How to improve cake sales

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

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  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

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  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

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This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

5 Things To Stop Doing Now To Prevent Your Customers Going To Your Competitors

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent your customers from going to your competition or leaving you.

These tips you are going to learn will help to keep your customers loyal to our business so that you will have a customer for life.

 

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  1. Know your customer

Have a thorough knowledge of your customer. You should know your customer — even if it is just their email address and birthday.

You may ask why does it matter?

Having a thorough knowledge of your customers such as their demographic, occupation, age, gender, motivation, hobbies, will help you know how to attract a customer and serve them better.

If a customer decides to order a cake from somewhere else. You should try and find out why they left. You can send them a feedback form and structure your questions to find out what are their motivating factors for ordering a cake

Understanding your customer better will help you hold on to them.

 

how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

 

 

  1. Know your competition

Know who are you dealing with. Do you know where your leaving customers are going?

The first thing you should do is to discover which of your competitors the customer prefers, and they prefers them. You can simple ask them or try doing some undercover work on the competition.

Find out what types of cakes they are selling, do they have a website, how much are their cakes, how are their designs, what additional services do they offer their customers.

A simple fact could be that the competition makes it simpler for people to order or their prices are cheaper. With this information you can now look at your business and see where you can make changes.

So do a little spying of your competition. You may be surprised at what you will find out.

 

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  1. Get your USP Right

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. Take a few moments and think on this.

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  1. Try Incentives to make your customers spend more.

One way to keep your customers is by upselling.

Here’s how it works.

A customer calls you to make an order. Great, but they only ordered 6 cupcakes, which is like 3k. Not much of a sale right?

Your next goal? Get them to spend more money.

You could tell them that if they spend a little bit more money they can get a dozen or more cupcakes and you will throw in free delivery.

Why? When a customer spends more money, they value the product more if they spend additional money on it. So it will make them harder to leave

The more your customer pays and the longer they stay, the more likely they are to spend more.

By encouraging upsells, you’ll prevent your customers from leaving.

 

  1. pricing mad easy priceGet this Mini Course for just N3,500. In this lesson, you will get the following lessons:
    1. 7 step guide to pricing your cakes
    2. How to respond to customers who complain about your prices
    3. When and how to raise your cake prices
    4. How To Price So You Do Not Lose Customers

 

  1. Reward your customers for doing something for you.

Reward your customers in some way. Give them a freebie, a gift, a discount, voucher Make it valuable and desirable.

But before you give them something for free, make sure they do something for you. Something like what? Make them promote your business. Tell them that if they refer your cakes to someone and that person makes an order, they will get a free cake or cupcakes for their next birthday.

If a customers gets something from you for free, they are most likely to be singing our praises to other people and think of you when they want a cake.

This practice works, because it’s built on reciprocity. Reciprocity is simply just a mutual exchange. It means giving something to someone thereby motivating them to return the favour.

In Summary

In summary, knowing your customers and your competition is the way to get started, them with that information, you can hone down on your USP, try to make your customers spend more and then give then freebies for dong something for you.

In the end you could have a customer for life.

Let me help you make your money in your business.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

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You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?”

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Your Customers Are Out There

However good your cakes are, the simple truth is that no one will buy it if they don’t know you. And you can’t persuade anyone that they want or need your cakes unless you can clearly understand what it is your customers want and where you can market to them.

Knowing and understanding customer needs is at the centre of every successful business. Once you have this knowledge, you can use it to persuade potential and existing customers to buy your cakes.

Here are 5 ways to help you get more customers:

  1. Word Of Mouth Actually Works!

This I think is the oldest form of marketing and advertising used today. Word-of-mouth remains one of the most trusted methods in the world today because it is coming from someone you know, like and trust.

When a customer is happy and satisfied with a product or a service, it’s natural that they will share, recommend and tell their friends or people within their circle.

So you can view a satisfied customer as a means of free advertising and promotion for your business.

Word-of-mouth is so effective and powerful tool. But how can you encourage your customers to promote your business for you and use it for your advantage.

One thing you can do is to entice or encourage your customers or give them a reason to advertise your business. You can tell your customers that if they refer your business to another and that referral leads to an order, that customer will get a free box of cupcakes or get a discount on their next order.

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2.      Treat Your Customers Right

If you treat your customer’s right, they will tell people about their experience. Genuinely talk to your customers. If they have a complaint or an issue, don’t just give them standard response .Genuinely talk with your customer, address your customers by name. Help to solve their problems. Ask them about the event that are having, the colour scheme, the number of invitees. As the customer reveal more details, you never know, they may be another money making transaction down the line.

 

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3.      Offer Discounts and Special Offers

Offering discounts and special offers are also a powerful way to publicise your brand. To get more customers in your business, you can offer discounts and special offers to entice your customers. You can reach thousands of potential customers this way.

People love a deal. It gives them an opportunity to save money and enjoy something for less money.

In fact, discounts and offers usually sway customers to buy more of a product or service because that product may not be at that price next time.

An example is that on your social media pages, you can advertise deals such as buy a dozen cupcakes and get a box of 4 free.

4.      Expand your network

You should constantly be looking for new customers. You can rely on your existing network such as word of mouth to expand your customer base, but you may eventually run out of new customers. When you find yourself in this situation, you need to look to expanding your network.

You can make wonderful cakes, but if you do not have new contacts that want to order from you, your business will remain stagnant.

How do you go about growing your network? Attend networking events, join organizations, form partnerships, collaborate with other business partners, and watch your network grow.

 

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  1. Be On Social Media

Many people now depend on the internet for information nowadays. People watch more of YouTube than they do television.

There are several social media platforms to choose. Social media networks like Facebook, Twitter, instagram. Snapchat, YouTube  are some of the top places where your potential customers hang out and it makes perfect sense that your business presence be felt on most of them.

So believe me, your customers are out there. You only have to look for them and persuade them to come to your business. So if you want to expand your customer base, just follow the tips above and enjoy getting booked out.

Have you tried any of these methods? How did it work for you? Will love to hear from you. Just comment below.


 

50%-70%off

 

Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business N22,000, now N12,000
  3. The Wealthy Baker System N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

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1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

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2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

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3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

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4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 Things You Need To Do To Make Potential Customers Book Your Cakes

How many times has this happened to you?

…..the customer requests a quote and then they disappear.

…. You spend a long time with the customer talking about the cakes you do and when you sent the invoice, you no longer hear from them.
….the customer had a great time at the cake tasting but didn’t book with you.
….the customer is indecisive, so they need to think about it or ask their partner.

All these things are just so disappointing and frustrating.

How are you to grow your cake business when customers are not booking cakes with you, much less about making any money?

You have tried various tactics-

-You try to learn a new sales method to get them to book with you;
-You try to copy another baker. 
You are just overwhelmed because you have tried everything and it’s like nothing is changing. 

There can be various reasons why customers are not booking with you, it could be that  they can sense your desperation, or your selling skills is not that good, or it could be your location, prices, your branding, it could be a lot of things.

So to help you, here are 7 things you need to do to start making potential customers book with you.

 

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IS PRICING YOUR CAKES A PROBLEM FOR YOU?

Register for our Pricing Masterclass here.

 

Tip 1: Be sure to talk to at least 2-5 people every day about your cake business 

Talk to people. Tell them what you do.

You cannot just sit with your phone every day hoping that customers will magically appear.

Too many bakers rely on the Hoping and Praying Method for getting customers and really it doesn’t work. 

Spending time looking at recipes or just posting occasionally on Facebook will not make you the type of money you need to sustain your business. You must get out of the house.

If you are determined and make a commitment to talk to 2-5 different people about the type of cakes you make, and what you can do for them, you’ll be surprised at the change this can make in your business. Don’t forget to give them your business cards or flier.

 

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Tip 2: Know where your target market is and go and meet them

Same thing with the above. Yes you should talk with people everyday. But you can go one step further and talk to your right people. If you are selling wedding cakes and you mostly talk to mothers, you won’t be getting many orders for wedding cakes.

You need to do your research, find out where your ideal customers hang out and go and market there.

If your ideal customers are mothers, you need to go to schools, churches, bible study groups, PTA groups and so on.

Tip 3: Be present on  social media Groups

Be very visible on various social media groups especially on Facebook and Instagram. But don’t just join those groups and be silent. Make yourself noticeable by providing value, support and help.

This is a long term marketing strategy so don’t expect to get customers right away.

Remember people have to see you more than 7 times before they will even think of ordering from you. That’s why you need to be very present in these groups.

So join these groups add great, valuable, content, answer questions, engage in conversations. This will help you build your know, like and trust factor.

 

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Tip 4: Follow up.

You need to follow up. You can be leaving money on the table if you do not follow up.

If an inquiry fails to get back to you, call them up and ask them if they wish to go ahead with the order. If after sending your quote, you do not hear from them, call them and give them other price options to meet their budget.

So if you want more money, make sure you follow up and you will see an improvement to your sales.

 

Tip 5: Stand out from the crowd

The baking industry has a lot of competition and all bakers are going after the same customers. So you need to do something to make them come from you.

One idea is to offer them something free to pull them to you. Tell them that if they order a cake from you, they will get a free box of cupcakes. Just make sure you’re giving something away of value. Something that you can charge for.

 

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Tip 6: Be a solution provider

You’re in business so you can offer solutions to customer’s problems. Think about what solutions you can offer to solve your customer’s problems.

As a baker, you make cakes to mark memorable occasions. What if you come across a customer who need a cake urgently for that day, can you solve that problem? Or if a customer also needs help decorating the cake table, can you do that?

Just think of common issues that may crop up when someone needs a cake and market what solutions you can offer them.

Tip 7: Ask for referrals

Your happy and satisfied customers are happy to recommend your business.  Reach out to your customers and ask them if they know anyone that has a birthday coming up and if they make an order, then that customer will get something for free sent to them.

 

Will love to hear from you. Can you think of any any additional ways to make potential customers book from you or have you tried some of these tips. How did it work for you? Comment below please.


 

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This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Stop Attracting Customers Who Just Want Cheap Cakes

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

  1. Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

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2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

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4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price. Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!   


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This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 ways For Your Cake Business To Really Stand Out From Your Competitors

You know your cakes are great and you know you bake of the tastiest cakes in town, but what about the competition?

It’s fair to say that there are a lot of bakers out there, and for you to make good money in this industry you have to find a way to stand out from the crowd.

First of all.

It really doesn’t matter about what your local competition is doing. 

Because you can find something about you and your business that will make you to stand out from my competition. 

But How can you do that?

Here are 7 ways to creating a more profitable cake business and make you really stand out from the crowd

1. Create A Brand

Take some time to think hard about your target market, about who you want to sell to and who you want to attract and build your brand around that. Your brand is your logo, your designs or even your customer service. If you are selling to corporate organisations, your brand and image must be one that is professional and formal. If your target are mothers for example, your brand will still be professional but can be more informal.

2. Find your own Niche

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To know more about niches you can read more here:

https://bakingbusinessschool.com.ng/2017/01/18/finding-your-niche-for-your-cake-business/

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3. Find something of Value

This means giving your customers value for their money so they will keep coming back to you. Give your customers something extra so they know they are getting a good deal. It can be a discount off their next order, free delivery or a free box of cupcakes with any order of a certain amount? Offering value doesn’t have to cost a huge amount but it can ensure that your customers will remember you and want to order from you in the future.

4. Stay ahead in your Industry

Like everything else, cakes go through trends and fashions and they can change very quickly. Think about it. A few years ago, who knew cupcakes would be the in thing? The easiest way to keep yourself ahead of the trend is by looking on the internet to see the latest trends, developments and news in the cake industry .If you see something you like and no one else in is doing it. Be the first and add it to your product line.

5. Find ways to be Unique

Find something different about your business and yourself and market that. Be different, be daring and be inspirational. Create your own recipes, revive old recipes and put your personal stamp on it.

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6. Give good Customer service

One of the best ways to advertise your business is through word of mouth, and if your customers like you then they are going to let their friends and family know. So answer the phone with a smile, be friendly. Do more than what you promised. A happy customer goes a long way.

 

7. Focus on making Money

Focus on how you can make your income goals everyday. 

I focus on bringing in the money every day. Don’t care what the “competition” has on their menu, or websites, or what she’s working with. Because really, what she’s doing has nothing to do with you. 

When you focus on making your business better, you won’t have time to be worrying about the completion but find innovative ways to make money in your business.

I hope these  steps help you truly focus on your business instead of thinking about your local competition. 

Use these strategies and mindset shifts to help you earn more income in your business and not worry about the competition and look for unique and creative ways to market your business.


If you want to take that first step to making your cake business really stand out from the crowd, sign up to our Ultimate Guide To Marketing Your Your Cake Business Course and discover how it can make all the difference to your business.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

The No. 1 Way to Get More Orders For Your Cake Business

Just the other day I got a tearful phone call from a baker lamenting that she has not had an order for months and is thinking of giving up. She said she only got one order after many months, but after this order she has nothing. She was frustrated and fed up.

She said she has tried everything but nothing seems to work.

I could sense the sorrow In her voice and I knew how she was feeling. We spent the next half hour coming up with a strategy on how she could market herself more. From our conversation, we found out that was neglecting a prime and sizable customer base.

So I came up with a strategy for her to tap to this market that she never knew she had. After the conversation, she had a plan in place and is so much hopeful for the future.

I know having a cake business can be challenging. To get more cake orders you may have tried Facebook or Instagram, Selling to family and friends, and all the other ways you can increase your cake sales. 

But let me tell you something, being on social sites is good for your business but will not translate to sales if you have not yet built a brand .If people do not know, like and tryst you, you can spend all your marketing budget on Facebook and Instagram ads but you will see you will hardly get orders

Those things are good to add authenticity and set you up as a legitimate business but may not add to customers.

So do you want to know the No. 1 BEST strategy to increase your cake orders?

Not only does this strategy works but it’s totally free.

So what is this wonderful strategy, you may ask?

Well it’s NETWORKING. 

You can’t expect to just sit at home and expect orders to come. You cannot grow your business like that.

The Importance of Networking

Selling your cakes is the only way you are going to make money.

Networking is a great strategy to increase your orders and grow your business. People knowing about your business happen through people. The more people who know who you are, the more orders you will get.

Yes, I admit, networking is scary. But you have to try and overcome this fear about telling people about your cakes.

Let me tell you why and how Networking will Increase your Cake Orders.

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  1. THE WORD OF MOUTH STRATEGY

Think about this, before we buy something from a business, most probably a friend or someone would have told you about that business. Like if you like going out to eat, before you try a new restaurant, someone would have recommended that place.

That is just how we humans are. We need proof, we need recommendations. That is why most companies have testimonials, reviews, and reports of what other people have said about them.

When you have a number of people telling others about your cake business, for you, for free – sharing to their customers how awesome you are, you are guaranteed more orders surely.

So why don’t you start getting feedback from your customers. After a sale, ask them how they liked the cakes and screen shot their response on your social media sites.

Encourage your customers to recommend your business by giving them outstanding customer service in addition to your tasty cakes. You can even go further by telling them that if they recommend you to someone and that person makes an order they will get a free box of cupcakes or a discount on their next order.

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  1. EXPAND YOUR NETWORK 

When you are building your network of people or contacts, don’t just talk to people in your locality or your circle, expand your network to event planners like party and wedding planners.

Talk to them to include your business in their books. Tell them that you will give them a percentage for any booking you get through them. 

This way, they will be talking about and recommending you. Again the more people who talk about you, the more people know about you, the more orders you will get.

  1. YOUR CAKE BUSINESS BECOMES A TRUSTED brand 

When your cake business has a great reputation, people will see that and will talk moreabout your business

The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders.

So building your reputation is a must which comes from expanding your network.

As you continually to do this, you will reap the benefits in the long run. 

However, don’t expect this to work overnight. Building your cake business is a long and steady process. 

So this is a guaranteed way to get more orders. Talk to people, planners, and business contacts, give out your business cards, and make yourself known through social media. And you will soon be reaping the benefits of having a money making cake business. 

Now tell me, how do you network in your cake business? Will love to hear from you. Just Comment below and let me know what strategies work for you! 

Enroll in my training The Wealthy Baker System. An Online Course that teaches you how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business.

I will show you how you can increase your cake orders and charge the prices you want. 

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REGISTER FOR THE WEALTHY BAKER SYSTEM ONLINE COURSE

The Wealthy Baker System is an 8 week program that will teach you how to sell, market brand, structure, plan and price your cake business even if you don’t know where to start from or you have been in business for a while and, and you are worried that you do not have any business knowledge.

In this Course it will show how to create a profitable cake business month after month, how to market your business, attract better paying clients, and also have the confidence to charge the prices you want and much more.

To learn more about his course just click here

or join The Waiting List here below:


Introducing Young Bakers Academy- Nigeria’s Premium Baking School for Children

YBA LOGO

Baking Business School is proud to present The Young Bakers Academy, Nigeria’s premium Baking School for children.

Young Bakers Academy is a unique and premier children’s baking school. 

Our mission is to teach children the joy and value of baking. We provide an interactive learning experience that gives your children the opportunity to develop skills in the art of baking, cake decorating, sugar craft and pastries.

We are offering Baking classes in Christmas and Cookie decorating in locations around Lagos.

To book a slot just call/ whatsapp the cakelady at 0803 319 3375 or email at cakelady@bakingbusinessschool.com.ng

For more information about The Young Bakers Academy and to see our Calendar of events for December 2017, please head to our website at https://bakingbusinessschool.com.ng/baking-classes-for-kids/

See more details in the flyers below:

flyer lekki

 

flyer for surulere



 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

5 Ways to Ensure You Never Run Out Of Customers for Your Cake Business

Your Customer’s satisfaction should be at the top of your list of priorities when running your cake business. Of course, satisfying our customers begins with the incredible cakes that you offer them.

It is very important that you treat your best customers good which is a great way to increase your customer base. This is because people talk and word spreads fast. When customers are happy, they will tell their friends and family about your business.

The same thing applies for when a business makes customers unhappy. The bad reviews even spread faster.

So how can you ensure you never run out of customers? Well it is by making sure you always make your customers happy?

Here are 5 ways:

  1. Communicate to your customers

Whenever something new happens with your business, tell them. If you have a new product line, tell them.  It is a good idea to send your regular customers Newsletter emails. Your email list is a critical tool for maintaining and building relationships with your current customers and keeping in touch with them.

  1. Never undervalue the power of freebies.

Who doesn’t enjoy getting something for free? It’s important to show your customers that you are grateful for their support, especially when it comes to your loyal customers. Offering some freebies and discounts can go a long way in ensuring our customers keep coming back. One of the best ways you can do that is to offer some type of reward for their loyalty.

You can also do a promotion where you tell your customers to leave positive stories about your business and in return they will get some kind of discount and a freebie. If your customers are openly engaging with your business or brand on a regular basis, you get free publicity.

Customers truly appreciate it when you show that you appreciate them! Christmas is always a good time to show appreciation to your customers.

Happy Customers = Happy Business.

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  1. Be accessible.

The speed at which you respond to your customers will determine if your customers will determine whether they were satisfied with your business or not.

Be sure to deliver what you set out to deliver. People hate waiting. If you tell your customers you will respond to give them a quote in 15 mins, make sure you keep to time. Make a policy to respond to any customers question or comment whether it is by phone, emails, or any of your social media accounts within 30mins or less.

Helping your customers solve any problem they have in a well-timed manner will go a long way in helping your business.

Also make sure you meet deadlines and keep your promises.

No one likes waiting around for cakes they have ordered. This is where communication plays a big role. If you can’t deliver on time, let your customer know in good time.

  1. Offer various payment options.

Don’t force your customers to only pay by cash. Nowadays not everyone carries cash. It’s important that you provide your customers with the option to pay with either debit cards (so maybe you should invest in a POS machine), or cheque or bank transfer. You can even look at accepting payments through your website if you have one.

 

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  1. Create bonds with your customers

Your customers don’t have to be your best friends. Get to know your customers by their names as well as some details about their lives (eg. birthdays, anniversaries, children’s birthdays), will go a long way in pleasing your customers.

So these are a few way you can ensure you don;t run out of customers. By finding new inventive and creative ways to keep your customers happy will ensure you have a customer for life which is great for any business.

If you can think of more ways, would love to hear them. Just comment below.

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


How To Keep Your Customers Coming Back

After you have made a sale, don’t just move on to the next potential customers. A customer just parted with their money for one of your cakes. So it is a good idea to keep them as a customer for life.

You should find ways to increase sales to your existing customers. It will be a lot cheaper than looking for new ones. Those existing customers have already tasted and paid for your cakes, so the hard work is already done.

Here are a few promotional ideas so that you do not lose customers and they keep on coming back for more of your awesome cakes.

1. Do not forget your customer

You should devote some time after a sale to reconnect with your customers. You can send them an email asking them if they enjoyed the cake they ordered. This is an opportunity for you to get feedback and also get a great testimonial which you can use for your social media or website by the way

You could send them a voucher where they will get a discount for their next order, or you could simply send them monthly newsletters so that you will be on their mind often.

2. Remember Things About Your Customer

Surprise your customers by remembering important details about them when you contact them. You do not need to know real personal details about your customers, it can be simple things like remembering their name, or their birthday or their spouse birthday or anniversary.

Once you have this information, you can contact them before the event and ask them if you can do the cake for their husband, or child’s birthday. It will be a surprise for them that you remembered and will take off the hassle of you dealing with last minute orders.

 

 

 

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 

3. Make it Easy for customers to Contact you

If you have a website, make sure there is an area on all the pages of how hey can reach you, whether it is your phone number, or email or if you want them to order online. Do not make it difficult or hard for customers to know how to reach you.

If it is a Facebook Page you have, make sure at the top of that page are all the details of how customers can make there order. The same goes for your Instagram Page. Also, always respond in a very timely manner all your emails, social media enquirers or comments or missed calls. If you don’t you will be losing that customer.

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4. Say Thank You

A simple thank you goes a long way. Show appreciation for your customers. You can express your gratitude by emailing your customers after a sale with a Thank you message.

You can even do more like sending them a discount voucher or tell them to recommend you business to their friends and if that friend makes an order they will receive a free box of cupcakes.

5. Communicate

Want your customers coming back?Ask them. Talk to your customers. You can send out feedback forms or surveys. This will give you a lot of information of how you can improve your business. And once you have that information, implement it.

Have more ideas on how to keep your customers coming back. Will love to hear them. Just comment below.

By the way, let me tell you a bit about this Course that i am launching in November.

It is called The Wealth Baker Formula. If you are struggling with getting customers for your cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure, grow and brand your business so you are constantly selling to the right people who want your cakes.

 

 

So if you are interested in this awesome Course, when it comes out, just enrol below by clicking on the link:

http://www.subscribepage.com/l8s0w2

 

Also i hope you have gotten the free pricing guide (see below).

Will love to hear from you, just comment below with your cake business question and will be happy to help.


 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here