pricing

5 Ways To Taking Beautiful Pictures of Your Cakes So You Get More Sales

As a cake business owner, we do many things and handle a lot of tasks. If we are not baking or decorating, we are taking orders, delivering our cakes, marketing, designing, cleaning the kitchen, following up with customers, shopping for ingredients, keeping accounts and so on. Life as a cake artist is a full time job.

So I am sure the last thing you want to do is to start to take a picture. Most times we just want to finish the order and get on to the next one or just rest. So we may not even remember to take a good picture or we hurriedly take a picture on the messy table or in the cake box.

But you need to realise that your cakes are the heart of your business and so you need a beautiful cake pictures. So do not rush this important step. You need to take your time to take high quality pictures of your cakes so you can display them on your website or social media.

And you don’t need to have an expensive camera or employ a photographer to take your cake pictures.

All it takes is you knowing a few important keys to photographing your cakes.

 

Lighting Is Very Important

Natural light is always the best. Always take you r Photos under natural light near a window. Soft light from a window or an overhead light will give a beautiful effect on a cake.  If the weather is bad or you cannot use natural light (maybe because its late at night), you can use the filters on your smartphone to create a light effect for your cakes.

Later you can invest in a photo box which provides all the light you need to make your cakes look beautiful.

Pie Sweet Cake Dessert Pastry Cream Birthd

Take Your Photo From All Angles

Make sure you photograph your cake from different angles. You can take overhead and side shots too. For overhead shots, stand on a chair and take the picture from above. For side shots, bend down to get the side shot angle. For cupcakes, you can take a shot from the side view.  This will make the cakes look as if they are fading into the distance.

Cupcakes Vanilla Frosting Dessert Sweet Ca

Remove All Distractions

When taking a picture, remove all clutter from the table. Your cake may look nice, but if there is a pile of dirty plates in the background that will just spoil your picture. Place your cake on a cake stand on a clean table. You can even invest on some wall paper and use this as a background.

Cake, Banh Gato, Ball, Milk, Lam Banh

Play Around With Background Colour and Fabrics

Most cakes look nice against a clean white wall but if that is not possible. Play around with different colours and fabrics and see how different your cakes will look.

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Create A Brand For Your Pictures

When taking pictures of your cakes, think about your brand. Let your Photos be consistent and match your brand. This will create a professional look. It can be as simple as placing your logo at a certain angle on your picture. If you are using a background, you can make sure it’s in the same colours as your brand.

Italian Food Tiramisu Italian Food Cake De

So I hope I have given you great tips on how you can crate stunning pictures. To think about it, cakes are just like people. Before you take a picture, you make sure your makeup is on point, your clothes look nice and so on. Our cakes are an extension of us, so take time to make sure your cakes look as good as you.

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


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This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


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me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Wondering How To Price Your Cakes? Let Me Show You How

I decided to repost this article that i posted some time back on how to price your cakes. You have to realize that once you get your pricing sorted you can now move and pay attention to other important aspects of your cake business like marketing.

Another reason why you need to price and cost properly is that you will determine the profit your business makes and you can now know where to reduce costs and when you can give discounts without you losing money

Here are the basics so you can make a start on pricing your cakes for profit.


 

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In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

REGISTER FOR THE MASTERCLASS HERE


 

1: Labour costs

Step 1 is labour, often the undercharged part of the cake pricing formula. However, when you know you are being paid a decent salary then you making a cake becomes more enjoyable.

But if you aren’t getting any good wage, then it can be like a chore or a job and you will feel demotivated. You do not want to work for nothing.

To help you gain a control on the labour aspect, make a note of what you honestly want your hourly rate to be. This can be anywhere from N500 – N5,000 an hour. It all depends on you, your skill level, years of experience.

If you are just starting out, you may charge N400- N1,000 an hour, When you start getting better in your skill level, you can increase your hourly rate to maybe N1,500 or N3,000 an hour.

So now that you know your hourly rate. Next start to monitor how long each type of cake takes to create. Record everything, from the initial enquiry, shopping to the mixing, baking, cooling, cleaning, decorating, delivery, set up, etc.

So if it takes you 3 hours to do a vanilla cake and your hourly rate is N1,000 an hour, then your labour wage/salary is N3,000.

Do this for every cake you do and make a note of it, then you will have a record of what to charge for the cakes you sell.

 

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2: Cost of Ingredients

I know this can be quite time consuming part.  If you are making cupcakes or small individual cakes it is important to know the price of one so make sure you calculate every batch.

So when you are shopping for ingredients, take note how much the eggs, flour, butter, margarine, etc costs.


 

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3: Sundry Costs or Extra Costs

Similar to step 3 this is fairly simple to cost, and again. Sundry costs, are things like cakeboards, boxes, ribbons, dowels, etc 

 

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4: Utility Costs

I know calculating Utility costs are a little trickier to calculate as you have to look at your bills or think of an estimate or figure to cover your utility.

But how many of us have time for this, again if this is too much trouble, just come up with an estimate amount.

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5: Profit

The profit is money that you can invest back into your business. So that you can afford that shop you want, buy new cake equipment, create a website, buy flyers, generally market your business, and outsource your bookkeeping, admin, etc.

