Christmas

The Best New Year’s Gift you will ever have

 

My New Year’s Gift to you!

Goal Planner pic.jpg

CLICK HERE TO ACCESS YOUR 2019 GOAL PLANNER

This may be the best New Year gift you will get.

You know why?

Because this gift will make you achieve all your dreams for 2019.

How would you like in December 2019 to have achieved all your goals and dreams.

That will be awesome right?

But how can you do that.

It is not by magic. 

All you have to do is plan.

You know why many people fail in their goals.

It is because they fail to have a plan.

How many of you have seen or heard these quotes? I am sure I have mentioned it a few times on my blog.

 

If you want to succeed with your goals, you need to first write them down and plan on how you are going to achieve it.

In essence you need to make them specific, measurable, and completed with a deadline. 

Let me give you an example, one of my goals last year was to take my children to Disney world in Florida. We all know travelling can be very expensive not to talk about going to Disney world.

But that was one of my goals.

So from January 2018 I started looking online for tickets, hotel booking and so on. I didn’t have the money at that time, but I still booked my hotel.

I then made a note of how much everything will cost so I started working at it. I made a plan of how many products and customers I will need to sell to achieve that amount.

So let’s say I needed N1,000,000 in 5 months so that’s means I will need to earn as profit N200,000 each month. Once I broke it down like this- N200,000 a month didn’t seem so bad. To earn that N200,000 each month I have to sell products worth that amount.

Well I worked at it and I was able to treat my kids to Disney world and it was a memorable experience, one that my precious ones will remember for a long time. You can read about my experience at Disney world here.

When I set that goal, honesty I was scared, because I know how much it will be for all 3 of us to go.

But I really believe that when you write things down and put it to God and tell Him that this is what you want to do, the Universe will align itself to make things happen.

Money will not drop from the sky (although I really wish it does) but events and opportunities will just come to you that will make that goal happen.

That’s why it’s important to have and make use of a Goal Planner.

With a Goal Planner you can set your goals and plan how you can achieve them

Here are a few tips for your own goal setting so that you are all set for the New Year:-

New Year'S Day, Years Beginning, Laptop

  1. What do you want out of life?

It is very important to define your goals and your dreams. What do you really want out of life?

Financial security?

To build your own house?

A cake shop?

To be booked out every day?

Go on vacations when you like?

To buy land?

To live abroad?

To be able to invest?

For your children to go to a better school?

To expand your product line?

To hire staff?

What are your dreams and goals? What do you want?

Have you ever really sat down and thought through your life dreams and decided what you really want in this life?

What are your dreams?

Write down all of your dreams as you think of them. Don’t think of any as silly, stupid or foolish—remember—you’re dreaming! Just write all the thoughts that come to your head. 

Want to live in a 10 bedroom mansion by the sea? Write it down.

Want to be the No.1 cake maker in the world? Write it down.

Now, here is the vital bit.

Now prioritize those dreams. Which are most important? Which are most achievable? the most realistic.

You may have said I want to earn N100 million. Yes that will be great, but is it realistic?

Arrange them in the order you will like to achieve them.

Plan, Objective, Strategy, Goal, Process

  1. Make Your Goals S.M.A.R.T

The simple fact is that for goals to be powerful, they should be to be SMART.

SMART just means that your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound
  • Specific

Your goal must be specific, clear and well defined. You need direction, so when writing your goals down, be as specific as possible. Don’t just say I want more customers.

A SMART goal is that by the end of each new month I will have gained 10 or more new customers.

You need to specify where you want to go by defining precisely where you want to end up.

  • Measurable

At the end of each week, month, quarter you will need to measure your progress. So when setting your goals include precise dates, amounts, deadlines so you can measure your degree of success.

If your goal is simply defined as “To make more money in my business” how will you know when you have been successful?

A SMART goal will be to make at least N150,000 per month.

If at the end you do not make that sum, you can now think of ways of how you can increase your business so you can make that amount.

Whether it is by increasing your pricing or upping your marketing or maybe reducing your expenses.

Without a way to measure your success you will just be going through the motions and can miss out on actually knowing whether you have actually achieved something or not.

  • Attainable

Make sure that it’s possible to achieve the goals you set. If you set a goal that you have no hope of achieving, you will just be frustrated and give up. You should not just say you want 100 new customers in the first month.

A SMART goal will be I will focus on getting 2-5 new customers and once you have achieved that you can start increasing that number each month.

New Year, 2019, Happy New Year, Start

  • Realistic

Please make your goals realistic. A goal should be something that that you can make real or can become a reality in our lives.

Many of us set goals that are not realistic. Yes, you should stretch yourself, but it has to be realistic.

So let say I want to make N10,000,000 by December 2019 and you are a home baker. Sorry to say this is not a realistic goal.

A SMART goal will be by the end of December 2019, I will have made N1,000,000 or more in profit. If you further break it down, that means you need to make about  N85,000 each month.

Please do not get me wrong, we should all set big goals, goals that will make us think outside the box, but it must be Realistic.

Deadline, Stopwatch, Clock, Time

  • Time-Bound

Your goals must have a deadline. You cannot be working in perpetuity. You should have an end date for all your goals.

In the examples above, you will have noticed that I have been inserting end dates such as month end, year end. You should do that to.

Each of your goals should have a time line attached to it.

As humans if there is no timeline, we will just get lazy or just forget about it. But if you know that you have to get those 5 customers by month end, believe me you will get your bum out of bed in the morning and look for those customers to come and buy your products.

Resolutions, 2019, New Year'S Day, List

  1. Have an Accountability partner

Lastly to be more effective in achieving your goals. You need an accountability partner.

Once you have written your goals, share them with someone you trust. If you set a goal and only you know about it, you may not be very serious about it.

But if you have someone screaming in your ear reminding or asking you if you have made that sale, gone for that meeting, you will be more inclined to achieve that goal.

I know it might be daunting sharing your goals with someone. It can put you in a vulnerable state because they are knowing your inner most thoughts and desires, but please try to do this, because it works.

It can be your parent, your partner, sibling or friend, but share it with at least someone and probably someone you are afraid of a little. If you know you have to answer someone at the end of the day, you will push yourself more to achieve that goal.

Bulletin Board, Stickies, Post-It, List

As we start this New Year, don’t expect to achieve all your goals. If you do, great but most will not achieve all the goals we set for ourselves at the beginning of the year. But do not let this keep you down.

The fact that you are working on your goals, makes you step closer to achieving them. You can achieve them this year, or next year.

Yes you may not get that monthly goal of 10 customers, but even if you get 3 or even 1, that’s something and you should really applaud yourself for that.

Just do something every day to make your dreams and goals come true.

New Year, Celebration, 2015, Season, Party, New, Year

Whatever you do, take action and put this Goal Planner somewhere visible to you. You need to see it to remind yourself about your goals and what you need to do each day.

Make it part of your day to review your Goal Planner so you can monitor your progress.

I hope this Goal Planner will be useful to you.  Will love to hear from you, so comment below. 

If you want me to be your accountability partner, just comment below with your email address.

Also please feel free to share this blog and Goal Planner with others so they will have the help to achieve their goals.

Here is wishing you a year fully loaded with happiness May this New Year bring new goals, new achievements and a lot of new inspirations in your life.

Have a wonderful and prosperous 2019.


cake business pic

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me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Christmas Promotional Ideas to Get Customers to buy from you

Christmas is one of the most popular Holidays of the year and it can be a profitable holiday for most cake business owners. I mean Christmas is all about giving and one of the most popular gifts to give people is a cake. It could be a fruit cake or iced cookies or cupcakes.

However, we all know that the cake industry has fierce competition, so for you to succeed it requires creative marketing and sales promotions to get customers to order from you.

So that is why I want you from now to focus on effective promotional strategies to increase the number of your Christmas orders.

If you cannot think of any, here are some Christmas promotional ideas to entice customers to buy from you.

 

Box, Gift, Present, Xmas, Celebrate

  1. Have a 12 days of Christmas Deal

Use this classic Christmas concept to develop a marketing campaign for your business in the course of 12 days in December. What do I mean?

