How to make N1,000,000 in cake sales

How To Stop Attracting Customers Who Just Want Cheap Cakes

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

  1. Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

xx143

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

xx141

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price. Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!   


pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Achieve Your Baking Income Goals By The End Of The Year

We are at the last quarter. Very soon we will be celebrating Christmas.

Where did all the time go i wonder?

I want you to ask you a question. Since January this year to now, what have you achieved?

I was taking a look at some of my goals that i wrote down in January, and yes i am happy that i have achieved a bit, but there were a number of goals that i am yet to do or even start. I started to feel bad thinking of my unfinished goals, but then I thought of all what i I achieved so far and still i have like 2 months left to get started on the others.

That is why i am so adamant about having goals, You cannot just wander through life doing things haphazardly. We all need direction and the only way you can do this is to have a goal and once you know what you want, you can start making plans to implement those goals.

I remember a post i did some months back about how you can make One Million naira in one year selling cakes. And how can you achieve that? It is by having a plan and in that post i detailed a plan on how you can achieve this figure in one year or less. You can read and get the N1,000,000 plan here.

So I am sure most of us like me want to have or earn a certain amount of money by year end or have achieved something in their cake business by 31st December 2017, so that i why i am creating something just for you.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

Here is why you haven’t achieved your dreams?

April is already upon us. We are already in the second quarter of the year.I’m really wondering how the last 3 months went.

We only just have 2 more Quarters in the year left. Soon we will be celebrating Christmas.

It is true that time waits for no one.

How are you getting on with achieving your goals?

I now realize that i really have to buck down and really work harder in getting to where I want to be.

Yes I have achieved some great things in the last few months, but i have not made the dramatic changes i wanted both in my life and in my business.

I am telling you this, because i want to reveal to you that i too struggle. I too procrastinate. I tell myself that there is still time and then wonder where the time went.

But one thing that has helped me is i always write my goals down. And not just write it down, but make a plan of how i will achieve it.

In this post I want to show you some questions you should ask yourself when you want to review your goals.

These questions will help you in assessing you progress, review your setbacks and make you strategise how to make things better.

  1. In Q1, what went well in your business?
  2. In Q1, what do you think did not go well in your business?
  3. What could you have done better to have achieved your goals?
  4. Are you on course to reaching your money goals for the year?
  5. What were your personal goals and are you any closer to achieving them?

So I am going to answer these questions for you, so that you too can do the same.

In Q1, what do you think went well in your business?

  • gained more subscribers in the Cake Business Owners Club
  • having a cake business tip show on Facebook Live every weekday
  • developed a new look for my website
  • did a few business training courses
  • seeing the Cake Business Club Whatsapp group grow
  • published an article in the Naija Top Baker Magazine
  • got more paid subscribers to my Courses
  • started a coaching program for clients

In Q1, what did not go well in your business?

  • did not make my monthly income goal
  • delayed in creating new courses
  • yet to establish a live workshop

What could you have done better to have achieved your goals?

  • to do more Masterclasses and Webinars
  • should quickly implement what i have learnt from the business training courses i have attended
  • to read more business books
  • less time watching TV programs ( I am addicted to ‘the real housewives of Atlanta’, ‘Empire’  ‘Love & hip hop’ and ‘Scandal’)

Are you on course to reaching your money goals for the year?

  • Yes I am. Have to be more aggressive and seek more avenues in promoting my products.

What were your personal goals and are you any closer to achieving them?

  • I am still on my weight loss journey. I have not lost much weight but i have not really been serious, but i am determined now and i intend to lose 20lbs.

So that’s me in a nutshell. I am exposing myself here and it is all for your benefit.

Just know you are not alone.

If you have not developed the habit of writing your goals, please start now.

I am going to make giant strides in the Cake Business Owners Club. I will be hosting a live Masterclass/ Webinar every week.

Also i am going to organise a live Cake Business Workshop this Quarter. So look out for announcement in the Cake Business Group page and our weekly newsletter. 

The reason i am telling you this, is that now that I have revealed this. I will have no excuse, but to get on with it. 

This Quarter I am determined. 

NO MORE EXCUSES

I am also launching my Pricing Course this month.  It is finally ready and i have spent a lot time on the material. Just know that with this Course all your Pricing woes are over.So if you have not registered for it, here is the link to register .

So what are you going to change this second quarter? Will love to hear about your plans. Just Comment below.

Image result for what are you going to do in Quarter 2 inspiration messages


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Make N1,000,000 Selling Cakes

How to make ₦1,000,000 in Cake Sales this year

You need 5000 people to buy a ₦200 cake
You need 2000 people to buy a ₦500 cake
You need 1000 people to buy a ₦1,000 cake
You need 500 people to buy a ₦2,000 cake
You need 300 people to buy a ₦3,333 cake
You need 100 people to buy a ₦10,000 cake
You need 50 people to buy a ₦20,000 cake
You need 40 people to buy a ₦25,000 cake
You need 20 people to buy a ₦50,000 cake
You need 10 people to buy a ₦100,000 cake

So what is your excuse?

Get to it NOW!

A few days ago i put the above post on the Cake Business owners Group page and it got a lot of reactions.

We all have ambition.

We all want something better in our lives?

We are all working for something better, like a better home, a new car, not having to worry about bills, a better school for our kids. I can go on and on.

Each year we promise ourselves that this year will be better.

But as each day rolls along, it’s like nothing has changed. Our businesses are not getting any better, the orders are not coming in and customers seems to be disappearing.

We are nearing the end of the year.  Believe it or not. You will see that time waits for no one and we soon will be preparing for Christmas again and you will be left wondering what did you do all year.

I want you to take control of your life. Don’t let life control you. You have to step up and take a long hard critical look at your business and see what you are doing wrong and what you can improve. Why are you not making money. Why are customers not ordering from you. Why are you attracting those clients that will price down your cakes.

I want you right now to take a piece of paper and write down how much you want to make by December 2017. If you are just making N100,000. Write down you want to make N1,000,000. If you are making N50,000. Write you want to make like N500,000.

You can write any amount you want. Don’t play safe. Let it be an amount that scares you. Once you write that amount i want you to put it in a prominent place where you can see it everyday all the time. On your dressing table, on your Bible, in your wallet, wherever.

Write ‘ By 31st December 2017 I will have N…….. in my bank account which i will have gotten from my cake business‘.

So now that you know how much you want to make i want you now to think how you can make this money from your cake business. How many cakes do you have to sell? Calculate it.

So lets say you want to make N1,000,000 by December. And your average cake price is N10,000. that means you will have to sell about approx 100 cakes from now to December. 

We will even go further and calculate how much you need to sell each month. So to reach that target you need to sell about 11 cakes for that price each month. That is approx 2-3 cakes a week.

So you can see that to make N1,000,000 by the end of the year, you only need to sell 2 cakes a week.

Once you have broken it down like that, you can now come up with a strategy of how you can get just 2 customers a week.

You only need to get 2 people to order a cake from you this week. So think where and how you can get those 2 customers. 

My calculations may not be the best. But you should get the general idea.

The reason I am giving you this scenario, is that i don’t want you to think that getting customers is this huge task. That you need to get 50 customers at once. Start small. Look around your immediate environment, your family and friends. Start there first and i am sure you will reach the target for this week.

See it as an adventure, instead of a pain or task. See it like a game. I just need 2 people this week to buy my product. They are out there. All you have to do is to find them.

You are the solution to someone’s problem right now. Stop hiding and start Doing. 

Do this each week and you will be surprised at the results. Even though you don’t reach your quota all the time. You will see that your confidence will increase and your business and marketing skills would have improved.

Now go out there and look for your 2 customers right now.

And imagine what you are going to do with that N1,000.000

Would love to hear your comments. What are you going to do or change about your business to reach your 2 customers a week target.


Need help on how you can market you cake business effectively to get more customers and sales. Then register for the Ultimate Guide to Marketing your Cake Business This Course is of tremendous benefit for bakers who want a step to step guide on how to promote their business for great money making results. Get details here.


me3

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.