Month: May 2019

How to write a Cake Business Proposal (free sample included)

A few days ago, my younger daughter won her school’s annual spelling bee.

This is quite an achievement. She came first out of the whole school, that is form Year 1 to Year 6.

 I am extremely proud of her because I know she worked so hard.

My daughters are as different as chalk and cheese.

The older one is very smart and because she is smart she finds it easy to grasp things very easily. You just have to teach her something once and she has gotten it. Doing her homework is a breeze. No matter the complexity of her assignments, she does it without any difficulty.

My younger daughter on the other hand is different. It takes her a little time to understand, so it does take her a little more time to do her homework.

So while her sister would have finished her homework in what seems like just minutes, she has to spend more time and perhaps ask for help.

The older one usually wins most competitions in school.

Her younger sister used to get very upset about this. But I had to sit her down and tell her that we all have different strengths and that if you want something you have to work hard and study.

So when the spelling bees competition came up, I noticed that the younger one took it very seriously. Even after doing the usual practice run with both of them, I will see the younger one in her spare time practicing her spelling, even at bedtimes.

The older one of course practised very hard, but guess she didn’t take it as seriously as her younger sister.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

As they went off to school the morning of the competition , I could see the younger one was nervous but the older was happy and confident.

After school I half expected the older one to come up running to me with her winning certificate to add to all the ones she has won preciously. But I was greatly surprised to find out that the younger one had not only won but had come first out of the whole school.

Her certificate is now placed prominently in front of our fridge.

So why am I telling you this story.

We all run different races. Some are faster than others.

As humans we compare ourselves to others. We cannot help it.

We entrepreneurs look at other businesses and see their content and likes on social media, and their supposed plethora of customers.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

But we have to realise that everything has its time. You may not be as successful as the other baker, but your time is coming.

Continue to work hard, see what those successful bakers are doing and adapt it to yourself. Go out and meet your target customers, take Courses to learn more and most importantly believe in yourself

Also those who are successful now, please do not rest on your laurels. You have to constantly innovate because people are close behind you and could overtake you if you are found slacking.

A quote by Stephen Chow said, ‘ If you can keep  going and never give up, ultimately you will get something that you really want’.

On another note, I have been getting messages from my Baking busines School WhatsApp group about how to write business proposal

A business proposal is a basically a document that’s designed to persuade an organization to buy a product or service. Which is different from a business plan which in its simplest form, is a guide, a roadmap for your business that outlines goals and details how you plan to achieve those goals

So lets say you want to start supplying cupcakes to supermarkets in your area or you want to pitch to a client about catering their event. It is always a good idea to go with a business proposal in hand.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

Here are the 5 steps to writing a successful business proposal:

  1. Get as much information about the company or client;
  2. What are your objectives? What services will you be providing?  
  3. How much are you going to charge?
  4. Start writing Your Business Proposal.
  5. Send your proposals out and Follow-Up.

To give you a helping hand I have included a sample business proposal for you so you can just adapt it to the particular organisation or client you wish to do business with.

In this sample proposal, Bose Cakes & Bakes is pitching to a mother to a bride to be the event planner for her daughter’s wedding.

Just go to this link to download this sample proposal template.

https://bakingbusinessschool.com.ng/sample-wedding-planning-proposal/

Comment below if you have ever used a business proposal in your transactions and how it worked or did not work for you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ f

5 ways to let the world know about your Cake Business

Nobody knows about my business? How many of you have said this or even thought about this?

Running a business has its own challenges and the last thing that you want to happen is people not even knowing you exist. But this is the reality for most cake business owners in Nigeria.

The more people that know you, the more likely you will get customers for your business.

You want customers and you want everyone to know what your are selling, which are cakes.

Maybe you’ve gotten a few customers under your belt, but because they are some people who are paying for your cakes doesn’t mean that your business is known state wide, nationwide or even worldwide.

