Niche

Essential Social Media Tools to Run a Successful Home based Cake Business

Are you a bit skeptical about this Social media thing? Or you have no idea how to use social media for your home based cake business?  Or you don’t know how social media can benefit your cake business.

There are various social media platforms out there and frankly you can be a bit overwhelmed by all of them. But luckily you don’t have to be on all of them.

You should know that Social media is a good investment for your home based cake business.

Once you know where your target market hangs out and what tools they are using, you can now invest your time in maintaining the accounts.

The Golden Rule of running a successful social media campaign: Don’t bite off more than you can chew.

 It’s better to have just 2 great accounts than 5 or 6 forgettable accounts. It’s best to pick two social media tools that works for you and be excellent at it, than wearing yourself thin using all the social media platforms out there.

Here’s a rundown of my favourite social media marketing tools to use,so you can choose which ones will be the perfect fit for you.

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Facebook

Facebook is a great platform for reaching out to customers of all ages; adults, teens and mostly women. A great place to share your cake pictures, contact information, , testimonials and reviews and having that space to engage personally with your customers is great for building a better relationship.

Tip: Facebook has an affordable advertising program that can help you to target your specific customers. Setting up a page is easy and fast (take a look to our guide: How To Create A Facebook Page) .

Facebook is also great because you can also schedule the posts, so you can now plan out the perfect time to update your post, according to your customers’ online habits.

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Twitter

Twitter is perfect for those bakers who are location independent and perfect for keeping your customers up-to-date!

Also, it is okay to update your account multiple times a day without annoying your followers.

Tip: Studies show that a tweet with a picture will get retweeted more. So add in your creative cake picture if you want your tweets to get retweeted.

 

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Instagram

Instagram is very visual, so having a good cake picture is very important. Good lighting, focus and a good layout is also essential. But if all else fails, use a filter. Studies show pictures with filter gets more likes than those without.

Instagram is also great for showcasing your creations, reviews from customers and behind the scene pictures (in the kitchen baking your cake, shopping for ingredients in the supermarket etc). People love that! It makes them feel like they can get to know you more intimately.

Tip: 90% of Instagram users are below the age 35 so use hashtags to target potential customers.

 

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Youtube

Youtube is a great way to showcase your talents. You can post up tutorials, recipes and product reviews.

It allows you to communicate certain topics more effectively (like how to make that incredible detailed Frozen figurine or that gravity defying cake) than pictures and words.

Tip: Go ahead, let your personality shine through and update consistently. Who knows, you may get endorsed by a big brand.

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Pinterest

Like Instagram, Pinterest is a highly visual tool. It is mostly used by females around the age of 30 – 50 years old with higher income .

Pinterest is great for building your branding image.

Tip: To get more exposure, add the free Pinterest page app to your facebook page to promote your Pinterest presence.

 

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Website

A website is essential for your cake business, if you are ready to take your business to the next level.

Why? Because you will have better control of your branding, marketing, what information to put up or not and heighten your customers shopping experience with you by setting up a shopping cart or an online shopping system.

Tip: If you love to connect with your customers with stories and personal experiences, you can do that with the blog update too. You can create a website by yourself, its quite easy, just click here for our guide: (To setting up your Website for your cake business).

This guide should give you an idea of what social media networks will get you the most results from social media marketing.

So what social platform are you using now? Is t working for you? 

I would love to hear your experience.Share them in the comments below.

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P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series ‘ How to start your cake business in 30 days’. It provides all the information you need to get your cake business started. Just click here to register.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

Finding your Niche for your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

 Image result for Fondant/Sugarpaste Modelling

  • Fondant/Sugarpaste Modelling
    • Wedding cake toppers
    • Toppers for birthday cakes
    • Character toppers
    • Fondant Flowers
    • Fondant Figurines

 

Green Yellow White and Purple Floral 2 Layered Cake

 

  • Wedding Cakes
    • Buttercream tiered wedding cakes
    • Naked wedding cakes
    • Square wedding cakes
    • Weddings with sugar roses or real flowers
    • Trendy wedding cakes

 

Happy Birthday Cake

 

  • Birthday Cakes
    • Baby birthday cakes
    • Baby Shower cakes
    • Cartoon birthday cakes
    • Glamorous birthday cakes
    • Novelty birthday cakes
    • Birthday cakes for men/women/boys/girls

 

Free stock photo of chocolate, sweets, cupcakes

 

  • Cupcakes
    • Full sized cupcakes
    • Mini cupcakes
    • Printed cupcakes
    • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment. This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Clara’s Cakes For All – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Clars wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

 

Sweetie’s Cakes for Big Birthdays – This baker creates novelty cakes exclusively for big birthday celebrations.  Sweetie is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Happy Caking.

RotimiCakeLady (your personal cake fairy)