If you want to be successful at marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your cake business to make it a success.
After product discovery and / or creation which is deciding what cakes and/or products to sell
The next thing is that; MARKETING needs to be tops on that list.
Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
Here are things you need to do to increase your marketing efforts;
Plan Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so.
It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways.
To Do: create a marketing plan on how you can get more sales
Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of potential customers.
Make it your goal to fill your list so that you can market your cakes repeatedly to your audience in a more direct way. Plan and Create ongoing interesting useful marketing campaigns for your readers. If you know in advance what you will write about on your newsletters, blogs, social media and in email marketing, you’ll be more successful.
Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right.
The fact is you don’t have to resort to sneaky tactics to succeed at getting customers. Just think of those scam MMM or those Ponzi schemes emails and messages you get.
You can market your products with integrity and pride because your cakes are great.
No marketing deceitfulness required. When you are proud of your cakes or what ever products you produce you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your cakes when they are of high quality.
Getting Exposure
Getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more.
You might also want to look into strategic joint ventures and / or pay per click advertising or using Sponsored Ads on Google, Instagam or Facebook.
If you are feeling overwhelmed right now and wondering how you are going to achieve or do all this.
I have got you covered.
This you find this post useful, please share it your friends and colleagues.
About Me:
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.
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Email marketing can be so useful for any business, and by using a newsletter as you mentioned it can have tremendous results.
By promoting offers in your newsletters that you can also post online, along with some encouragement for people to share, you can then reach a viral effect and gain many more customers each month.
Even though it’s an older technology email marketing has also been proven to be more effective than Facebook and other social media platforms.
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I totally agree. Thanks for this.
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