Author: Rotimicakelady

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats. I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit. In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses. I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business. I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention. If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Are you running a Cake Business or an expensive hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

Are you running a Cake Business or an expensive hobby?. Baking Business School

You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

Are you running a Cake Business or an expensive hobby?. Baking Business School

You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

Chocolate, Whisk, Block Chocolate, Bake

You don’t know how much money you make from your business

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

Are you running a Cake Business or an expensive hobby?. Baking Business School

You know nothing about Marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them.

Are you running a Cake Business or an expensive hobby?. Baking Business School

You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

Are you running a Cake Business or an expensive hobby?. Baking Business School

Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.


If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

Are you running a Cake Business or an expensive hobby?. Baking Business School

You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

Now tell me what steps are you going to take to make your cake business more professional? Please comment below.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today  Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ o

5 Ways To Stop Attracting Cheap Customers

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

How To Stop Attracting Cheap Customers, Baking Business School

Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

How To Stop Attracting Cheap Customers, Baking Business School

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

How To Stop Attracting Cheap Customers, Baking Business School

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

How To Stop Attracting Cheap Customers, Baking Business School

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

How To Stop Attracting Cheap Customers, Baking Business School

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price.

Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!  

So what strategies are you going to implement so you can attract more premium customers. Just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

 

What other Cake Business Owners do not want you to know

Happy new month!

We are now in a new quarter. It took me a while to put my head round the fact that already 3 months have past.

I had to take a look at my 1st quarter goals and observed that I have not made as much progress as I thought I would when I set my goals in January this year.

Yes I have made good progress in some areas but there are still some areas that I really have to get a move on. Maybe I was bit over ambitious.

So while preparing my 2nd quarter goals I am going to scale down a bit and concentrate on the most important goals plus follow up on the ones I failed to achieve.

That is the key to goal setting and looking back. It helps you to take stock and revaluate.

So did you meet your 1st quarter goals?

If you didn’t, don’t beat yourself up. I too didn’t realise everything I set on my list but I know I tried. So quarter 2 is another opportunity to try again.

As every successful entrepreneur says, you should never give up.

This week, I want to share some of my best business advice and success tips I have learnt along the way so that you can crush your 2nd quarter cake business goals.

What other Cake Business Owners do not want you to know

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea.

If you do not have money to start your business, with as little as N5,000 you can buy ingredients and start selling cupcakes to people, so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

What other Cake Business Owners do not want you to know

It does take longer than expected to get a steady stream of Customers and Income

I’m sure you already know this already.  Whether you started big or small, it takes time to know how to sell, market your cakes, knowing what works in your business to get customers, how to price you cakes well and how to use social media in your business.

You have to realise that the only way you can get more orders and customers is to market yourself more.

If you have no idea how to market your business, I have a Marketing course that can help. It is called  The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques and strategies to promote your cake business so you can make more money.

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

What other Cake Business Owners do not want you to know


Don’t experiment with too many recipes at the same time

You must be consistent with your recipes.

Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Also cake education is a must. You should know the different types of cakes suitable for different uses like for carving, creating tiers, doing gravity cakes, cakes suitable for our hot Nigerian weather and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

All these knowledge will definitely put you ahead of the competition.

What other Cake Business Owners do not want you to know

Have a Good List of Suppliers

It is always convenient to have a good list of suppliers who are reliable and provide good quality, and they are readily avaliable

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

What other Cake Business Owners do not want you to know

Have a Clear Company Policy for giving Discounts

We all get these type of customers. Those you complain about our price, those who want a cakes nearly for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts.

Know how to charge for family and friends and the general public. For example you can make it a policy to give a 40% discount for family and friends and for the general public you will only go as low as 5-15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

What other Cake Business Owners do not want you to know

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

What other Cake Business Owners do not want you to know

Don’t give up

Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you will feel like giving up but please don’t. It is only a phase. Yes cry if you want to , but after you have had your little pity party, dust yourself of the floor,  dry your tears and get on with it. The world is waiting for your cakes.

