A Sure Way On How To Get More Sales And Orders For Your Cake Business

I am always getting messages from bakers asking me how they can get more orders. They have done the social media thing, given out their business cards, told family and friends.

But they want more, they want something bigger. They want to be fully booked out for months. So that each month they have like up to 7 or more orders.

So how do they achieve this?

Sell Your Cakes At Outside Events.

What do I mean by this?

Outside Events include such things as selling your baked goods at, food fairs, food festivals, church fairs, markets, interhouse sports competitions in schools,, charity events, expos, trade fairs, musical shows, pta meetings, club events and so on. Anyplace that has a congregation of people in one place.

You can make a list right now of places you can sell your cakes. Start with your church or mosque and then move on to schools and then sponsored events.

Every or so month there is usually a fair or festival going on. Such as the GT bank food festival. Also churches nowadays hold charity events where you can purchase a booth for a low price and you can sell anything you want.

These events are great way to make your brand known and to sell directly to the people that matter.

Not convinced enough?

Here are some reasons why you should do outside events:

  1. You will make some much needed cash

Fine, you will not make millions, but if you are short of cash, you can make a few thousand of Naira just by selling some cupcakes and cakes. And after deducting the cost of the stall/booth and ingredients, you should have some tidy profit.

 

Bun Muffins Batch Buns Muffins Muffins Muf

  1. You will get new customers

You will get a steady stream of new customers who have never heard from you. So when they come upon your stall, you will have a chance to market to them. So you are reaching out to your target customers. You do not even have to wait for people to come upon your stall, go around the event with samples of your cakes and when they take a taste, give them your business cards.

  1. You can even take Bookings there and then

As people come to you to sample or buy your cakes, have your cake photo album/portfolio with you and tell them that that if they make an order now you will give them a discount.

This will encourage them to at least book a cake with you now instead of waiting to later when they might have forgotten you.

 

Cupcake, Ceramic, Colorful, Funny, Loop

  1. Great way to get people’s contacts

You can have a little notebook for people to write down their details. As they come to taste a sample or to buy, ask them politely if they can leave their name, phone number and email address. This way you will have their contacts and can contact them directly through your email or sms campaigns.

  1. It is an opportunity to promote your business

You are meeting your direct customer’s face to face so talk to them about your business. After they buy, give them your business cards and tell them that they can order online on your Facebook or Instagram or your website and that all the information is on your business card.

  1. Free Advertising

Most times, such events will be covered on social media or even newspapers, radio or even the church magazine or bulletins.

So this is free media and social media coverage for you. Also there is usually a photo wall at such events and your logo will be featured. Take pictures on that wall, encourage your friends and customers to take pictures eating your cake by your stall and post on social media.

 

Iced Tea, Summer, Cupcakes, Refreshments

  1. You can run a raffle

If you want more participation and engagement. You can run a raffle where the winner will win a big cake. You can sell raffle tickets at the events for a minimal fee and make a grand display when announcing the winner.

This will generate interest and a crowd. Let someone be handing out your business cards or flyers to the people around.

 

Cake, Cupcake, Flower

  1. You will get out of the house at last

If for nothing else it will give you a chance to get out of the house. We bakers are an introverted lot and we like nothing more than being in our cocoon. But we need to go out and be under the sunshine and meet people. So even if you do not achieve much, you will get much of the needed vitamin D and at least make some sales.


REGISTER FOR THIS AWESOME WEBINAR


webinar training

How To Increase Your Prices Without Losing Customers

Prices of ingredients have increased, but yet customers still want to pay low prices for your cakes.

How can you keep up?

Are you afraid of increasing your prices because you want to keep the few customers you have?

Are you out of pocket for most of your orders?

Are you losing customers because you just increased your prices by just 5%?

Are you using your own money to buy ingredients?

Are you now using cheaper and substandard products because you can’t afford buying quality ingredients anymore?

Have your profits gone down?

Then you need to come for this Webinar.

 

Just go to the link below to Register for this Webinar:

https://www.subscribepage.com/increasepriceswebinar

See you at the Webinar!


 

Have Pricing Woes?

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

5 Ways To Taking Beautiful Pictures of Your Cakes So You Get More Sales

As a cake business owner, we do many things and handle a lot of tasks. If we are not baking or decorating, we are taking orders, delivering our cakes, marketing, designing, cleaning the kitchen, following up with customers, shopping for ingredients, keeping accounts and so on. Life as a cake artist is a full time job.

So I am sure the last thing you want to do is to start to take a picture. Most times we just want to finish the order and get on to the next one or just rest. So we may not even remember to take a good picture or we hurriedly take a picture on the messy table or in the cake box.

But you need to realise that your cakes are the heart of your business and so you need a beautiful cake pictures. So do not rush this important step. You need to take your time to take high quality pictures of your cakes so you can display them on your website or social media.

And you don’t need to have an expensive camera or employ a photographer to take your cake pictures.

All it takes is you knowing a few important keys to photographing your cakes.

 

Lighting Is Very Important

Natural light is always the best. Always take you r Photos under natural light near a window. Soft light from a window or an overhead light will give a beautiful effect on a cake.  If the weather is bad or you cannot use natural light (maybe because its late at night), you can use the filters on your smartphone to create a light effect for your cakes.

Later you can invest in a photo box which provides all the light you need to make your cakes look beautiful.

Pie Sweet Cake Dessert Pastry Cream Birthd

Take Your Photo From All Angles

Make sure you photograph your cake from different angles. You can take overhead and side shots too. For overhead shots, stand on a chair and take the picture from above. For side shots, bend down to get the side shot angle. For cupcakes, you can take a shot from the side view.  This will make the cakes look as if they are fading into the distance.

Cupcakes Vanilla Frosting Dessert Sweet Ca

Remove All Distractions

When taking a picture, remove all clutter from the table. Your cake may look nice, but if there is a pile of dirty plates in the background that will just spoil your picture. Place your cake on a cake stand on a clean table. You can even invest on some wall paper and use this as a background.

Cake, Banh Gato, Ball, Milk, Lam Banh

Play Around With Background Colour and Fabrics

Most cakes look nice against a clean white wall but if that is not possible. Play around with different colours and fabrics and see how different your cakes will look.

Cake Wedding Cake Marriage White Dessert C

Create A Brand For Your Pictures

When taking pictures of your cakes, think about your brand. Let your Photos be consistent and match your brand. This will create a professional look. It can be as simple as placing your logo at a certain angle on your picture. If you are using a background, you can make sure it’s in the same colours as your brand.

Italian Food Tiramisu Italian Food Cake De

So I hope I have given you great tips on how you can crate stunning pictures. To think about it, cakes are just like people. Before you take a picture, you make sure your makeup is on point, your clothes look nice and so on. Our cakes are an extension of us, so take time to make sure your cakes look as good as you.

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Use Instagram To Get Cake Orders

It’s been a few weeks that I’ve written on my blog. I have been busy teaching  my summer baking classes at the Young Bakers Academy. It was a thrilling few weeks teaching young aspiring bakers and I thank God it was a success.

And it was a success because I used social media especially Instagram to promote my classes.

Most of us I hope are on instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of instagram and really you are selling yourself short.

Do you know instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your instagram account.

  1. Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

how to use hashtags pic

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

 

 

  1. Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an instagram story:

  1. Go to your profile page on instagram and press the round button where your picture is;
  2. To add a picture, just press the middle round button;
  3. To add a video, just continually press that same round button;
  4. Then press the ‘your story’ button;
  5. And that is it, you now have an instagram story.

 

pudding-791803__340

 

  1. Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

 

dessert-282342__340

 

  1. Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

 

 muffins-50935__340

 

  1. Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a Url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.


 

marketing course

Marketing Your Cake Business Marketing can often seem like a mysterious and scary thing for Bakers to get a handle on. You know it’s important, you know you need to do it, yet many of us are overwhelmed by the idea of it and so you tend to avoid doing it.

The good news is, most of us are already marketing our cake businesses on a daily basis, we just don’t call it that. 

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.  

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

GET IT HERE



 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

frosting-182849__340 (1)

 

  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

hh24

 

  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

x2

 

 

This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

The Real Reason You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You have done most of the necessary things. you have the passion You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money.

 

1. You are Selling Cakes That People Do Not Want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

 

cupcakes 40

2. Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff.

A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch. (Just send an email to cakelady@bakingbusinessschool.com.ng to get the password).

 

cupcakes 41

 

4. Waiting For Customers to just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a Marketing Course that can help. Here are the details.

 

5. You Discount and Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

cupcakes 42

6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

Need help? In the Ultimate Guide to marketing Your cake Business, it teaches you how to be more confident in your marketing. Click here for more details.

 

7. You Are A Jack Of All Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money

Need help in your Pricing.  Then join this Masterclass- Pricing your cakes right to build a profitable cake business.

This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so Join the Masterclass.

14

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Handle Complaints From Your Cake Customers

Here are 5 useful tips to deal with complaints from your customers.

Whenever you receive a complaint, especially when it happened to me, i just wanted to hide and pretend that nothing happened.

Sometimes you might argue or try and defend your position, or just try and forget about it or offer a refund and that’s it.

 

Here are a few ideas on to deal with such customers:
• Thank them for their feedback, and be sincere about it.
• Acknowledge their feelings, and be sincere about it.
• If it’s over the phone, do not interrupt them. Let them talk it out,before you reply, and use that time to gather yourself. If it’s online don’t reply immediately but do so timely.
You need to figure out what you should do before you can proceed. Be honest with yourself, maybe you were you in a rush while you were making the cake or were you tired. It’s ok. Mistakes do happen.

A Great reply is to say: 
“Thank you for your feedback. Please give me some time to respond in detail and will get back to you soon”.

 

Scenario 2: Are They Right In Complaining?

This might be hard for some, but think hard about their complaint. Is it justified? Ask yourself some questions: Were you happy with the cake? Did you deliver the cake that was ordered?

Was the cake not your best work? Did you really forget to do or add something on the cake? Did you get the flavor, colour or size wrong? Does this client have the right to grumble and whine, or are they just want to talk?

be honest with yourself.  If you’ve made a mistake, just admit it and aplogise. Just saying sorry most times is ok.

It shows that you are a professional and you took their complaint seriously,that is good customer service. In the end, tell them how you are going to make changes in future so that this problem doesn’t occur again.

 

So deep down you know that you made a grave mistake and was at fault, how are you going to make the situation better for you and your dear complaining customer.

If you are at fault, you still want to make them come back to you and order from you again. A good way to handle it, is to Imagine yourself in their shoes. How would you want your complaint to be dealt with? Would you want a refund?

You might want to offer them a full refund, part refund, or free box of cupcakes as a form of apology (or a free cupcakes and a full refund if was a big mistake).

                         What you offer depends on the severity of the complaint

For example, if you got the flavour wrong but they still got a great tasting cake or you forgot to write Happy Birthday on it or you spelt a name wrong?  For that you can offer them a discount on their next order. 

 Frankly not writing Happy Birthday on a birthday cake will have no real impact on their event, but they deserve a sincere apology at the least because you didn’t meet their expectations. 
 

But for extreme cases like if the entire cake falls because you didn’t put enough dowels on the cake and so the event had no cake at their wedding or birthday party? Now that is bad. In that case, you have to refund the entire amount, and also maybe send some cupcakes and perhaps offer a discount on a future order (that is if they will come back).

You’ve got to make your customer happy, but don’t reward them too much as that’s an admission of guilt and could set up the tone of future orders. 

 

Sometimes you are going to meet a very unreasonable customer. We all know them.

In this case just keep quiet. The less you say, the better. Don’t be tempted to apologise too much, defend yourself or make them feel bad.

You do not want to waste  your time with such people. Just hear them out, say sorry, tell them you’re grateful for their feedback and hang up. It is not worth it to prolong the conversation. 

 

Scenario 5: In The End Learn From Your Experience

Whatever experience you encounter,see what lessons you can learn to make your cake business better.

Maybe you need to start informing customers of your Terms and Conditions? Ask customers to confirm their order before you go ahead or tell them to pay a deposit .

Negative feedback is horrible i know,but take a deep breath and just deal with it and learn from them.

What are your experiences with dissatisfied customers. Would love to hear your comments.

 

Let me help you make your money in your business.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

TITLE (2)

 

You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?”

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Things To Stop Doing Now To Prevent Your Customers Going To Your Competitors

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent your customers from going to your competition or leaving you.

These tips you are going to learn will help to keep your customers loyal to our business so that you will have a customer for life.

 

cupcake 21

  1. Know your customer

Have a thorough knowledge of your customer. You should know your customer — even if it is just their email address and birthday.

You may ask why does it matter?

Having a thorough knowledge of your customers such as their demographic, occupation, age, gender, motivation, hobbies, will help you know how to attract a customer and serve them better.

If a customer decides to order a cake from somewhere else. You should try and find out why they left. You can send them a feedback form and structure your questions to find out what are their motivating factors for ordering a cake

Understanding your customer better will help you hold on to them.

 

how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

 

 

  1. Know your competition

Know who are you dealing with. Do you know where your leaving customers are going?

The first thing you should do is to discover which of your competitors the customer prefers, and they prefers them. You can simple ask them or try doing some undercover work on the competition.

Find out what types of cakes they are selling, do they have a website, how much are their cakes, how are their designs, what additional services do they offer their customers.

A simple fact could be that the competition makes it simpler for people to order or their prices are cheaper. With this information you can now look at your business and see where you can make changes.

So do a little spying of your competition. You may be surprised at what you will find out.

 

cupcake 20

  1. Get your USP Right

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. Take a few moments and think on this.

cupcake 22

  1. Try Incentives to make your customers spend more.

One way to keep your customers is by upselling.

Here’s how it works.

A customer calls you to make an order. Great, but they only ordered 6 cupcakes, which is like 3k. Not much of a sale right?

Your next goal? Get them to spend more money.

You could tell them that if they spend a little bit more money they can get a dozen or more cupcakes and you will throw in free delivery.

Why? When a customer spends more money, they value the product more if they spend additional money on it. So it will make them harder to leave

The more your customer pays and the longer they stay, the more likely they are to spend more.

By encouraging upsells, you’ll prevent your customers from leaving.

 

  1. pricing mad easy priceGet this Mini Course for just N3,500. In this lesson, you will get the following lessons:
    1. 7 step guide to pricing your cakes
    2. How to respond to customers who complain about your prices
    3. When and how to raise your cake prices
    4. How To Price So You Do Not Lose Customers

 

  1. Reward your customers for doing something for you.

Reward your customers in some way. Give them a freebie, a gift, a discount, voucher Make it valuable and desirable.

But before you give them something for free, make sure they do something for you. Something like what? Make them promote your business. Tell them that if they refer your cakes to someone and that person makes an order, they will get a free cake or cupcakes for their next birthday.

If a customers gets something from you for free, they are most likely to be singing our praises to other people and think of you when they want a cake.

This practice works, because it’s built on reciprocity. Reciprocity is simply just a mutual exchange. It means giving something to someone thereby motivating them to return the favour.

