This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.
Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.
So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.
If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.
You have not even registered your company
One of the first steps in setting up your business is to register it at the Corporate Affairs Commission. Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.
You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?
You do not know how to price your cakes
I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.
People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.
You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.
If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.
You don’t know how much money you make from your business
If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.
This is a clear sign your business is an expensive hobby.
The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.
If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.
You know nothing about Marketing
Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing.
Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.
If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an entire Module dedicated to Marketing.
Stop waiting for people to find you and go out and go get them.
You do not keep track of your time
Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.
If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.
If you don’t know where you are spending your time then you have no idea what you are actually getting paid.
Your family and friends don’t take your business seriously
The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.
What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.
You do not have a website because you are still deciding what logo to use
If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.
Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.
So that’s it.
I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.
So, if any of these are true for you don’t worry. You are not alone.
The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.
The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.
Now tell me what steps are you going to take to make your cake business more professional? Please comment below.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.
We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.
So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.
This is where you will find educative content, videos, audios and other resources to help you in your cake business.