So what are your plans for the second quarter. What are you going to do differently now so that you ensure success for Q2. Will love to hear from you, just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

7 of the Best Cake Business Guides you must have. The last one will blow you away

https://www.subscribepage.com/marvellousmarchoffer

It’s Marvelous March. Now you do not have any excuse to have a money making cake business.

Are you ready to take your cake business to the next level?

Get the cheat sheet Guide on having a money making cake business

Get these Business and Marketing Bundle Pack for Cake Business Owners

I have compiled this Business and Marketing Bundle pack for Cake Business owners just for YOU to save you a lot of time trying to figure things out by yourself.

And you can get it here for just N4,950

I know what it is like to have a business that you love, that you want to make a go out of it and you are working at it night and say to make it work.

I also know how it is to try try try at your business but you are not making a headway. You try to figure out things for yourself on how to be successful but it’s hard finding the resources out there.

That is where this Business and Marketing Bundle pack for Cake Business owners comes in.

It contains 7 of the best cake business guides you must get to have a successful cake business and the last one will blow you away.

Why do you need this Bundle Pack?

  • I will give you general policies to have in place in your business  so that your customers will know  what to expect when they order from you;
  • It will reduce confusion in the ordering process and cut back on customers cancelling on you at the last minute;
  • Know how to easily give a quote to your customers for your cakes
  • You will look more professional;  
  • I will teach you strategies on how you can market your business to get lots of customers
  • It will help you Build trust and confidence thereby creating loyal customers;
  • Save yourself the hassle of creating your own and valuable time by using these pre-made templates so you reduce time spent on admin matters and spend time on creating your beautiful cakes.
  • The Business forms will help you be more organized, simplify your ordering process from consultation to delivery;
  • Know how to create your own cake website.

HERE’S WHAT YOU’LL GET IN THIS BUNDLE

The Essential Big Book of cake business forms + Templates

Get all the forms you need to streamline your bakery so you spend less time on admin matters

In this Book, you will get all these essential Cake forms:

  • Sample Terms & Conditions
  • Sample cake consultations forms
  • Sample of a standard cake contract
  • Wedding cake contract sample form
  • Order form sample
  • Delivery/cake set-up for,
  • sample of an invoice
  • and much much more

The Simple way to easily price your cakes Blueprint

How to quickly calculate the price for our cakes


Cake Niche Guide

Your Guide to position yourself as an expert in the cake Industry


Pricing your cakes for Success

The ultimate secret to pricing the cakes you sell


The Basics of Marketing your Cakes

How to market Your business properly to get more customers


How to Create a Domain Name

Easy way to get a www address for your cake business.


How to create a cake website for your Cake Business

Step by Step guide to create a professional website for your cake business by YOURSELF for FREE


This Bumpa package contains templates, guides, sample forms, pdf files that you can access on your mobile devices, laptop or desktop. It also contains video and audio training so that you can listen on the go anytime you want.

The total value of this Business and Marketing Bundle Pack for cake business owners is N70,000 but you’ll just be paying N4,950.

To get this Business and Marketing Bundle pack for Cake Business owners just go to this link:
https://www.subscribepage.com/marvellousmarchoffer to get more details and to make payment OR you can simply make payment here by clicking on the button below.

Once payment is made, you will get the Bundle Pack in less than 24 hours.

If you have any question, just send me an email at cakelady@bakingbusinessschoool.com.ng

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

The Only 3 Things You Need To Know To Succeed In Your Cake Business

We live in an information age. Sometimes we get so overwhelmed with so much information that we don’t know what to concentrate or focus on.

So that is why this article is for you. I have narrowed down all the information you need to know as a cake business owner.

Here are the 3 most important things you must know to be a successful cake business owner.

Marketing

Marketing is the No.1 thing you must know for success in your cake. If your customers do not know you or they do not know that you sell cakes, then you will make no money.

Marketing is important because it helps you sell your cakes.

The main aim of any business is to make money and marketing is the most important way to reach that end goal.

Without you constantly marketing your cakes or brand, your cake business will not exist because it is you telling people about your business that ultimately what your sales.

Yes you may be the best baker in the world, but if you do not market, your business will fail

You need to regularly find creative ways to reach new customers and draw them in so they can buy from you. Marketing is also important for your business growth.

