers to do. Something that may seem so obvious to you may not be obvious to others. So do not be leaving money on the table by not stating specifically how they can order from you.

At the end of your post, put selling words like ‘order here’, then post a website or phone number or ‘buy this cake by going to this link’ or ‘contact this Whatsapp number’.

Tell them exactly what they should do to order a cake from you. You do not want to leave room for assumptions.

Dessert, Pastries, Food, Cake, Bake, bakingbusinessschool

Let them know you

People buy from people they know, like and trust. So you have to be more open. I am not saying you should reveal everything about yourself. Of course some things should be kept private.

But try and let people into your world. Let them know that there is a face behind the brand. People want to know about you. You are the one that makes your business come alive.

From time to time release videos about yourself. Talk to your audience. Let them see you decorating a cake. If you are on snap chat, post short videos of you going about your day.

Please do not feel that you are not pretty enough, or that you’re not the right body shape or you don’t wear makeup. You are special. Don’t let anybody tell you otherwise. If you see some of my videos, Its hardly glamorous but I know I have something to say, I am adding value to people’s lives.

I’m sure if you are gaining something from somebody, you are hardly noticing that their hair is out of place or that they are skinny or fat. You are just happy that you are learning something or being entertained.

So don’t worry about all those superficial nonsense. You are adding value.

You are what makes your business interesting so start showing yourself of.

Lets others speak for you

Feedback, Confirming, Board, Blackboard, bakingbusinessschool

You do not always have to be the one who does all the talking. Let your customers help you out.

That is why I love testimonials and reviews. If you notice I post them from time to time on my Facebook group and Page.

When you get a positive feedback from a customer, post it on your pages. Also encourage your followers, fans to leave reviews and recommendations on your Facebook page or even just tell others about your business.

When people come to your social media pages and see other people praising your work or your service, they are more inclined to follow you and then eventually make an order so they can have a taste of what others have been raving about.

Torte, Anniversary, Birthday, Cake, bakingbusinessschool

So as you can see,  you can have a lot more orders and have a lot more followers  just by changing the way you communicate.

Believe me if you keep doing all what I suggested above, you will have a lot more followers and engagements for your posts which will lead to more orders.

The more you talk, the more people will know about you.

Customers will not fall from the sky; you can to tell them about your business.

If you are silent, you will not make any money

So make noise.


We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.


Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/


cake business pic

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Best New Year’s Gift you will ever have

 

My New Year’s Gift to you!

Goal Planner pic.jpg

CLICK HERE TO ACCESS YOUR 2019 GOAL PLANNER

This may be the best New Year gift you will get.

You know why?

Because this gift will make you achieve all your dreams for 2019.

How would you like in December 2019 to have achieved all your goals and dreams.

That will be awesome right?

But how can you do that.

It is not by magic. 

All you have to do is plan.

You know why many people fail in their goals.

It is because they fail to have a plan.

How many of you have seen or heard these quotes? I am sure I have mentioned it a few times on my blog.

 

If you want to succeed with your goals, you need to first write them down and plan on how you are going to achieve it.

In essence you need to make them specific, measurable, and completed with a deadline. 

Let me give you an example, one of my goals last year was to take my children to Disney world in Florida. We all know travelling can be very expensive not to talk about going to Disney world.

But that was one of my goals.

So from January 2018 I started looking online for tickets, hotel booking and so on. I didn’t have the money at that time, but I still booked my hotel.

I then made a note of how much everything will cost so I started working at it. I made a plan of how many products and customers I will need to sell to achieve that amount.

So let’s say I needed N1,000,000 in 5 months so that’s means I will need to earn as profit N200,000 each month. Once I broke it down like this- N200,000 a month didn’t seem so bad. To earn that N200,000 each month I have to sell products worth that amount.

Well I worked at it and I was able to treat my kids to Disney world and it was a memorable experience, one that my precious ones will remember for a long time. You can read about my experience at Disney world here.

When I set that goal, honesty I was scared, because I know how much it will be for all 3 of us to go.

But I really believe that when you write things down and put it to God and tell Him that this is what you want to do, the Universe will align itself to make things happen.

Money will not drop from the sky (although I really wish it does) but events and opportunities will just come to you that will make that goal happen.

That’s why it’s important to have and make use of a Goal Planner.

With a Goal Planner you can set your goals and plan how you can achieve them

Here are a few tips for your own goal setting so that you are all set for the New Year:-

New Year'S Day, Years Beginning, Laptop

  1. What do you want out of life?

It is very important to define your goals and your dreams. What do you really want out of life?

Financial security?

To build your own house?

A cake shop?

To be booked out every day?

Go on vacations when you like?

To buy land?

To live abroad?

To be able to invest?

For your children to go to a better school?

To expand your product line?

To hire staff?

What are your dreams and goals? What do you want?

Have you ever really sat down and thought through your life dreams and decided what you really want in this life?

