How to have a profitable cake business

The Real Reason You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You have done most of the necessary things. you have the passion You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money.

 

1. You are Selling Cakes That People Do Not Want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

 

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2. Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff.

A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch. (Just send an email to cakelady@bakingbusinessschool.com.ng to get the password).

 

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4. Waiting For Customers to just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a Marketing Course that can help. Here are the details.

 

5. You Discount and Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

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6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

Need help? In the Ultimate Guide to marketing Your cake Business, it teaches you how to be more confident in your marketing. Click here for more details.

 

7. You Are A Jack Of All Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money

Need help in your Pricing.  Then join this Masterclass- Pricing your cakes right to build a profitable cake business.

This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so Join the Masterclass.

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Things To Stop Doing Now To Prevent Your Customers Going To Your Competitors

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent your customers from going to your competition or leaving you.

These tips you are going to learn will help to keep your customers loyal to our business so that you will have a customer for life.

 

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  1. Know your customer

Have a thorough knowledge of your customer. You should know your customer — even if it is just their email address and birthday.

You may ask why does it matter?

Having a thorough knowledge of your customers such as their demographic, occupation, age, gender, motivation, hobbies, will help you know how to attract a customer and serve them better.

If a customer decides to order a cake from somewhere else. You should try and find out why they left. You can send them a feedback form and structure your questions to find out what are their motivating factors for ordering a cake

Understanding your customer better will help you hold on to them.

 

how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

 

 

  1. Know your competition

Know who are you dealing with. Do you know where your leaving customers are going?

The first thing you should do is to discover which of your competitors the customer prefers, and they prefers them. You can simple ask them or try doing some undercover work on the competition.

Find out what types of cakes they are selling, do they have a website, how much are their cakes, how are their designs, what additional services do they offer their customers.

A simple fact could be that the competition makes it simpler for people to order or their prices are cheaper. With this information you can now look at your business and see where you can make changes.

So do a little spying of your competition. You may be surprised at what you will find out.

 

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  1. Get your USP Right

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. Take a few moments and think on this.

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  1. Try Incentives to make your customers spend more.

One way to keep your customers is by upselling.

Here’s how it works.

A customer calls you to make an order. Great, but they only ordered 6 cupcakes, which is like 3k. Not much of a sale right?

Your next goal? Get them to spend more money.

You could tell them that if they spend a little bit more money they can get a dozen or more cupcakes and you will throw in free delivery.

Why? When a customer spends more money, they value the product more if they spend additional money on it. So it will make them harder to leave

The more your customer pays and the longer they stay, the more likely they are to spend more.

By encouraging upsells, you’ll prevent your customers from leaving.

 

  1. pricing mad easy priceGet this Mini Course for just N3,500. In this lesson, you will get the following lessons:
    1. 7 step guide to pricing your cakes
    2. How to respond to customers who complain about your prices
    3. When and how to raise your cake prices
    4. How To Price So You Do Not Lose Customers

 

  1. Reward your customers for doing something for you.

Reward your customers in some way. Give them a freebie, a gift, a discount, voucher Make it valuable and desirable.

But before you give them something for free, make sure they do something for you. Something like what? Make them promote your business. Tell them that if they refer your cakes to someone and that person makes an order, they will get a free cake or cupcakes for their next birthday.

If a customers gets something from you for free, they are most likely to be singing our praises to other people and think of you when they want a cake.

This practice works, because it’s built on reciprocity. Reciprocity is simply just a mutual exchange. It means giving something to someone thereby motivating them to return the favour.

In Summary

In summary, knowing your customers and your competition is the way to get started, them with that information, you can hone down on your USP, try to make your customers spend more and then give then freebies for dong something for you.

In the end you could have a customer for life.

Let me help you make your money in your business.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

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You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?”

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Make More Profits In Your Cake Business Month In Month Out

We are in this business to make money. Yes we love baking, and yes sometimes it does feel like work. But in order to survive in this business you need to know how to make money.

Here are some ideas and tips on how you can be making profits in your Cake Business.

1. Understand Who Your Customers Are

You need to know your customers and what they want. Once you have that information, you use all your marketing tactics to target that customer base. If you are selling wedding cakes, you target brides and young couples; you have no business advertising to mothers.

