Month: February 2019

Why am I not making money in my cake business?

Have you ever asked yourself this question. Why am i not making money in this my cake business.

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking.

You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

How to make money in your cake business

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

How to make money in your cake business

Not keeping track of expenses

You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky.

I have a Marketing Course that can help. Here are the details.

How to make money in your cake business

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

How to make money in your cake businessy

You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town.

You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

How to make money in your cake business

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer. 

You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make money in your business. 

Take a look at our Online Courses and choose one that is right for you.

If you are not sure what course to choose, just contact me at cakelady@bakingbusinessschool.com.ng and tell me your challenges and I will recommend the right course for you.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Do you really know how to Sell your Cakes?

How to make ₦1,000,000 in Cake Sales this year

You need 5000 people to buy a ₦200 cake
You need 2000 people to buy a ₦500 cake
You need 1000 people to buy a ₦1,000 cake
You need 500 people to buy a ₦2,000 cake
You need 300 people to buy a ₦3,333 cake
You need 100 people to buy a ₦10,000 cake
You need 50 people to buy a ₦20,000 cake
You need 40 people to buy a ₦25,000 cake
You need 20 people to buy a ₦50,000 cake
You need 10 people to buy a ₦100,000 cake

So what is your excuse?

Get to it NOW!

Do you really know how to Sell your Cakes? selling, baking business school

Some time back I remember I put the above post on the Facebook Baking Business Group page and it got a lot of reactions.

We all have ambition.

We all want something better in our lives?

We are all working for something better, like a better home, a new car, not having to worry about bills, a better school for our kids. I can go on and on.

Each year we promise ourselves that this year will be better.

But as each day rolls along, it’s like nothing has changed. Our businesses are not getting any better, the orders are not coming in and customers seems to be disappearing.

But before you blame your village people or the economy, here is one thing you should do first.

Believe it or not. You will see that time waits for no one and we soon will be preparing for Christmas again and you will be left wondering what did you do all year.

I want you to take control of your life. Don’t let life control you. You have to step up and take a long hard critical look at your business and see what you are doing wrong and what you can improve. Why are you not making money. Why are customers not ordering from you. Why are you attracting those clients that will price down your cakes.

I want you right now to take a piece of paper and write down how much you want to make by December 2019. If you are just making N100,000. Write down you want to make N1,000,000. If you are making N50,000. Write you want to make like N500,000.

You can write any amount you want. Don’t play safe. Let it be an amount that scares you. Once you write that amount i want you to put it in a prominent place where you can see it everyday all the time. On your dressing table, on your Bible, in your wallet, wherever.

Write ‘ By 31st December 2019 I will have N…….. in my bank account which I will have gotten from my cake business‘.

Do you really know how to Sell your Cakes? selling, baking business school

So now that you know how much you want to make i want you now to think how you can make this money from your cake business. How many cakes do you have to sell? Calculate it.

So lets say you want to make N1,000,000 by December. And your average cake price is N10,000. that means you will have to sell about approx 100 cakes from now to December. 

We will even go further and calculate how much you need to sell each month. So to reach that target you need to sell about 11 cakes for that price each month. That is approx 2-3 cakes a week.

So you can see that to make N1,000,000 by the end of the year, you only need to sell 2 cakes a week.

Once you have broken it down like that, you can now come up with a strategy of how you can get just 2 customers a week.

You only need to get 2 people to order a cake from you this week. So think where and how you can get those 2 customers. 

My calculations may not be the best. But you should get the general idea.

The reason I am giving you this scenario, is that i don’t want you to think that getting customers is this huge task. That you need to get 50 customers at once. Start small. Look around your immediate environment, your family and friends. Start there first and i am sure you will reach the target for this week.

How to sell cakes, Baking business school

See it as an adventure, instead of a pain or task. See it like a game. I just need 2 people this week to buy my product. They are out there. All you have to do is to find them.

You are the solution to someone’s problem right now. Stop hiding and start Doing. 

Do this each week and you will be surprised at the results. Even though you don’t reach your quota all the time. You will see that your confidence will increase and your business and marketing skills would have improved.

Now go out there and look for your 2 customers right now.

And imagine what you are going to do with that N1,000.000

Would love to hear your comments. What are you going to do or change about your business to reach your 2 customers a week target.


Need help on how you can sell your cakes?

How to sell cakes, How to sell cakes in Nigeria, selling cakes

Do you enjoy baking or have you got a flare for cooking up sweet treats? You could make money selling cakes from home. Or are you already in the cake business, but finding it hard to get customers.

This Video is an Essential Guide on how you can start earning some extra cash from your baking talent.

 This epic video Mini course is the ultimate guide on how you can start earning some extra cash from your baking talent.

This is an online training video guide which contains  step by step instructions on how you can sell cakes.

You can get more information about this Video Guide here: https://bakingbusinessschool.com.ng/how-to-sell-cakes/


Rotimicakelady, Baking Business School, Marketing, Cake Business coach

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Valentine’s Day Promotion Ideas For Your Cake Business

With Valentine’s Day just a few days away this is a great opportunity for your cake business to benefit from this.

Here are some promotion ideas your cake business can use for the days leading to Valentine’s Day.

Run a Competition

You can run a special Valentine’s Day competition where entrants can send in a picture of their boo or write a few lines about why they love someone.