In Summary

In summary, knowing your customers and your competition is the way to get started, them with that information, you can hone down on your USP, try to make your customers spend more and then give then freebies for dong something for you.

In the end you could have a customer for life.

Let me help you make your money in your business.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

TITLE (2)

 

You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?”

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Ways To Get Repeat Business From Your Current Customers

Your Customer’s satisfaction should be at the top of your list of priorities when running your cake business. Of course, satisfying our customers begins with the incredible cakes that you offer them.

It is very important that you treat your best customers good which is a great way to increase your customer base. This is because people talk and word spreads fast. When customers are happy, they will tell their friends and family about your business.

The same thing applies for when a business makes customers unhappy. The bad reviews even spread faster.

So how can you ensure you never run out of customers? Well it is by making sure you always make your customers happy?

Here are 5 ways:

  1. Communicate With Your Customers

Whenever something new happens with your business, tell them. If you have a new product line, tell them.  It is a good idea to send your regular customers Newsletter emails. Your email list is a critical tool for maintaining and building relationships with your current customers and keeping in touch with them.

 

soap-447658__340

  1. Use The Power Of Freebies

Who doesn’t enjoy getting something for free? It’s important to show your customers that you are grateful for their support, especially when it comes to your loyal customers. Offering some freebies and discounts can go a long way in ensuring our customers keep coming back. One of the best ways you can do that is to offer some type of reward for their loyalty.

You can also do a promotion where you tell your customers to leave positive stories about your business and in return they will get some kind of discount and a freebie. If your customers are openly engaging with your business or brand on a regular basis, you get free publicity.

Customers truly appreciate it when you show that you appreciate them! Christmas is always a good time to show appreciation to your customers.

Happy Customers = Happy Business.

 

food-2585594__340

  1. Be Accessible

The speed at which you respond to your customers will determine if your customers will determine whether they were satisfied with your business or not.

Be sure to deliver what you set out to deliver. People hate waiting. If you tell your customers you will respond to give them a quote in 15 mins, make sure you keep to time. Make a policy to respond to any customers question or comment whether it is by phone, emails, or any of your social media accounts within 30mins or less.

Helping your customers solve any problem they have in a well-timed manner will go a long way in helping your business.

Also make sure you meet deadlines and keep your promises.

No one likes waiting around for cakes they have ordered. This is where communication plays a big role. If you can’t deliver on time, let your customer know in good time.

 

food-1051159__340

 

  1. Offer Various Payment Options

Don’t force your customers to only pay by cash. Nowadays not everyone carries cash. It’s important that you provide your customers with the option to pay with either debit cards (so maybe you should invest in a POS machine), or cheque or bank transfer. You can even look at accepting payments through your website if you have one.

 

muffin-1286213__340

  1. Create Bonds With Your Customers

Your customers don’t have to be your best friends. Get to know your customers by their names as well as some details about their lives (eg. birthdays, anniversaries, children’s birthdays), will go a long way in pleasing your customers.

So these are a few way you can ensure you don;t run out of customers. By finding new inventive and creative ways to keep your customers happy will ensure you have a customer for life which is great for any business.

If you can think of more ways, would love to hear them. Just comment below.

Let me help you make your money.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

TITLE (2)

 

You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?” 

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng

Why You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money in your business:

 

  1. You Are Selling Cakes that People Do Not want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

cd1

 

2.  Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.


how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

Get this Mini Course for just N,200. More details below.


3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

cd2

4. Waiting For Customers To Just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.


 

how to use the right words pic

Get this Mini Course for just N2,000. More details below.

 

 

 

 


5. You Discount And Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

cd3

6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.


pricing mad easy price

Get this Mini Course for just N3,500. In this lesson, you will get the following lessons:

  1. 7 step guide to pricing your cakes
  2. How to respond to customers who complain about your prices
  3. When and how to raise your cake prices
  4. How To Price So You Do Not Lose Customers

7. You Are a Jack of all Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow  your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money.


Here Are a SELECTION of our EXCLUSIVE MINI COURSES available for Sale

 

TITLE (2)

 

You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?” 

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Strategies To Get Customers For Your Cake Business

Every Cake Business Owner want one thing and that is more customers.

Are you frustrated because only a small number of people know about your business, even though you make good cakes?

Look! You can have the best cakes on the market, but if nobody knows about it – your business will fail!

Like it or not you need customers for your business for it to grow and to make money.

After all,

No Customers = No Business and No Income

 

If you want to be successful in your business you need to Market your cakes.

Whether you have just stated, you have a cake shop, or you bake from home, you need to have strategies in place to make your business more known.

So lets go through some of these strategies.

 

Strategy #1: Start Building A Contact List

Every business needs a way to stay in touch with potential customers and its own customers. And building a contact list is one of the cheapest and easiest ways to do that!

Every one of your customers has an email address and a phone number so I recommend you start collecting these details. You can even collect additional information such as their birthdays.

Once you get their email address, you can set up your email or sms management system to send promotional emails or texts to your customer’s to tell them about your cakes or any other deals that you want to offer or if its their birthday you can tell them they are eligible to a box of cupcakes or a 20% discount for their next order.

Once you are in constant touch with your customers, you are more than likely to be on  their mind when they need a cake, so start collecting this information from your customers.

 

eee3

Strategy #2: Be On Social Media

No matter what, first things first, you should have a  Facebook page for your company as this is the ideal place to market your business, and show off your gallery of cakes, create great posts and give information about your cakes and any promos you may be having.

Other social media platforms you should be on are Twitter, Instagram and maybe even Pinterest.

 

 

Strategy #3: Collaborate

Find Partners and collaborate with them. Make a list of strategic partners in your area and try and set appointments with them.  For instance you can approach children’s party venues and ask if they have any opportunities or present them with a deal that will work for both of you.

 

Or you could make a list of all the local businesses in your area, make an appointment, and give them some samples, and then let them know you’d be happy to cater their next celebration or office party.

 

eee4

Strategy #4: Use Testimonials

Have some satisfied customers? Let them tell you. Encourage your customers to send you some reviews and feedback. After a delivery, just send a message asking them how they liked the cake. Then post their testimonials on your social media platforms or website.

When people see these positive reviews, it will instill more trust in your cakes so in essence it will drive more sales.

 

Strategy #5: Have A Launch Party 

Another way to encourage more business is to have like an open house event for your cake business.

Invite your friends and encourage them to invite their friends. Also invite people from your neighborhood, work and so on.Distribute fliers and provide free samples of your cakes for them to try. Also display some of your cakes on a nicely decorated cake table.

Talk to everyone and tell them about your cake business and try to persuade them to make an order.

 

eee1

Strategy #6: Always Have Your Business Cards And Fliers Handy

Always go everywhere with your business cards. Get some business cards printed with your company name, logo, telephone number and email address and hand them out to potential customers.

Also do not be shy, when next you go to your local supermarket or hairdressers, ask if you can leave a few of your flyers or business cards. 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

 

 

How To Make More Profits In Your Cake Business Month In Month Out

We are in this business to make money. Yes we love baking, and yes sometimes it does feel like work. But in order to survive in this business you need to know how to make money.

Here are some ideas and tips on how you can be making profits in your Cake Business.

1. Understand Who Your Customers Are

You need to know your customers and what they want. Once you have that information, you use all your marketing tactics to target that customer base. If you are selling wedding cakes, you target brides and young couples; you have no business advertising to mothers.

If you are providing cakes for the lower end of the market, then you should be advertising and showing up in secondary schools and universities.

ccc2

2. Know How To Price Your Cakes

 You need to know how to price your cakes. You need to know the cost of ingredients, your labour time and how much profit you want to make.

Don’t let customers bully you to accept a low price, you are a skilled professional and should be paid as such. It is your business so you should be in charge of how much you price your cakes.

If Pricing is an issue for you, get my free pricing Guide here: http://www.subscribepage.com/r2l3a3

 

3. You Need To find A Product That Sells Well No Matter What

You need to find a product in your business that sells well. This has to be something that does not take a lot of time and is easy to make and brings in good money into the business.

For me this was when I started making Swirl Cakes. They take around 2 hours to make including the baking and they are inexpensive to produce too.
The good thing with these types of cakes is that they are ideal for most occasions.
          
What should you do?

The good thing about this type of method for you as a business is that they are speedy to make, and they sell for a good price.

To give you an example, for a 12” fondant cake with a floral theme I would charge N21,000. It would take me around 6-8 hours to make from scratch and the profit on this cake would be approx N9,000

A box of 12 cupcakes takes under 2 hours from scratch to make, costs no more than N3,000 to produce and sells for N8,000  making you a profit of N4,000                                    

However, I can make 3 Nos. 6 inch Swirl Cakes in the time it takes me to make that one fondant cake, netting me around N4,000 profit per cake.
If you’re savvy with your planning you can do this quicker and for slightly less cost too making your profits even better.

When you are able to do this for your products, your client is happy as you are providing options for them selecting different versions of the cake they want in terms of price.

 

ccc3

4. Know Your Business’s Peak Seasons

If you have been in business for a while, you should know what periods when you sell a lot of cakes. Do you sell more cakes during December which are the wedding and Christmas season? If this is so, you should plan for these by either getting more staff and making sure you have all the ingredients you need months before.

 

5. Don’t Offer Too Much Cake Varieties

You providing every type of cakes in every size, style and flavour will not make you rich. If you try and do this, you will be tired always, need a lot of ingredients and tools.

What should you do?

Instead choose a small range of cakes you will offer, for example if you have just a range of 3-4 products, you will have something to suit most clients. This doesn’t have to be restrictive at all but it does help you plan your time better.

For example you can offer boxed Cupcakes for the lower end of your pricing, then celebration cakes (birthday, anniversary, etc) for midrange pricing and, finally wedding cakes for the higher pricing market.

Your cupcakes can start from about N3,000, which are ideal for a small gifts.
Your mid-range celebration cakes can be from N10,000 for a 6 inch cake, these are cakes for bigger celebrations like a party or significant birthday.

Then finally your custom or  bespoke range is where your prices aren’t fixed as they are based on the hours that the cake will take you and the skill you will need to devote to it.

By having these distinct tiers of product your client will never be scared off by your pricing and if they would like a custom but haven’t got the budget then you have your celebration range to suit their needs and budget.

 

ccc5

6. Create Good Cakes

The best marketing you can do for your cake business is to make sure that your cakes are tasty and of high quality, that is, using quality ingredients.

Once your cakes are fabulous, you are certain that your customers will keep on returning and will spread the word.

They are a wealth of marketing strategies you can employ, which I regularly give you tips, but the starting point is that you have to have good cakes.

 

ccc4

7. Provide Excellent Customer Service

You need your customers coming back, so you need to give them a good experience all the time.

Deliver on time; answer all their questions in a pleasant way.

If there is a problem, solve it in a timely and with a smile. Customers remember the little things, and this helps you in retaining and keeping your customers.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What Other Successful Cake Business Owners Do Not Want You To Know

As a Cake Business owner, I’ve learned that it takes a lot to start a business and grow it to profitability so that you can get the kind of income you want.

Over the past two years, I’ve grown this website to more than 3,000 monthly readers, launched various online courses, started a successful cake business, built an online business and more.

Now, I’m teaching other cake business owners how to get started in starting their cake business with my Free Course – Start Your Cake Business In Nigeria Today  and also been teaching bakers how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business. Just click on this link to view our available Online Training’s.

 

button

This week, I want to share some of my best business advice and success tips so you’ll be prepared to start and grow your successful cake business in Nigeria.

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea or complain that you don’t have the time. If you do not have money to start your business, with as little as N4,000 you can buy ingredients and start selling cupcakes to people so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

 cupcake-3395293__340

It does take longer than expected to get a steady stream of Customers and Income


I’m sure you already know this already.  Weather you started big or small, it  takes time to develop a marketing strategy, knowing what works in your business get customers, how to price you cakes well and how to use social media in your business.

If you want more orders and customers then you need to market yourself more. I have a marketing course The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques to promote your cake business

 

marketing course


Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has  many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.          

 

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

 

cake-3395540__340

Have A Good Recipe Base


You must be consistent with your recipes. Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Cake education is a must. You should know the different types of cakes suitable for different uses like for sculpting, creating tiers, and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

Have a Good List of Suppliers


It is always convenient to have a good list of suppliers who are reliable and provide good quality. You want a handy list of suppliers where you can readily get your cake supplies.

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

 

cake-3390301__340

Have a Clear Company Policy for giving Discounts


We all get these type of customers. Those you complain about our price, those who do not know the time and energy it takes to create a cake, those who want to pay next to nothing for a cake or just want it for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts. Know how to charge for family and friends and the general public. For example you can make it a policy to give a 50% discount for family and friends and for the general public you will only go as low as 15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

Don’t let the bad days put you down


Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you may feel like giving up but this is your business and more than likely you depend on the income you generate from it so even though you have a bad day or a cake disaster,  just dry your tears and get on with it.

And lastly,

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

So what have you learnt so far from your cake business. Will love to hear from you.

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Stop Planning, Start Doing, and Achieve More in Your Cake Business

Do you have some cake business aspirations that are beyond your current capabilities? It’s natural to dream of things that you want to do someday, but currently can’t. However, to realize your dreams, at some point you must stop planning and start taking action.

While planning is an important part of bringing your dreams to life, avoid dedicating more time to the mental preparation than to action. If you spend your entire life planning for what you will do in the future, then when will you actually start living?

Before I started my cake business wanted everything to be perfect, I wanted the perfect website, perfect pictures, perfect business plan, perfect economy, perfect everything. I soon realized that I was spending all my time planning instead of doing. If I was waiting for the perfect time to start, I am sure I will still be waiting today.

Even when I started going live on Facebook, I kept on postponing and posting, saying I will start when I have money to buy the perfect lighting equipment, good microphone and so on. Until I just decided one day to stop waiting and do it. It was perfect but it was a start. And the cake business show has been going from strength to strength. And have now expanded to YouTube and I still haven’t bought my perfect lighting equipment.

If you find yourself always postponing your activities because you feel your plans are yet not finalized or you are afraid, you need to stop planning and start taking action right away. You need to do something and stop worrying about perfection.

Here are a few important steps to help you pave the way:

Try these strategies to help jump start your goal-achieving actions:

 

  1. Actions speak louder than words

You’ve probably heard this statement before, but have you really considered the meaning? Taking action and achieving are more powerful than simply planning for the future. Start taking steps in the right direction while planning, instead of waiting for every detail of your plan to be complete.

  • Keep in mind that you can accomplish your goals as long as you’re moving in a forward direction. It may take some time, depending on how large your goal is, but moving forward will get you where you want to be. Taking action, regardless of how small, moves you forward.

For instance you want to create a website for your business but you are waiting to get enough money to hire a web developer. Why don’t you do it yourself. I created my cake website all by myself in the course of a 2 week Christmas break from my 9-5 job at that time. Just say each day you will do something like Day 1, open the platform and select a template, Day 2, select cake pictures, day 3- post cake pictures on site, and so on. Just dedicating a time each day to do something, you will see at the end of a period of time, you will be done, feel fulfilled and move on to the next task or goal.

