How to achieve your Baking Goals in 2017

The No. 1 Way to Get More Orders For Your Cake Business

Just the other day I got a tearful phone call from a baker lamenting that she has not had an order for months and is thinking of giving up. She said she only got one order after many months, but after this order she has nothing. She was frustrated and fed up.

She said she has tried everything but nothing seems to work.

I could sense the sorrow In her voice and I knew how she was feeling. We spent the next half hour coming up with a strategy on how she could market herself more. From our conversation, we found out that was neglecting a prime and sizable customer base.

So I came up with a strategy for her to tap to this market that she never knew she had. After the conversation, she had a plan in place and is so much hopeful for the future.

I know having a cake business can be challenging. To get more cake orders you may have tried Facebook or Instagram, Selling to family and friends, and all the other ways you can increase your cake sales. 

But let me tell you something, being on social sites is good for your business but will not translate to sales if you have not yet built a brand .If people do not know, like and tryst you, you can spend all your marketing budget on Facebook and Instagram ads but you will see you will hardly get orders

Those things are good to add authenticity and set you up as a legitimate business but may not add to customers.

So do you want to know the No. 1 BEST strategy to increase your cake orders?

Not only does this strategy works but it’s totally free.

So what is this wonderful strategy, you may ask?

Well it’s NETWORKING. 

You can’t expect to just sit at home and expect orders to come. You cannot grow your business like that.

The Importance of Networking

Selling your cakes is the only way you are going to make money.

Networking is a great strategy to increase your orders and grow your business. People knowing about your business happen through people. The more people who know who you are, the more orders you will get.

Yes, I admit, networking is scary. But you have to try and overcome this fear about telling people about your cakes.

Let me tell you why and how Networking will Increase your Cake Orders.

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  1. THE WORD OF MOUTH STRATEGY

Think about this, before we buy something from a business, most probably a friend or someone would have told you about that business. Like if you like going out to eat, before you try a new restaurant, someone would have recommended that place.

That is just how we humans are. We need proof, we need recommendations. That is why most companies have testimonials, reviews, and reports of what other people have said about them.

When you have a number of people telling others about your cake business, for you, for free – sharing to their customers how awesome you are, you are guaranteed more orders surely.

So why don’t you start getting feedback from your customers. After a sale, ask them how they liked the cakes and screen shot their response on your social media sites.

Encourage your customers to recommend your business by giving them outstanding customer service in addition to your tasty cakes. You can even go further by telling them that if they recommend you to someone and that person makes an order they will get a free box of cupcakes or a discount on their next order.

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  1. EXPAND YOUR NETWORK 

When you are building your network of people or contacts, don’t just talk to people in your locality or your circle, expand your network to event planners like party and wedding planners.

Talk to them to include your business in their books. Tell them that you will give them a percentage for any booking you get through them. 

This way, they will be talking about and recommending you. Again the more people who talk about you, the more people know about you, the more orders you will get.

  1. YOUR CAKE BUSINESS BECOMES A TRUSTED brand 

When your cake business has a great reputation, people will see that and will talk moreabout your business

The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders.

So building your reputation is a must which comes from expanding your network.

As you continually to do this, you will reap the benefits in the long run. 

However, don’t expect this to work overnight. Building your cake business is a long and steady process. 

So this is a guaranteed way to get more orders. Talk to people, planners, and business contacts, give out your business cards, and make yourself known through social media. And you will soon be reaping the benefits of having a money making cake business. 

Now tell me, how do you network in your cake business? Will love to hear from you. Just Comment below and let me know what strategies work for you! 

Enroll in my training The Wealthy Baker System. An Online Course that teaches you how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business.

I will show you how you can increase your cake orders and charge the prices you want. 

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REGISTER FOR THE WEALTHY BAKER SYSTEM ONLINE COURSE

The Wealthy Baker System is an 8 week program that will teach you how to sell, market brand, structure, plan and price your cake business even if you don’t know where to start from or you have been in business for a while and, and you are worried that you do not have any business knowledge.