The winner will get a free Valentines cake delivered to them or some special cupcakes.

Valentine’s Day Promotion Ideas

Create a Valentine Gift Guide

Many people sometimes are at loss as to what gifts to give on Valentine’s Day. Valentine’s Day is not just for lovers but is an opportunity to show love.

Also people want to give something different on Valentine’s Day rather than the usual common gifts or they want to appreciate their parent, colleague of pastor. So why don’t you take that worry out of them and create a guide on what gifts to give to different categories of persons on Valentine’s day.

Depending on the type of products you sell, you can arrange your gift ideas like this:

  • Perfect Valentines gifts for the woman in your life
  • Valentines gifts for your Boyfriend
  • Great Husband gifts for Valentine’s day
  • Suitable Valentines gifts for your colleague
  • Appreciate your friend with this Valentine gift

Publish your gift guide on your website, or on your Facebook page or as a blog post and promote.

Valentine’s Day Promotion Ideas

 Send your customers a Valentine’s Day card

I am not talking about a physical card. Look through your email list and send Valentine’s Day cards to customers.  This is a way to appreciate them as they have supported you in your business.

Just send an appropriate electronic card and you can even include an offer at the end giving them 10% off their next order. This again will encourage them to order from you in the future.

For your special customers who have spent a lot on your business you can do something extra  (if you have the means) like delivering a small box of mini cupcakes to their office or house with a Valentine’s card telling them how much you appreciate their support, especially for the single ones.

Valentine’s Day Promotion Ideas

Develop a special Valentines range of cakes

You can create a new small range of valentine cakes and cupcakes and promote it to your email list, website and social media.

Need some ideas, just go here: https://bakingbusinessschool.com.ng/is-your-business-ready-for-valentines/

Valentine’s Day Promotion Ideas

Partner with another business

Not every business is in competition with you. Think of business that goes well with Valentine’s Day.

You can partner with a florist and create a combined gift package where every cake ordered comes with a bouquet of roses. Or you can partner with a spa, nail or hair salon where a package will include a pampering session.

Valentine’s Day Promotion Ideas

Have I gotten your creative idea list whirring? These are just a few ideas you can use as a marketing strategy for your business this valentine season.

Think about what you want to achieve? Do you want more sales, or you want more people to know your brand, or you want to appreciate your customers more or you want to engage more with potential customers

These ideas will help you achieve some of this.

The whole of February is a great marketing opportunity. There are a lot of things you can do in February apart from Valentines to entice more customers to come to your business.

Need more ideas and tips, Just go to this link: https://bakingbusinessschool.com.ng/2019/02/01/february-marketing-ideas/

Now tell me. What are you going to use this valentine for your business? Will love to hear from you.  Just comment below.


Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

February Marketing Ideas

Happy New Month.

The month of Love is finally upon us.

So why don’t you create that theme for this month for your business.

This month provide a great opportunity to show appreciation and provide special promos, offers and content for your customers, subscribers, members and followers.

Plan a promotion that could include a sale, blog posts, promos, freebies, promotion, discounts, advertisement, publicity, social media posts, contests, challenges and more.

For instance for Kiss Day which is coming up on 13th February you could run a promo with a picture of cupcakes with Red lips on top as a decoration and say something catchy like ‘Waiting for that kiss from your love, gift her this kissable cupcakes and prepared to be kissed all over’.

You get the general idea?

Valentine marketing ideas

Look through this month-long holidays and see if any or all resonate with your business and customers.

  • International Expect Success Month
  • National Time Management Month
  • Plant the Seeds of Greatness Month
  • International Boost Self-Esteem Month
  • Declutter For A Cause Month
  • National Black History Month
  • National Women Inventors Month
  • Library Lovers Month
  • National Laugh-Friendly Month
  • American Heart Month
  • Feb 1–7 is Women’s Heart Week
  • Feb 2–8 is Publicity for Profit Week
  • Feb 4–8 is International Networking Week®
  • Feb 7–14 is National Marriage Week
  • Feb 16–23 is National Entrepreneurship Week
  • Feb 17–23 is Random Acts of Kindness Week
  • Feb 17–23 is Build A Better Trade Show Image Week
Valentine marketing ideas

Here are some special days this month to note:

February 1 is National Wear Red Day

February 2 is National Groundhog Day

February 7 is Rose Day

February 8 is Propose Day

February 8 is Laugh and Get Rich Day

February 10 is Teddy Day

11 February is Promise Day

13t February is Hug Day

13t February is Kiss Day

14t February  is Valentine’s Day

15t February is Single Awareness Day

February 17 is My Way Day

February 18 is President’s Day

February 20 is Love Your Pet Day

February 24 is the Academy Awards

February 27 is No Brainer Day

Valentine marketing ideas

From this post, what marketing idea are you going to implement in your business.

Love this post, please share it your baker friends.


EXTENSION ALERT FOR REGISTRATION FOR SUPERCHARGE YOUR CAKE BUSINESS COURSE

This is your last chance to get onboard this comprehensive marketing course before it starts next week.

Those who have already paid have gotten their Bonuses and other introductory information.

Please o don’t be left behind.

Supercharge your cake business for less stress, more clients, and more cash in 4 Weeks.

Just go to the below link to get all the details.

https://www.subscribepage.com/SUPERCHARGEYOURMARKETING

REGISTRATION ENDS SUNDAY

Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today