Nobody knows about my business? How many of you have said this or even thought about this?
Running a business has its own challenges and the last thing that you want to happen is people not even knowing you exist. But this is the reality for most cake business owners in Nigeria.
The more people that know you, the more likely you will get customers for your business.
You want customers and you want everyone to know what your are selling, which are cakes.
Maybe you’ve gotten a few customers under your belt, but because they are some people who are paying for your cakes doesn’t mean that your business is known state wide, nationwide or even worldwide.
Who doesn’t want worldwide domination for your cakes? I am sure you do.
So here are 5 ways to let the world or at least the locality where you live know about your business:
Brand your vehicle
Do you have a car? Great. Then let your car be an asset instead of a liability. Use your car to your best advantage. A branded vehicle with your company logo, phone number and website is an easy way to get the word out.
When I’m out and about in Lekki I always see a purple small vehicle which advertise a clean up service. First the colour of the car is noticeable and I always see I around. So if I need a clean up service, who will I think of first? The name on the purple vehicle.
So advertising your business on your car is a good way to go.
If you do not have a car, you can brand yourself. Get different t-shirts and print your logo on them. Wear those shirts when you are running your errands, so that people around your locality can see you in them.
‘Free’ is the magic word
People like getting free stuff. So why don’t you give out free samples of your cakes.
Giving away samples of your cakes for free can do wonders for your business.
First, it lets people out there know that you exist.
Second, it gives you a chance to let people taste your awesome cakes, so they can spread the word.
Third, it provides your future customers with a risk-free way to try out your cakes without spending any money. And if customers love it, they will be willing to pay money for it.
Let’s say Hope just moved to a new state wants to open a cake shop in her neighbourhood and she’s looking for a simple, cheap and effective way to advertise and kickstart her new business.
She decides to put up a sign in front of her cake shop that reads: ‘Free box of cupcakes. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?
That is the power of free!
Anybody who walks into her shop for their free box of cupcakes and loves them will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new cake shop down the road.
Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.
Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the product without any risk.
By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.
However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.
Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.
Say “Yes!” to opportunities
If you want to spread the word about your business, you should try to say yes when someone asks you to come to an event or for a speaking engagement.
If people know you are willing to go an extra mile for people, they’ll be likely to talk about and remember you and your business. It’s all about creating new relationships.
Plus, if you don’t say yes, you might be missing out on opportunities to meet potential customers.
Ask Customers to Recommend and Refer You
If you have happy customers, ask them to recommend your business to their friends. Suggest they write about you on your social media sites.
An example of an email you can send is:
‘ Hello, Thank you for your recent order. I hope you had a wonderful celebration.
I know you are very busy but I would appreciate it if you could write a positive review or recommendation about me on (insert the necessary link). Thank you.’
Know about SEO
SEO means search engine optimization.
SEO makes you searchable on the internet. If Google can’t find you, no one else can. If you’re selling iced cookies, you want people to find you when they search “iced cookies in Lagos.
To become more popular online, you need SEO to succeed.
So to get started on SEO, use keywords related to your business. Post awesome content on all your social media sites. If you have great content, people will want to talk about you.
Now tell me what strategy are you going to employ be gain worldwide recognition. Comment below I will love to know.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.
We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.
So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.