In this Course it will show how to create a profitable cake business month after month, how to market your business, attract better paying clients, and also have the confidence to charge the prices you want and much more.

To learn more about his course just click here

or join The Waiting List here below:


Introducing Young Bakers Academy- Nigeria’s Premium Baking School for Children

YBA LOGO

Baking Business School is proud to present The Young Bakers Academy, Nigeria’s premium Baking School for children.

Young Bakers Academy is a unique and premier children’s baking school. 

Our mission is to teach children the joy and value of baking. We provide an interactive learning experience that gives your children the opportunity to develop skills in the art of baking, cake decorating, sugar craft and pastries.

We are offering Baking classes in Christmas and Cookie decorating in locations around Lagos.

To book a slot just call/ whatsapp the cakelady at 0803 319 3375 or email at cakelady@bakingbusinessschool.com.ng

For more information about The Young Bakers Academy and to see our Calendar of events for December 2017, please head to our website at https://bakingbusinessschool.com.ng/baking-classes-for-kids/

See more details in the flyers below:

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

How To Achieve Your Baking Income Goals By The End Of The Year

We are at the last quarter. Very soon we will be celebrating Christmas.

Where did all the time go i wonder?

I want you to ask you a question. Since January this year to now, what have you achieved?

I was taking a look at some of my goals that i wrote down in January, and yes i am happy that i have achieved a bit, but there were a number of goals that i am yet to do or even start. I started to feel bad thinking of my unfinished goals, but then I thought of all what i I achieved so far and still i have like 2 months left to get started on the others.

That is why i am so adamant about having goals, You cannot just wander through life doing things haphazardly. We all need direction and the only way you can do this is to have a goal and once you know what you want, you can start making plans to implement those goals.

I remember a post i did some months back about how you can make One Million naira in one year selling cakes. And how can you achieve that? It is by having a plan and in that post i detailed a plan on how you can achieve this figure in one year or less. You can read and get the N1,000,000 plan here.

So I am sure most of us like me want to have or earn a certain amount of money by year end or have achieved something in their cake business by 31st December 2017, so that i why i am creating something just for you.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


Download Our Free Guide To Pricing Your Cakes and Cupcakes

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Just Click On The Link Here

 

 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Get People To Buy Your Cakes

In order for your cake business to thrive, you need to find the right customers for your business.

Selling to the appropriate customers may be obvious, but many cake business owners struggle to find the right way to convert potentials or people who enquire about your cakes to customers.

Identifying customer buying habits is an essential part of marketing and growing your business. So, how do you figure out why customers buy your cakes?

This blogpost aims to explain customer buying habits to help you figure out why people buy cakes and how you can get them to buy your delicious treats.

 

 

By examining the buying habits of your customers, you’ll be better able to build a marketing plan that taps into the buying habits of your target customer which would eventually drive more sales.

So how do you do this?

You have to know how to make them buy from you

 

The psychology in this are called marketing triggers and i will tell you the emotional marketing triggers that determine why people buy cakes.

Emotional Marketing Triggers that Determine Why We Buy Cakes

When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers.

Our emotions trigger us to buy

Don’t make the mistake thinking that people buy what they need. People buy what they want.  We are driven by their emotions.

If you understand the emotional reasons why your customers buy cakes then you can begin to trigger these emotions when you are talking to your customers or when you are marketing your cakes.

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1. Love 

What do your customers love? It might include their family, children, business, career, culture, hobbies, books, personal time etc. Do they buy from you for one of these loves? If so how can you recognize and encourage others with the same love? 

Love is a powerful emotion. We do strange things when in love and in the name of love. People will shower their loved ones with beautiful and expensive gifts.  So you can use love to sell your cakes, like during vals day or birthday cakes for loved ones.