 

mo5

  1. Mind Your Language

Which is more effective, “I am going to start my cake business,” or “I am starting my cake business”? How about the difference between “I am planning on going to a baking school,” and “I am currently attending a baking school”? The differences in these statements may have a profound impact on whether you’re actually going somewhere, or just thinking about it.

  • Try this: Rather than saying “I am going to start my cake business” (which is something you could say for years without doing anything!), take action to start your cake business.
  1. Break goals into smaller bites

Rather than creating a lengthy plan that will take several years to fully realize, why not break your goals into smaller pieces that you can achieve one at a time? Setting goals too far into the future can hamper your ability to take small steps in the right direction now.

  • For example, say you want to lose 100 pounds. Try setting goals to lose 1% of your body weight per week until you reach your final goal. Achieving several weight loss goals over a period of time will help keep you motivated rather than struggling endlessly for that one far-off goal.
  • Perhaps you want to achieve something over a period of time, such as making N500,000 this year from cake sales. In this case, you can break your goals into weeks, months or quarters. For you to make N500,000 in sales, you need to make about N40,000 in sales in each. This amount is achievable and realistic then you can now focus on marketing to those customers to achieve your monthly target. This will help you feel a sense of success with your progress as you work toward the larger goal of making N500,000.

 

Having  your plans broken down to small actionable steps that you can work on a day-to-day or monthly basis will help measure your progress and also help you to stop procrastinating.

Don’t just plan to achieve a goal. Plan to try new things as well. This will help you overcome the fear of failure.

 

cake 5

  1. Be Accountable

Make yourself accountable to somebody you respect. If you have a mentor in your life, talk to your mentor and share your plans with him/her. Accountability is a great motivator. For instance, you plan to quit your 9-5 to concentrate on your cake business, tell a friend to keep you accountable so you do it when you will say you will do it.

In fact I give thanks to a friend who made sure I stuck to the date I decided to resign from my job. I kept on postponing and postponing until one day she said give me a definite date that you will hand in you resignation letter and true to form on that date she called me and ask me if I had done it. That pushed me to take action. If I had not told her I would have just been saying later, later.

  1. Healthy competition is good

Healthy competition is a great way to stop planning and start doing. Have a competitive spirit. Compete with somebody who is doing better than you in your domain. If a fellow baker is posting 2 times a day, try and post something 3 times.

 

se9

  1. Believe in yourself

Lastly believe in yourself. Self-confidence is the key element in achieving anything.

 

Sometimes you may feel challenged to build the momentum you need to achieve goals and get where you want to be in life. Raise your standards and expect action from yourself instead of just thoughts and words.

If you’re struggling to move from planning to actual accomplishments, try breaking your goals into smaller pieces. You’ll be amazed at how motivational a little success can be!

So now what things are you going to take action on now. Will love to hear from you.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Achieving Goals That Really Matter For Your Cake Business

Happy May Day. While you are enjoying your bank holiday, I want to talk a bit about the importance of setting goals.

I am a great believer in setting goals. I set goals yearly, quarterly, monthly and daily. I may not achieve them all but they are always at the back of my mind so i know i have to do it.  Goals will make you get up in the morning, it will help you get things done.

If you want to make more money in your business, you can make a goals like to tell 5 new people daily about your business or you can set a goal to make a meeting weekly with a vendor with the aim of them putting your business on their vendor list.

Goal setting is one of the best ways to get ahead in life – but only if you’re setting your goals effectively!

Are you trying for unattainable goals that you aren’t really passionate about? Do you quickly give up on your goals? It can be easy to get discouraged, but you don’t have to end up there!

With the right strategies, you can set goals that really matter to you and meet them more easily than you ever imagined.

Most importantly, your goals should be yours and not someone else’s. The goals that your parents, friends, and family members have for you may not be the same for yourself.

What’s Important to YOU?

Too many people set goals to be rich, write a best-selling novel, or marry someone who’s famous, wealthy, or otherwise important or influential. If those are truly your dreams, there’s nothing wrong with them. However, if they’re just society’s dreams – and not yours – let them go, and think about what really matters to you. What do you want out of your life?

When you’re setting goals, stop and ask yourself, “What will bring you money, joy, fulfillment and happiness?”

 

image16

Your goals might include things like:

  • Having a cake shop
  • Earning a good income monthly from your business
  • Getting married
  • learning a new cake skill
  • Starting your own cake business
  • Changing careers
  • sending your children to a better school
  • Resigning from your job
  • Buying your own home
  • Having material wealth
  • travelling
  • Being physically fit
  • Being more spiritual

No matter what you choose or how many goals you have, you can reach them if you’re dedicated and committed to making them happen.

goals

Making Your Dreams Come True

 

Once you’ve decided what really matters to you and you set your goals, you can begin to make them a reality in your life. Although your goals will take some work, watching them come into fruition is exciting and satisfying! 

Follow these tips to help you achieve your goals:

Keep Your Focus

Keep a picture of the life you desire at the forefront of your mind. When frivolous things try to distract you, as they will, remember to make choices according to what’s really important to you. In my bedroom i have a vision board of what i want to achieve in this life, in my business and so on. it includes where i want to live, the car i want to drive, the places i want to visit, the money i want to earn, anytime i feel down when things are not going my way, i look up at my vision board and it energizes me to take action. So how can you keep your focus:

  •  Take action toward your goal every day. Each day, find something you                     can do that will bring you a little closer to meeting your goal.
  • When challenges arise, getting discouraged won’t change anything, so                          seek  solutions that can put you back on track. Just stay focused and                            adjust your plans as necessary.

 

cake shop

Be Open to Change

Your goals aren’t set in stone. If you choose to change what you’re focused on and set a new goal, that doesn’t mean you’ve given up on your goals. It only means you’ve seen that your goals need to change, just as you change. That’s a sign of growth and wisdom.

Set Realistic Timelines

Some goals can be met in a day or a week, but larger goals often take months or years. When you set goals, it’s important to be realistic about how long you expect them to take.

         But mind that,

  • If it’s too far away, you might procrastinate, or you may not start at all.
  • If it’s too soon, you’ll be frustrated and discouraged if you don’t make your deadline.

 

image15

Divide your Goal into Small Steps

Another great way to reach your goals is to divide big goals into smaller ones. Each small goal is one step, or one task, on the way to achieving your ultimate goal.

  • Set individual deadlines for these small steps. This way, you’ll always be moving forward, one step at a time.
  • For example, if your goal is to start your own cake business, there are things you’ll need to look into like thinking of a name for your business, what type of cake do you want to sell. who do you want to sell to, registration, creating a website , and others. Each one of these tasks is one step. You could also subdivide these steps into even smaller goals. To know what to do in starting your cake business, register for my free mini course on The comprehensive guide to starting a cake business in Nigeria here.

 

Avoid Giving Up

Many people give up on their goals just before they reach them, not even realizing how close they were. Never give up! You may be closer than you think.

 

These strategies will enable you to not only reach your goal, but also enjoy the journey along the way – all without getting overwhelmed.

So please share. What are your goals for the month of May? Please comment t so we can support you in achieving your money making cake business dreams.


get-this-deal

50%-70%off

Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business– N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business– N22,000, now N12,000
  3. The Wealthy Baker System– N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Your Customers Are Out There

However good your cakes are, the simple truth is that no one will buy it if they don’t know you. And you can’t persuade anyone that they want or need your cakes unless you can clearly understand what it is your customers want and where you can market to them.

Knowing and understanding customer needs is at the centre of every successful business. Once you have this knowledge, you can use it to persuade potential and existing customers to buy your cakes.

Here are 5 ways to help you get more customers:

  1. Word Of Mouth Actually Works!

This I think is the oldest form of marketing and advertising used today. Word-of-mouth remains one of the most trusted methods in the world today because it is coming from someone you know, like and trust.

When a customer is happy and satisfied with a product or a service, it’s natural that they will share, recommend and tell their friends or people within their circle.

So you can view a satisfied customer as a means of free advertising and promotion for your business.

Word-of-mouth is so effective and powerful tool. But how can you encourage your customers to promote your business for you and use it for your advantage.

One thing you can do is to entice or encourage your customers or give them a reason to advertise your business. You can tell your customers that if they refer your business to another and that referral leads to an order, that customer will get a free box of cupcakes or get a discount on their next order.

cupcake-104654__340

2.      Treat Your Customers Right

If you treat your customer’s right, they will tell people about their experience. Genuinely talk to your customers. If they have a complaint or an issue, don’t just give them standard response .Genuinely talk with your customer, address your customers by name. Help to solve their problems. Ask them about the event that are having, the colour scheme, the number of invitees. As the customer reveal more details, you never know, they may be another money making transaction down the line.

 

people-2586896__340

3.      Offer Discounts and Special Offers

Offering discounts and special offers are also a powerful way to publicise your brand. To get more customers in your business, you can offer discounts and special offers to entice your customers. You can reach thousands of potential customers this way.

People love a deal. It gives them an opportunity to save money and enjoy something for less money.

In fact, discounts and offers usually sway customers to buy more of a product or service because that product may not be at that price next time.

An example is that on your social media pages, you can advertise deals such as buy a dozen cupcakes and get a box of 4 free.

4.      Expand your network

You should constantly be looking for new customers. You can rely on your existing network such as word of mouth to expand your customer base, but you may eventually run out of new customers. When you find yourself in this situation, you need to look to expanding your network.

You can make wonderful cakes, but if you do not have new contacts that want to order from you, your business will remain stagnant.

How do you go about growing your network? Attend networking events, join organizations, form partnerships, collaborate with other business partners, and watch your network grow.

 

cupcakes-1149695__340

  1. Be On Social Media

Many people now depend on the internet for information nowadays. People watch more of YouTube than they do television.

There are several social media platforms to choose. Social media networks like Facebook, Twitter, instagram. Snapchat, YouTube  are some of the top places where your potential customers hang out and it makes perfect sense that your business presence be felt on most of them.

So believe me, your customers are out there. You only have to look for them and persuade them to come to your business. So if you want to expand your customer base, just follow the tips above and enjoy getting booked out.

Have you tried any of these methods? How did it work for you? Will love to hear from you. Just comment below.


 

50%-70%off

 

Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business N22,000, now N12,000
  3. The Wealthy Baker System N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

disney 1

1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

disney4.jpg

2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

disney 2

3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

disney 3

4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Want A Successful Cake Business? Do Not Make These Mistakes!

During my years as a cake business coach, I observed some common mistakes made by cake business owners. It’s one thing to be a skilled Baker, but it’s something quite different to be the owner of a successful Cake business.

 
Yes, making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners, but knowing the common mistakes to avoid will make you more successful in the long run.
I remember when I first started and i baked a lovely 12 inch cake covered with buttercream roses. it took days to make and because i didn’t know how to price  properly, the customer only paid a very small amount and i was so angry with yourself.
Here are a few of the most common mistakes you should try to avoid as a Cake Business owner:
 

 #1: Not Knowing You Are A Legal Business Owner

Most of us started like this- you make a cake for a few friends and they like it, and tell you to go into business. So you give it a try, make a cake for someone and suddenly you’re in business. 
 
You have conducted your first business transaction. So you are no longer a hobby baker. The thing you have to realize is that the moment you charge for a cake, you’ve moved from hobby to professional. 
 
In most cases, selling your cakes means you’re already a legally registered business. Once you start collecting money for your cakes. The rules become different, and you need to think about things in a different way  – even if your cakes are not perfect or you only charged a few Naira for your cakes.
You have to conduct yourself more professionally, you need to have invoices, a dedicated bank account, email address, invoices and receipts, etc.
 

cake 20

#2: Working For Free

You need to charge adequately for your time and effort. Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Stop making cakes for free( I know it is usually family and friends that are guilty of this). You are a skilled professional so you should be paid a such. Not only should your costs be covered but also you should be making profit for every cake you sell.
If someone says you should bake a cake for free on the promise of future orders, Don’t do it. If it is for charity, you can decide to do it (maybe twice a year) but for anyone else, they should pay. Will they go to a doctor and tell them to treat them for free? You are providing a service, so you should be paid for the service you are rendering.
 

#3: Waiting For Customers To Just Appear

Customers do not just fall from the sky. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.
The only way you can get business is to market, market, market. Get your business cards and flyers out and go and distribute it to where your customers are. Do Facebook Ads, be active on social media, go to events and tell people about your business. 
If you are just home waiting, you will not get customers. You need to go out there and market.
cake 25

#4: Not Keeping Track Of Your Expenses

Now that you are in business, you should know the cost of being in business. Not only the cost of ingredients, but other things like your stationary, fuel and even phone credit. All these things should be accounted for so you can add them to the cost of your cake.
You are not working for free or using your own money to stay in business.
Every expense should be accounted for and you have to keep track of such monies so at the end of the day you will know if you are making a profit or loss. So having a separate business account and bookkeeping books are essential for your business.

#5: Living In A Cake Fantasy

Running a professional cake business, is not so easy. Many feel you will become a millionaire overnight just by baking cakes.
That is far from the truth.
 
The reality is that the cake baking and decorating plays a small part.
Not only will you be baking, but you will be doing marketing, social media, customer service, selling, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. 

#6: Worrying About The Competition

As a cake business owner, you need to know your competition, like what they charge and what type of cakes they sell. Knowing this is information is vital because it helps you make decisions on how you can improve so that you can stand out from the crowd.
 
However, if you’re spending the time comparing yourself to the competition and complaining about other bakers is a complete waste of your time.
Spend that time improving your customer service, marketing your business, developing new products, and getting feedback from  new and existing customers. 

cake 24

#7: Not Knowing How To Set Prices

You should not just pull prices from the air. It is a calculated process.

It’s important to cost properly. The main reasons why costing properly is very important,

  1. is because if you do it well, you will make a profit in your business;
  2. You will be able to know where to reduce your costs and expenses;
  3. You will know how to give discounts and offers without making a loss.

When pricing your cakes, you should note the cost of ingredients, your profit, your labour, utility and sundry costs.

 
To know more about pricing register for the Pricing your cakes right to build a money making cake business.
cake 26

#8: Failing To Have A Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on.
However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress. It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable. So it is worth having one.
 
So really the Baking is the easy part and it becomes more difficult when you have to deal with the business part. But when you avoid the mistakes we discussed above, you will be on your way to having a successful business.
 
          ‘Remember you’re A Cake Business Owner, not just a Baker
 
What mistakes have you made while being a business owner and have you learnt what went wrong. Will love to hear about your experiences.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Ways To Keep Your Customers Coming Back For Your Cakes

After you have made a sale, don’t just move on to the next potential customers. A customer just parted with their money for one of your cakes. So it is a good idea to keep them as a customer for life.

You should find ways to increase sales to your existing customers. It will be a lot cheaper than looking for new ones. Those existing customers have already tasted and paid for your cakes, so the hard work is already done.

