Planning Your Home Based Cake Business

How To Get More Cake Orders

Today we are talking about how to get more cake orders for your cakes. I mean this is the way how you are going to make money.

 

Simple-Tell your friends and family that you are taking cake orders

If you want more cake orders. Then you have to tell people. A good way to start is with your family and friends.

Ask them do they have a birthday or celebration coming up to get them to order from you!

Note – Because they are family, don’t let them bully you in baking for free or for a low price!  You are in business. However, you can give them something free such as some cupcakes.

 

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Share on your Facebook Business Page

If you have a Facebook business page. Share on your Page that you are taking cake orders!  Here’s a good example:

” Bose Cake and Bakes are now taking your cake orders. Do you have a birthday or party coming up? Order Now and get a 6 cupcakes free (on orders over N20,000)”.

If you feel you are not getting enough reach, why don’t you boost your Ad. For just $5, your advert will be seen by a whole lot more people. So give it a try (make sure you add a nice picture and your contact details).

 

 Facebook Groups

This is another way to advertise on Facebook. You can advertise your cakes on other groups. Look around for Facebook Groups where your ideal client hangs out and join those groups and talk about your business.

To go one step higher, you can offer an incentive for them so that they can come over to your own business Facebook page to place an order.

Note – some Facebook Groups do not allow advertisements, so check out the groups rules and regulations so that you do not get kicked out of the group.

 

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 Share with your Email Contacts

Create a pretty newsletter and send it to everyone on your email list.
And you can say something like this:

” Hello, I have a free gift for you. Order your cakes at Bose Cakes and Bakes and get a free box of cupcakes (on orders over N20,000)”.

 

Sell Your Cakes in Churches /Schools /Food Fairs

You do not have to wait at home for an order. You can go out and sell your cakes. Your church is a good starting point. Also schools during their PTA or sports day is really good. Here you will be able to personally tell people about your cake business, they can sample the cakes you have to offer and they can also buy or order from the spot from you.

So do not be shy, approach churches and schools around your area and ask if you can sell your products at their premises. 

Note – make sure you have business cards to give out.  

 

So those are some ideas you can try out this week, to boost your sales. I will love to hear about your experience. So comment below to tell me how it goes or if you want to ask me any cake business question.


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me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

 

5 Mistakes Made by Bakers In Marketing Their Business

 

So here goes:

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Mistake 1- Not following up with customers and potential clients

Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.

Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.

So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered,  phone number, etc. With this information, you will know how to communicate effectively with your customers.

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Mistake 2- Ignoring customers around you

Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.

To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.

Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.

Don’t be shy, make sure you get out there and tell everybody you meet about your business.

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Mistake 3- Failing to monitor the success or failure of your marketing strategy

Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy. 

Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.

So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.

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Mistake 4- Misuse of your Social Media 

Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.

Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.

First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.

Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers. 

Yes this may be all well and good, but being in those groups will not attract any customers.

So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.

Mistake 5- Not having a Website 

A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you. 

Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.

Please leave a comment below if you found this article useful or have any questions. I am here to help.

Till next week.


 

Need help in avoiding these marketing mistakes or do you have a challenge in marketing your business.

Need a step to step guide and helping hand on how you should market your business?

You might then want to have a look at this awesome Course calledThe Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

                             THEN REGISTER HERE

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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)


me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Do You Have A Business Or An Expensive Hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

  1. You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

  1. You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

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  1. You don’t know how much money you make from my business.

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

  1. You know nothing about marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them

  1. You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

 

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6.    Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

  1. You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

 

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JOIN THE MASTERCLASS HERE


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Why you are not Making Money in your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

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Not keeping track of expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

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You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

 

There are a lot of reasons you might not be making money, and my question is always this:

 

“What are you going to do about it?”

 

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

 

Let me help you make your money

 

I am still taking cakers for my Masterclass- Pricing your cakes right to build a profitable cake business. This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so join the masterclass.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

 

If You Are Still Getting The Same Results, Why Don’t You Make A Change?

