How to get more cake orders

7 Tips For Starting Your Successful Cake Business

 

Here are some of the key Tips I would recommend:

 Tip 1: GET CAKE TRAINED

If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.  

I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.

Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.

The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.

 

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 Tip 2: FIND AND DEVELOP A NICHE

Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.

Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?

Think about it.

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 Tip 3: PRICING

Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.

One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.

Please please please, try and do not undercharge your cakes.

Also it is essential to research the industry and your market. This will help towards your pricing too.

I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.

 TIP 4: REGISTER YOUR CAKE BUSINESS

If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.

Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.

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TIP 5: BUILD A WEBSITE

Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.

If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.

If you need help setting up a website, here is a link on how to an create your own WordPress website.

 TIP 6: MARKETING

Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.

The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest  and Facebook are free and easy-to-use marketing tools.

If you need help on how to market your cakes, take a look at this Marketing Course.

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 TIP 7: KNOW WHAT CAKES AND FLAVOURS YOU WILL BE SELLING

So now you have done the above, start testing out some recipes and once you have picked the few you like, stick to it. One of the reason people buy your cakes is for the taste and you don’t want to be experiencing a different taste anytime they buy your cakes. So be consistent with the recipe you use.

And that is it. Did you find this article useful, Please leave a comment below (would love to hear from you) or if have any questions. I am here to help.

 

Struggling To Make More Cake Sales? Follow These Simple Steps

Happy New Month!

We’re approaching the end of the year. Believe it or not

When I read my blog comments, and my number of emails, I have noticed that most cake business owners all want one major thing:

MORE SALES.

In case you don’t know, sales are the lifeblood of very business.

You see, some people think it’s all about “having quality cakes,” “being passionate,” and/or “doing what you love,” yes all these things are important but let me tell you something

… knowing how to make more sales, steadily, without seeming desperate, is how you win the game.

Having additional revenue and income that comes from making more sales makes your business – and life – so much better.

Imagine this scenario a friend calls you and asks, “Do you want to come to Paris?” And you are able to respond instantly with a “ yes!”

And that was that.

See you didn’t have to ask about the cost. The cost and time are a mere triviality to you. You run your own business and you set your own vacation times.

On the other hand, you can reinvest the additional revenue back into your business, to keep your customers happy, or buy more equipment.

So what would you do if money didn’t matter?

Well, when you’ve got profitable sales coming in, day in and day out, you’re no longer thinking about a “what if” fantasy. You’re living it.

The question is, “How can you generate these sales for your cake business?

Here Are 2 Big Problems Cake Business Owners Face When Growing Their Business

Business growth, comes down to solving 2 big problems. And they are:

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Problem #1: “How do I find more customers who are interested in buying my cakes?”

Whether you’re just getting started, or you’ve been baking for a while, your income is tied directly to the number of people you reach who are interested in buying your cakes.

And you can trust me on this: if you reach more of the right people, you will get more clients, customers, and sales.

I will still show you how you can do this but first, let me tell you about the second problem.

 

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Problem #2: “How do I make people really interested in my cakes (without feeling somehow)?

This should be clear, but once you’re reaching the right people, you need to make them interested in buying your cakes.

And, ideally, you should do it without being salesy, pushy, or desperate.

So how do you solve these major issues.

Well for the next 2 weeks I will show you how to solve them

Because I believe doing that is the secret to building a large and profitable cake business.

So don’t miss reading my blogpost next week.


 

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Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

5 Mistakes Made by Bakers In Marketing Their Business

 

So here goes:

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Mistake 1- Not following up with customers and potential clients

Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.

Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.

So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered,  phone number, etc. With this information, you will know how to communicate effectively with your customers.

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Mistake 2- Ignoring customers around you

Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.

To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.

Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.

Don’t be shy, make sure you get out there and tell everybody you meet about your business.

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Mistake 3- Failing to monitor the success or failure of your marketing strategy

Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy. 

Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.

So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.

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Mistake 4- Misuse of your Social Media 

Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.

Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.

First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.

Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers. 

Yes this may be all well and good, but being in those groups will not attract any customers.

So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.

Mistake 5- Not having a Website 

A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you. 

Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.

Please leave a comment below if you found this article useful or have any questions. I am here to help.

Till next week.


 

Need help in avoiding these marketing mistakes or do you have a challenge in marketing your business.

Need a step to step guide and helping hand on how you should market your business?

You might then want to have a look at this awesome Course calledThe Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

                             THEN REGISTER HERE

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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)


me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

This Is Why Your Cake Business Is Failing (and what you can do about it)

It’s quite disheartening when your cake business is slow, isn’t it? We start to feel like a failure, like this business was a bad idea, like the competition is taking away all the customers away from us.

Believe me I understand how you feel. There are many a times when i ask myself if i made the right decision in resigning from my job and venturing into this wonderful world of cakes. 

There would be weeks when i didn’t have a single order and when i do i will be doubting my cake skills wondering if i am able to create the cake the customer wants.

But one thing i will tell you for free. It will get better, so please do not give up.

But you need to do some work and look at your business if you want to improve your sales.

The first thing you do is to look at your past track record. You either got a few or plenty of orders in the past, If you used to get plenty orders, what did you do? You need to trace your patterns.

However, you need to realize that what worked so well in the past may not work as well now because:

1) There are more bakers out there doing what we do on those same platforms,

 2) It’s much harder to reach your potential customers through Facebook unless you use paid Ad’s, and

3) You are still doing the same old thing, even though the cake industry have changed significantly.

If your orders are few and far between means that you may have not done much in the way of marketing your business. Like what platforms do you use to market your cakes or to tell people about your cakes?  

 

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So if you are suffering from low sales, you need to as yourself  3 important questions:

  1. How can i do to stand out from the competition: What makes your cake business stand out from the other bakers out there? 
  2. What can you do to get new customers: How would someone who wants the type and the taste of your cakes you offer even know you exist in the first place? How do these people find you?
  3. How do you keep your current customers: You need to think how to remind your customers that you are always there for them, how can you always remind them to always remember you when they need a cake. Think back, do you get repeat custom, or do people order from you and then forget about you because they never hear from you again?

Once you’ve thought and answered these questions. It’s time to get it out there and MARKET, MARKET, MARKET that cake business of yours.

You have to realise that as your business grows and changes, your marketing should be growing and changing too  because the business of marketing is constantly evolving.  

Yes, we love to make Cake but forget that we need to sell it in order to sustain a profitable and successful business, and although you may think that marketing makes you look a bit desperate, it doesn’t have to be that way!

THINK OF MARKETING AS A MEANS FOR YOU TO GET YOUR BUSINESS OUT THERE TO THE PEOPLE THAT MATTER

 You might also want to have a look at this awesome Course called ‘The Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                                              THEN REGISTER HERE


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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 

 

Why you are not Making Money in your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

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Not keeping track of expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

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You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

 

There are a lot of reasons you might not be making money, and my question is always this:

 

“What are you going to do about it?”

 

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

 

Let me help you make your money

 

I am still taking cakers for my Masterclass- Pricing your cakes right to build a profitable cake business. This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so join the masterclass.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

 

Finding your Niche for your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

 Image result for Fondant/Sugarpaste Modelling

  • Fondant/Sugarpaste Modelling
    • Wedding cake toppers
    • Toppers for birthday cakes
    • Character toppers
    • Fondant Flowers
    • Fondant Figurines

 

Green Yellow White and Purple Floral 2 Layered Cake

 

  • Wedding Cakes
    • Buttercream tiered wedding cakes
    • Naked wedding cakes
    • Square wedding cakes
    • Weddings with sugar roses or real flowers
    • Trendy wedding cakes

 

Happy Birthday Cake

 

  • Birthday Cakes
    • Baby birthday cakes
    • Baby Shower cakes
    • Cartoon birthday cakes
    • Glamorous birthday cakes
    • Novelty birthday cakes
    • Birthday cakes for men/women/boys/girls

 

Free stock photo of chocolate, sweets, cupcakes

 

  • Cupcakes
    • Full sized cupcakes
    • Mini cupcakes
    • Printed cupcakes
    • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment. This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Clara’s Cakes For All – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Clars wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

 

Sweetie’s Cakes for Big Birthdays – This baker creates novelty cakes exclusively for big birthday celebrations.  Sweetie is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

No customers this New Year? Don’t worry – we’re going to get you some more!