If you are providing cakes for the lower end of the market, then you should be advertising and showing up in secondary schools and universities.

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2. Know How To Price Your Cakes

 You need to know how to price your cakes. You need to know the cost of ingredients, your labour time and how much profit you want to make.

Don’t let customers bully you to accept a low price, you are a skilled professional and should be paid as such. It is your business so you should be in charge of how much you price your cakes.

If Pricing is an issue for you, get my free pricing Guide here: http://www.subscribepage.com/r2l3a3

 

3. You Need To find A Product That Sells Well No Matter What

You need to find a product in your business that sells well. This has to be something that does not take a lot of time and is easy to make and brings in good money into the business.

For me this was when I started making Swirl Cakes. They take around 2 hours to make including the baking and they are inexpensive to produce too.
The good thing with these types of cakes is that they are ideal for most occasions.
          
What should you do?

The good thing about this type of method for you as a business is that they are speedy to make, and they sell for a good price.

To give you an example, for a 12” fondant cake with a floral theme I would charge N21,000. It would take me around 6-8 hours to make from scratch and the profit on this cake would be approx N9,000

A box of 12 cupcakes takes under 2 hours from scratch to make, costs no more than N3,000 to produce and sells for N8,000  making you a profit of N4,000                                    

However, I can make 3 Nos. 6 inch Swirl Cakes in the time it takes me to make that one fondant cake, netting me around N4,000 profit per cake.
If you’re savvy with your planning you can do this quicker and for slightly less cost too making your profits even better.

When you are able to do this for your products, your client is happy as you are providing options for them selecting different versions of the cake they want in terms of price.

 

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4. Know Your Business’s Peak Seasons

If you have been in business for a while, you should know what periods when you sell a lot of cakes. Do you sell more cakes during December which are the wedding and Christmas season? If this is so, you should plan for these by either getting more staff and making sure you have all the ingredients you need months before.

 

5. Don’t Offer Too Much Cake Varieties

You providing every type of cakes in every size, style and flavour will not make you rich. If you try and do this, you will be tired always, need a lot of ingredients and tools.

What should you do?

Instead choose a small range of cakes you will offer, for example if you have just a range of 3-4 products, you will have something to suit most clients. This doesn’t have to be restrictive at all but it does help you plan your time better.

For example you can offer boxed Cupcakes for the lower end of your pricing, then celebration cakes (birthday, anniversary, etc) for midrange pricing and, finally wedding cakes for the higher pricing market.

Your cupcakes can start from about N3,000, which are ideal for a small gifts.
Your mid-range celebration cakes can be from N10,000 for a 6 inch cake, these are cakes for bigger celebrations like a party or significant birthday.

Then finally your custom or  bespoke range is where your prices aren’t fixed as they are based on the hours that the cake will take you and the skill you will need to devote to it.

By having these distinct tiers of product your client will never be scared off by your pricing and if they would like a custom but haven’t got the budget then you have your celebration range to suit their needs and budget.

 

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6. Create Good Cakes

The best marketing you can do for your cake business is to make sure that your cakes are tasty and of high quality, that is, using quality ingredients.

Once your cakes are fabulous, you are certain that your customers will keep on returning and will spread the word.

They are a wealth of marketing strategies you can employ, which I regularly give you tips, but the starting point is that you have to have good cakes.

 

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7. Provide Excellent Customer Service

You need your customers coming back, so you need to give them a good experience all the time.

Deliver on time; answer all their questions in a pleasant way.

If there is a problem, solve it in a timely and with a smile. Customers remember the little things, and this helps you in retaining and keeping your customers.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Your Customers Are Out There

However good your cakes are, the simple truth is that no one will buy it if they don’t know you. And you can’t persuade anyone that they want or need your cakes unless you can clearly understand what it is your customers want and where you can market to them.

Knowing and understanding customer needs is at the centre of every successful business. Once you have this knowledge, you can use it to persuade potential and existing customers to buy your cakes.

Here are 5 ways to help you get more customers:

  1. Word Of Mouth Actually Works!

This I think is the oldest form of marketing and advertising used today. Word-of-mouth remains one of the most trusted methods in the world today because it is coming from someone you know, like and trust.

When a customer is happy and satisfied with a product or a service, it’s natural that they will share, recommend and tell their friends or people within their circle.

So you can view a satisfied customer as a means of free advertising and promotion for your business.

Word-of-mouth is so effective and powerful tool. But how can you encourage your customers to promote your business for you and use it for your advantage.

One thing you can do is to entice or encourage your customers or give them a reason to advertise your business. You can tell your customers that if they refer your business to another and that referral leads to an order, that customer will get a free box of cupcakes or get a discount on their next order.

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2.      Treat Your Customers Right

If you treat your customer’s right, they will tell people about their experience. Genuinely talk to your customers. If they have a complaint or an issue, don’t just give them standard response .Genuinely talk with your customer, address your customers by name. Help to solve their problems. Ask them about the event that are having, the colour scheme, the number of invitees. As the customer reveal more details, you never know, they may be another money making transaction down the line.

 

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3.      Offer Discounts and Special Offers

Offering discounts and special offers are also a powerful way to publicise your brand. To get more customers in your business, you can offer discounts and special offers to entice your customers. You can reach thousands of potential customers this way.

People love a deal. It gives them an opportunity to save money and enjoy something for less money.

In fact, discounts and offers usually sway customers to buy more of a product or service because that product may not be at that price next time.

An example is that on your social media pages, you can advertise deals such as buy a dozen cupcakes and get a box of 4 free.

4.      Expand your network

You should constantly be looking for new customers. You can rely on your existing network such as word of mouth to expand your customer base, but you may eventually run out of new customers. When you find yourself in this situation, you need to look to expanding your network.

You can make wonderful cakes, but if you do not have new contacts that want to order from you, your business will remain stagnant.

How do you go about growing your network? Attend networking events, join organizations, form partnerships, collaborate with other business partners, and watch your network grow.

 

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  1. Be On Social Media

Many people now depend on the internet for information nowadays. People watch more of YouTube than they do television.

There are several social media platforms to choose. Social media networks like Facebook, Twitter, instagram. Snapchat, YouTube  are some of the top places where your potential customers hang out and it makes perfect sense that your business presence be felt on most of them.

So believe me, your customers are out there. You only have to look for them and persuade them to come to your business. So if you want to expand your customer base, just follow the tips above and enjoy getting booked out.

Have you tried any of these methods? How did it work for you? Will love to hear from you. Just comment below.


 

50%-70%off

 

Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business N22,000, now N12,000
  3. The Wealthy Baker System N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

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1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

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2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

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3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

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4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 Things You Need To Do To Make Potential Customers Book Your Cakes

How many times has this happened to you?

…..the customer requests a quote and then they disappear.

…. You spend a long time with the customer talking about the cakes you do and when you sent the invoice, you no longer hear from them.
….the customer had a great time at the cake tasting but didn’t book with you.
….the customer is indecisive, so they need to think about it or ask their partner.

All these things are just so disappointing and frustrating.

How are you to grow your cake business when customers are not booking cakes with you, much less about making any money?

You have tried various tactics-

-You try to learn a new sales method to get them to book with you;
-You try to copy another baker. 
You are just overwhelmed because you have tried everything and it’s like nothing is changing. 

There can be various reasons why customers are not booking with you, it could be that  they can sense your desperation, or your selling skills is not that good, or it could be your location, prices, your branding, it could be a lot of things.

So to help you, here are 7 things you need to do to start making potential customers book with you.

 

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IS PRICING YOUR CAKES A PROBLEM FOR YOU?

Register for our Pricing Masterclass here.

 

Tip 1: Be sure to talk to at least 2-5 people every day about your cake business 

Talk to people. Tell them what you do.

You cannot just sit with your phone every day hoping that customers will magically appear.

Too many bakers rely on the Hoping and Praying Method for getting customers and really it doesn’t work. 

Spending time looking at recipes or just posting occasionally on Facebook will not make you the type of money you need to sustain your business. You must get out of the house.

If you are determined and make a commitment to talk to 2-5 different people about the type of cakes you make, and what you can do for them, you’ll be surprised at the change this can make in your business. Don’t forget to give them your business cards or flier.

 

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Tip 2: Know where your target market is and go and meet them

Same thing with the above. Yes you should talk with people everyday. But you can go one step further and talk to your right people. If you are selling wedding cakes and you mostly talk to mothers, you won’t be getting many orders for wedding cakes.

You need to do your research, find out where your ideal customers hang out and go and market there.

If your ideal customers are mothers, you need to go to schools, churches, bible study groups, PTA groups and so on.

Tip 3: Be present on  social media Groups

Be very visible on various social media groups especially on Facebook and Instagram. But don’t just join those groups and be silent. Make yourself noticeable by providing value, support and help.

This is a long term marketing strategy so don’t expect to get customers right away.

Remember people have to see you more than 7 times before they will even think of ordering from you. That’s why you need to be very present in these groups.

So join these groups add great, valuable, content, answer questions, engage in conversations. This will help you build your know, like and trust factor.

 

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Tip 4: Follow up.

You need to follow up. You can be leaving money on the table if you do not follow up.

If an inquiry fails to get back to you, call them up and ask them if they wish to go ahead with the order. If after sending your quote, you do not hear from them, call them and give them other price options to meet their budget.

So if you want more money, make sure you follow up and you will see an improvement to your sales.

 

Tip 5: Stand out from the crowd

The baking industry has a lot of competition and all bakers are going after the same customers. So you need to do something to make them come from you.

One idea is to offer them something free to pull them to you. Tell them that if they order a cake from you, they will get a free box of cupcakes. Just make sure you’re giving something away of value. Something that you can charge for.

 

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Tip 6: Be a solution provider

You’re in business so you can offer solutions to customer’s problems. Think about what solutions you can offer to solve your customer’s problems.

As a baker, you make cakes to mark memorable occasions. What if you come across a customer who need a cake urgently for that day, can you solve that problem? Or if a customer also needs help decorating the cake table, can you do that?

Just think of common issues that may crop up when someone needs a cake and market what solutions you can offer them.

Tip 7: Ask for referrals

Your happy and satisfied customers are happy to recommend your business.  Reach out to your customers and ask them if they know anyone that has a birthday coming up and if they make an order, then that customer will get something for free sent to them.

 

Will love to hear from you. Can you think of any any additional ways to make potential customers book from you or have you tried some of these tips. How did it work for you? Comment below please.


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

6 Rules For Success In Your Cake Business

We all want success. We want to be successful in life, in our finances, in our families and in our business.

To have a successful business, it takes a lot of time, sacrifice and hard work. You could fail at a number of things trying to reach your goal but the important thing is to never give up.

Success is not a straight line; it consists of a lot of loops, working through the night, not spending time with the kids, lots of No’s and rejections. Very much like this picture. But eventually we will get our breakthrough.

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To make things a tad bit easier I have compiled 6 rules of success to help you In your cake business so the road to your success can be a little less crooked.

 

RULE #1: Stick to one thing

Apple has the iPhone. Coca Cola sells carbonated drinks. Sony does electronics.

The most successful companies and people always have one thing they’re known for. And they focus on refining and honing that particular skill. 

This is the opposite of what most people think. Most people think they have to stay “busy”, do a lot of business at the same time, do lots of things to be successful. 

Have you come across a serial entrepreneur, one that does a number of things at the same time? She sells clothes, does small chops, sells cakes and also a party planner.

If you are selling cakes stick to it. If you don’t, you will only confuse your customers. Who may not be sure what exactly you do.

Yes you can do other business relating to the food industry if you cannot help yourself.

Real success comes from a focus on doing the right things one at a time not more things just for the sake of doing them. 

That’s one of the key reasons I created the Pricing your cakes right to build a money making cake business. This is where i give you a step-by-step system, on how to price and grow your cake business. Register to be on the waiting list here and you will be informed when it opens. 

If you want to build a successful cake business in 2018, I’d encourage you to stick to selling cakes and only bakery related products until you are successful.

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RULE #2: Don’t skip on Quality

The success of any cake business depends largely on the quality of your cakes. Develop a range of baked goods that stand apart from those sold at other places or other cake businesses.

Creating a niche for yourself, such as stunning cupcakes or unusual pastries, can help set you apart and build a loyal customer base. Even the most beautiful cake will not impress anyone if it does not taste good, though, so take the time to build your skills and learn proper techniques to create delicious treats that will ensure repeat customers for your business.

RULE #3: Ask for referrals

Word of mouth is essential for the growth of your cake business. You can sustain a good income by just having your loyal customers vouch for your business. To encourage this, here are a few ideas:

  • When you deliver a cake, give the customer some of your business cards and encourage them to share with their friends.
  • If a customer sends you a message that they liked your cakes, thank them and then send them a link to your Facebook business page asking them to leave a review.
  • Make it easy for your customers to give referrals and support your business. Tell them how much you appreciate them recommending your business.
  • Tell your customers that if they recommend your business to a friend and that friend makes an order, they will receive a free box of cupcakes as a thank you.

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RULE #4: Research your market

You should research the market to determine how you can give potential customers what they want — and how much they are willing to pay for it.

For example, there may be a lack of sugar free baked products in your area, and focusing your business on those types of items can attract customers and increase your chances of success.

No matter what you choose to specialize in, you should set prices that reflect those costs, and the cost of your time to create those type of baked goods. For example, if you use only high quality ingredients, your costs will be higher than average, and your prices need to reflect those costs.

 

RULE #5: Set rules for your business

As a cake business owner, to avoid challenges or problems it is good to set rules or policies in place that allow you to better serve your clients. Some rules you can set in your business are:

  • Demand a deposit- when you require a deposit when placing an order, it means spending your limited time with only people who are seriousabout ordering a cake
  • If it is a large order, like a wedding cake, they must pay the balance in full, 2 weeks in advance.
  • Make it a standard that Friends and Family only get a 20% discount. Friends and family can be our worst customers; they make last minute orders and want it for free. So when such family want a cake, you can tell them that you are a growing business and cannot give them a free cake but will give them a 20% friends and family discount.
  • Set a minimum order so you do not have to deal with people who only want to order 2 cupcakes.

 

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RULE #6: Dream Big

I came across a saying that someone said. The saying goes thus, “You can either start a local coffee shop or you can start Starbucks. Either way you’ll work the same amount of time, so it’s better to start Starbucks. 

What this means is that there is no reason to think small. Dream big and have big goals. 

Each month I set a series of goals. The money I want to make, the products I want to create and sell, the books I want to read. Every day is planned at achieving my ultimate goal of having a mega successful and profitable cake business.

It’s vital you have a deep purpose, a goal, something that makes you jump out of bed each morning. If not you will just be going day by day going with the flow.

In the Pricing your cakes right to build a money making cake business I provide goal planning workbooks, action plan and marketing plans to help you get started in planning your cake business success. Register for the master class here.


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Price Your Cakes Better

When I first started my cake business some years back, I had no business knowledge. I had no business plan, did not know what to charge for my cakes and was just going through the flow.

All I had was a passion for baking and a dream. I knew I wanted to sell cakes so I could give my children a good life.

So I started my business and it showed me pepper. Lol.

Not only did I have to learn a lot of things for myself, I was the baker, answering emails and inquiries, marketing manager, administrative manager, delivery person, shopper. I would work from early morning to late at night.

One of the reason I stated the business was that I wanted to spend more time with my children, but I was still working long hours and hardly seeing them even though we were in the same house.

I was working myself to the bone and I was still not making money. By the time I bought ingredients, groceries, petrol, paid my nanny’s salary, school provisions, my money was gone.

I was like what was the use. I might as well as stayed being a lawyer and collected my salary at the end of the month instead of killing myself with flour and butter.
So why wasn’t I making money?

Reason– I was charging too small. I was so scared of pricing my cake at a high price. You could say I was the cheapcakelady. Customers used to bully me about quoting a lower price and I will succumb.

I was so not confident in pricing my cakes that I would ask the customers if the price was ok.

I remember doing a lovely buttercream big 12 inch lemon cake ( I even used real lemons, -foreign ones, you can imagine how much they cost) with lots of intricate roses on it that took me like 2 days just to do all the roses and you know what they paid- N7,000.

I am so embarrassed about it now. I used my own money to fund their cake.
But really I was my fault. I accepted that price from them.

I didn’t think I was good enough so that was why I charged very low for my cakes. I was not bold enough to voice my worth to my customers so they dictated my worth for me.

This should not be so.

I felt like quitting a lot of times. But I had no choice but to keep at it. I mean I had nowhere to go. What will I do for money?

A famous quote by Eleanor Roosevelt says that ‘No one can make you feel inferior without your consent’.

I was allowing others to direct things for me, because I was so afraid of losing the order.

Eventually I had to overcome this and be more confident in my pricing. I put up certain structures in place and made sure that a customer would not be able to price me down. I stopped being pressurized to give a price to the customer at the spot- I will get back to them.

I was able to quote and price confidently and with a purpose to secure the order.
And you know what; I hardly had a customer that didn’t place the order. Infact I think it was only 2 customers last year that did not get back to me.

So there is a way for you to quote any price to a customer and get that booking.
If you are like how I was, please don’t despair, the ‘Pricing your cakes right to build a money making cake business’ masterclass is starting this week,

I will reveal the strategies that have worked for me that will get customers to pay the price you want for their Cakes.

I will be relaunching this course soon; so to be on the waiting list just register below with your email address and you will be informed first hand when it is ready.

You will no longer be known as the cheapcakelady but the ultimate cake queen.

So now let me give you 10 strategies to help you price your cakes better:

Pricing Tip #1

Adopt a pricing strategy

There are various strategies you can adopt to price your cakes. Once you have worked out the labour and costing involved you would group certain types of cakes together and come up with an average price. For example you can have a 3 tier pricing strategy. Where you have a 3 price options for any customer depending on their budget. Where you have a low, middle and high priced option.

I will be teaching  different pricing strategies in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #2

Determine you profit percentage

Determine how much profit you want to make. This is a vital step to add if you want to grow your business. What type of profit do you want your cakes to have? 2.5%, 5%, 10%, 40% or more? There is no right or wrong answer. Start with a number that is comfortable for you and build it from there. The important thing is to have a profit percentage

 For home cake businesses I would suggest aim for 30-50% profit margins

I will be teaching exactly how to work out your profit margins in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #3

Work out the cost of Ingredients, Supplies and Utilities

Record how much it costs to make each type of cake you make. How much do your ingredients and supplies cost? How much does the gas, water, electricity do you use when making each cake? Do not guess. Everything counts. Work out the exact costs for each type of cake you make.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #4

Research your competitors.

Research your competitors and see how much they charge for the type of cakes you make. Once you do, choose a price in the middle of the range.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

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Pricing Tip #5

Work out the timing

In order to price your cakes effectively you need to know in detail how long each cake takes to make from start to finish. Without understanding this aspect you will be literally be saying a price for your cakes out of the air!  So make a note of everything. Do not guess! Record everything. From how long it takes you to mix, bake and decorating the cake, to washing up, invoicing for the order, answering enquires, shopping for the ingredients and more. Everything you do to make your cake, make sure you record the time it takes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #6

When should you raise your prices?

The time to raise your prices is when: #1 – you are not making any money or your costs are not being covered.

Learn when and how to raise your prices in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #7

Decide how much you want to pay yourself

Next decide how much you want your rate is per hour then work out it out.  Do you want to work for N500 an hour or do you want to work for N2,000 per hour. There is no right or wrong answer. Each business, wants and needs are individual to the business owner.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #8

Figure out how much you want to earn

Write down how much you want to earn from your cake business each month or in a year. Then start incorporating that figure into your cake prices. 

For instance if you want to earn N50,000 this month, you just have to sell 5 Nos. N10,000 cakes. 

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #9

Survey potential customers

What is the general budget for your potential customers to pay for your cakes? You need to have an idea what your ideal customer will happily pay to buy a cake. If you find out that most of the people want cheaper cakes, don’t just drop your prices yet, maybe you should widen your search and look for those customers that can pay the price you want for your cakes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #10

Decide the pricing bracket you want to belong

Decide which pricing bracket you want your cake business to belong to. Want to be in the low or high end priced group. For the low end group, your customers will be family and friends, wholesale, food stalls.

For the high end price group, these will be big birthday celebrations and weddings.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

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Pricing Tip #11

Follow up

If a customer doesn’t call back, don’t just think they are not interested. People forget. So you should take the initiative and contact the customer back and ask if they want to go ahead with the order. Don’t feel bad if they say no. When you continue following up eventually you will get a yes from a customer.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #12

Calculate Method

Do this for each type of cake you create.

    • Take the timings it takes to make this cake from start to finish (include everything!) then multiply this with your hourly rate.
    • Calculate the cost of the ingredients, supplies and utilities. Add this number to the number above.
    • Then work out your profit percentage.
    • Add the profit percentage to your ingredients, supplies, utilities and labour total.
    • You now have the price for this cake.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 


pricing image

This month register for the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be a part of it, just send me an email at cakelady@bakingbusinessschool.com.ng requesting for payment details.

Or you can just fill in the below form and I will get back to you with details of the Masterclass:

Classes start as soon as you make payment, so don’t delay.


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

The Baking Business School, Rotimicakelady, Get better results in your cake business

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Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

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The No. 1 Way to Get More Orders For Your Cake Business

Just the other day I got a tearful phone call from a baker lamenting that she has not had an order for months and is thinking of giving up. She said she only got one order after many months, but after this order she has nothing. She was frustrated and fed up.

She said she has tried everything but nothing seems to work.

I could sense the sorrow In her voice and I knew how she was feeling. We spent the next half hour coming up with a strategy on how she could market herself more. From our conversation, we found out that was neglecting a prime and sizable customer base.

So I came up with a strategy for her to tap to this market that she never knew she had. After the conversation, she had a plan in place and is so much hopeful for the future.

I know having a cake business can be challenging. To get more cake orders you may have tried Facebook or Instagram, Selling to family and friends, and all the other ways you can increase your cake sales. 

But let me tell you something, being on social sites is good for your business but will not translate to sales if you have not yet built a brand .If people do not know, like and tryst you, you can spend all your marketing budget on Facebook and Instagram ads but you will see you will hardly get orders

Those things are good to add authenticity and set you up as a legitimate business but may not add to customers.

So do you want to know the No. 1 BEST strategy to increase your cake orders?

Not only does this strategy works but it’s totally free.

So what is this wonderful strategy, you may ask?

Well it’s NETWORKING. 

You can’t expect to just sit at home and expect orders to come. You cannot grow your business like that.

The Importance of Networking

Selling your cakes is the only way you are going to make money.

Networking is a great strategy to increase your orders and grow your business. People knowing about your business happen through people. The more people who know who you are, the more orders you will get.

Yes, I admit, networking is scary. But you have to try and overcome this fear about telling people about your cakes.

Let me tell you why and how Networking will Increase your Cake Orders.

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  1. THE WORD OF MOUTH STRATEGY

Think about this, before we buy something from a business, most probably a friend or someone would have told you about that business. Like if you like going out to eat, before you try a new restaurant, someone would have recommended that place.

That is just how we humans are. We need proof, we need recommendations. That is why most companies have testimonials, reviews, and reports of what other people have said about them.

When you have a number of people telling others about your cake business, for you, for free – sharing to their customers how awesome you are, you are guaranteed more orders surely.

So why don’t you start getting feedback from your customers. After a sale, ask them how they liked the cakes and screen shot their response on your social media sites.

Encourage your customers to recommend your business by giving them outstanding customer service in addition to your tasty cakes. You can even go further by telling them that if they recommend you to someone and that person makes an order they will get a free box of cupcakes or a discount on their next order.

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  1. EXPAND YOUR NETWORK 

When you are building your network of people or contacts, don’t just talk to people in your locality or your circle, expand your network to event planners like party and wedding planners.

Talk to them to include your business in their books. Tell them that you will give them a percentage for any booking you get through them. 

This way, they will be talking about and recommending you. Again the more people who talk about you, the more people know about you, the more orders you will get.

  1. YOUR CAKE BUSINESS BECOMES A TRUSTED brand 

When your cake business has a great reputation, people will see that and will talk moreabout your business

The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders.

So building your reputation is a must which comes from expanding your network.

As you continually to do this, you will reap the benefits in the long run. 

However, don’t expect this to work overnight. Building your cake business is a long and steady process. 

So this is a guaranteed way to get more orders. Talk to people, planners, and business contacts, give out your business cards, and make yourself known through social media. And you will soon be reaping the benefits of having a money making cake business. 

Now tell me, how do you network in your cake business? Will love to hear from you. Just Comment below and let me know what strategies work for you! 

Enroll in my training The Wealthy Baker System. An Online Course that teaches you how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business.