In essence, Marketing helps bring in sales so that you can make the income you need from your business.

The Ultimate Guide To Marketing Your Cake Business

Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.   To get this Course, just head here: https://bakingbusinessschool.com.ng/here-is-what-you-will-get-in-the-ultimate-guide-to-marketing-your-cake-business/

The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

Pricing

Many bakers struggle with pricing their cakes. They do not know how to price their cakes, what amount to charge their cakes, how to set prices and so on. That is why we see a lot of those questions in baking platforms where bakers post a picture of a cake and ask how much to charge. The simple but frustrating answer is that no one can tell you how much you should charge. 

As a business owner, you should know how much your time is worth when making a cake.

I know setting prices can be  is one of the most difficult things to set up in your business because pricing can depend on many factors such as your location, the types of cakes you sell, the type of customers you have, your local market and perhaps what your competitors charge.  However, if you want to know how to price your cakes right, you must first have a solid understanding of your own costs.

So how do you cost your Cakes?

Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass

Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

To know what you will be learning in this master class, just go to this link: https://www.subscribepage.com/q4j2r1

The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

Expand your Knowledge

Never and I mean never stop learning. To be more successful you should always be learning something new every day.

Do you know that Bill gates reads 50 book a year? This is a billionaire and yet he still reads. So what is your excuse?

This year I made a deliberate effort to read more, at least 1-2 books a month and to learn something new every day. I subscribe to a lot of educative material so they send me emails every day. I also take online courses from time to time and I go for workshops. This last weekend I went for a personal finance master class.

We only have 24 hours a day but if you track your time, we spend some time just doing nothing, you can read a few chapters from a book, watch a tutorial on you tube, take an online course. The list is endless.

Try and do something aside from working on your business on your personal development.

Here are some of the things I do to expand my knowledge

  1. Read something everyday
  2. Learn from a mentor
  3. Take an online class
  4. Attend a workshop on a subject you don’t know anything about
  5. Subscribe  and read emails from blogs where they post a lot of educative material, e.g Baking Business School
  6. Surround yourself with people who know more than you
The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

So I have given you the 3 most important things you need to know to have a more successful cake business. If you need help in any of these area, take a look at our online courses or you can send me an email at cakelady@bakingbuinessschool.com.ng   and I can point out to you the most ideal course for you.

Now, tell me what are you going to do now out of these 3?

Comment below. I’ll love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

How To Find Your Niche In Your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To find your niche, try and see where your strength are, are you really good at something. For example if your are really good at making toppers, you can specialise in that and supply bakery stores. Also think about what is in demand in your area.

Baking Business School, How To Find Your Niche In Your Cake Business

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

Fondant/Sugarpaste Modelling

  • Wedding cake toppers
  • Toppers for birthday cakes
  • Character toppers
  • Fondant Flowers
  • Fondant Figurines
Baking Business School, How To Find Your Niche In Your Cake Business

Wedding Cakes

  • Buttercream tiered wedding cakes
  • Trendy wedding cakes
  • Naked wedding cakes
  • Square wedding cakes
  • Weddings with sugar roses or real flowers
Baking Business School, How To Find Your Niche In Your Cake Business

Birthday Cakes

  • Baby birthday cakes
  • Baby Shower cakes
  • Cartoon birthday cakes
  • Glamorous birthday cakes
  • Novelty birthday cakes
  • Birthday cakes for men/women/boys/girls
Baking Business School, How To Find Your Niche In Your Cake Business

Cupcakes

  • Full sized cupcakes
  • Mini cupcakes
  • Printed cupcakes
  • Muffins
  • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment.

This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Baking Business School, How To Find Your Niche In Your Cake Business

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Bose Cakes & Bakes – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Bose wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

Sweetie’s Specialty Cakes  – This baker creates novelty cakes exclusively for big birthday celebrations.  She is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Business Structures to have In your Cake Business (part 2)

I am continuing my post from last week on the structures you should have in place to have a successful cake business. In case you missed the first 6, you can read them here. Now lets get to it.

Financial Books

Keep track of your ingoings and outgoings.

