How To Find Your Niche In Your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To find your niche, try and see where your strength are, are you really good at something. For example if your are really good at making toppers, you can specialise in that and supply bakery stores. Also think about what is in demand in your area.

Baking Business School, How To Find Your Niche In Your Cake Business

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

Fondant/Sugarpaste Modelling

  • Wedding cake toppers
  • Toppers for birthday cakes
  • Character toppers
  • Fondant Flowers
  • Fondant Figurines
Baking Business School, How To Find Your Niche In Your Cake Business

Wedding Cakes

  • Buttercream tiered wedding cakes
  • Trendy wedding cakes
  • Naked wedding cakes
  • Square wedding cakes
  • Weddings with sugar roses or real flowers
Baking Business School, How To Find Your Niche In Your Cake Business

Birthday Cakes

  • Baby birthday cakes
  • Baby Shower cakes
  • Cartoon birthday cakes
  • Glamorous birthday cakes
  • Novelty birthday cakes
  • Birthday cakes for men/women/boys/girls
Baking Business School, How To Find Your Niche In Your Cake Business

Cupcakes

  • Full sized cupcakes
  • Mini cupcakes
  • Printed cupcakes
  • Muffins
  • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment.

This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Baking Business School, How To Find Your Niche In Your Cake Business

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Bose Cakes & Bakes – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Bose wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

Sweetie’s Specialty Cakes  – This baker creates novelty cakes exclusively for big birthday celebrations.  She is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

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So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

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