 

When you are just starting your cake business, you may struggle to find customers to buy your cakes.

Taking on orders from family and friends is a great start to get the word out that you are in the cake business , but after that, then what? How do you find more, especially when there seem to be many bakers in this Nigeria.

 
The Solution.

You have to start to advertise your cakes, but don’t fret, these options don’t require you to spend any money at all (unless of course you want to!).

The first step is to head to the one social media platform you probably know so well –

Facebook! 

If you haven’t already, make a Facebook business page where you post great pictures of your Cakes.

 Encourage people who’ve had your cakes to leave good testimonials and reviews and share photographs for social proof other potential customers will trust, and of course share plenty of your cakes yourself.

Try and tell your friends to share your posts. This way you will be reaching a lot more people because Facebook favour posts that get a lot of engagement (likes, comments and shares. So you will be on top of peoples news feeds.
Then follow this link for steps on how to sell your cakes using Facebook and you are good to go. So get ready for more customers.
It really can be as simple as that, the right marketing strategy will go a long way for your cake business.

So don’t delay. Follow these steps now. 

I love to hear your success stories, so let me know your results.

Let’s start the New Year with more customers, more money in our pocket and make your cake businesses a success.

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In the meantime I have created a video on how I was able to get new customers for my cake business and I want to show you how you can do the same.

In this free Video you will learn:

  • Strategies you can put in place to get new Customers for your cake business;
  • Ways for your customers to recommend your cakes
  • How to get repeat orders;
  • The No.1 mistake you are making in your cake business

This Video shall only be available for a limited time. So don’t delay in watching it.

                                               You can live your cake business dream

Here are the links to the Video. Just Click on the link below.

You will need a password to watch the Videos:
Password: bbs1

My dream for us all is that our cake businesses shall all be successful so we can impact lives and make a great difference in this Country.

Comment below. I would love to hear if you have had success in using using Facebook to grow your Cake business or if you want to ask me any questions. I am here to help.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

 

 

 

How to Know what type of cakes to sell so you are always making money

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So, you want to start a cake business?

Fantastic – but unfortunately so does almost every other baker who loves to bake. How are you going to stand out? How will you succeed even when there are other already established bakers to compete with? How will you get your own customer base and following?

Well the answer to that is:

Find your baking niche

Just as with every other business whether product or service based, you need your unique selling point. In other words –– you need to find your niche. The thing that makes you exclusively you and your cakes exclusively yours.

For some people, finding a niche is simple. They already have one key strength, one driving passion and they go with it, whether that’s for edible art, fondant cakes or custom birthday cakes or desserts.

But what if it’s not that easy for you? You’ve done a few cake decorating classes, made a mixture of buttercream and fondant, cake and cupcakes – how should you know what you should focus on? And even then, how should you know whether people will want to buy it anyway?

These worries are completely normal, so today I’ve put together a few things to consider when finding your baking niche to help you follow your heart and have the baking business of your dreams.

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1. Where do your strengths lie?

It’s usually a good idea to play to your strengths. If you make amazing piped buttercream cupcakes, then why not start off selling cupcakes at events? If you’re great with fondant, why not offer more traditional celebration cakes to start with? If you start out strong, you’ll set yourself up well and can branch out into other baking styles as and when you or your customers wish.