Since you’re running your own business, you need to keep track of your income and your business expenses so that you can enter this information into the necessary financial books so you will know whether you are making a loss or profit. 

Well there are 3 essential books you should have in your Cake Business where you will input information such as records of money coming in and out and they are:

  • The Profit and Loss Statement,
  • the Cash Flow Statement and
  • The Balance Sheet

These are the 3 primary financial statements used to assess a company’s performance and financial position.

Baking Business school, Business Structures for your cake business

Business Plan

Develop a business plan. Everyone always wants to skip this part and get straight to the baking, but it is really and truly important.

Think of a business plan as simply a list of questions on a form or a template. It makes you think of questions that you may have or have not considered like

 How much does your product cost you to make, and how much do you want to sell it for?? Where will you sell? How will you market yourself? Is there demand for your cakes in your area? How much competition will you have? How do the competition’s products compare to yours in price and quality? How long will it take to turn a profit?  

Your business plan will tell you whether or not your business is even profitable.

It’s worth it to make a plan, rather than bang your head against a wall for months wondering why your business isn’t working. 

By having those questions and answers in front of you, it can help you map the way forward for your business and help you define your goals in real terms and it is something to refer to when your business starts to grow.

Baking Business school, Business Structures for your cake business

Social Sites

For your cake business you should develop an online presence.

You make a product that looks beautiful, so photographs are going to be key.

Set up a simple website with important details like what you do, where you’re based, and how people can place an order, and add plenty of mouth-watering photos. There are tons of website builders to choose from, including WordPress, or Wix.

Also set up a Twitter account, a Facebook page, and an Instagram account for your business, and keep them updated with posts and photographs. It’s also important to interact with other people on social media, so spend a few minutes each day liking and commenting on other people’s posts, and following relevant accounts.

To help in your marketing efforts, you should Set up a website and Facebook page for your business marketing. Quite a lot of marketing on Facebook can be achieved for free or at least very inexpensively.

The importance of a professional looking web site is that people will be able to find you more easily and your business will appear more professional. Also with sites like Facebook and Instagram you can display a gallery of your cakes and also give details of how potential customers can contact you.

Baking Business school, Business Structures for your cake business

Business Cards

You should always your business cards with you. when you are out and about marketing or just going on with your life.

Baking Business school, Business Structures for your cake business

Unique Selling Position

Think about standing out. There’s a large number of baking and cake making businesses out there, so you need to think about how you’re going to differentiate yourself.

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. You could specialise in vegan and/or gluten-free or fat free bakes, for instance, or concentrate on children’s party cupcakes or wedding cakes.

Take a few moments and think on this.

Baking Business school, Business Structures for your cake business

Develop a Marketing Strategy

You need to market your business.

People need to discover your wonderful cakes, so it’s important to think about marketing strategies. Of course you can use social media to reach potential customers, but you can think of other ways.

If you’re specialising in wedding cakes, you may be able to put flyers in a wedding dress shop, or develop a relationship with a local wedding venue.

Here are a few examples of some marketing strategies you can employ for your cake business:

  • Use Facebook advertising.
  • Word of mouth
  • Create fliers
  • Offer an opening special
  • Attend local events

That is it, the business structures you should have in place in your cake business.

Now go out there and Start selling! What are you going to do today to improve your cake business. Please comment below.

If you find this article useful, please share it.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.


Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Why am I not making money in my cake business?

Have you ever asked yourself this question. Why am i not making money in this my cake business.

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking.

You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

How to make money in your cake business

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

How to make money in your cake business

Not keeping track of expenses

You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky.

I have a Marketing Course that can help. Here are the details.

How to make money in your cake business

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

How to make money in your cake businessy

You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town.

You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

How to make money in your cake business

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer. 

You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make money in your business. 

Take a look at our Online Courses and choose one that is right for you.

If you are not sure what course to choose, just contact me at cakelady@bakingbusinessschool.com.ng and tell me your challenges and I will recommend the right course for you.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Do you really know how to Sell your Cakes?