Here are a few promotional ideas so that you do not lose customers and they keep on coming back for more of your awesome cakes.

1. Do not forget your customer

You should devote some time after a sale to reconnect with your customers. You can send them an email asking them if they enjoyed the cake they ordered. This is an opportunity for you to get feedback and also get a great testimonial which you can use for your social media or website by the way.

You could send them a voucher where they will get a discount for their next order, or you could simply send them monthly newsletters so that you will be on their mind often.

mo6

2. Remember Things About Your Customer

Surprise your customers by remembering important details about them when you contact them. You do not need to know real personal details about your customers, it can be simple things like remembering their name, or their birthday or their spouse birthday or anniversary.

Once you have this information, you can contact them before the event and ask them if you can do the cake for their husband, or child’s birthday. It will be a surprise for them that you remembered and will take off the hassle of you dealing with last minute orders.

3. Make it Easy for customers to Contact you

If you have a website, make sure there is an area on all the pages of how hey can reach you, whether it is your phone number, or email or if you want them to order online. Do not make it difficult or hard for customers to know how to reach you.

If it is a Facebook Page you have, make sure at the top of that page are all the details of how customers can make there order. The same goes for your Instagram Page. Also, always respond in a very timely manner all your emails, social media enquirers or comments or missed calls. If you don’t you will be losing that customer.

mo5

4. Say Thank You

A simple thank you goes a long way. Show appreciation for your customers. You can express your gratitude by emailing your customers after a sale with a Thank you message.

You can even do more like sending them a discount voucher or tell them to recommend you business to their friends and if that friend makes an order they will receive a free box of cupcakes.

5. Communicate

Want your customers coming back?Ask them. Talk to your customers. You can send out feedback forms or surveys. This will give you a lot of information of how you can improve your business. And once you have that information, implement it.

Have more ideas on how to keep your customers coming back? Will love to hear them. Just comment below.

 

THE WEBINAR IS TODAY

 

webinar image

Ready to start making more money in your cake business

Get easy to follow tips and ideas on how to increase your prices so that you can have a sustainable business so that it can grow and grow.

Come along and register for this Webinar class (it’s all free).

What you’ll learn

  • How to increase your prices without losing customers- so that you can stop losing money;
  • Tactics & Strategies to increase your prices;
  • How to communicate an increase in prices to your customers so that they can keep coming back
  • How to  convey value so your customers readily accepts any price increase;
  • How to turn an enquiry into a paying customer at the price you want without sounding desperate.

Secure Your Place Here!

The Webinar is going to hold on Tuesday, 27th February 2018 at 6pm.

The Webinar is going to hold at the Baking Business School Facebook Group. So all you have to do is to go to the Baking Business School Facebook Group and you will view the Webinar.

IMPORTANT: To make sure you are notified when the Webinar starts, please subscribe to my messenger Bot service so i will inform you when i’m live: Just click here: m.me/bakingbusinessschool


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Wondering How To Price Your Cakes? Let Me Show You How

I decided to repost this article that i posted some time back on how to price your cakes. You have to realize that once you get your pricing sorted you can now move and pay attention to other important aspects of your cake business like marketing.

Another reason why you need to price and cost properly is that you will determine the profit your business makes and you can now know where to reduce costs and when you can give discounts without you losing money

Here are the basics so you can make a start on pricing your cakes for profit.


 

pricing masterclass 3.jpg

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

REGISTER FOR THE MASTERCLASS HERE


 

1: Labour costs

Step 1 is labour, often the undercharged part of the cake pricing formula. However, when you know you are being paid a decent salary then you making a cake becomes more enjoyable.

But if you aren’t getting any good wage, then it can be like a chore or a job and you will feel demotivated. You do not want to work for nothing.

To help you gain a control on the labour aspect, make a note of what you honestly want your hourly rate to be. This can be anywhere from N500 – N5,000 an hour. It all depends on you, your skill level, years of experience.

If you are just starting out, you may charge N400- N1,000 an hour, When you start getting better in your skill level, you can increase your hourly rate to maybe N1,500 or N3,000 an hour.

So now that you know your hourly rate. Next start to monitor how long each type of cake takes to create. Record everything, from the initial enquiry, shopping to the mixing, baking, cooling, cleaning, decorating, delivery, set up, etc.

So if it takes you 3 hours to do a vanilla cake and your hourly rate is N1,000 an hour, then your labour wage/salary is N3,000.

Do this for every cake you do and make a note of it, then you will have a record of what to charge for the cakes you sell.

 

ri74

REGISTER FOR THE MASTERCLASS HERE

2: Cost of Ingredients

I know this can be quite time consuming part.  If you are making cupcakes or small individual cakes it is important to know the price of one so make sure you calculate every batch.

So when you are shopping for ingredients, take note how much the eggs, flour, butter, margarine, etc costs.


 

pricing comic.jpg

REGISTER FOR THE MASTERCLASS HERE


3: Sundry Costs or Extra Costs

Similar to step 3 this is fairly simple to cost, and again. Sundry costs, are things like cakeboards, boxes, ribbons, dowels, etc 

 

ri75

REGISTER FOR THE MASTERCLASS HERE

4: Utility Costs

I know calculating Utility costs are a little trickier to calculate as you have to look at your bills or think of an estimate or figure to cover your utility.

But how many of us have time for this, again if this is too much trouble, just come up with an estimate amount.

ri76

REGISTER FOR THE MASTERCLASS HERE

 

5: Profit

The profit is money that you can invest back into your business. So that you can afford that shop you want, buy new cake equipment, create a website, buy flyers, generally market your business, and outsource your bookkeeping, admin, etc.

How much profit you add to your cake price is your choice. But aim for at least somewhere between 15% – 60% profit.

ee23

 

REGISTER FOR THE MASTERCLASS HERE

 

6: The Total Price

The final step is calculating steps 1 – 6

(Labour + Cost of Ingredients + Sundry Costs + Utility

Costs) x Profit = Total Cake Price

 

Practical Example,

Bose of Bose Cakes and Bakes has an order for a 10 inch fondant vanilla birthday cake with small piping detail and a few fondant roses on an iced cake board and packaged in a box.

Bose starts calculating:

Labour – N1,000 x 5 hours = N5000

 Ingredients Costs = N2000

Sundry Costs = N600

Utility Costs = N450

Profit x 30%

The Formula (N5000+ N2000+ N600+ N450) x 30% = N10,465

Therefore, the total price Bose will quote to the customer is N10,465.

So this is a simple method I recommend you use to price your cakes. Once you have mastered this Formula, you can change and adapt it from time to time.

Will love to hear from you. How do you currently price your cakes? How has it worked for you s far? Comment below please.


REGISTER FOR THE MASTERCLASS HERE

pricing masterclass 2.jpg

 

Registration for the   Pricing your Cakes Right to Build a Money Making Cake Business Masterclass is officially now OPEN.

Enrol for the ‘Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass here.

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year.

You need to know how to run a business, and I mean a profitable one.

 

You can be the best baker in the world, but this business is an overcrowded market and if you are not able to stand out. You will just be lost in the crowd and just continue to be a small business making just enough money.

 

I know you want more than that.

 

Don’t you want to be extraordinary?

 

You too can be like them and even surpass them. But you’ve got to know what to do. And I am doing this in this Masterclasss.

 

Don’t you want to have a regular inflow of profit coming in each month in your cake business?

 REGISTER FOR THE MASTERCLASS HERE


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 Things You Need To Do To Make Potential Customers Book Your Cakes

How many times has this happened to you?

…..the customer requests a quote and then they disappear.

…. You spend a long time with the customer talking about the cakes you do and when you sent the invoice, you no longer hear from them.
….the customer had a great time at the cake tasting but didn’t book with you.
….the customer is indecisive, so they need to think about it or ask their partner.

All these things are just so disappointing and frustrating.

How are you to grow your cake business when customers are not booking cakes with you, much less about making any money?

You have tried various tactics-

-You try to learn a new sales method to get them to book with you;
-You try to copy another baker. 
You are just overwhelmed because you have tried everything and it’s like nothing is changing. 

There can be various reasons why customers are not booking with you, it could be that  they can sense your desperation, or your selling skills is not that good, or it could be your location, prices, your branding, it could be a lot of things.

So to help you, here are 7 things you need to do to start making potential customers book with you.

 

pricing image

 

IS PRICING YOUR CAKES A PROBLEM FOR YOU?

Register for our Pricing Masterclass here.

 

Tip 1: Be sure to talk to at least 2-5 people every day about your cake business 

Talk to people. Tell them what you do.

You cannot just sit with your phone every day hoping that customers will magically appear.

Too many bakers rely on the Hoping and Praying Method for getting customers and really it doesn’t work. 

Spending time looking at recipes or just posting occasionally on Facebook will not make you the type of money you need to sustain your business. You must get out of the house.

If you are determined and make a commitment to talk to 2-5 different people about the type of cakes you make, and what you can do for them, you’ll be surprised at the change this can make in your business. Don’t forget to give them your business cards or flier.

 

ri51

Tip 2: Know where your target market is and go and meet them

Same thing with the above. Yes you should talk with people everyday. But you can go one step further and talk to your right people. If you are selling wedding cakes and you mostly talk to mothers, you won’t be getting many orders for wedding cakes.

You need to do your research, find out where your ideal customers hang out and go and market there.

If your ideal customers are mothers, you need to go to schools, churches, bible study groups, PTA groups and so on.

Tip 3: Be present on  social media Groups

Be very visible on various social media groups especially on Facebook and Instagram. But don’t just join those groups and be silent. Make yourself noticeable by providing value, support and help.

This is a long term marketing strategy so don’t expect to get customers right away.

Remember people have to see you more than 7 times before they will even think of ordering from you. That’s why you need to be very present in these groups.

So join these groups add great, valuable, content, answer questions, engage in conversations. This will help you build your know, like and trust factor.

 

ri52

Tip 4: Follow up.

You need to follow up. You can be leaving money on the table if you do not follow up.

If an inquiry fails to get back to you, call them up and ask them if they wish to go ahead with the order. If after sending your quote, you do not hear from them, call them and give them other price options to meet their budget.

So if you want more money, make sure you follow up and you will see an improvement to your sales.

 

Tip 5: Stand out from the crowd

The baking industry has a lot of competition and all bakers are going after the same customers. So you need to do something to make them come from you.

One idea is to offer them something free to pull them to you. Tell them that if they order a cake from you, they will get a free box of cupcakes. Just make sure you’re giving something away of value. Something that you can charge for.

 

aug3

 

Tip 6: Be a solution provider

You’re in business so you can offer solutions to customer’s problems. Think about what solutions you can offer to solve your customer’s problems.

As a baker, you make cakes to mark memorable occasions. What if you come across a customer who need a cake urgently for that day, can you solve that problem? Or if a customer also needs help decorating the cake table, can you do that?

Just think of common issues that may crop up when someone needs a cake and market what solutions you can offer them.

Tip 7: Ask for referrals

Your happy and satisfied customers are happy to recommend your business.  Reach out to your customers and ask them if they know anyone that has a birthday coming up and if they make an order, then that customer will get something for free sent to them.

 

Will love to hear from you. Can you think of any any additional ways to make potential customers book from you or have you tried some of these tips. How did it work for you? Comment below please.


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

6 Rules For Success In Your Cake Business

We all want success. We want to be successful in life, in our finances, in our families and in our business.

To have a successful business, it takes a lot of time, sacrifice and hard work. You could fail at a number of things trying to reach your goal but the important thing is to never give up.

Success is not a straight line; it consists of a lot of loops, working through the night, not spending time with the kids, lots of No’s and rejections. Very much like this picture. But eventually we will get our breakthrough.

 ri18

To make things a tad bit easier I have compiled 6 rules of success to help you In your cake business so the road to your success can be a little less crooked.

 

RULE #1: Stick to one thing

Apple has the iPhone. Coca Cola sells carbonated drinks. Sony does electronics.

The most successful companies and people always have one thing they’re known for. And they focus on refining and honing that particular skill. 

This is the opposite of what most people think. Most people think they have to stay “busy”, do a lot of business at the same time, do lots of things to be successful. 

Have you come across a serial entrepreneur, one that does a number of things at the same time? She sells clothes, does small chops, sells cakes and also a party planner.

If you are selling cakes stick to it. If you don’t, you will only confuse your customers. Who may not be sure what exactly you do.

Yes you can do other business relating to the food industry if you cannot help yourself.

Real success comes from a focus on doing the right things one at a time not more things just for the sake of doing them. 

That’s one of the key reasons I created the Pricing your cakes right to build a money making cake business. This is where i give you a step-by-step system, on how to price and grow your cake business. Register to be on the waiting list here and you will be informed when it opens. 

If you want to build a successful cake business in 2018, I’d encourage you to stick to selling cakes and only bakery related products until you are successful.

ri19

 

RULE #2: Don’t skip on Quality

The success of any cake business depends largely on the quality of your cakes. Develop a range of baked goods that stand apart from those sold at other places or other cake businesses.

Creating a niche for yourself, such as stunning cupcakes or unusual pastries, can help set you apart and build a loyal customer base. Even the most beautiful cake will not impress anyone if it does not taste good, though, so take the time to build your skills and learn proper techniques to create delicious treats that will ensure repeat customers for your business.

RULE #3: Ask for referrals

Word of mouth is essential for the growth of your cake business. You can sustain a good income by just having your loyal customers vouch for your business. To encourage this, here are a few ideas:

  • When you deliver a cake, give the customer some of your business cards and encourage them to share with their friends.
  • If a customer sends you a message that they liked your cakes, thank them and then send them a link to your Facebook business page asking them to leave a review.
  • Make it easy for your customers to give referrals and support your business. Tell them how much you appreciate them recommending your business.
  • Tell your customers that if they recommend your business to a friend and that friend makes an order, they will receive a free box of cupcakes as a thank you.

 ri22

 

RULE #4: Research your market

You should research the market to determine how you can give potential customers what they want — and how much they are willing to pay for it.

For example, there may be a lack of sugar free baked products in your area, and focusing your business on those types of items can attract customers and increase your chances of success.

No matter what you choose to specialize in, you should set prices that reflect those costs, and the cost of your time to create those type of baked goods. For example, if you use only high quality ingredients, your costs will be higher than average, and your prices need to reflect those costs.

 

RULE #5: Set rules for your business

As a cake business owner, to avoid challenges or problems it is good to set rules or policies in place that allow you to better serve your clients. Some rules you can set in your business are:

  • Demand a deposit- when you require a deposit when placing an order, it means spending your limited time with only people who are seriousabout ordering a cake
  • If it is a large order, like a wedding cake, they must pay the balance in full, 2 weeks in advance.
  • Make it a standard that Friends and Family only get a 20% discount. Friends and family can be our worst customers; they make last minute orders and want it for free. So when such family want a cake, you can tell them that you are a growing business and cannot give them a free cake but will give them a 20% friends and family discount.
  • Set a minimum order so you do not have to deal with people who only want to order 2 cupcakes.