Offer your customers, email subscribers, social media followers a different special deal for the 12 days leading up to Christmas. 

This series will have your potential customers coming back each day to see what you have on offer.

If your customer knows you have a new surprise for them every day , they are much more likely to read your emails or texts. 

You can create any kind of deal. For example:

Day 1- Get 6 cupcakes for just N500

Day 2- Order a cake from us today and you don’t have to pay for delivery

Day 3- Get 20% off for this delicious Fruit cake

And so on

So for 12 days only, you are offering special deals daily.

This will create excitement and urgency amongst all of your customers or visitors to your website or social media page.

With each daily post, support your deal with an interesting story and a very colourful nice picture.

You can go to pixabay.com to get nice pictures.

 

b-015 ~totcupcakes~

  1. Create Christmas Gift bundles

This is a season of hampers. So why can’t you take advantage of that. Offer your customers, followers a cake hamper. This is not very common so why don’t you start a trend.

Instead of the usual hampers which we see around, create a hamper of your sweet treats. You can include mini cakes, muffins, pastries, gingerbread men, cookies and cupcakes in a nicely decorated hamper.

Just go to Google or Pinterest to get ideas.

Post a nice picture. Do a write up of about 3-4 selection of different products inside and promote, promote, promote.

 

Gift, Christmas, Surprise, Packed

  1. Have a fun prize giveaway

In this day and age you need to be on social media. That is the fastest way to get new customers. Christmas is a fun time. Parties are happening every day, people are thinking of gifts, people are more willing to spend money during this period. However, people don’t like it if all you shout about is buy buy buy.

You can build more connection and interaction with your customers by giving back. Christmas is all about giving, so do something nice for your customers this period.

One fun thing you can do is to prize giveaway

On your social media accounts post a new photo every day until say Christmas eve offering customers or your followers the chance to win a new prize daily.

You can say they should post a picture of what Christmas means to them.   So your followers will have to post a picture of their own and tag it using a hashtag (you can create your own company hashtag, e.g. #bosecakesand bakes) for the chance to win the prize of the day.

The genius of this is that the more people posting pictures on your pages using your company’s hashtags, the more likely your posts will be trending and more people will see them.

This translates to more engagement and followers on your pages.

 

Christmas Dinner, Christmas Table

  1. Have a Christmas party

To get more people to know and follow you on social media is by posting videos.

But why don’t you go a step further and have a party live on Facebook or Instagram.

Send an invite to all your friends, members, followers on all your social media handles telling them they are specially invited to a Christmas party of your Company. They do not have to leave their house. All they need to have is their phone.

Of course this will generate interest and curiosity. What sort of party can you have without you having to be there?

Once you have sent an invite and have chosen the date for your ‘party’.

Start to think of things you can do to talk about when you go live. You can talk about how to throw a xmas party or how to set a xmas table or how to bake a xmas cake. Make your surroundings as fun as you can be. You can hang some balloons, blow some party poppers, have some champagne glasses.

It is a party after all.

 

Christmas Table, Christmas Dinner

 

  1. Present them with an offer that they cannot refuse

If something is scarce, you tend to want it more right? It’s how our brain works. So why don’t you use scarcity as a marketing strategy this Christmas season.

You can say you are releasing this limited edition Gift vouchers which entitles someone to having a free cake on their birthday. And it is only eligible to those customers that make or book an order from now.

This is a great strategy as it will entice people to order from you knowing that they will get a free cake delivered to them for free on their birthday.

But be warned do not run this sort of offer for a long time. You do not want to be stuck with someone that just buys N2,000 worth of stuff and then you are obligated to give that person a cake. You can run this offer depending on you between 2- 5 days.

 

So those are five things you can start doing this Christmas season.

The thing about these ideas is to continually keep your customers engaged everyday this season. Let them look forward to reading your posts. Make them as funny or interesting as possible. Once a customer knows,  likes and trusts you, you have a customer for life.

Good luck and have a very Merry and Money Making Christmas season.


 

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

 

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

https://twitter.com/rotimicakelady

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

https://soundcloud.com/rotimicakelady

Vimeo

https://vimeo.com/bakingbusinessschool/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.