Inspite of my busy schedule I try to read at least 2 new books in a month. I started this when i heard that millionaires read at least 30 books in a year. Usually I like to read historical romance’s but since i have started by business journey i only read business or self-help books that will help me improve my business and teach me how to manage my money.

I promised myself that once I hit my income goal, I will treat myself to a holiday and a trashy romance novel.

As you know I have launched my Pricing your cakes right to build a profitable cake Business Course. I put my heart and soul in this course and in the launch. I got a lot of interest for it, but was disappointed in responses when it came to payment.

It is just perplexing to me that here is a solution to most bakers problems and yet they are not taking action.

Anyway, this past week I have been reading ‘Secrets of the Millionaire Mind’ by T. Harv Eker. While reading this book it brought about some home truths to me.

In this Course I have just launched I have prepared an answer to most bakers and cake business owners problems. And it just amazes me when people just pass it by. A few years ago if I had come across a course like this I would have jumped at the chance, no matter how much it costs.

We need to realize that ”if you continue to keep on what you’ve always done, you’ll keep getting what you’ve always got”- Jim Rohn

That is why I created this course, my goal is for you to learn more so that you can have a better business. When you learn something new, you have a new way of thinking, new actions, and therefore new results.

That is why it is very important that you continue to learn and grow.

An author once said ‘ the learners will inherit the earth while the learned will be beautifully equipped to live in a world that no longer exist’- Eric Hoffer

In essence this means that if you don’t create the habit of learning on a regular, you will be left behind.

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I cannot think of the numerous courses, seminars, books and training’s that I have done. I have spent thousands and thousands of Naira on them. It is not like if I have millions of naira in my account yet, or that I’m waiting till I’m a multimillionaire before I pay for these courses, But I never see it a cost, but rather as an investment. I know that even if I learn just one thing that will make my business improve, then I know it is worth it.

If you are in business and you are doing the same thing and not making money, then sorry to say you are doing something wrong and maybe it’s time you try something new.

We all know the definition of insanity which is doing the same thing over and over and expecting different results.

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In the Eker book he said ‘some people claim they can’t afford to get educated due to lack of time and money. On the other hand, rich people relate to a quote by Benjamin Franklin, which says that  ”if you think education is expensive, try ignorance’’.

And I find this very true. When I launch a course, I find it curious that it is usually the people who are struggling or are broke that say; ‘ I don’t have money or ‘ I don’t need this course or I don’t have the time. While  it is those who are actually making a headway in their business or those who are serious and determined to be a success that will find the money to pay for courses., because they know that if they can learn something that they can use to improve there business, it is all worth it in the long run.

Mr Eker also said ”if you don’t have time to do the things you want to do or need to do, you’re most probably a modern slave. And if you don’t have the money to learn how to be successful, you probably need it more than anyone’’.

If you come across an opportunity for someone to teach you how to run a profitable cake business and you are saying I don’t have money. What is going to be different in 1, 2 or 5 years down the line? I am going to tell you this for free, the answer is nothing. You’ll be saying the same thing at that time.

This is by no means a curse; you have got to know that for you to make money you have to LEARN how to make money for your business. You have to learn how to market, price, selling and brand your products right. You need to learn the skills, strategies and methods on how to have a money making cake business.

As cake business coach it is my passion, my goal to train and teach and show you how to have a profitable cake business, so you can move from whatever level you are on now to the ultimate level.

This past week I got booked to make a cake for over N100k. And it is not a wedding cake. As I said before, I have scaled down by business to concentrate on Cake business Owners Club so I tend to only get about 3-5 orders a month. This gives me time for my coaching business and courses and before I take an order it has to be worthwhile. I no more take orders for less than N30k unless it is for family or close friends.

How was I able to structure my business in this way. It was by investing my time, money and energy in learning how to do this.

Success is a learnable skill.  You can learn to succeed at anything. Your cake business can be a success.

So if you find someone or something that can teach you, you should grab such opportunity with both hands.