 

ri21

 

RULE #6: Dream Big

I came across a saying that someone said. The saying goes thus, “You can either start a local coffee shop or you can start Starbucks. Either way you’ll work the same amount of time, so it’s better to start Starbucks. 

What this means is that there is no reason to think small. Dream big and have big goals. 

Each month I set a series of goals. The money I want to make, the products I want to create and sell, the books I want to read. Every day is planned at achieving my ultimate goal of having a mega successful and profitable cake business.

It’s vital you have a deep purpose, a goal, something that makes you jump out of bed each morning. If not you will just be going day by day going with the flow.

In the Pricing your cakes right to build a money making cake business I provide goal planning workbooks, action plan and marketing plans to help you get started in planning your cake business success. Register for the master class here.


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Price Your Cakes Better

When I first started my cake business some years back, I had no business knowledge. I had no business plan, did not know what to charge for my cakes and was just going through the flow.

All I had was a passion for baking and a dream. I knew I wanted to sell cakes so I could give my children a good life.

So I started my business and it showed me pepper. Lol.

Not only did I have to learn a lot of things for myself, I was the baker, answering emails and inquiries, marketing manager, administrative manager, delivery person, shopper. I would work from early morning to late at night.

One of the reason I stated the business was that I wanted to spend more time with my children, but I was still working long hours and hardly seeing them even though we were in the same house.

I was working myself to the bone and I was still not making money. By the time I bought ingredients, groceries, petrol, paid my nanny’s salary, school provisions, my money was gone.

I was like what was the use. I might as well as stayed being a lawyer and collected my salary at the end of the month instead of killing myself with flour and butter.
So why wasn’t I making money?

Reason– I was charging too small. I was so scared of pricing my cake at a high price. You could say I was the cheapcakelady. Customers used to bully me about quoting a lower price and I will succumb.

I was so not confident in pricing my cakes that I would ask the customers if the price was ok.

I remember doing a lovely buttercream big 12 inch lemon cake ( I even used real lemons, (foreign ones, you can imagine how much they cost) with lots of intricate roses on it that took me like 2 days just to do all the roses and you know what they paid- N7,000.

I am so embarrassed about it now. I used my own money to fund their cake.
But really I was my fault. I accepted that price from them.

I didn’t think I was good enough so that was why I charged very low for my cakes. I was not bold enough to voice my worth to my customers so they dictated my worth for me.

This should not be so.

I felt like quitting a lot of times. But I had no choice but to keep at it. I mean I had nowhere to go. What will I do for money?

A famous quote by Eleanor Roosevelt says that ‘No one can make you feel inferior without your consent’.

I was allowing others to direct things for me, because I was so afraid of losing the order.

Eventually I had to overcome this and be more confident in my pricing. I put up certain structures in place and made sure that a customer would not be able to price me down. I stopped being pressurized to give a price to the customer at the spot- I will get back to them.

I was able to quote and price confidently and with a purpose to secure the order.
And you know what; I hardly had a customer that didn’t place the order. Infact I think it was only 2 customers last year that did not get back to me.

So there is a way for you to quote any price to a customer and get that booking.
If you are like how I was, please don’t despair, the ‘Pricing your cakes right to build a money making cake business’ masterclass is starting this week,

I will reveal the strategies that have worked for me that will get customers to pay the price you want for their Cakes.

I will be relaunching this course soon; so to be on the waiting list just register below with your email address and you will be informed first hand when it is ready.

You will no longer be known as the cheapcakelady but the ultimate cake queen.

So now let me give you 10 strategies to help you price your cakes better:

Pricing Tip #1

Adopt a pricing strategy

There are various strategies you can adopt to price your cakes. Once you have worked out the labour and costing involved you would group certain types of cakes together and come up with an average price. For example you can have a 3 tier pricing strategy. Where you have a 3 price options for any customer depending on their budget. Where you have a low, middle and high priced option.

I will be teaching  different pricing strategies in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #2

Determine you profit percentage

Determine how much profit you want to make. This is a vital step to add if you want to grow your business. What type of profit do you want your cakes to have? 2.5%, 5%, 10%, 40% or more? There is no right or wrong answer. Start with a number that is comfortable for you and build it from there. The important thing is to have a profit percentage

 For home cake businesses I would suggest aim for 30-50% profit margins

I will be teaching exactly how to work out your profit margins in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 

xx188

Pricing Tip #3

Work out the cost of Ingredients, Supplies and Utilities

Record how much it costs to make each type of cake you make. How much do your ingredients and supplies cost? How much does the gas, water, electricity do you use when making each cake? Do not guess. Everything counts. Work out the exact costs for each type of cake you make.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

 

Pricing Tip #4

Research your competitors.

Research your competitors and see how much they charge for the type of cakes you make. Once you do, choose a price in the middle of the range.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

 

xx185

Pricing Tip #5

Work out the timing

In order to price your cakes effectively you need to know in detail how long each cake takes to make from start to finish. Without understanding this aspect you will be literally be saying a price for your cakes out of the air!  So make a note of everything. Do not guess! Record everything. From how long it takes you to mix, bake and decorating the cake, to washing up, invoicing for the order, answering enquires, shopping for the ingredients and more. Everything you do to make your cake, make sure you record the time it takes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 

Pricing Tip #6

When should you raise your prices?

The time to raise your prices is when: #1 – you are not making any money or your costs are not being covered.

Learn when and how to raise your prices in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

.xx186

Pricing Tip #7

Decide how much you want to pay yourself

Next decide how much you want your rate is per hour then work out it out.  Do you want to work for N500 an hour or do you want to work for N2,000 per hour. There is no right or wrong answer. Each business, wants and needs are individual to the business owner.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 

Pricing Tip #8

Figure out how much you want to earn

Write down how much you want to earn from your cake business each month or in a year. Then start incorporating that figure into your cake prices. 

For instance if you want to earn N50,000 this month, you just have to sell 5 Nos. N10,000 cakes. 

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

xx187

 

Pricing Tip #9

Survey potential customers

What is the general budget for your potential customers to pay for your cakes? You need to have an idea what your ideal customer will happily pay to buy a cake. If you find out that most of the people want cheaper cakes, don’t just drop your prices yet, maybe you should widen your search and look for those customers that can pay the price you want for your cakes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #10

Decide the pricing bracket you want to belong

Decide which pricing bracket you want your cake business to belong to. Want to be in the low or high end priced group. For the low end group, your customers will be family and friends, wholesale, food stalls.

For the high end price group, these will be big birthday celebrations and weddings.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

 

cake 6

Pricing Tip #11

Follow up

If a customer doesn’t call back, don’t just think they are not interested. People forget. So you should take the initiative and contact the customer back and ask if they want to go ahead with the order. Don’t feel bad if they say no. When you continue following up eventually you will get a yes from a customer.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #12

Calculate Method

Do this for each type of cake you create.

    • Take the timings it takes to make this cake from start to finish (include everything!) then multiply this with your hourly rate.
    • Calculate the cost of the ingredients, supplies and utilities. Add this number to the number above.
    • Then work out your profit percentage.
    • Add the profit percentage to your ingredients, supplies, utilities and labour total.
    • You now have the price for this cake.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 

 


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be a part of it, just send me an email at cakelady@bakingbusinessschool.com.ng requesting for payment details.

Or you can just fill in the below form and I will get back to you with details of the Masterclass:

Classes start on 4th October 2018, so don’t delay.

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

 

 

 

 

How To Stop Attracting Customers Who Just Want Cheap Cakes

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

  1. Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

xx143

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

xx141

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price. Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!   


pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 WAYS TO IMPROVE YOUR CAKE BUSINESS IN 2018

 

We all want this year to be better than last year. We dream of how our lives will be if we had more money, less bills, a bigger house, a car, less weight and so on.

So instead of dreaming, what are you going to do about it? What are you going to do differently this year to make your cake business better?

What practical steps are you going to do to achieve your dreams?

Well here is a plan for you:

  1. GET PLANNING

How can you make 2018 different for your Cake Business? 

If you haven’t taken the time to sit down and plan your goals for this year – NOW is the time to do it.

Think about what you want to achieve this 2018.
How much money do you want to make each month from your business?

How do you want your Cake Business to GROW this year?

What business courses are you going to take this year

What new equipment do you want to buy this year?
To successfully achieve a goal, you need to have an action plan

Knowing exactly what you want  this year, breaking these steps down into little tasks you can complete daily will ensure you will reach your goals. 

Don’t continue to go into this year without your plan. Write it down! Create a schedule of each task for each week.

What didn’t you do in 2017 that your regret now? What needs to change this year so you aren’t repeating next year?

How will your cake business be different this year so you are being a better business owner?

Don’t wait by the phone waiting for customers. Come up with a strategy for getting customers.

Use this month to create a personal development plan that will help you think of ways to make more money and attract clients for your business.

 

xx103

  1. TAKE GOOD PHOTOS OF YOUR CAKES

Taking beautiful, high quality photos of your cakes should be as important as making a good quality cake. Your cakes being visually appealing will make more potential customers stay on your social media page.

You don’t have to own an expensive digital camera to take good photos. A smartphone can take good pictures.

Here are some tips to keep in mind when photographing your cakes:

  • Use natural light-– nothing beats it. It makes colours pop and whites true. 
  • Use a white background. Don’t put anything behind a cake that competes for your attention. Make the cake the thing you can’t takes your eyes off. A plain white wall is a great choice
  • Clear all the cutter from the table
  • Photograph your cake from lots of different angles.
  • Add props – flowers, macarons, sweets, a cup of coffee next to your cupcakes, even a hand reaching up to hold smaller cakes and cupcakes. These are all great ways you can add some drama or dynamic movement to your images and give your viewers the opportunity to connect with the image by imagining themselves in that situation.
  • Think of composition- Composition wise, each cake will be different – some have all the detail on the top, so shoot from above. Some sections you may want to show off are on the side, so a nice simple front on shot will be best.
  • Make sure the feeling of the cake shines through – ultimately every cake you create tells a story, just like a painting, a portrait or any work of art. Look at the images, and really make sure you are capturing the essence of the cake.

 

xx101

  1. BE ON INSTAGRAM

Instagram is the fastest growing social media platform today with millions of users and as a cake business you should be on it.

But before you join, here are some tips to get started:.

  • Only post your best photos, meaning well styled, well lit and with no extra clutter in the background. It will determine whether someone will want to follow you or not. It’s the first thing they see when they visit your account so make the invitation to follow you as irresistible as possible.
  • Post pics of all the behind the scenes action when you are making a cake.
  • Make sure your Instagram handle is on all your marketing materials and social media platforms.
  • You can create a dedicated hashtag and use it on every post. For instance, when i post something I include the hashtag #bakingbusinessschool. So you too can create your own hashtag.
  • Use hashtags for each and every post. The more hashtags, the more reach you will have.
  • Use your bio link to drive traffic to your newest content.
  • Post something personal with write descriptive captions. I have found out that telling a personal story  generate engagement and sharing.
  • Use a call to action to tell people what you want them to do with your posts. Tell them to share for a chance to win a prize. Find clever ways to get people to share your content.
  • Find local influencers in your market and contact them for collaborations. This usually means offering free products in exchange for a shoutout to potentially tens of thousands or more local followers.

 

xx100

  1. LIMIT YOUR SELECTION

 Make cakes you enjoy and it will show in your work. Being a maker of all cakes will just overwhelm you especially if you don’t have much help and are not skilled in all the cake techniques .There are some types of cakes I don’t like doing , for instance, wedding cakes. I don’t enjoy them and I probably wouldn’t give it my best, so I don’t offer them.

It it’s smarter and less labour intensive to maximize on your strengths instead of spending a lot of time doing amateurish work on something you do not enjoy.

What types of cakes do you enjoy doing? It is ok if fondant is not your strong point. You can be the buttercream cake queen or be a cupcake master.

Your energy is much better spent on using your good skills and making them excellent by taking on challenging work that you enjoy.

xx102

  1. SORT YOUR FINANCES

You need to be on top of your finances to have a sustainable cake business. You need to establish a record keeping process if you want to succeed in your cake business. And these are the things you should start doing:

  • Have a Separate Bank Account for your Business.
  • Have a Business Plan for your Cake Business
  • Develop a Chart of Accounts for your Cake Business
  • Keep all your Business Invoices and Receipts
  • Keep Records of all your Business Income and Expenses
  • Keep a Ledger or Account book of expenses and update the ledger regularly
  • Review your Business Bookkeeping Accounting Entries

 

So please take these tips in mind and let’s make 2018 an awesome year for our businesses.

Would love to hear from you. What things are you going to do this 2018 to improve your businesses?


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.xx103

7 ways For Your Cake Business To Really Stand Out From Your Competitors

You know your cakes are great and you know you bake of the tastiest cakes in town, but what about the competition?

It’s fair to say that there are a lot of bakers out there, and for you to make good money in this industry you have to find a way to stand out from the crowd.

First of all.

It really doesn’t matter about what your local competition is doing. 

Because you can find something about you and your business that will make you to stand out from my competition. 

But How can you do that?

Here are 7 ways to creating a more profitable cake business and make you really stand out from the crowd

1. Create A Brand

Take some time to think hard about your target market, about who you want to sell to and who you want to attract and build your brand around that. Your brand is your logo, your designs or even your customer service. If you are selling to corporate organisations, your brand and image must be one that is professional and formal. If your target are mothers for example, your brand will still be professional but can be more informal.

2. Find your own Niche

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To know more about niches you can read more here:

https://bakingbusinessschool.com.ng/2017/01/18/finding-your-niche-for-your-cake-business/

cake 5

3. Find something of Value

This means giving your customers value for their money so they will keep coming back to you. Give your customers something extra so they know they are getting a good deal. It can be a discount off their next order, free delivery or a free box of cupcakes with any order of a certain amount? Offering value doesn’t have to cost a huge amount but it can ensure that your customers will remember you and want to order from you in the future.

4. Stay ahead in your Industry

Like everything else, cakes go through trends and fashions and they can change very quickly. Think about it. A few years ago, who knew cupcakes would be the in thing? The easiest way to keep yourself ahead of the trend is by looking on the internet to see the latest trends, developments and news in the cake industry .If you see something you like and no one else in is doing it. Be the first and add it to your product line.

5. Find ways to be Unique

Find something different about your business and yourself and market that. Be different, be daring and be inspirational. Create your own recipes, revive old recipes and put your personal stamp on it.

f30

6. Give good Customer service

One of the best ways to advertise your business is through word of mouth, and if your customers like you then they are going to let their friends and family know. So answer the phone with a smile, be friendly. Do more than what you promised. A happy customer goes a long way.

 

7. Focus on making Money

Focus on how you can make your income goals everyday. 

I focus on bringing in the money every day. Don’t care what the “competition” has on their menu, or websites, or what she’s working with. Because really, what she’s doing has nothing to do with you. 

When you focus on making your business better, you won’t have time to be worrying about the completion but find innovative ways to make money in your business.

I hope these  steps help you truly focus on your business instead of thinking about your local competition. 

Use these strategies and mindset shifts to help you earn more income in your business and not worry about the competition and look for unique and creative ways to market your business.


If you want to take that first step to making your cake business really stand out from the crowd, sign up to our Ultimate Guide To Marketing Your Your Cake Business Course and discover how it can make all the difference to your business.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

The Top 10 Baking Business School Articles & Shows of 2017

2017 is done and dusted.

We thank God for seeing 2018.

It’s been a pretty interesting and fun journey running Baking Business School last year. 

From growing my community to over 4000 cake business owners, to creating more courses, to coaching and helping bakers in their cake business – it’s been a great journey!

Today i want to list out my bestselling articles and live shows i have made during the year.

I feel this is the next best step for you to make to catapult your business to the next level this 2018.

Happy Reading!

Articles

Videos

Bonus Material

Is your favourite helpful article or show not mentioned? 

Just comment below and let me know!

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

What Is Holding You Back?

Hi

I hope you had a fantastic Christmas, and looking towards the New Year.?

I had quite a good Christmas.

Sorry I didn’t send this blogpost on my usual scheduled Tuesday’s, but I was so tired. In case you didn’t know I hosted a few children baking classes in Lekki and Surulere and although I did enjoy it, it was very tiring being on my feet all day.

I also attended a few parties. I decided to make an effort, get dressed up wear high heels and get all glamed up and paint the town red,

But right now my whole body is paining me. I am not as young as before. LOL.

cake class 1    cake class 2

Cake Class Pictures

night out

 

Pictures from my Girls night out

Anyway, now that Christmas is over and we are looking forward to the New Year, I want you to think about what is holding you back from reaching your goals or full potential.

I’ve coached many of bakers on how they can have profitable cake businesses, get more customers, find their niche and so on.

But I find the biggest struggle most bakers face is their mindset.

Those are the thoughts that allow yourself to think  small. Maybe you were told not to dream big. Maybe you were told you weren’t worthy of success. And these things have created issues of self-image, self-worth, and self-confidence in you.

You might not even be aware that you have these negative thoughts.  I’ve known people who subconsciously self-sabotaged their business because of self-worth issues that were ingrained in them when they were young.

In order to think bigger, get stronger, and move faster in your business and life, you have got to deal with this mindset issue. And I want to help with that.

I want to help with one thing that is troubling you or is a challenge for you in your business.

Just send fill in your details in the form below and write down that one thing, that one challenge you have and I will email you with a solution. (please stick to the rules, I said one thing. If you write more than one question, I will not answer you).

 

Talk to you next week.

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

The No. 1 Way to Get More Orders For Your Cake Business

Just the other day I got a tearful phone call from a baker lamenting that she has not had an order for months and is thinking of giving up. She said she only got one order after many months, but after this order she has nothing. She was frustrated and fed up.

She said she has tried everything but nothing seems to work.

I could sense the sorrow In her voice and I knew how she was feeling. We spent the next half hour coming up with a strategy on how she could market herself more. From our conversation, we found out that was neglecting a prime and sizable customer base.

So I came up with a strategy for her to tap to this market that she never knew she had. After the conversation, she had a plan in place and is so much hopeful for the future.

I know having a cake business can be challenging. To get more cake orders you may have tried Facebook or Instagram, Selling to family and friends, and all the other ways you can increase your cake sales. 

But let me tell you something, being on social sites is good for your business but will not translate to sales if you have not yet built a brand .If people do not know, like and tryst you, you can spend all your marketing budget on Facebook and Instagram ads but you will see you will hardly get orders

Those things are good to add authenticity and set you up as a legitimate business but may not add to customers.

So do you want to know the No. 1 BEST strategy to increase your cake orders?

Not only does this strategy works but it’s totally free.

So what is this wonderful strategy, you may ask?

Well it’s NETWORKING. 

You can’t expect to just sit at home and expect orders to come. You cannot grow your business like that.

The Importance of Networking

Selling your cakes is the only way you are going to make money.

Networking is a great strategy to increase your orders and grow your business. People knowing about your business happen through people. The more people who know who you are, the more orders you will get.

Yes, I admit, networking is scary. But you have to try and overcome this fear about telling people about your cakes.

Let me tell you why and how Networking will Increase your Cake Orders.

zz6

  1. THE WORD OF MOUTH STRATEGY

Think about this, before we buy something from a business, most probably a friend or someone would have told you about that business. Like if you like going out to eat, before you try a new restaurant, someone would have recommended that place.

That is just how we humans are. We need proof, we need recommendations. That is why most companies have testimonials, reviews, and reports of what other people have said about them.

When you have a number of people telling others about your cake business, for you, for free – sharing to their customers how awesome you are, you are guaranteed more orders surely.

So why don’t you start getting feedback from your customers. After a sale, ask them how they liked the cakes and screen shot their response on your social media sites.

Encourage your customers to recommend your business by giving them outstanding customer service in addition to your tasty cakes. You can even go further by telling them that if they recommend you to someone and that person makes an order they will get a free box of cupcakes or a discount on their next order.

se7

  1. EXPAND YOUR NETWORK 

When you are building your network of people or contacts, don’t just talk to people in your locality or your circle, expand your network to event planners like party and wedding planners.

Talk to them to include your business in their books. Tell them that you will give them a percentage for any booking you get through them. 

This way, they will be talking about and recommending you. Again the more people who talk about you, the more people know about you, the more orders you will get.

  1. YOUR CAKE BUSINESS BECOMES A TRUSTED brand 

When your cake business has a great reputation, people will see that and will talk moreabout your business

The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders.

So building your reputation is a must which comes from expanding your network.

As you continually to do this, you will reap the benefits in the long run. 

However, don’t expect this to work overnight. Building your cake business is a long and steady process. 

So this is a guaranteed way to get more orders. Talk to people, planners, and business contacts, give out your business cards, and make yourself known through social media. And you will soon be reaping the benefits of having a money making cake business. 

Now tell me, how do you network in your cake business? Will love to hear from you. Just Comment below and let me know what strategies work for you! 

Enroll in my training The Wealthy Baker System. An Online Course that teaches you how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business.

I will show you how you can increase your cake orders and charge the prices you want. 

mock up 7

REGISTER FOR THE WEALTHY BAKER SYSTEM ONLINE COURSE

The Wealthy Baker System is an 8 week program that will teach you how to sell, market brand, structure, plan and price your cake business even if you don’t know where to start from or you have been in business for a while and, and you are worried that you do not have any business knowledge.

In this Course it will show how to create a profitable cake business month after month, how to market your business, attract better paying clients, and also have the confidence to charge the prices you want and much more.

To learn more about his course just click here

or join The Waiting List here below:


Introducing Young Bakers Academy- Nigeria’s Premium Baking School for Children

YBA LOGO

Baking Business School is proud to present The Young Bakers Academy, Nigeria’s premium Baking School for children.

Young Bakers Academy is a unique and premier children’s baking school. 

Our mission is to teach children the joy and value of baking. We provide an interactive learning experience that gives your children the opportunity to develop skills in the art of baking, cake decorating, sugar craft and pastries.

We are offering Baking classes in Christmas and Cookie decorating in locations around Lagos.

To book a slot just call/ whatsapp the cakelady at 0803 319 3375 or email at cakelady@bakingbusinessschool.com.ng

For more information about The Young Bakers Academy and to see our Calendar of events for December 2017, please head to our website at https://bakingbusinessschool.com.ng/baking-classes-for-kids/

See more details in the flyers below:

flyer lekki

 

flyer for surulere



 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

Make 2018 Different- The Year You Take ACTION on Your Cake Business Goals…

December is usually a good time to start planning the next year for your cake business.

Although we may all be busy this Christmas period. It is a good idea to take some time off and plan what you would like to achieve for the forthcoming year.

This week I am going to share my stage process for creating a plan for 2018 that is easy to follow and will enable you to bring in the results you want in your business: 

 

  • Stage 1: Formulate a Business plan. Right now I am in the process of writing a new business plan for my business. I know when we hear about having a business plan. We think it must be a complex document with lots of numbers and graphs. Think of a business plan has having a road map which will specify what you want to achieve in your business and how you can go about achieving those goals. If you have never created a business plan before, I would advise that you at least do one. It can just be a 1-2 page document. Here I have included a simple guide to creating a business plan for your business.

 

  • Stage 2: Write your Goals. Think about a goal or goals you would want to achieve this time next year. This could be a financial goal, a personal goal, a customer goal, an income goal, or any goal you want to attain by 31st December 2018. Make a list of your goals (this is different from resolutions). However, when writing these goals, it should be something that is achievable (don’t say that you want to earn N1billion in 1 year) and it must be something that your mind knows it can achieve.

 

zz7

  • Step 3: Make a plan. You cannot just say I want to get 30 new customers by this time next year or want to make N5million by Christmas 2018, if you do not develop or strategize a plan to make it happen. If you want more customers, you will need to develop a marketing strategy. If you want to make more money, you may need to expand your product line, or increase your prices and so on, You cannot have a dream without making steps to actualize that dream.

 

  • Step 4: Set an achievable date on a calendar. To bring your goals to life and to make sure it is achievable, I recommend getting a 2018 hard copy calendar and pencil in something each day that you will do to achieve your goals. I have found out that when you write something down and you put it somewhere where you can see it every day, you will be more inclined to take action. You don’t have to do something that is spectacular every day. You can do something simple like post pictures on social media. The essence of this is to propel yourself to do something everyday to achieve your goals.

 

  • Step 5: Group your calendar into quarters (that is, Jan – March, April -June, July – Sept, Oct – Dec). And then write something you want to achieve each quarter. For example, if you want to have 30 new customers in 2018, that means you will need to get about 7-8 customers per quarter. By breaking down your BIG goal into little goals, it becomes more achievable. So allocate one task/goal per month over the course of each quarter.

 

ww105

 

  • Step 6: Schedule the activities. Pencil in times, days for you to do the activities you need to do that will help you meet your monthly business task/goal.  Do this for everyday in every month for the first quarter for now.

 

  • Step 7: Schedule some ‘Me’ time. We all need a break now and then. All work and no play makes Jenifer a dull and grumpy cake business owners. So in your calendar allocate some time where you will can just rest or go on holiday. It will be an opportunity for you and the kids to go somewhere or you and your spouse to do something together. During this time you shall you take any cake orders. You are on holiday. It is very important that you take some time off away from your business at times.

  cake 7

  • Step 8: Treat yourself. Lastly I will recommend that you schedule a day in each quarter where you will treat yourself. You have been working so hard, and we sometimes forget to reward ourselves. When you reward yourself for achieving a goal, you motivate yourself further. You can do something like taking you and a friend to a very nice restaurant, or you can buy something nice for yourself. It’s nice when you are working that you have a treat to look forward to down the line.

 

I hope I have equipped you with the tools to take action and have a plan to achieve your goals for 2018. Please do not say you will do it later. Believe me, something will come up and you will forget. Do it now

First bit of action I want you to take? In the comments below, share with me what item you’re going to take action on and the results you want to achieve in 2018. Don’t just think it, write it down as putting it down in black and white will bring it to life and just be what you need to motivate you to action.

Here is to a fruitful 2018.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

Things You Need To Spend Money On In Order To Succeed In Your Cake Business

 

You may be right in thinking that you may need a lot of capital to start a business. If you are just starting a business, you can get overwhelmed or confused not knowing how much you need or what you need to buy. Or maybe you are looking for a business where you do not have to spend any money at all.

I may be wrong but I do not know of any business where you do not have to spend a little of your money to get started.

I remember when I started my cake business. I had no idea what I needed to spend my money to get my business off the ground.  It was quite confusing.

No matter what, you will have to spend money at some point in your cake business journey and below are the things you should spend your money on for your cake business to succeed.

A good website

Having an online presence for your cake business is vital for your cake business. Because it will ensure that your business will reach a lot more people. Your website does not have to be very complex, it can just be a single page with a gallery of your cakes and details on how to contact you. You can easily create a website by yourself using platforms such as Wix or WordPress.

 

Financial advice and/or support.

For me I can admit to you that I am not great with numbers, so accounting is my weakness. So I had to enlist the help of a  friend  to teach me the necessary accounting and bookkeeping aspects for my business. You may have to spend money hiring someone to do your books like maybe once a  month or to train you so you can later do it yourself.

 

Ongoing Education.

We all need extra skills no matter how good you are at cake decorating. But here I am talking about investing in business courses, webinars, e-books, etc. You can be the best baker in town but to succeed in the cake industry you need business education. That is why I am so passionate about teaching cake business owners how to run a profitable cake business.

 

zz6

Staff.

Eventually you will get so big or get so many orders that you may not be able to cope by yourself and will need extra help. At this time you will need to invest money in hiring staff and also training those staff .

 

Equipment.

We as bakers know that we need a lot of equipment in our industry. Yes of course you should have equipment. But just don’t go buying everything under the sun.

 

zz7.jpg

Marketing  

As said before, You might make the BEST cakes but if nobody knows about your business you won’t make any money.. you should think on what marketing strategy you will employ to advertise you cakes. It could be Facebook Ads, or ads in a website or magazine or you could sponsor events. The list is endless.

 

Legal and other fees

 you need to start your business on the right foot. So you will need to register your business name with the Corporate Affairs Commission. This means that your business name is legally protected and you can now operate a corporate account and also registering for taxes at the Federal Inland Revenue Service.

 

zz8.jpg

 

Business Cards and Fliers

For our cake business to be a success you need to market market markrt. And one way is to invest in high quality business cards and fliers so that when you are out and about or at networking events, you can distribute your business cards to the general public.

 

Would love to hear about what have you spent a lot of money on your cake business. Just comment below.

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

5 Things To Do To Stop Your Customers Going To Your Competitors

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent your customers from going to your competition or leaving you.

These tips you are going to learn will help to keep your customers loyal to our business so that you will have a customer for life.

  1. Know your customer

Have a thorough knowledge of your customer. You should know your customer — even if it is just their email address and birthday.

You may ask why does it matter?

Having a thorough knowledge of your customers such as their demographic, occupation, age, gender, motivation, hobbies, will help you know how to attract a customer and serve them better.

If a customer decides to order a cake from somewhere else. You should try and find out why they left. You can send them a feedback form and structure your questions to find out what are their motivating factors for ordering a cake

Understanding your customer better will help you hold on to them.

cake 8

  1. Know your competition

Know who are you dealing with. Do you know where your leaving customers are going?

The first thing you should do is to discover which of your competitors the customer prefers, and they prefers them. You can simple ask them or try doing some undercover work on the competition.

Find out what types of cakes they are selling, do they have a website, how much are their cakes, how are their designs, what additional services do they offer their customers.

A simple fact could be that the competition makes it simpler for people to order or their prices are cheaper. With this information you can now look at your business and see where you can make changes.

So do a little spying of your competition. You may be surprised at what you will find out.

cake 7

  1. Get your USP Right

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. Take a few moments and think on this.

cake 6

  1. Try Incentives to make your customers spend more.

One way to keep your customers is by upselling.

Here’s how it works.

A customer calls you to make an order. Great, but they only ordered 6 cupcakes, which is like 3k. Not much of a sale right?

Your next goal? Get them to spend more money.

You could tell them that if they spend a little bit more money they can get a dozen or more cupcakes and you will throw in free delivery.

Why? When a customer spends more money, they value the product more if they spend additional money on it. So it will make them harder to leave

The more your customer pays and the longer they stay, the more likely they are to spend more.

By encouraging upsells, you’ll prevent your customers from leaving.

cake 5

  1. Reward your customers for doing something for you.

Reward your customers in some way. Give them a freebie, a gift, a discount, voucher Make it valuable and desirable.

But before you give them something for free, make sure they do something for you. Something like what? Make them promote your business. Tell them that if they refer your cakes to someone and that person makes an order, they will get a free cake or cupcakes for their next birthday.

If a customers gets something from you for free, they are most likely to be singing our praises to other people and think of you when they want a cake.

This practice works, because it’s built on reciprocity. Reciprocity is simply just a mutual exchange. It means giving something to someone thereby motivating them to return the favour.

In Summary

In summary, knowing your customers and your competition is the way to get started, them with that information, you can hone down on your USP, try to make your customers spend more and then give then freebies for dong something for you.

In the end you could have a customer for life.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

5 Ways to Ensure You Never Run Out Of Customers for Your Cake Business

Your Customer’s satisfaction should be at the top of your list of priorities when running your cake business. Of course, satisfying our customers begins with the incredible cakes that you offer them.

It is very important that you treat your best customers good which is a great way to increase your customer base. This is because people talk and word spreads fast. When customers are happy, they will tell their friends and family about your business.

The same thing applies for when a business makes customers unhappy. The bad reviews even spread faster.

So how can you ensure you never run out of customers? Well it is by making sure you always make your customers happy?

Here are 5 ways:

  1. Communicate to your customers

Whenever something new happens with your business, tell them. If you have a new product line, tell them.  It is a good idea to send your regular customers Newsletter emails. Your email list is a critical tool for maintaining and building relationships with your current customers and keeping in touch with them.

  1. Never undervalue the power of freebies.

Who doesn’t enjoy getting something for free? It’s important to show your customers that you are grateful for their support, especially when it comes to your loyal customers. Offering some freebies and discounts can go a long way in ensuring our customers keep coming back. One of the best ways you can do that is to offer some type of reward for their loyalty.

You can also do a promotion where you tell your customers to leave positive stories about your business and in return they will get some kind of discount and a freebie. If your customers are openly engaging with your business or brand on a regular basis, you get free publicity.

Customers truly appreciate it when you show that you appreciate them! Christmas is always a good time to show appreciation to your customers.

Happy Customers = Happy Business.

ww104

  1. Be accessible.

The speed at which you respond to your customers will determine if your customers will determine whether they were satisfied with your business or not.

Be sure to deliver what you set out to deliver. People hate waiting. If you tell your customers you will respond to give them a quote in 15 mins, make sure you keep to time. Make a policy to respond to any customers question or comment whether it is by phone, emails, or any of your social media accounts within 30mins or less.

Helping your customers solve any problem they have in a well-timed manner will go a long way in helping your business.

Also make sure you meet deadlines and keep your promises.

No one likes waiting around for cakes they have ordered. This is where communication plays a big role. If you can’t deliver on time, let your customer know in good time.

  1. Offer various payment options.

Don’t force your customers to only pay by cash. Nowadays not everyone carries cash. It’s important that you provide your customers with the option to pay with either debit cards (so maybe you should invest in a POS machine), or cheque or bank transfer. You can even look at accepting payments through your website if you have one.

 

ww105

  1. Create bonds with your customers

Your customers don’t have to be your best friends. Get to know your customers by their names as well as some details about their lives (eg. birthdays, anniversaries, children’s birthdays), will go a long way in pleasing your customers.

So these are a few way you can ensure you don;t run out of customers. By finding new inventive and creative ways to keep your customers happy will ensure you have a customer for life which is great for any business.

If you can think of more ways, would love to hear them. Just comment below.

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


Choosing A Business Name For Your Cake Business

Choosing a name for your cake business can be a fun or a daunting task. It can be fun thinking of the different combination of names you can use or it can be quite scary since you want to get it right.

Well,  choosing a business name is very vital when starting your cake business, because this is what sets you apart from others and gives your business its own unique personality.

sp40
My True Story
When I started  Three Sisters Cake and Pie Company, the idea behind the name was that I wanted to create a platform where I and my younger 2 sisters could join our skills to form a business venture. We wanted to create a family orientated business where I will be in charge of cakes, one sister will be doing pies/pastries the third sister will be in charge of creating chocolates. Nice idea but we well could not call it Three Sisters Cake, Pie and Chocolate Company. How will I create a website with such a long name and will it even fit on a signboard?  So we decided on just calling it Three Sisters Cake and Pie Company and we shortened the website to 3sisterscakeandpiecompany. I feel the name is still a bit long but I like it. 
Today i just want to give you some tips on how to decide on your business name, that is if you haven’t done so yet.                                      

But the most vital advice i can give you is to:

KEEP IT SIMPLE     
                                                                                                            

As you know there are a number of cake businesses in Nigeria, so your name has to stand out from the others. The name you choose has to be memorable so customers and would be customers can remember you. 

Also, you have to make sure you don’t sound similar to an already existing company or let the name sound crazy, like for example, calling yourself ‘’Agbalumo Kakes” in an attempt to be distinctive.
The name you choose should be practical and easy to remember. Customers are more likely to spend money when they do not have to guess what you are selling.

So what should you think about when choosing a name for your cake business. Well, let us discuss those factors:

  1. Your Name should be Associated with Cakes or Baking

You are selling cakes so don’t let there be any confusion about what you are selling

For Example:
‘Lara’s Tempting Frosting Delights’, ‘Cathy’s Enterprises’, ‘Crystalight, ‘Henry Ventures’ and ‘Diva Designs’. These names are confusing to customers because they are not sure whatis being sold.
                                                                            
But names like ‘House of Cakes’ or ‘Bose Cakes and Bakes’. Here it is obvious what they are selling.

You might now be wondering, do I have to add the word ‘Cake’ in the name i choose.

Well, no. You don’t really have to include the words “Cake’ in your business name if  you use other words  to describe the baked goods being sold.
Just think of a name connected with baking or cooking, such as ‘Bakes’, ‘catering’, ‘flour’, ‘buns’, ‘cuisine’, ‘sprinkles’, ‘cookie’, ‘sugar’, ‘confection’, ‘pastries’, ‘sweet’,’crumbs’, ‘fresh’, ‘love’, ‘quality’ or ‘homemade’, ‘wholesome’ (you get the general idea)

For example, “The Ice cream factory” conveys the idea of tasty ice-cream and desserts without referring to a bakery.
However, the most helpful tip here is that including a reference to cakes, cake decorating, baked goods or pastry will certainly be helpful for your potential customers to find you.
                 
TIPMaking it clear in your business name about what you do will make it easier for people to find you. So choose the right name for your business.

 

sv63
2. Give yourself room to grow

Though you might start out with cupcakes, it’s possible you’ll want to branch into other areas of baking or the restaurant industry.

For instance, if you specialize in fruit cakes calling yourself “Luscious Fruit Cake Company” might sound nice at first, But what happens in a few years when you want to add cookies and dessert cakes to your product line? ‘Luscious Fruit Cake, cookies and Dessert Company’looks untidy. So choose a name that is not too specific.

Another example is ‘Lara Cupcakes & Party Planning’’. This name is not limiting as Lara may specialize in cupcakes, but the addition of  ‘party planning’ gives her some freedom to branch out into event planning.

sv60
3. Don’t choose similar names or an already existing name

Already established business names such as ‘Cakes and Creams’, ‘Cake Treats’ or ‘Cupcake Couture’ are already businesses in existence and have already been taken, so you cannot use those names, even if you’re in a different State than that business.

Those companies are already registered with the Corporate Affairs Commission and I am sure there would already have a website, Twitter and Facebook page, Instagram and so on.  If you use the same name as them you are likely to get sued and will just cause confusion for your customers. So try and come up with your unique name.

In summary when choosing a business name, here are a few tips that can help you along:

  • Use your name: Including your name will help everyone know who’s boss. If your name is unusual, it will make your business that much more special.
  • Use your food: Everyone should know exactly what you’re selling. Is it cupcakes or pastries? 
  • Location: Use your general location or street name in your business name. Even if you end up moving, where you started your business will never change!
  • Try rhymes: They are catchy and will help everyone remember your name.
  • Use adjectives: There are many words that can describe a cake or cupcake. Try using words such as sweet, tasty, or anything that portrays that word.
  • Give yourself room to grow: Though you might start out with cupcakes, it’s possible you’ll want to branch into other areas of the baking industry.
  • Do a Google Search  Make sure your name hasn’t already been taken by another business.
  • Avoid confusing names: If a name is confusing or hard to understand, it will make it that much more difficult for people to know about your business.
  • Avoid cutesy names: Kutie Kupcakez might sound like a cute memorable name, but people who are searching for that business will have a hard time finding it on search engines.

Will love to hear your ideas for your business names, just comment below.


 

webinar pic 1

FREE LIVE WEBINAR

Ready to get 10 new customers for your Cake Business in just 28 days?

 

Only 50 Spots Available

Reserve Yours Now!

Sign Up Here 

 


Don’t forget to register for this Course that i am launching in November.

 

It is called The Wealth Baker Formula. If you are struggling with getting customers for your cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure, grow and brand your business so you are constantly selling to the right people who want your cakes.

 
ch25

 

So if you are interested in this awesome Course, when it comes out, just enrol below by clicking on the link:

http://www.subscribepage.com/l8s0w2

 

Also i hope you have gotten the free Pricing guide (see below).

Will love to hear from you, just comment below with your cake business question and will be happy to help.


 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


 

How To Keep Your Customers Coming Back

After you have made a sale, don’t just move on to the next potential customers. A customer just parted with their money for one of your cakes. So it is a good idea to keep them as a customer for life.

You should find ways to increase sales to your existing customers. It will be a lot cheaper than looking for new ones. Those existing customers have already tasted and paid for your cakes, so the hard work is already done.

Here are a few promotional ideas so that you do not lose customers and they keep on coming back for more of your awesome cakes.

1. Do not forget your customer

You should devote some time after a sale to reconnect with your customers. You can send them an email asking them if they enjoyed the cake they ordered. This is an opportunity for you to get feedback and also get a great testimonial which you can use for your social media or website by the way

You could send them a voucher where they will get a discount for their next order, or you could simply send them monthly newsletters so that you will be on their mind often.

2. Remember Things About Your Customer

Surprise your customers by remembering important details about them when you contact them. You do not need to know real personal details about your customers, it can be simple things like remembering their name, or their birthday or their spouse birthday or anniversary.

Once you have this information, you can contact them before the event and ask them if you can do the cake for their husband, or child’s birthday. It will be a surprise for them that you remembered and will take off the hassle of you dealing with last minute orders.

 

 

 

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 

3. Make it Easy for customers to Contact you

If you have a website, make sure there is an area on all the pages of how hey can reach you, whether it is your phone number, or email or if you want them to order online. Do not make it difficult or hard for customers to know how to reach you.

If it is a Facebook Page you have, make sure at the top of that page are all the details of how customers can make there order. The same goes for your Instagram Page. Also, always respond in a very timely manner all your emails, social media enquirers or comments or missed calls. If you don’t you will be losing that customer.

ch11

4. Say Thank You

A simple thank you goes a long way. Show appreciation for your customers. You can express your gratitude by emailing your customers after a sale with a Thank you message.

You can even do more like sending them a discount voucher or tell them to recommend you business to their friends and if that friend makes an order they will receive a free box of cupcakes.

5. Communicate

Want your customers coming back?Ask them. Talk to your customers. You can send out feedback forms or surveys. This will give you a lot of information of how you can improve your business. And once you have that information, implement it.

Have more ideas on how to keep your customers coming back. Will love to hear them. Just comment below.

By the way, let me tell you a bit about this Course that i am launching in November.

It is called The Wealth Baker Formula. If you are struggling with getting customers for your cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure, grow and brand your business so you are constantly selling to the right people who want your cakes.

 

 

So if you are interested in this awesome Course, when it comes out, just enrol below by clicking on the link:

http://www.subscribepage.com/l8s0w2

 

Also i hope you have gotten the free pricing guide (see below).

Will love to hear from you, just comment below with your cake business question and will be happy to help.


 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

How To Make Your Cake Business Stand Out From The Crowd (Vol II)

I did a post on this topic some time back. You can read it here. But I still get a lot of emails from bakers asking how they are able to create a niche for themselves. So that is why i decided to revisit  and expand this post and add some more tips on how you can make your cake  business stand out from the numerous bakers out there.

 

1. Know your Brand

A strong brand will help your customers remember you.  Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.

 

2 Give great  customer service always

They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.

So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.

So go the extra mile for your customers. They are paying you after all.

sv60

3. Create a Niche for yourself

Think about where you position yourself in the industry. Are you good at making novelty cakes, or wedding cakes or fat free cakes. Do you only use a special type of ingredient that makes your cakes so scrumptious? Think about something that makes you unique form others and use that feature to market your business. Think about what you want to be known for? For example, you could be known for making awesome cupcakes and call yourself the Cupcake Queen.

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

4. Make them an offer they cannot refuse

Make an offer to our customers that will make them come back for more. You could do a special deal on pastries, cupcakes or a special discount for birthday cakes.

 

sv61

5. Offer something of value

It is worth offering something extra to your customers. It does not have to cost you a lot of money to do this. You can just simply give existing customers a discount off their next order,  or maybe give them free delivery or you can give a free birthday card with every birthday cake? Little things like this will  can ensure that your customers keep coming back to order from you again.

 

6. Have Social media skills

Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.

If you aren’t confident with on how you can market effectively using social media – fear not! Join the waiting list here to be part of a Course to teach you how to market, price, plan and sell your cakes.

 

7. Market what makes you different

Whatever makes you unique of different from the others, don’t just keep it to yourself. Shout it loud. Tell this to all you potential and existing customers. The only way you can stand out from the crowd is telling your customers so.

 

sv62

8. Try something different

Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

9. Enter cake competitions

This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

How To Achieve Your Baking Income Goals By The End Of The Year

We are at the last quarter. Very soon we will be celebrating Christmas.

Where did all the time go i wonder?

I want you to ask you a question. Since January this year to now, what have you achieved?

I was taking a look at some of my goals that i wrote down in January, and yes i am happy that i have achieved a bit, but there were a number of goals that i am yet to do or even start. I started to feel bad thinking of my unfinished goals, but then I thought of all what i I achieved so far and still i have like 2 months left to get started on the others.