Who doesn’t want worldwide domination for your cakes? I am sure you do.

So here are 5 ways to let the world or at least the locality where you live know about your business:

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Brand your vehicle

Do you have a car? Great. Then let your car be an asset instead of a liability. Use your car to your best advantage. A branded vehicle with your company logo, phone number and website is an easy way to get the word out.

When I’m out and about in Lekki I always see a purple small vehicle which advertise a clean up service. First the colour of the car is noticeable and I always see I around. So if I need a clean up service, who will I think of first? The name on the purple vehicle.

So advertising your business on your car is a good way to go.

If you do not have a car, you can brand yourself. Get different t-shirts and print your logo on them. Wear those shirts when you are running your errands, so that people around your locality can see you in them.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

‘Free’ is the magic word

People like getting free stuff. So why don’t you give out free samples of your cakes.

Giving away samples of your cakes for free can do wonders for your business.

First, it lets people out there know that you exist.

Second, it gives you a chance to let people taste your awesome cakes, so they can spread the word.

Third, it provides your future customers with a risk-free way to try out your cakes without spending any money. And if customers love it, they will be willing to pay money for it.

Let’s say Hope just moved to a new state wants to open a cake shop in her neighbourhood and she’s looking for a simple, cheap and effective way to advertise and kickstart her new business.

She decides to put up a sign in front of her cake shop that reads: ‘Free box of cupcakes. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?

That is the power of free!

Anybody who walks into her shop for their free box of cupcakes and loves them will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new cake shop down the road.

Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the product without any risk.

By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.

Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Say “Yes!” to opportunities

If you want to spread the word about your business, you should try to say yes when someone asks you to come to an event or for a speaking engagement.

If people know you are willing to go an extra mile for people, they’ll be likely to talk about and remember you and your business. It’s all about creating new relationships.

Plus, if you don’t say yes, you might be missing out on opportunities to meet potential customers.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Ask Customers to Recommend and Refer You

If you have happy customers, ask them to recommend your business to their friends. Suggest they write about you on your social media sites.

An example of an email you can send is:

‘ Hello, Thank you for your recent order. I hope you had a wonderful celebration.

I know you are very busy but I would appreciate it  if you could write a positive review or recommendation about me on (insert the necessary link). Thank you.’

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Know about SEO

SEO means search engine optimization.

SEO makes you searchable on the internet. If Google can’t find you, no one else can. If you’re selling iced cookies, you want people to find you when they search “iced cookies in Lagos.

To become more popular online, you need SEO to succeed.

So to get started on SEO, use keywords related to your business. Post awesome content on all your social media sites. If you have great content, people will want to talk about you.

Now tell me what strategy are you going to employ be gain worldwide recognition. Comment below I will love to know.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Easy Guide to Get Sales in your Cake Business

This past week I held some one to one coaching sessions with some of you that registered.

I got so much requests for coaching sessions that it was quite overwhelming. There  was a limit to the number of people I could personally coach, so I apologise if you registered for one and I could not get to you.

I plan to do another round in another few weeks, so look out for that.

One common thread with many of you when I was holding the coaching session was that you were finding it difficult to sell your cakes. In other words, Marketing is a challenge for many.

Marketing is the only way you can make the sales.

Marketing is the only way you can make the money you want in your business.

During my coaching session, I kept hearing the same story.

Abi asked ‘How do I source customers’, Dami was confused on ‘how to create awareness for my products’, Funola asked‘ how do I make sales’ and Omo was like, ‘ how do I get orders from people around me’.

The questions were all different but all dealt on selling.

So this week I want to disclose to you some of my answers I revealed to them in my coaching sessions.

Baking Business School, Rotimicakelady

There are opportunities all around you

Your customers are everywhere. You might not believe it right now. But your next customer is among the people around you.

Look are areas and people around your locality where you can market your business.

Do you live near schools, a university, offices, churches. Even though you are a shy person or don’t have friends, start with what you have.