I will show you how you can increase your cake orders and charge the prices you want. 

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REGISTER FOR THE WEALTHY BAKER SYSTEM ONLINE COURSE

The Wealthy Baker System is an 8 week program that will teach you how to sell, market brand, structure, plan and price your cake business even if you don’t know where to start from or you have been in business for a while and, and you are worried that you do not have any business knowledge.

In this Course it will show how to create a profitable cake business month after month, how to market your business, attract better paying clients, and also have the confidence to charge the prices you want and much more.

To learn more about his course just click here

or join The Waiting List here below:


Introducing Young Bakers Academy- Nigeria’s Premium Baking School for Children

YBA LOGO

Baking Business School is proud to present The Young Bakers Academy, Nigeria’s premium Baking School for children.

Young Bakers Academy is a unique and premier children’s baking school. 

Our mission is to teach children the joy and value of baking. We provide an interactive learning experience that gives your children the opportunity to develop skills in the art of baking, cake decorating, sugar craft and pastries.

We are offering Baking classes in Christmas and Cookie decorating in locations around Lagos.

To book a slot just call/ whatsapp the cakelady at 0803 319 3375 or email at cakelady@bakingbusinessschool.com.ng

For more information about The Young Bakers Academy and to see our Calendar of events for December 2017, please head to our website at https://bakingbusinessschool.com.ng/baking-classes-for-kids/

See more details in the flyers below:

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flyer for surulere



 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

5 Ways to Ensure You Never Run Out Of Customers for Your Cake Business

Your Customer’s satisfaction should be at the top of your list of priorities when running your cake business. Of course, satisfying our customers begins with the incredible cakes that you offer them.

It is very important that you treat your best customers good which is a great way to increase your customer base. This is because people talk and word spreads fast. When customers are happy, they will tell their friends and family about your business.

The same thing applies for when a business makes customers unhappy. The bad reviews even spread faster.

So how can you ensure you never run out of customers? Well it is by making sure you always make your customers happy?

Here are 5 ways:

  1. Communicate to your customers

Whenever something new happens with your business, tell them. If you have a new product line, tell them.  It is a good idea to send your regular customers Newsletter emails. Your email list is a critical tool for maintaining and building relationships with your current customers and keeping in touch with them.

  1. Never undervalue the power of freebies.

Who doesn’t enjoy getting something for free? It’s important to show your customers that you are grateful for their support, especially when it comes to your loyal customers. Offering some freebies and discounts can go a long way in ensuring our customers keep coming back. One of the best ways you can do that is to offer some type of reward for their loyalty.

You can also do a promotion where you tell your customers to leave positive stories about your business and in return they will get some kind of discount and a freebie. If your customers are openly engaging with your business or brand on a regular basis, you get free publicity.

Customers truly appreciate it when you show that you appreciate them! Christmas is always a good time to show appreciation to your customers.

Happy Customers = Happy Business.

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  1. Be accessible.

The speed at which you respond to your customers will determine if your customers will determine whether they were satisfied with your business or not.

Be sure to deliver what you set out to deliver. People hate waiting. If you tell your customers you will respond to give them a quote in 15 mins, make sure you keep to time. Make a policy to respond to any customers question or comment whether it is by phone, emails, or any of your social media accounts within 30mins or less.

Helping your customers solve any problem they have in a well-timed manner will go a long way in helping your business.

Also make sure you meet deadlines and keep your promises.

No one likes waiting around for cakes they have ordered. This is where communication plays a big role. If you can’t deliver on time, let your customer know in good time.

  1. Offer various payment options.

Don’t force your customers to only pay by cash. Nowadays not everyone carries cash. It’s important that you provide your customers with the option to pay with either debit cards (so maybe you should invest in a POS machine), or cheque or bank transfer. You can even look at accepting payments through your website if you have one.

 

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  1. Create bonds with your customers

Your customers don’t have to be your best friends. Get to know your customers by their names as well as some details about their lives (eg. birthdays, anniversaries, children’s birthdays), will go a long way in pleasing your customers.

So these are a few way you can ensure you don;t run out of customers. By finding new inventive and creative ways to keep your customers happy will ensure you have a customer for life which is great for any business.

If you can think of more ways, would love to hear them. Just comment below.

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes