Christmas Cakes

How to achieve your Baking Goals in 2017

2017 is just a few days away.

So what are your plans for the New Year, especially your cake business goals.

You may be thinking what does baking have to do with goals?
Well let me tell you,  a lot.

Baking can help you with your goals and I will show you how.

I’m going to break down the process of baking a cake, and how you can apply that to your goals.

So lets get baking with goals.

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Step 1 – Decisions

How can you bake a cake if you don’t know what cake you want to bake.

There are so many different cakes you can make. Such as:

  • Vanilla
  • Chocolate
  • Redvelvet
  • Cheesecake
  • Fat Free

And so on.

It’s important you are clear about what type of cake you want to bake.

Why? Because the cake you bake will determine the ingredients that you need.

Goal:

Make your goal(s) clear and precise.  This will help you get to your desired results.

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Step 2 – Get all your Ingredients

You need to make sure you have all the necessary ingredients.

You cannot skip this step.  You’d be surprised at how many times I have gone to make a cake assuming I had the ingredients only to discover I’ve run out of baking powder.

When you know what is in your cupboard or store, you then know what you need to buy at the supermarket.

Once you have all your ingredients, then you can start baking.

Goal:

Get all the information you need to make your goal achievable and attainable.

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Step 3 – Follow the recipe

How do recipes come about? Recipes are the result of trial and error.  Someone has gone to the effort to refine and experiment the recipe so you end up with a great cake,

So it’s vital that you read the recipe before you start baking.

Once you understand the recipe, start your creation. But trust in the recipe.

Goal:

Follow the steps of your plan to get to your desired goal.

 

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Step 4 – Bake

You’ve mixed together your ingredients and your batter is ready.

So now pour it into the Cake tins.

Goal:

All your planning and preparation is now in action, and you are achieving your goal. Yay!

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Step 5 – Rest

The timer has gone off, and now your cake is ready to come out of the oven.

But it’s still too hot to eat, so you need to allow it rest and cool down.

Goal:

Take a moment to reflect on your journey.

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Step 6 – Icing on the cake

Once the cake has cooled down, it’s time to ice it, if you want.

Goal:

You may be completely satisfied with your goal and don’t need the ‘extra’s. But if you do want the icing on the cake then of course you’ll have to work for that too.

The icing doesn’t make the cake any less than what it is.  It’s still a cake, just dressed up.

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Step 7 – Enjoy your Cake

Your cake is now baked, it has icing or not.

So sit down and enjoy every last bite of your creation.

Goal:

You made it, reflect on your journey and be proud you completed and achieved your goal.

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

                                              THEN REGISTER HERE

n5 (Just fill in your details below and  we shall contact you when  the E-Course is launched)

 

How to boost your cake sales over the coming Christmas period

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Christmas is just a few weeks away and like it or not your customers are already thinking and making plans for it.

So you have to be ahead of the game and start promoting your cakes early enough so as to secure those sales and orders before someone else does.

How can you do this? Let me show you how.

These 3 tips will definitely help you increase your sales in time for Christmas and let you have a less stressful season.

xmas4Encourage future purchases

Yes, you may think that discounting your products, or offers of big money off or vouchers for discounts may be good, but this not a great idea during this time of the year. I will tell you why.

Never discount your products too much; you are approaching one of the potentially busiest times of the year and you do not want to be working more for less money at the end of it.

Instead of discounting your cakes, look at how you can encourage future purchases from your customers; for example, you could market your cakes or cupcakes by offering           ‘N2,000 Off for every box of cupcakes purchased in November’.

This won’t give them an immediate discount so you’re still getting paid well but the discount voucher will entice them to come back and buy from you again.

However, don’t forget to add terms and conditions to the voucher to stipulate they must spend over a certain amount before they can claim this discount and that they can only use one voucher per order, otherwise you will find yourself working yourself to the bone, for little money or even free in the near future.

xmas3Solve a problem

 This is vital; your product should solve a problem. This is a sure way to entice your customers to buy from you.

You may be asking what problem does a cake solve.

 For example, when advertising your cake or cupcakes you can add a text to the photo and the text will read- ‘the perfect gift to the woman who has everything’, or ‘get on Santa’s good list by buying the gift everyone wants this year’.

Both of those lines will appeal to a male audience as they often find it difficult to shop for a woman and you highlighting what a good product you have will help them make that move to buy from you.

 For your female audience, your strategy will be different because we respond to other influences.

 Let say you want to give a gift to your children’s teacher and you are thinking of a good gift for her. If you make floral cakes or cupcakes and you display them in a pretty display case, you should highlight that your products are good because it comes packaged with a centrepiece.

Your marketing text can say. ‘Wow your guests with a table centrepiece they can tuck into for dessert’ or ‘the perfect gift to say thank you to your children’s teacher this Xmas season’.

 Simply saying, ‘teachers gifts, 6 cupcakes for N4, 000’ does nothing and is often overlooked by your potential customers.

xmas5Plan your Orders

Now this one isn’t going to be obvious to most people but at this time of the year it’s often easy to forget to give yourself some downtime.

 Planning of your time for the Christmas season will be key to maximising your time.

If you are still in full time employment or you have small children and other commitments, you will have times you cannot work on all your Christmas orders.

 Once you have the time, you should block out some time to get organised. Plan your cakes that you will be offering and then look at your timings for each order you’ll need to allow time to make them as well as to deliver them. This will help you not overbook yourself.

There’s nothing worse than being totally rushed off your feet trying to earn money for Christmas  and then falling ill when Christmas day finally comes.

So I hope you found these tips useful and will help you plan the perfect marketing campaign that will keep customers coming back for more but not at the expense of your earnings or time.

Till next week.
Happy Caking.
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RotimiCakeLady