The more you learn, the more you earn… and you can take that to the bank’ – T. Eker

 


The Pricing your Cakes Right to Build A Money Making Cake Business Masterclass is still partially open. You can get more details and all the modules covered in the Courses here.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Tips On Getting Started With A Social Media Site For Your Cake Business

Social media sites like Facebook, Instagram, LinkedIn, Pinterest and Twitter are great for cake businesses.Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which where cake business owners can use to connect to their customers. 

However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.

Here are tips to keep in mind when you are using social media for marketing for your cake business.

  1. Make a draft plan of the contents first

Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.

  1. Come up with an editorial calendar

You may have plenty of things you want to share and say. But if you post all of them at the same, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.

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  1. Know your target market niche

There are plenty of people that join social media sites. However, you do not really want to reach to all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are. If you do wedding cakes, then you should join and post on wedding sites.

  1. Check for a possibly existing account with a similar name

You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image. If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.

 

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  1. Know how to lure in the people in your target market niche

Do you already have a clear vision of who your target market niche is, that is your potential customer? The next thing you need to figure out is how you can lure them in. You need to make a research on the things that interest them. For example, if your products are birthday cakes, then your target market niche are mothers, then perhaps some content with pictures of different Disney character cakes will lure them in.

  1. Use high quality graphics and Photoshop edited photos

People are attracted to visually appealing cakes. Sometimes, it is not the content but the appearance. What really draws potential customers to your social media profile is the look of it. You should make sure your Facebook business page looks more attractive by using high quality pictures, photographs, and images of your cakes.

  1. Make sure that you have the resources to regularly maintain a social media account

Yes, it is free to sign up to Facebook, Instagram, LinkedIn and Twitter. You should have the time to post regularly. It will serve you no good if you don’t post consistently. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.

 

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  1. Check to see if having a social media account will really be of help to your company or if it will just be a liability

There are a lot benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.

 

 


price logo.jpgDid you register for my How to price your cakes right for profit Course. if not you are missing out. Already i have sent out Workshop Videos on why bakers struggle with pricing and How to price your cakes. the last Workshop will be on how to get customers accept the price you give them for your cakes. 

If you did not register for this Course, you will not be able to access these videos. But you have one more chance.

In a few days i will be doing a Webinar on How to increase your prices without losing customers.  You wouldn’t want to miss it. The link to register for this Webinar shall be sent to you in a few days. 


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Also for just 24 hours only, i will be opening up my past Webinar on Bookkeeping Systems to have for your Cake Business. So watch it quickly before it goes.

Watch it here

 


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Here is why you haven’t achieved your dreams?

April is already upon us. We are already in the second quarter of the year.I’m really wondering how the last 3 months went.

We only just have 2 more Quarters in the year left. Soon we will be celebrating Christmas.

It is true that time waits for no one.

How are you getting on with achieving your goals?

I now realize that i really have to buck down and really work harder in getting to where I want to be.

Yes I have achieved some great things in the last few months, but i have not made the dramatic changes i wanted both in my life and in my business.

I am telling you this, because i want to reveal to you that i too struggle. I too procrastinate. I tell myself that there is still time and then wonder where the time went.

But one thing that has helped me is i always write my goals down. And not just write it down, but make a plan of how i will achieve it.

In this post I want to show you some questions you should ask yourself when you want to review your goals.

These questions will help you in assessing you progress, review your setbacks and make you strategise how to make things better.

  1. In Q1, what went well in your business?
  2. In Q1, what do you think did not go well in your business?
  3. What could you have done better to have achieved your goals?
  4. Are you on course to reaching your money goals for the year?
  5. What were your personal goals and are you any closer to achieving them?

So I am going to answer these questions for you, so that you too can do the same.

In Q1, what do you think went well in your business?

  • gained more subscribers in the Cake Business Owners Club
  • having a cake business tip show on Facebook Live every weekday
  • developed a new look for my website
  • did a few business training courses
  • seeing the Cake Business Club Whatsapp group grow
  • published an article in the Naija Top Baker Magazine
  • got more paid subscribers to my Courses
  • started a coaching program for clients

In Q1, what did not go well in your business?

  • did not make my monthly income goal
  • delayed in creating new courses
  • yet to establish a live workshop

What could you have done better to have achieved your goals?

  • to do more Masterclasses and Webinars
  • should quickly implement what i have learnt from the business training courses i have attended
  • to read more business books
  • less time watching TV programs ( I am addicted to ‘the real housewives of Atlanta’, ‘Empire’  ‘Love & hip hop’ and ‘Scandal’)

Are you on course to reaching your money goals for the year?

  • Yes I am. Have to be more aggressive and seek more avenues in promoting my products.

What were your personal goals and are you any closer to achieving them?

  • I am still on my weight loss journey. I have not lost much weight but i have not really been serious, but i am determined now and i intend to lose 20lbs.

So that’s me in a nutshell. I am exposing myself here and it is all for your benefit.

Just know you are not alone.

If you have not developed the habit of writing your goals, please start now.

I am going to make giant strides in the Cake Business Owners Club. I will be hosting a live Masterclass/ Webinar every week.

Also i am going to organise a live Cake Business Workshop this Quarter. So look out for announcement in the Cake Business Group page and our weekly newsletter. 

The reason i am telling you this, is that now that I have revealed this. I will have no excuse, but to get on with it. 

This Quarter I am determined. 

NO MORE EXCUSES

I am also launching my Pricing Course this month.  It is finally ready and i have spent a lot time on the material. Just know that with this Course all your Pricing woes are over.So if you have not registered for it, here is the link to register .

So what are you going to change this second quarter? Will love to hear about your plans. Just Comment below.

Image result for what are you going to do in Quarter 2 inspiration messages


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Make N1,000,000 Selling Cakes

How to make ₦1,000,000 in Cake Sales this year

You need 5000 people to buy a ₦200 cake
You need 2000 people to buy a ₦500 cake
You need 1000 people to buy a ₦1,000 cake
You need 500 people to buy a ₦2,000 cake
You need 300 people to buy a ₦3,333 cake
You need 100 people to buy a ₦10,000 cake
You need 50 people to buy a ₦20,000 cake
You need 40 people to buy a ₦25,000 cake
You need 20 people to buy a ₦50,000 cake
You need 10 people to buy a ₦100,000 cake

So what is your excuse?

Get to it NOW!

A few days ago i put the above post on the Cake Business owners Group page and it got a lot of reactions.

We all have ambition.

We all want something better in our lives?

We are all working for something better, like a better home, a new car, not having to worry about bills, a better school for our kids. I can go on and on.

Each year we promise ourselves that this year will be better.

But as each day rolls along, it’s like nothing has changed. Our businesses are not getting any better, the orders are not coming in and customers seems to be disappearing.

We are nearing the end of the year.  Believe it or not. You will see that time waits for no one and we soon will be preparing for Christmas again and you will be left wondering what did you do all year.

I want you to take control of your life. Don’t let life control you. You have to step up and take a long hard critical look at your business and see what you are doing wrong and what you can improve. Why are you not making money. Why are customers not ordering from you. Why are you attracting those clients that will price down your cakes.

I want you right now to take a piece of paper and write down how much you want to make by December 2017. If you are just making N100,000. Write down you want to make N1,000,000. If you are making N50,000. Write you want to make like N500,000.

You can write any amount you want. Don’t play safe. Let it be an amount that scares you. Once you write that amount i want you to put it in a prominent place where you can see it everyday all the time. On your dressing table, on your Bible, in your wallet, wherever.

Write ‘ By 31st December 2017 I will have N…….. in my bank account which i will have gotten from my cake business‘.

So now that you know how much you want to make i want you now to think how you can make this money from your cake business. How many cakes do you have to sell? Calculate it.

So lets say you want to make N1,000,000 by December. And your average cake price is N10,000. that means you will have to sell about approx 100 cakes from now to December. 

We will even go further and calculate how much you need to sell each month. So to reach that target you need to sell about 11 cakes for that price each month. That is approx 2-3 cakes a week.

So you can see that to make N1,000,000 by the end of the year, you only need to sell 2 cakes a week.

Once you have broken it down like that, you can now come up with a strategy of how you can get just 2 customers a week.

You only need to get 2 people to order a cake from you this week. So think where and how you can get those 2 customers. 

My calculations may not be the best. But you should get the general idea.

The reason I am giving you this scenario, is that i don’t want you to think that getting customers is this huge task. That you need to get 50 customers at once. Start small. Look around your immediate environment, your family and friends. Start there first and i am sure you will reach the target for this week.

See it as an adventure, instead of a pain or task. See it like a game. I just need 2 people this week to buy my product. They are out there. All you have to do is to find them.

You are the solution to someone’s problem right now. Stop hiding and start Doing. 

Do this each week and you will be surprised at the results. Even though you don’t reach your quota all the time. You will see that your confidence will increase and your business and marketing skills would have improved.

Now go out there and look for your 2 customers right now.

And imagine what you are going to do with that N1,000.000

Would love to hear your comments. What are you going to do or change about your business to reach your 2 customers a week target.


Need help on how you can market you cake business effectively to get more customers and sales. Then register for the Ultimate Guide to Marketing your Cake Business This Course is of tremendous benefit for bakers who want a step to step guide on how to promote their business for great money making results. Get details here.


me3

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Planning Your Home Based Cake Business

 

When we start out making cakes as a hobby, most of us find ourselves magically in business without really meaning to.

One day we make a cake for a few friends, and then someone asks you to make a cake for a price, and then before you know it you’re in business!

  

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The decision to stay at home or having a shop is based on many different factors – money, lifestyle, the kind of product you make, who your target market is and so on. There is a lot more to it than this list, but here are some things to think about if you’re going to consider having a home based cake business: 
 

  • The overheads for running a home based business are generally lower. Some (not all) of your costs simply won’t apply in a home environment, for example you will be dealing with a whole lot of local authority permissions when having a shop. The bonus to having less overheads is having more profit.
  • It can be a great way to try out having a business. I’m not suggesting you go in and out of business overnight, but the outlay to starting from home is small enough that if you decide that business is not for you, it’s a lot simpler and faster to close down.

 

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  • It can be a challenge to have a work and family balance and to keep your work space as your work space without interruption from your kids, but on the plus side, your children can learn from you. Kids learn a lot by watching you work and are happier to have you around making flowers than not have you around because you’re at your shop.
  • Space, or rather a lack of space, can either be a challenge  or teach you how to work very efficiently. You will find out that being in the cake business requires a lot of equipment and space.
  • There is a perception (an unfair one) that prices from home-based cake businesses should be less than those at a cake shop, so you’ll need to consider that when doing your marketing and branding.
  • Strangers will know where you live. This isn’t a big deal, and there are ways to manage it (don’t put your whole address on your website) but it’s something to think about it. Your privacy becomes less private than you might like!

 

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  • Working from home is a lot more flexible, but that also means it potentially gives you less personal time as well. Working from home requires a fair amount of self discipline because it’s so much easier to “just answer this last email,” or take that call at 5pm on a Sunday night.

 

  • Clients will expect that you are more available because you work from home, so they will be really late or really early to pick up their cakes. They will also expect that you work to their timetable of when it’s convenient for them to pick up or meet. They assume because you work from home you sit around all day waiting for them. You’re going to be firm and discipline them about your availability, which is sometimes hard to do.

 


I would love to help you further. Baking Business School  has a Coaching / Mentorship Program.It’s a training program, where we work together, creating action steps, with support and help on every single level of your cake business.

It is also Marketing Strategy session designed specifically for your cake business and how you can go about implementing it.

If you are just starting your Cake Business, this is how i can help you. Just click here.

If you are already in the cake business, this is how i can help you. Just click here.

 


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.