That is why i am so adamant about having goals, You cannot just wander through life doing things haphazardly. We all need direction and the only way you can do this is to have a goal and once you know what you want, you can start making plans to implement those goals.

I remember a post i did some months back about how you can make One Million naira in one year selling cakes. And how can you achieve that? It is by having a plan and in that post i detailed a plan on how you can achieve this figure in one year or less. You can read and get the N1,000,000 plan here.

So I am sure most of us like me want to have or earn a certain amount of money by year end or have achieved something in their cake business by 31st December 2017, so that i why i am creating something just for you.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

What Does Being Independent Mean To You?

Nigeria celebrated its Independence on 1st October. It has been 57 years since we gained our independence and we all know we have come a long, both in good and bad.

Most of us don’t really think much about Independence Day. We just welcome the extra day we do not have to go to work or school. But a country gaining Independence is a great deal. Our ancestors fought and died for our independence so we should not take this lightly and no matter how you think how the country is, we are truly blessed.

So what does it mean to be independent. Are you truly independent?

Growing up, my mindset was so different. I depended on my parents for almost anything especially money and even when i started working as a lawyer and earning my own money, I never thought about saving or investing my earnings.

My thinking was that when I get married, my husband will take care of all my needs. I was just going to transfer my dependence from my parents to my husband. So it was a rude awakening when my marriage failed and it was up to me to bring up my 2 girls myself.

So that was how my dream of starting my cake business came about and it then led to the Baking Business School where i teach bakers how to run profitable business. And i thank God that my business is growing every day.

So back to my previous question. Will you consider yourself truly independent? If an opportunity comes up for you to invest in land, will you be able to come up with the cash without asking for a loan. Are you able to pay your rent or children’s school fees when due without flustering, having the choice and means to drop everything and have a vacation of a lifetime.

The definition of being Independent is not depending on another for livelihood or subsistence. Being free from outside control or not subject to another’s authority.

So tell me isn’t that something to aspire to. Don’t you want your cake business to give you the means to be independent?

I want this for you and all our businesses, so here are some things you should start doing in your cake business:

Know you are in business

Stop seeing yourself as a hobby baker, even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

sw56

Keep track of your expenses

You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

Don’t wait for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky, wondering why you are not making any money. I have a Marketing Course that can help. Here are the details.

Stop Discounting and negotiating too much

Do you once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that It might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On This Link Here

 

Be More Confident

Be sure of your worth and your skills. Don’t view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, always talk in a confident tone. 

Own the conversation.  Give ideas and don’t just accept whatever the customer wants. If you don’t do this, people will see you just as a learner, even though you may be the best baker in town. Don’t be scared of charging high prices. Articulate why someone should pick you to make their cakes over another brand, and you can easily say No to the customers who price you cheaply.

Don’t be a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

These are steps you can take right now to having a more successful cake business which will lead you to being more independent.

So what does independence mean to you. Will love to hear from you. What will you do if you were truly financially independent? Just comment below.

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Get People To Buy Your Cakes

In order for your cake business to thrive, you need to find the right customers for your business.

Selling to the appropriate customers may be obvious, but many cake business owners struggle to find the right way to convert potentials or people who enquire about your cakes to customers.

Identifying customer buying habits is an essential part of marketing and growing your business. So, how do you figure out why customers buy your cakes?

This blogpost aims to explain customer buying habits to help you figure out why people buy cakes and how you can get them to buy your delicious treats.

 

 

By examining the buying habits of your customers, you’ll be better able to build a marketing plan that taps into the buying habits of your target customer which would eventually drive more sales.

So how do you do this?

You have to know how to make them buy from you

 

The psychology in this are called marketing triggers and i will tell you the emotional marketing triggers that determine why people buy cakes.

Emotional Marketing Triggers that Determine Why We Buy Cakes

When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers.

Our emotions trigger us to buy

Don’t make the mistake thinking that people buy what they need. People buy what they want.  We are driven by their emotions.

If you understand the emotional reasons why your customers buy cakes then you can begin to trigger these emotions when you are talking to your customers or when you are marketing your cakes.

sp102

1. Love 

What do your customers love? It might include their family, children, business, career, culture, hobbies, books, personal time etc. Do they buy from you for one of these loves? If so how can you recognize and encourage others with the same love? 

Love is a powerful emotion. We do strange things when in love and in the name of love. People will shower their loved ones with beautiful and expensive gifts.  So you can use love to sell your cakes, like during vals day or birthday cakes for loved ones.

ll20

Join Other Bakers Who Get More Customers From Effectively Marketing Their Cake Businesses

Enter your name and email address below:

2. To show off

Yes we all should be humble, but sometimes people wanting to show off can be good for your business. Some people like to throw elaborate parties and the reason they do this is to show people their wealth, their home, etc. So you can tap into that if you do over the top , extraordinary and elaborate cakes that no one else does. So your cakes can cater to these sort of people.

sp104
3. Guilt
 

Often it might be hard to know the real reason someone buys something for someone or gives a gift. Was it love or guilt? “Is guilt the real reason behind spending a lot of money on Christmas, Valentines and Mothers’ Day?” 

Can the guilt of not buying motivate your potential customer into buying your cakes? Can you use guilt to sell your cakes? Like saying in your marketing campaign something like ‘when was the last time you bought your precious wife or mum a gift, someone who has loved you and nurtured you,  then buy your mother a mother’s day cake or this lovely cake’.

There are also other  emotional triggers like Fear, greed and pride, but i don’t think they relate to selling cakes much

So I hope i have given you some ideas in your marketing campaigns.

Marketing is only effective if it reaches the right people.

Identifying the things that influence buying decisions enables you to leverage these factors to reach more customers.  Once you understand all these, you will be more successful when you market and sell to potential customers.


 

I will love to hear from you. How do you think you can use these emotional triggers to help you in your cake business?

Please share this post to your fellow bakers. I am sure they will get tremendous benefit from this information.

ll20

 

Join Other Bakers Who Get More Customers From Effectively Marketing Their Cake Businesses

Enter your name and email address below


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What To Do When You Need Money Quickly From Your Cake Business

For those with kids, I am sure you have thought about today’s topic.

For parents, I am sure some are either excited about the new school year in terms that the kids are finally out of the house, so they have some free time and some will  be dreading it because they now have to do school runs and have to deal with payment of school fees.

In case you didn’t know this, my mum actually runs a school and I help her out part time with her accounts. One particular job I help her with is to chase parents who neglect, forget or refuse or can’t pay for their children’s school fees. And because I have a legal background, I am quite good at drafting those ‘kind’ of letters.

Anyway, while doing this job, I have observed that of course parents never want to delay in paying their children school fees, but most times it because they can’t afford it. I have met parents who have lost their jobs or they are a single parent with no support or those with businesses not doing or just because of the general situation in the country which has made things a little harder.

My heart really goes out to these parents. It is not the children’s  fault and yet they are suffering because of lack of money. No parent wants to keep their child at home because of no money to pay for school.

So imagine a world where you don’t have to worry about money. Where you have a constant stream of customers; when if you need money, you know exactly what to do. Where you can one day surprise your husband, and say don’t worry, I will take care of the school fees for this term.

sp13

 

What do you do if you are a cake business owner and you cannot afford the school fees of your children when it’s time to pay?

You might say that I do not have any children so I don’t have to worry about school fees yet, but think about this. What if you have an emergency and need money fast fast like if someone gets very sick or an opportunity comes up like someone is selling land or a car at a very cheap price. You know it is a good deal, and should act fast, but you do not have any money or savings.

Click on this link to read some ideas on how you can quickly get money from your cake business, when you need some quick cash, instead of looking for someone to ‘raise’ you.

Here is the link below:

https://bakingbusinessschool.com.ng/what-to-do-when-you-need-money-quickly-from-your-cake-business/

Cake Regards,

logo

 

 

 

Rotimicakelady

 

PS: Even if you do not need these tips, because your business is great, please please please forward this email to them. They may really need it.

Thank you.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today


 

me16

About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, and make more money. Rotimicakelady is passionate about cakes, business and making money.

How To Find The Right Customers For Your Cake Business

Another week is upon us albeit a rainy one in my part of the world.

It was the first day of school for my kids and they were so excited to be starting a new class.

They woke up early, ready to wear their new school uniforms and couldn’t wait  to head to school with their new bags. Their excitement was certainly infectious.

Looking at them, I wonder why we adults get apprehensive or scared when we encounter a new thing. We get scared to start a business, to leave a job, to chase that customer or contact, to make that phone call or to take that course. So why can’t we be like little children and go with excitement for any new venture.

z and c

 

 

Kids all ready for the new school year

 

 

 

 

 

So in today’s blogpost, I want to tackle a topic which is very dear to us Bakers and that is getting customers.

So how do we get customers? Well first we need to find the right customers.

Attracting the ‘right kinds of customers,’ does not happen by accident nor does it happen by just creating great looking and tasteful cakes and thinking that they will just come.

The way to get the kind of customers you want can be done by going through 3 steps:

se9

Step 1: figure out who these people are. 

You need to know in great detail the profile of your ideal clients.

 Your ideal clients are the people you want to order from you or to come to your shop.

So think about this.

Are these people  going to be women, mothers. professionals, people around your neighbourhood? How old are they? What kind of event are they usually planning? What type of cakes can they afford? What type and flavour of cake do they order? Where do they shop for their groceries? Do they throw parties often? You need to have a profile in your head of your customer.

And while you are doing this, you have be realistic with your expectations. Just because there is a ready market out there for a particular type of cake, does not mean that you should do those type of cakes.

If you hate doing wedding cakes, then your ideal client is not a bride. Similarly, if you’re a beginner and you’re building your skills up, your ideal client may not be a person who wants like complicated cake designs

se7

 

Step 2: Figure out how they might find you.

Think like your ideal customer. Think about where would they go to find out about your cake business?

What might they expect to find when they come across your website or shop? What do you think they would  be looking for on your website – would it be pricing information, your cake pictures or your contact info to make an order

Do some research on brands that are in a similar to yours (or where you want your business to be like in the future.) If the kind of people who buy from LV or cake shops like Cakes by Tosan are the clients you want to buy from you, go and look at how they attract clients. Where and how are they advertising,, what extra service do those companies offer?

Search and check out the website of the most expensive bakery you know  even if it’s not in Nigeria. What’s the overall look of their website? What does their packaging look like? A place like Shoprite advertises and prices entirely differently to Cakes by Tosan just like a gourmet cupcake shop would advertise differently to a chain bakery.

All of them manage to be in business so please do not think that your only choice is to be for rich people. 

 

se8

 

Step 3: Be that kind of business your customer wants  

Sometimes you may be asking yourself why , “Why do people think I make cheap cakes? I am not Shoprite. If this is so, then look at your business especially pictures of your cakes. If your cakes (while you thinking it looks nice) are photographed not very well or on a messy table, or the pictures are dark or, you don’t have a website.

I’m pretty sure successful cake companies do not do that. Suppose your ideal client is a bride with a lot of money to spend. She’s going to be looking at your business based on what your website looks like. She will be looking at your cakes photos , your reviews, and what customers you have worked with.

Still on brides, when she was coming for a consultation, did you give her samples of your cakes wrapped in plastic, or did you serve them to her on a lovely plate with some nice cutlery?

 If you gave her a sample box to take home, was it in those cheap plastic transparent containers or maybe you just put it in a nylon bag, or did you put it in a white box with a nice ribbon tied around it.

Another example is that if you make children’ cakes and your target market are mothers, did you have a box of books and toys for her kids to play with while you consulted with her? Do you provide free birthday candles with every cake?  Do you offer free delivery to save her the wahala of coming to pick it up? 

Your ideal customers do not just fall from the sky – they know to come there because you’ve told them to come to you, and they stay with you because you give them exactly what they want.

If you want to stop attracting cheap customers, stop acting like a cheap cake business.

So here is wishing you a lovely week. Make it a goal today to do something you have been avoiding so you can attract the right customers.


 

cake business pic

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

How To Get More Cake Orders

Today we are talking about how to get more cake orders for your cakes. I mean this is the way how you are going to make money.

 

Simple-Tell your friends and family that you are taking cake orders

If you want more cake orders. Then you have to tell people. A good way to start is with your family and friends.

Ask them do they have a birthday or celebration coming up to get them to order from you!

Note – Because they are family, don’t let them bully you in baking for free or for a low price!  You are in business. However, you can give them something free such as some cupcakes.

 

pp45

Share on your Facebook Business Page

If you have a Facebook business page. Share on your Page that you are taking cake orders!  Here’s a good example:

” Bose Cake and Bakes are now taking your cake orders. Do you have a birthday or party coming up? Order Now and get a 6 cupcakes free (on orders over N20,000)”.

If you feel you are not getting enough reach, why don’t you boost your Ad. For just $5, your advert will be seen by a whole lot more people. So give it a try (make sure you add a nice picture and your contact details).

 

 Facebook Groups

This is another way to advertise on Facebook. You can advertise your cakes on other groups. Look around for Facebook Groups where your ideal client hangs out and join those groups and talk about your business.

To go one step higher, you can offer an incentive for them so that they can come over to your own business Facebook page to place an order.

Note – some Facebook Groups do not allow advertisements, so check out the groups rules and regulations so that you do not get kicked out of the group.

 

t5

 

 Share with your Email Contacts

Create a pretty newsletter and send it to everyone on your email list.
And you can say something like this:

” Hello, I have a free gift for you. Order your cakes at Bose Cakes and Bakes and get a free box of cupcakes (on orders over N20,000)”.

 

Sell Your Cakes in Churches /Schools /Food Fairs

You do not have to wait at home for an order. You can go out and sell your cakes. Your church is a good starting point. Also schools during their PTA or sports day is really good. Here you will be able to personally tell people about your cake business, they can sample the cakes you have to offer and they can also buy or order from the spot from you.

So do not be shy, approach churches and schools around your area and ask if you can sell your products at their premises. 

Note – make sure you have business cards to give out.  

 

So those are some ideas you can try out this week, to boost your sales. I will love to hear about your experience. So comment below to tell me how it goes or if you want to ask me any cake business question.


cake business pic 

                                   

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

         


 

me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

 

7 Tips For Starting Your Successful Cake Business

 

Here are some of the key Tips I would recommend:

 Tip 1: GET CAKE TRAINED

If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.  

I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.

Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.

The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.

 

aug2

 Tip 2: FIND AND DEVELOP A NICHE

Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.

Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?

Think about it.

aug3

 Tip 3: PRICING

Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.

One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.

Please please please, try and do not undercharge your cakes.

Also it is essential to research the industry and your market. This will help towards your pricing too.

I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.

 TIP 4: REGISTER YOUR CAKE BUSINESS

If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.

Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.

aug4

TIP 5: BUILD A WEBSITE

Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.

If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.

If you need help setting up a website, here is a link on how to an create your own WordPress website.

 TIP 6: MARKETING

Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.

The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest  and Facebook are free and easy-to-use marketing tool