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Join Other Bakers Who Get More Customers From Effectively Marketing Their Cake Businesses

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2. To show off

Yes we all should be humble, but sometimes people wanting to show off can be good for your business. Some people like to throw elaborate parties and the reason they do this is to show people their wealth, their home, etc. So you can tap into that if you do over the top , extraordinary and elaborate cakes that no one else does. So your cakes can cater to these sort of people.

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3. Guilt
 

Often it might be hard to know the real reason someone buys something for someone or gives a gift. Was it love or guilt? “Is guilt the real reason behind spending a lot of money on Christmas, Valentines and Mothers’ Day?” 

Can the guilt of not buying motivate your potential customer into buying your cakes? Can you use guilt to sell your cakes? Like saying in your marketing campaign something like ‘when was the last time you bought your precious wife or mum a gift, someone who has loved you and nurtured you,  then buy your mother a mother’s day cake or this lovely cake’.

There are also other  emotional triggers like Fear, greed and pride, but i don’t think they relate to selling cakes much

So I hope i have given you some ideas in your marketing campaigns.

Marketing is only effective if it reaches the right people.

Identifying the things that influence buying decisions enables you to leverage these factors to reach more customers.  Once you understand all these, you will be more successful when you market and sell to potential customers.


 

I will love to hear from you. How do you think you can use these emotional triggers to help you in your cake business?

Please share this post to your fellow bakers. I am sure they will get tremendous benefit from this information.

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Join Other Bakers Who Get More Customers From Effectively Marketing Their Cake Businesses

Enter your name and email address below


 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Find The Right Customers For Your Cake Business

Another week is upon us albeit a rainy one in my part of the world.

It was the first day of school for my kids and they were so excited to be starting a new class.

They woke up early, ready to wear their new school uniforms and couldn’t wait  to head to school with their new bags. Their excitement was certainly infectious.

Looking at them, I wonder why we adults get apprehensive or scared when we encounter a new thing. We get scared to start a business, to leave a job, to chase that customer or contact, to make that phone call or to take that course. So why can’t we be like little children and go with excitement for any new venture.

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Kids all ready for the new school year

 

 

 

 

 

So in today’s blogpost, I want to tackle a topic which is very dear to us Bakers and that is getting customers.

So how do we get customers? Well first we need to find the right customers.

Attracting the ‘right kinds of customers,’ does not happen by accident nor does it happen by just creating great looking and tasteful cakes and thinking that they will just come.

The way to get the kind of customers you want can be done by going through 3 steps:

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Step 1: figure out who these people are. 

You need to know in great detail the profile of your ideal clients.

 Your ideal clients are the people you want to order from you or to come to your shop.

So think about this.

Are these people  going to be women, mothers. professionals, people around your neighbourhood? How old are they? What kind of event are they usually planning? What type of cakes can they afford? What type and flavour of cake do they order? Where do they shop for their groceries? Do they throw parties often? You need to have a profile in your head of your customer.

And while you are doing this, you have be realistic with your expectations. Just because there is a ready market out there for a particular type of cake, does not mean that you should do those type of cakes.

If you hate doing wedding cakes, then your ideal client is not a bride. Similarly, if you’re a beginner and you’re building your skills up, your ideal client may not be a person who wants like complicated cake designs

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Step 2: Figure out how they might find you.

Think like your ideal customer. Think about where would they go to find out about your cake business?

What might they expect to find when they come across your website or shop? What do you think they would  be looking for on your website – would it be pricing information, your cake pictures or your contact info to make an order

Do some research on brands that are in a similar to yours (or where you want your business to be like in the future.) If the kind of people who buy from LV or cake shops like Cakes by Tosan are the clients you want to buy from you, go and look at how they attract clients. Where and how are they advertising,, what extra service do those companies offer?