Do you have a child in school? Start form there. Ask to sponsor their next PTA event with some nicely decorated cupcakes. Schools are a great source of customers because that is where your target customers are- which are mothers,.

At such events, you don’t just drop your cupcakes and leave. Market yourself. Go to people and ask them if they liked the cupcakes, tell them you are avaliable to make various baked good for their occasions and of course give them your business cards.

When you do this continually for like 2-3 events at the school. You will see that your brand reach will be increasing and eventually you will get more sales.

This same strategy also applies to places like churches and offices. Provide a  few free samples and talk about your business. Do this and watch the orders come in.

Baking Business School, Rotimicakelady

Brand yourself

Branding is very important. We want people to associate you with cake. So how do you do this?

As you go about your daily activities, like while dropping your children at school, going to the market, making a delivery, wear a branded t-shirt of your business.

You can buy different coloured t-shirts from the market. Then find someone to print your logo on the t-shirts. You can even print funny slogans on some of the t-shirts like ‘ Want cake, call me’, ‘a party without cake is just a meeting’; ‘you can’t buy happiness but you can buy cake’.

When you do this, you may not notice it but people are watching. Your brand is registering in their heads subconsciously. So do not be shy about using yourself to advertise your busines.

Baking Business School, Rotimicakelady

Have a cake party

One strategy I told a member in one of my coaching sessions was the idea of having a cake party.

She mentioned to me that she lived near a polytechnic. I told her she could have a lot of business from the students. I told her that if she knew one person who lived in a hostel she could have a cake party where she will offer free samples of her cakes, pastries and other baked goods to the students.

She could print flyers to distribute to students inviting them to sample free cake. At the party, students will have a chance to sample her products, she can have one on one conversation with them. She can then distribute her menu of items or her business cards to those that attended.

The wonderful thing is that you have all your target customers in one room, so this is the most excellent opportunity for you to project the best version of your business and to market to your ideal clients.

Baking Business School, Rotimicakelady

Use a Broadcasting system

Lastly let me give you a bonus strategy for getting more customers. In one session, a lady informed me that she gets a lot of repeat customers. I told her that was good and she should capitalise on that.

She should create a database of those customers and send them periodic emails or texts. She should also contact them before a person’s birthday in their household and ask them to book a cake for a special price offer.

Another strategy I spoke about was to encourage her current customers to refer her business. She could start a campaign by sending out a message to her current customer base saying that if their friends orders a cake from you,  they will get a free box of cupcakes.

These are just a few strategies I discussed in my coaching session. Of course these strategies are just a snippet of what you will learn in the ultimate marketing course you can get for cake business owners.

This bestselling marketing course is called The ultimate guide to marketing your cake business.

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This Course consists of 4 Modules that will teach you on all aspects of marketing your cake business.

The Ultimate Guide to Marketing your cake business

Some of the things included in this Course are:

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • and much much more

To get this course, just go to this link: https://bakingbusinessschool.com.ng/the-ultimate-guide-to-marketing-your-cake-business/

I’m running a special offer, where instead of paying N15,000, you only have to pay N7,500.

So don’t miss out, as this offer will end by this time next week.

So what strategies are you going to employ to improve sales in your cake business. Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

How to Market your Cakes using Instagram

Most of us I hope are on Instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on Instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of Instagram and really you are selling yourself short.

Do you know Instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your Instagram account.

How to Market your Cakes using Instagram, Baking Business School

Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

How to market your cakes using Instagram

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an Instagram story:

  • Go to your profile page on instagram and press the round button where your picture is;
  • To add a picture, just press the middle round button;
  • To add a video, just continually press that same round button;
  • Then press the ‘your story’ button;

And that is it, you now have an instagram story.

How to Market your Cakes using Instagram, Baking Business School

Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an Instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

How to Market your Cakes using Instagram, Baking Business School

Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

How to Market your Cakes using Instagram, Baking Business School

Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ .