is it about the love or the money

Do You Have A Business Or An Expensive Hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

  1. You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

  1. You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

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  1. You don’t know how much money you make from my business.

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

  1. You know nothing about marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them

  1. You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

 

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6.    Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

  1. You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

 

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JOIN THE MASTERCLASS HERE


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Is it possible to make money selling cakes?

The Simple answer is YES. It is possible for you to start earning thousands of Naira in monthly revenue selling cakes.

 

Dear Caker,

Think about this.

 When you first started your cake business, what did you think it would be like?

  • making money from baking cakes all day long

  • I will be able to quit my 9-5 job;

  • I don’t have to be waking up early each morning, going through traffic and being in a job that I hate;

  • I will finally be able to spend more time with my children;

  • I can work from home;

  • I will be financially independent;

  • I don’t have to depend on my spouse or relations for money;

  • I can finally contribute financially to the household.

But once you made my decision, you soon realized that this cake business thing is a lot harder than you thought. It’s not a small thing at all.

 You started dealing with such things like:

  • Where are these customers?

  • I am not making any money

  • Why do I people don’t like paying for my cakes?

  • How do I price my cakes?

  • Ingredients are expensive so how and when should i increase my price?
  • How come Iyabo cake business is doing much better than me and i started before her?

  • Why am I not making any profit?

In fact you are just tired and fed up and feel like giving up and maybe going to find a job. At least i will be getting a salary each month.

But you know deep down that is not what you want really.

 Let me tell you a true story:

 When became a single mum, i know i had to make serious changes in my life. Even though I had a fairly good job, I realized that my humble salary was not enough to take care of me and my children needs.

 I had always had a passion for baking, so I decided to start selling cakes. My friends for a long time used to tell me that I should go into business selling cakes but I lacked the confidence to do it. When my children demands increased, it dawned on me that I needed a side hustle to supplement my income. I thought it would be a breeze selling cakes to the public. How wrong I was. I really struggled to make any sales. Even my friends hardly patronized me.

 I knew my cakes were good and of good quality, but still people were not buying. I felt like giving up and didn’t know how to market my cakes to make enough sales where I would be able to make serious money to enable me quit my 9-5 job and have more time to spend with my kids.

 I knew I needed a change, so I spent many a sleepless nights learning how to market my cake business to the right target .I experimented on different strategies and applied it to my business and knew what gave me optimum results and what didn’t.

 Almost a month later, I started getting results. My fellowship and orders started increasing steadily. I even had to enlist the help of some of my family members to help me with my orders. I  get hits on my website- Three Sisters Cake & Pie Company from other countries. I was also getting a lot of inquiries from my subscribers to give them advice on running a cake business. In fact I was becoming quite an expert in my field. And the best part in all of this is that I now have a steady stream of income coming in each month.

 So you may be asking what is the magical solution?

 The Baking Business School Courses are the magical solution you have been looking for!

 I help bakers and cake business owners through online courses have a super successful and profitable cake business in Nigeria

      Register for one of our Courses today


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Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.

No customers this New Year? Don’t worry – we’re going to get you some more!

 

When you are just starting your cake business, you may struggle to find customers to buy your cakes.

Taking on orders from family and friends is a great start to get the word out that you are in the cake business , but after that, then what? How do you find more, especially when there seem to be many bakers in this Nigeria.

 
The Solution.

You have to start to advertise your cakes, but don’t fret, these options don’t require you to spend any money at all (unless of course you want to!).

The first step is to head to the one social media platform you probably know so well –

Facebook! 

If you haven’t already, make a Facebook business page where you post great pictures of your Cakes.

 Encourage people who’ve had your cakes to leave good testimonials and reviews and share photographs for social proof other potential customers will trust, and of course share plenty of your cakes yourself.

Try and tell your friends to share your posts. This way you will be reaching a lot more people because Facebook favour posts that get a lot of engagement (likes, comments and shares. So you will be on top of peoples news feeds.
Then follow this link for steps on how to sell your cakes using Facebook and you are good to go. So get ready for more customers.
It really can be as simple as that, the right marketing strategy will go a long way for your cake business.

So don’t delay. Follow these steps now. 

I love to hear your success stories, so let me know your results.

Let’s start the New Year with more customers, more money in our pocket and make your cake businesses a success.

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In the meantime I have created a video on how I was able to get new customers for my cake business and I want to show you how you can do the same.

In this free Video you will learn:

  • Strategies you can put in place to get new Customers for your cake business;
  • Ways for your customers to recommend your cakes
  • How to get repeat orders;
  • The No.1 mistake you are making in your cake business

This Video shall only be available for a limited time. So don’t delay in watching it.

                                               You can live your cake business dream

Here are the links to the Video. Just Click on the link below.

You will need a password to watch the Videos:
Password: bbs1

My dream for us all is that our cake businesses shall all be successful so we can impact lives and make a great difference in this Country.

Comment below. I would love to hear if you have had success in using using Facebook to grow your Cake business or if you want to ask me any questions. I am here to help.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

 

 

 

Is it about the Love or the Money?

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I’m going to tell you the truth 

IT’S ABOUT THE MONEY.

Passion does not pay the bills. Last time I checked the supermarket or the Market does not take passion as payment, nor does it pay the rent or the children school fees.

There is a perception in this industry that it’s not okay to actually want to make a real living out of creating cakes. That somehow if you’re not doing it for the love, that’s not okay. Maybe it’s because we are all expected to be “starving artists,” but honestly I’d much rather be a well-fed artist who can continue to create cakes than a broke one who needs to take an extra job in order to stay alive.

Your business needs to have a much big purpose than just creating gorgeous cakes. You need, to be fully committed to making money from your cake business, otherwise there is no reason for you to be in the business. You might as well keep it as a hobby.

Some bakers may tell themselves, that I’m not actually in business, that we only make cake for family and friends and we only charge people for their ingredients and they only do it because they really love it.

There’s no problem with that…except of course when that person has a Facebook business page, has business cards, or is telling people to pay them more than the cost of ingredients. As an example, are you really going to your sister and say, “Okay, so I’ve added up my receipts, and for ingredients I paid N8,000,” and then expecting her to really only give you N8,000? Oh, and if it’s for the love, why do you even use the words “charge them” for ingredients? A charge implies a fee for the purchase of goods, doesn’t it? So you need to ask yourself, Are you in business or not in business?

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From others I hear, “I’m in business, but I’m not doing this for the money.” Answer me this: if you were not in it for the money…why are you building your website, baking cakes, making fondant, teaching, working out your prices, writing tutorials, creating and selling cakes? Why on earth would you bother with the craziness of being IN BUSINESS if you were not in it for the money? Are you telling me you work 9-15 hour days, have a bad back from standing all the time, answering emails at 1 am and haven’t slept late on a Saturday morning in  years because IT’S JUST FUN?

My dear, that is not fun, its being in Business

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It would be very, very nice to have a sugar Daddy, win the lottery or have a money tree in your compound which would allow you to just give everyone free cake, teach everyone for free, and invent and give away cakes for free. That’s not going to happen, so instead build a business that makes MONEY.

I’m not taking about tens of millions (although that would be nice) but enough money to pay yourself a decent salary so you can afford the groceries and the school fees and the cake equipment.

You can define your level of success in many different ways but one of those has to be MONEY.

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Let me explain that in more detail. I’m sure you want the best in life and if you have kids, you want that for them too. You know good schools are expensive and if you want them to school abroad (taking in mind of our erratic exchange rate), you will need a whole lot more money (and let’s not forget the books, the uniforms and the field trips too).

Perhaps your definition of success is just to be able to make enough money to buy instead of rent my house, afford a vacation in Dubai once a year…or just buy groceries without having to price compare.

 It doesn’t really matter where you would spend that money or how much of it you want to make, what matters is that you are honest and real about needing to earn that money in the first place.

You are probably in this for MANY reasons – perhaps lifestyle, artistic expression, love of cake, passion.

 But if one of those is not money then you have no business being IN business.

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

                                              THEN REGISTER HERE

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 (Just fill in your details below and  we shall contact you when  the E-Course is launched)