2. What are your competitors doing?

This question works in 2 ways. Firstly, knowing what your competitors are selling a lot of tells you a bit about the demand in your local area. Are people buying tons of Christmas and seasonal cakes? What about the new trend for naked cakes? Or are you getting more cupcake orders? This is what good market research is for

Secondly, although you know where some demand now lies, you need to find a way to set yourself apart. Don’t necessarily offer what your competitors do just because you know it’s selling. There might not be enough demand to sustain several similar cake businesses and you need to set yourself apart from the other crowd of bakers, so use the information to work out your own specific style and cake baking niche. 

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3. What is the demographic of your local or delivery area?

Where do you live? Knowing who your ideal customer or target market are is essential when designing your cake products and pricing them. If you’re catering to a community of young business men and women, the types of cakes they’ll want might differ to a smaller area with families.

Likewise, the occupation, disposable income, age and interests of your ideal customer can all influence what type of cakes they will want to buy. Make sure the cakes you want to sell meet the needs of your ideal customer.

4. What do you love to do?

As well as playing to your strengths, I believe it’s important to do what you are passionate about. If your passion is in your cakes, people will know and appreciate the effort, attention to detail and love that you put into each order. It makes a difference.

So if you’re good at sugarcraft but find it tedious and prefer naked or fruit or dessert cakes consider including them in your cake portfolio. You need passion, skills and demand to be successful, so make sure you love what you do.

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5. Is there anything people comment on that you do differently?

When you’re baking regularly, it’s easy to fall into a pattern of thinking what you do is normal or typical or average. It’s easy to be overly modest and undervalue your skills, experience and expertise. Friends and family who see and taste your cakes can be really helpful at this point because they can help you see the things that make your cakes uniquely yours. Do they notice a certain flair for decorating? Some extra amazing and unusual flavours? No design is too intricate? Other people can help you realise what it is that makes your cakes special, an important selling point for your cake business that can guide your choice of niche.

Take some time out to work through these five points with examples from your own experience, then comment below with what your baking niche will be! Still not sure? That’s okay too, comment below and let me help you out!

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

                                              THEN REGISTER HERE

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   (Just fill in your details below           and  we shall contact you when        the E-Course is launched)

How to price your Cakes for profit

Part guesswork, part experience, part number crunching – how ever you look at it, determining your cake price can be quite a difficult task.

Cake pricing or how much to charge for your cakes can be the most challenging and intimidating question to most beginners in the cake decorating world today.

Unfortunately there are many factors to consider.

But I am going to break it down to just 7 factors that will help you price your cakes in a way that will make you and your customers happy.

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  1. LOCATION…LOCATION…LOCATION…

Where you live and where you bake will be the most important factor to consider when looking at pricing. If you live in Lekki, your pricing will be very different than if you live in Gbadagry.

Researching your local market is the best starting point to figure out pricing. Call other custom bakers and find out what they are charging. If they are successful and are charging a lot more than you were planning to charge, you need to raise your prices.

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  1. DO NOT UNDERCUT YOUR COMPETITORS

When you are starting a company, you are telling friends, family and clients that you believe you are good enough to open a business.

You may not feel like you are good enough, but pricing your cakes low hurts yourself because you will be working a lot of hours, and not make any money, and you can become known as the CHEAP cake lady.

Undercutting your competitors also hurts them and the cake industry in your area. Bringing prices down in your area can take business away from other companies and cause them to loose income, which can have many unwanted consequences.

Lower prices at the beginning can also make it very hard to raise prices once you have a strong customer base.

They will not want to pay the higher prices and will find the next new decorator to take your place. You want to attract loyal customers that see the quality of work you do and are willing to pay for it.

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  1. KNOW YOUR COSTS

This is a big one! You have to figure out your costs. You will need to calculate what you actually spent or will spend on making a cake.

Here is a list to consider as you calculate your costs

  • Overhead: rent, utilities, business cards, posters, office supplies, computer
  • Bakery equipment and supplies: mixer, oven, tables, cooling racks, pans, bowls, food coloring, luster dusts, fondant, tools, boxes, cake stands, cake boards, dowels
  • Ingredients: flour, sugar, butter, eggs, baking powder, chocolate, vanilla and other specialty ingredients
  • Delivery: petrol, wear and tear on your car, your time
  • Time: You need to make sure you get compensated for your time. Set an hourly rate for yourself and charge accordingly.

 

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  1. DO NOT COMPETE WITH SUPERMARKET &FAST FOOD STORE PRICES

When pricing a cake, never try to compete with them. Those cakes were flash-frozen months ago and decorated as fast as possible with buckets of premade icing.

You need to target the customers that are loyal and will come back for great tasting, quality cakes. If you want to know if your prices are too low, compare your prices with the supermarket. If you are close, raise your prices.

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  1. IT’S JUST A CAKE…NO IT’S NOT!

This is something you may hear from customers, or you may have even said it yourself. When a couple gets married/ there is always a picture of the bride and groom cutting the wedding cake. When people go to a wedding, what do they talk about? The dress and the wedding cake!

A wedding cake or a birthday cake is the centerpiece of that event.

Custom cakes are not just cakes. They are works of art that are central to the celebration.

Also, from the business aspect, your cakes are not just a cake you throw in the oven and hope it comes out right. Your cakes are tried and true recipes, icing, cake boards, dowels, fondant, decorating tools, days of work preparing decorations, planning, sketching, designing, and working with the client, then you deliver the cake and make sure it is perfect before walking away.

 

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  1. DO I PRICE BY THE SERVING (by the number of people the cake can serve) OR BY THE CAKE?

Once you have run your numbers and you know the costs involved, this is usually the next question.

They want to be able to compare prices and feel that they have a basic idea of what they can expect as far as pricing is concerned.

Here are 2 things to consider when setting your prices:

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Have a Minimum Price Point

Make it very apparent that your cakes start at a certain price point, such as, “Fondant cakes start at N100.00 per serving” or at N4,000 or “Wedding cakes start at N65,000,” then add that the prices go up depending on the design and size.

This can save you and your customer time. They will walk away if they know the minimum price is too high. You don’t want to spend time emailing and meeting with a customer only to find out they were expecting a three-tier wedding cake for N20,000.

You may have customers that tell you your prices are just too high, but do not lower your prices! You wouldn’t go to a supermarket and tell them their prices are just too high and ask them to give you a discount.

You should not try to make every person that contacts you happy. Stick to your pricing and if they choose to go somewhere else, they may not be the right kind of customer for you.

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Pricing specialty cakes

Specialty cakes and carved cakes require a lot more time for designing, structuring and decorating. This is a great time to price by the design.

Be realistic about the time required and price it accordingly. Just because a customer only wants to serve 10 people does not mean it will take you less time than a cake to serve 30 people.

Be honest with your customers, tell them these cakes take much longer than other cakes, and are priced based on the design not on the number of servings.

 

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  1. YOUR TIME IS WORTH MONEY

Make sure you give yourself credit and include the hours you worked on your cakes. Your prices may seem high to you, but if your research shows that your market will sustain your prices, go for it.

Your time is valuable, so set an hourly rate and stick with it. You have a great talent and should not be making less than minimum wage because you are building your portfolio or because you are just starting out.

Before i go let me introduce you to this awesome E-Course.

                           n5

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How to Sell your Cakes using Facebook

I will take a wide guess and assume that you know how to use Facebook, or at least you have heard of Facebook.

Even if you don’t have a business page, the chances are you’re already have a Facebook personal page.

Facebook is a great social media platform to take advantage of for your cake business.

The multiple functions available on Facebook – your personal profile, groups, pages to name a few – there are many channels you can engage with to market your cake business. 

Just make sure you keep up to date with Facebook’s rules for business use to make sure you don’t run foul.

These are 3 great tips on how to sell your cakes using Facebook which are easy and don’t take a lot of time to set up. For more tips on how to market your cakes Click Here.

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Create a Facebook Business page

Creating your own Facebook page for your cake business is a great way to give your cake business an online presence beyond having a blog or website.

Having a dedicated Facebook page for your cake business means that people can search for your business and find it easily.

Word of mouth referrals go a long way for many cake businesses, especially when you’re just starting out and building a client base. If a potential customer has heard of you from a friend, searching for your business on Facebook will likely be one of the ways they will try to find you apart from a Google search.

You then have the opportunity to seal the deal when they reach your Facebook page.

How do you do this?

You could share testimonials from happy customers, have pics of your cakes and cupcakes and/or photos of your bakery or photos of you at work baking or decorating a cake.

So that any visitor on your page will see that you have a thriving business, know what you’re doing, and – most importantly likely to order from you having seen your cake portfolio and social proof from other happy customers.

It also keeps the people who have liked your page up to date with your fantastic cakes keeping you in their minds the next time they need to order a cake for an occasion.

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It is very easy to create a Facebook page for your cake business, just follow these steps:

  • Login to Facebook;
  • From your personal page, at the top right hand corner is a downward arrow and select “Create a Page” on the left-hand side;
  • Options are provided for what type of business you have. Select the options that best apply to you. The local business option would suit a cake business fan page;
  • Choose type of business and business name (make sure your business name is obvious that you sell cakes);
  • Tick the box, ‘I agree to Facebook terms and conditions’;
  • Upload an image as your profile picture;
  • Add your website address if you have one. Fill in the ‘about’ section;
  • Make sure you include your opening hours if applicable and your contact details so any visitors know how and when to place an order;
  • Include a Call to Action in your description box so that anyone visiting your page can order a cake.

 

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Local Facebook Groups

Local Facebook groups are another great place to sell your cakes using Facebook.

In the search bar, type in your location to find Facebook groups dedicated to your local area, then ask to join them.

Once you have been added to the group, you can see what other people in your local area are posting about. If they ask for recommendations for a cake supplier, jump in there and offer your services, linking to your Facebook business page to show them more about your cake business.

This can be more effective than linking directly to your website as it doesn’t ask the reader to leave Facebook, the platform they are currently on, just to visit an alternative page.

You can also use Facebook groups to promote your business page.

Check the group’s information section or pinned post for any rules on promotional posts as these are sometimes limited to certain days of the week. Some groups do not like advertising or soliciting for customers. Abiding by the group rules, share your Facebook page for your cake business to spread the word locally to other potential customers.

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Facebook Adverts

Although this option isn’t free like the other two, Facebook adverts are still a way that you can sell your cakes using Facebook.

To create an advert, visit your business page and choose whether you want to promote your page, website, or boost a specific post.

When you click one of these options, you’ll have the option to add some text to your promoted post. This is the place to advertise your services, availability, and contact details. You can also include a testimonial from a happy customer followed by these details for social proof that you are the cake business to go with.

Include a call to action at the end of the advert to encourage people to take action, get in touch, and order their cake with you.

Whilst Facebook Ads are a paid for service, they are relatively reasonable in price in comparison to traditional forms of advertising.

However, note that Facebook Ads are charged in dollars. A few months ago, you could use your naira card to pay for Ads, but now you will need a Dollar card, so that means you will need to have a domiciliary account.

With just a $5 promotion you can reach a wider audience of people. Thereby leading to more and new page likes which could lead to more sales.

It’s important to target your advert when setting it up to only appear for people in your area so that your audience are all people who it would be practical to sell your cakes to.

The more people who like your page, the more people who can engage with and view your posts, and the more people who can share your posts and cake pics with others.

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So what have you learnt?

  • Create a Facebook business page to make your cake business visible online and give you an avenue to promote and market your cakes
  • Participate in local Facebook groups to spread the word about your cake business
  • Use targeted Facebook Adverts to increase the reach of your cake business and find more customers

Find this post useful? You’ll love this sample of a Marketing Plan for your cake business. Click Here to get your FREE Marketing Plan

Till next week.

Happy Caking.

Cake Regards,