How To Find Your Target Customers

What’s the one ingredient every successful cake business need?


But they are more things to have in the mix to get more customer success.

But how and where do you find these customers?

Here are a few suggestons:

Be Original

To survive in the cake world, you have to find a way to be unique.  Find out what you are good at and what makes you special and use that to your advantage.

Know what kind of competition you have in your area and work to set yourself apart, but don’t copy your competition.


Be Prepared To Market Your Cakes

You can spend all day and night in the kitchen creating the best cake, but if no one knows about it, it doesn’t matter how good it is. That’s why you have to set aside time and money to market your cakes.
You have to be both a fabulous baker and marketer for guaranteed success. Here are a few free marketing tools to utilize for your busines:

  • Write a blog. 
  • Use social media. 
  • Join networking groups. 

Focus On Your Customers

Your customers are your key to success. Give them the greatest customer service and they will come back and recommend you to their friends.
Ask your customers for feedback and suggestions once in a while. Make the customer experience count. That’s the best way to get repeat customers and more bank alerts.

Please comment below and tell me what changes you are going to make in your business.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

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