Search and check out the website of the most expensive bakery you know  even if it’s not in Nigeria. What’s the overall look of their website? What does their packaging look like? A place like Shoprite advertises and prices entirely differently to Cakes by Tosan just like a gourmet cupcake shop would advertise differently to a chain bakery.

All of them manage to be in business so please do not think that your only choice is to be for rich people. 

 

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Step 3: Be that kind of business your customer wants  

Sometimes you may be asking yourself why , “Why do people think I make cheap cakes? I am not Shoprite. If this is so, then look at your business especially pictures of your cakes. If your cakes (while you thinking it looks nice) are photographed not very well or on a messy table, or the pictures are dark or, you don’t have a website.

I’m pretty sure successful cake companies do not do that. Suppose your ideal client is a bride with a lot of money to spend. She’s going to be looking at your business based on what your website looks like. She will be looking at your cakes photos , your reviews, and what customers you have worked with.

Still on brides, when she was coming for a consultation, did you give her samples of your cakes wrapped in plastic, or did you serve them to her on a lovely plate with some nice cutlery?

 If you gave her a sample box to take home, was it in those cheap plastic transparent containers or maybe you just put it in a nylon bag, or did you put it in a white box with a nice ribbon tied around it.

Another example is that if you make children’ cakes and your target market are mothers, did you have a box of books and toys for her kids to play with while you consulted with her? Do you provide free birthday candles with every cake?  Do you offer free delivery to save her the wahala of coming to pick it up? 

Your ideal customers do not just fall from the sky – they know to come there because you’ve told them to come to you, and they stay with you because you give them exactly what they want.

If you want to stop attracting cheap customers, stop acting like a cheap cake business.

So here is wishing you a lovely week. Make it a goal today to do something you have been avoiding so you can attract the right customers.


 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Struggling To Make More Cake Sales? Follow These Simple Steps

Happy New Month!

We’re approaching the end of the year. Believe it or not

When I read my blog comments, and my number of emails, I have noticed that most cake business owners all want one major thing:

MORE SALES.

In case you don’t know, sales are the lifeblood of very business.

You see, some people think it’s all about “having quality cakes,” “being passionate,” and/or “doing what you love,” yes all these things are important but let me tell you something

… knowing how to make more sales, steadily, without seeming desperate, is how you win the game.

Having additional revenue and income that comes from making more sales makes your business – and life – so much better.

Imagine this scenario a friend calls you and asks, “Do you want to come to Paris?” And you are able to respond instantly with a “ yes!”

And that was that.

See you didn’t have to ask about the cost. The cost and time are a mere triviality to you. You run your own business and you set your own vacation times.

On the other hand, you can reinvest the additional revenue back into your business, to keep your customers happy, or buy more equipment.

So what would you do if money didn’t matter?

Well, when you’ve got profitable sales coming in, day in and day out, you’re no longer thinking about a “what if” fantasy. You’re living it.

The question is, “How can you generate these sales for your cake business?

Here Are 2 Big Problems Cake Business Owners Face When Growing Their Business

Business growth, comes down to solving 2 big problems. And they are:

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Problem #1: “How do I find more customers who are interested in buying my cakes?”

Whether you’re just getting started, or you’ve been baking for a while, your income is tied directly to the number of people you reach who are interested in buying your cakes.

And you can trust me on this: if you reach more of the right people, you will get more clients, customers, and sales.

I will still show you how you can do this but first, let me tell you about the second problem.

 

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Problem #2: “How do I make people really interested in my cakes (without feeling somehow)?

This should be clear, but once you’re reaching the right people, you need to make them interested in buying your cakes.

And, ideally, you should do it without being salesy, pushy, or desperate.

So how do you solve these major issues.

Well for the next 2 weeks I will show you how to solve them

Because I believe doing that is the secret to building a large and profitable cake business.

So don’t miss reading my blogpost next week.


 

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Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Don’t Give Up – How to keep on going and never give up on your business goals and dreams

How many times do we feel like giving up?