How to make ₦1,000,000 in Cake Sales this year

You need 5000 people to buy a ₦200 cake
You need 2000 people to buy a ₦500 cake
You need 1000 people to buy a ₦1,000 cake
You need 500 people to buy a ₦2,000 cake
You need 300 people to buy a ₦3,333 cake
You need 100 people to buy a ₦10,000 cake
You need 50 people to buy a ₦20,000 cake
You need 40 people to buy a ₦25,000 cake
You need 20 people to buy a ₦50,000 cake
You need 10 people to buy a ₦100,000 cake

So what is your excuse?

Get to it NOW!

Do you really know how to Sell your Cakes? selling, baking business school

Some time back I remember I put the above post on the Facebook Baking Business Group page and it got a lot of reactions.

We all have ambition.

We all want something better in our lives?

We are all working for something better, like a better home, a new car, not having to worry about bills, a better school for our kids. I can go on and on.

Each year we promise ourselves that this year will be better.

But as each day rolls along, it’s like nothing has changed. Our businesses are not getting any better, the orders are not coming in and customers seems to be disappearing.

But before you blame your village people or the economy, here is one thing you should do first.

Believe it or not. You will see that time waits for no one and we soon will be preparing for Christmas again and you will be left wondering what did you do all year.

I want you to take control of your life. Don’t let life control you. You have to step up and take a long hard critical look at your business and see what you are doing wrong and what you can improve. Why are you not making money. Why are customers not ordering from you. Why are you attracting those clients that will price down your cakes.

I want you right now to take a piece of paper and write down how much you want to make by December 2019. If you are just making N100,000. Write down you want to make N1,000,000. If you are making N50,000. Write you want to make like N500,000.

You can write any amount you want. Don’t play safe. Let it be an amount that scares you. Once you write that amount i want you to put it in a prominent place where you can see it everyday all the time. On your dressing table, on your Bible, in your wallet, wherever.

Write ‘ By 31st December 2019 I will have N…….. in my bank account which I will have gotten from my cake business‘.

Do you really know how to Sell your Cakes? selling, baking business school

So now that you know how much you want to make i want you now to think how you can make this money from your cake business. How many cakes do you have to sell? Calculate it.

So lets say you want to make N1,000,000 by December. And your average cake price is N10,000. that means you will have to sell about approx 100 cakes from now to December. 

We will even go further and calculate how much you need to sell each month. So to reach that target you need to sell about 11 cakes for that price each month. That is approx 2-3 cakes a week.

So you can see that to make N1,000,000 by the end of the year, you only need to sell 2 cakes a week.

Once you have broken it down like that, you can now come up with a strategy of how you can get just 2 customers a week.

You only need to get 2 people to order a cake from you this week. So think where and how you can get those 2 customers. 

My calculations may not be the best. But you should get the general idea.

The reason I am giving you this scenario, is that i don’t want you to think that getting customers is this huge task. That you need to get 50 customers at once. Start small. Look around your immediate environment, your family and friends. Start there first and i am sure you will reach the target for this week.

How to sell cakes, Baking business school

See it as an adventure, instead of a pain or task. See it like a game. I just need 2 people this week to buy my product. They are out there. All you have to do is to find them.

You are the solution to someone’s problem right now. Stop hiding and start Doing. 

Do this each week and you will be surprised at the results. Even though you don’t reach your quota all the time. You will see that your confidence will increase and your business and marketing skills would have improved.

Now go out there and look for your 2 customers right now.

And imagine what you are going to do with that N1,000.000

Would love to hear your comments. What are you going to do or change about your business to reach your 2 customers a week target.


Need help on how you can sell your cakes?

How to sell cakes, How to sell cakes in Nigeria, selling cakes

Do you enjoy baking or have you got a flare for cooking up sweet treats? You could make money selling cakes from home. Or are you already in the cake business, but finding it hard to get customers.

This Video is an Essential Guide on how you can start earning some extra cash from your baking talent.

 This epic video Mini course is the ultimate guide on how you can start earning some extra cash from your baking talent.

This is an online training video guide which contains  step by step instructions on how you can sell cakes.

You can get more information about this Video Guide here: https://bakingbusinessschool.com.ng/how-to-sell-cakes/


Rotimicakelady, Baking Business School, Marketing, Cake Business coach

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

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Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

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