What are your dreams?

Write down all of your dreams as you think of them. Don’t think of any as silly, stupid or foolish—remember—you’re dreaming! Just write all the thoughts that come to your head. 

Want to live in a 10 bedroom mansion by the sea? Write it down.

Want to be the No.1 cake maker in the world? Write it down.

Now, here is the vital bit.

Now prioritize those dreams. Which are most important? Which are most achievable? the most realistic.

You may have said I want to earn N100 million. Yes that will be great, but is it realistic?

Arrange them in the order you will like to achieve them.

Plan, Objective, Strategy, Goal, Process

  1. Make Your Goals S.M.A.R.T

The simple fact is that for goals to be powerful, they should be to be SMART.

SMART just means that your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound
  • Specific

Your goal must be specific, clear and well defined. You need direction, so when writing your goals down, be as specific as possible. Don’t just say I want more customers.

A SMART goal is that by the end of each new month I will have gained 10 or more new customers.

You need to specify where you want to go by defining precisely where you want to end up.

  • Measurable

At the end of each week, month, quarter you will need to measure your progress. So when setting your goals include precise dates, amounts, deadlines so you can measure your degree of success.

If your goal is simply defined as “To make more money in my business” how will you know when you have been successful?

A SMART goal will be to make at least N150,000 per month.

If at the end you do not make that sum, you can now think of ways of how you can increase your business so you can make that amount.

Whether it is by increasing your pricing or upping your marketing or maybe reducing your expenses.

Without a way to measure your success you will just be going through the motions and can miss out on actually knowing whether you have actually achieved something or not.

  • Attainable

Make sure that it’s possible to achieve the goals you set. If you set a goal that you have no hope of achieving, you will just be frustrated and give up. You should not just say you want 100 new customers in the first month.

A SMART goal will be I will focus on getting 2-5 new customers and once you have achieved that you can start increasing that number each month.

New Year, 2019, Happy New Year, Start

  • Realistic

Please make your goals realistic. A goal should be something that that you can make real or can become a reality in our lives.

Many of us set goals that are not realistic. Yes, you should stretch yourself, but it has to be realistic.

So let say I want to make N10,000,000 by December 2019 and you are a home baker. Sorry to say this is not a realistic goal.

A SMART goal will be by the end of December 2019, I will have made N1,000,000 or more in profit. If you further break it down, that means you need to make about  N85,000 each month.

Please do not get me wrong, we should all set big goals, goals that will make us think outside the box, but it must be Realistic.

Deadline, Stopwatch, Clock, Time

  • Time-Bound

Your goals must have a deadline. You cannot be working in perpetuity. You should have an end date for all your goals.

In the examples above, you will have noticed that I have been inserting end dates such as month end, year end. You should do that to.

Each of your goals should have a time line attached to it.

As humans if there is no timeline, we will just get lazy or just forget about it. But if you know that you have to get those 5 customers by month end, believe me you will get your bum out of bed in the morning and look for those customers to come and buy your products.

Resolutions, 2019, New Year'S Day, List

  1. Have an Accountability partner

Lastly to be more effective in achieving your goals. You need an accountability partner.

Once you have written your goals, share them with someone you trust. If you set a goal and only you know about it, you may not be very serious about it.

But if you have someone screaming in your ear reminding or asking you if you have made that sale, gone for that meeting, you will be more inclined to achieve that goal.

I know it might be daunting sharing your goals with someone. It can put you in a vulnerable state because they are knowing your inner most thoughts and desires, but please try to do this, because it works.

It can be your parent, your partner, sibling or friend, but share it with at least someone and probably someone you are afraid of a little. If you know you have to answer someone at the end of the day, you will push yourself more to achieve that goal.

Bulletin Board, Stickies, Post-It, List

As we start this New Year, don’t expect to achieve all your goals. If you do, great but most will not achieve all the goals we set for ourselves at the beginning of the year. But do not let this keep you down.

The fact that you are working on your goals, makes you step closer to achieving them. You can achieve them this year, or next year.

Yes you may not get that monthly goal of 10 customers, but even if you get 3 or even 1, that’s something and you should really applaud yourself for that.

Just do something every day to make your dreams and goals come true.

New Year, Celebration, 2015, Season, Party, New, Year

Whatever you do, take action and put this Goal Planner somewhere visible to you. You need to see it to remind yourself about your goals and what you need to do each day.

Make it part of your day to review your Goal Planner so you can monitor your progress.

I hope this Goal Planner will be useful to you.  Will love to hear from you, so comment below. 

If you want me to be your accountability partner, just comment below with your email address.

Also please feel free to share this blog and Goal Planner with others so they will have the help to achieve their goals.

Here is wishing you a year fully loaded with happiness May this New Year bring new goals, new achievements and a lot of new inspirations in your life.

Have a wonderful and prosperous 2019.


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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.