If you do not want to admit it, well I will tell you. I do. Sometimes many times a month. I feel like giving up when I don’t get any orders, I feel like giving up when I see Facebook post of my colleagues talking about their successes. I feel like giving up when I am not making enough money to buy things for my kids or to pay some bills.

So do not feel you are alone in feeling this way.

Whether your goal is to further your career, succeed in love or marriage, become the ultimate cake queen, lose weight, or any other personal ambition, staying motivated and keeping your attention focused on your ultimate aspiration is critical.

Becoming distracted or letting failure derail your plans will never let you get what you want.

The only way to win is to keep on trying.

As basketball superstar Michael Jordan put it, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

In today’s blogpost, I want to give some tips to keep you on track so that you can continue to strive to achieve your cake business dream despite any setback, any failure, any distraction, and any mistake.

 

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Worst Case Scenario

At the start of the day, think about the absolute worst thing that could happen. How likely is it that things would get so bad? Probably not very. Remind yourself that even if the worst occurs, you have what it takes to overcome any situation, no matter how terrible.

It’s the Journey, Not the Destination

Living in the moment is the best source of motivation you will ever find. Enjoy the day to day experience of living your life, both when things are going well and when you are dealing with problems. It will give you a better appreciation of who you are and what you can contribute to the world around you. So when you are busying piping your 1000th rose, try and not think of it as a chore, but something that could catapult you to greatness.

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Procrastination Is Your Enemy

In the groundbreaking motivational guide “Success through a Positive Mental Attitude”,Napoleon Hill famously interjected “Do it now!” as a rallying cry for successful people. Never delay or procrastinate or your opportunities may be lost. Your time is the one thing you can never get back. Treat your time like it’s a valuable commodity.

Today Is All You Can Influence

Accomplishing long term goals is a moment by moment activity. You can’t change what has happened in the past, but you can influence what will happen in the future by focusing on achieving the goals you set for yourself each day. Do the very best you can with what you have to work with right now. If you do, the future will take care of itself.

 

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Be Inspired Passion

 People who don’t care, don’t succeed. Passion is one part emotion and one part commitment. If you have commitment but no passion, your work will be dull. If you have passion, but no commitment, your work will be undirected. But when the two come together and you bring real passion to what you do each day, there can be no stopping you.

Use Measurable Objectives

You can accomplish any goal by breaking it down into a series of smaller steps. Set a long-term goal for yourself, then create milestones to measure how close you are getting to achieving it each day, week and month. Mark your milestones down on a calendar and hang it somewhere that you will see it each day. Celebrate victories when you achieve your goals.

So I hope I have provided you some tips designed to motivate you to never give up on your dreams and ambition.

The truth is that nobody can motivate anybody to do anything. You need to inspire and motivate yourself most times.

The  techniques described here can all be boiled down to 3 keys to successful living:

  • Being willing to leave your comfort zone
  • Not being afraid to make mistakes
  • Not indulging in self-limiting thinking

As with all things in life, mistakes are going to happen. You can prepare as much as possible, but the unexpected will always occur sooner or later.

Successful people don’t let setbacks and obstacles stop them from moving toward their ultimate goals.

Instead, they continually commit themselves to happiness and positive thinking, no matter what happens.

By keeping your eye on the prize and daring to dream big, you can achieve anything you want in life.

Good luck!

I am rooting for you 🙂 


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Join our 8 day marketing challenge at if any of these applies to you:

• you don’t know how to start promoting your cakes
• You’re a baker, not a marketer, sales person, blogger, social media manager or accountant.
• You do not have much money
• You want to advertise but don’t know where (or when) is the best time? 
• You really need more cake orders and looking for ideas on how to make more people know about your cake business.

If Yes, join our 8 days Marketing challenge here: 

 


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

This Is Why Your Cake Business Is Failing (and what you can do about it)

It’s quite disheartening when your cake business is slow, isn’t it? We start to feel like a failure, like this business was a bad idea, like the competition is taking away all the customers away from us.

Believe me I understand how you feel. There are many a times when i ask myself if i made the right decision in resigning from my job and venturing into this wonderful world of cakes. 

There would be weeks when i didn’t have a single order and when i do i will be doubting my cake skills wondering if i am able to create the cake the customer wants.

But one thing i will tell you for free. It will get better, so please do not give up.

But you need to do some work and look at your business if you want to improve your sales.

The first thing you do is to look at your past track record. You either got a few or plenty of orders in the past, If you used to get plenty orders, what did you do? You need to trace your patterns.

However, you need to realize that what worked so well in the past may not work as well now because:

1) There are more bakers out there doing what we do on those same platforms,

 2) It’s much harder to reach your potential customers through Facebook unless you use paid Ad’s, and

3) You are still doing the same old thing, even though the cake industry have changed significantly.

If your orders are few and far between means that you may have not done much in the way of marketing your business. Like what platforms do you use to market your cakes or to tell people about your cakes?  

 

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So if you are suffering from low sales, you need to as yourself  3 important questions:

  1. How can i do to stand out from the competition: What makes your cake business stand out from the other bakers out there? 
  2. What can you do to get new customers: How would someone who wants the type and the taste of your cakes you offer even know you exist in the first place? How do these people find you?
  3. How do you keep your current customers: You need to think how to remind your customers that you are always there for them, how can you always remind them to always remember you when they need a cake. Think back, do you get repeat custom, or do people order from you and then forget about you because they never hear from you again?

Once you’ve thought and answered these questions. It’s time to get it out there and MARKET, MARKET, MARKET that cake business of yours.

You have to realise that as your business grows and changes, your marketing should be growing and changing too  because the business of marketing is constantly evolving.  

Yes, we love to make Cake but forget that we need to sell it in order to sustain a profitable and successful business, and although you may think that marketing makes you look a bit desperate, it doesn’t have to be that way!

THINK OF MARKETING AS A MEANS FOR YOU TO GET YOUR BUSINESS OUT THERE TO THE PEOPLE THAT MATTER

 You might also want to have a look at this awesome Course called ‘The Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                                              THEN REGISTER HERE


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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 

 

How to make your Cake Business stand out from the crowd

We are already in June already. Imagine. Half year! 

How are you feeling about it?

Are you scared, apprehensive or joyful?

I have mixed feelings because yes i have achieved  some goals i set myself at the beginning of the year, but there are still a number of goals that i am yet to do or even get started.

Sometimes i ask myself if i am able to achieve it or if it is even possible. I set myself a money goal, but  at times i go through periods where i doubt myself and ask myself if it is possible especially when those unexpected expenses come eating into my income.

But i know God has my back and i will keep on keeping on.

So for those who are still wondering how they are going to make their income goal through their cake sales,here are a few ideas to make your cake business stand out.

 

1. Know your brand

A strong brand will help your customers remember you.  Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.

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2. Give great  customer service always

They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.

So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.

So go the extra mile for your customers. They are paying you after all.

3. Have Social media skills

Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.

If you aren’t confident with on how you can market effectively using social media – fear not! Here is a course to help you.

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4. Try something different

Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.

5. Enter cake competitions

This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Do You Have A Business Or An Expensive Hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

  1. You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

  1. You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

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  1. You don’t know how much money you make from my business.

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

  1. You know nothing about marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them

  1. You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

 

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6.    Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

  1. You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

 

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JOIN THE MASTERCLASS HERE


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Why you are not Making Money in your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

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Not keeping track of expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

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You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

 

There are a lot of reasons you might not be making money, and my question is always this:

 

“What are you going to do about it?”

 

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

 

Let me help you make your money

 

I am still taking cakers for my Masterclass- Pricing your cakes right to build a profitable cake business. This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so join the masterclass.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.