How much profit you add to your cake price is your choice. But aim for at least somewhere between 15% – 60% profit.

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6: The Total Price

The final step is calculating steps 1 – 6

(Labour + Cost of Ingredients + Sundry Costs + Utility

Costs) x Profit = Total Cake Price

 

Practical Example,

Bose of Bose Cakes and Bakes has an order for a 10 inch fondant vanilla birthday cake with small piping detail and a few fondant roses on an iced cake board and packaged in a box.

Bose starts calculating:

Labour – N1,000 x 5 hours = N5000

 Ingredients Costs = N2000

Sundry Costs = N600

Utility Costs = N450

Profit x 30%

The Formula (N5000+ N2000+ N600+ N450) x 30% = N10,465

Therefore, the total price Bose will quote to the customer is N10,465.

So this is a simple method I recommend you use to price your cakes. Once you have mastered this Formula, you can change and adapt it from time to time.

Will love to hear from you. How do you currently price your cakes? How has it worked for you s far? Comment below please.


REGISTER FOR THE MASTERCLASS HERE

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Registration for the   Pricing your Cakes Right to Build a Money Making Cake Business Masterclass is officially now OPEN.

Enrol for the ‘Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass here.

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year.

You need to know how to run a business, and I mean a profitable one.

 

You can be the best baker in the world, but this business is an overcrowded market and if you are not able to stand out. You will just be lost in the crowd and just continue to be a small business making just enough money.

 

I know you want more than that.

 

Don’t you want to be extraordinary?

 

You too can be like them and even surpass them. But you’ve got to know what to do. And I am doing this in this Masterclasss.

 

Don’t you want to have a regular inflow of profit coming in each month in your cake business?

 REGISTER FOR THE MASTERCLASS HERE


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Price Your Cakes Better

When I first started my cake business some years back, I had no business knowledge. I had no business plan, did not know what to charge for my cakes and was just going through the flow.

All I had was a passion for baking and a dream. I knew I wanted to sell cakes so I could give my children a good life.

So I started my business and it showed me pepper. Lol.

Not only did I have to learn a lot of things for myself, I was the baker, answering emails and inquiries, marketing manager, administrative manager, delivery person, shopper. I would work from early morning to late at night.

One of the reason I stated the business was that I wanted to spend more time with my children, but I was still working long hours and hardly seeing them even though we were in the same house.

I was working myself to the bone and I was still not making money. By the time I bought ingredients, groceries, petrol, paid my nanny’s salary, school provisions, my money was gone.

I was like what was the use. I might as well as stayed being a lawyer and collected my salary at the end of the month instead of killing myself with flour and butter.
So why wasn’t I making money?

Reason– I was charging too small. I was so scared of pricing my cake at a high price. You could say I was the cheapcakelady. Customers used to bully me about quoting a lower price and I will succumb.

I was so not confident in pricing my cakes that I would ask the customers if the price was ok.

I remember doing a lovely buttercream big 12 inch lemon cake ( I even used real lemons, -foreign ones, you can imagine how much they cost) with lots of intricate roses on it that took me like 2 days just to do all the roses and you know what they paid- N7,000.

I am so embarrassed about it now. I used my own money to fund their cake.
But really I was my fault. I accepted that price from them.

I didn’t think I was good enough so that was why I charged very low for my cakes. I was not bold enough to voice my worth to my customers so they dictated my worth for me.

This should not be so.

I felt like quitting a lot of times. But I had no choice but to keep at it. I mean I had nowhere to go. What will I do for money?

A famous quote by Eleanor Roosevelt says that ‘No one can make you feel inferior without your consent’.

I was allowing others to direct things for me, because I was so afraid of losing the order.

Eventually I had to overcome this and be more confident in my pricing. I put up certain structures in place and made sure that a customer would not be able to price me down. I stopped being pressurized to give a price to the customer at the spot- I will get back to them.

I was able to quote and price confidently and with a purpose to secure the order.
And you know what; I hardly had a customer that didn’t place the order. Infact I think it was only 2 customers last year that did not get back to me.

So there is a way for you to quote any price to a customer and get that booking.
If you are like how I was, please don’t despair, the ‘Pricing your cakes right to build a money making cake business’ masterclass is starting this week,

I will reveal the strategies that have worked for me that will get customers to pay the price you want for their Cakes.

I will be relaunching this course soon; so to be on the waiting list just register below with your email address and you will be informed first hand when it is ready.

You will no longer be known as the cheapcakelady but the ultimate cake queen.

So now let me give you 10 strategies to help you price your cakes better:

Pricing Tip #1

Adopt a pricing strategy

There are various strategies you can adopt to price your cakes. Once you have worked out the labour and costing involved you would group certain types of cakes together and come up with an average price. For example you can have a 3 tier pricing strategy. Where you have a 3 price options for any customer depending on their budget. Where you have a low, middle and high priced option.

I will be teaching  different pricing strategies in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #2

Determine you profit percentage

Determine how much profit you want to make. This is a vital step to add if you want to grow your business. What type of profit do you want your cakes to have? 2.5%, 5%, 10%, 40% or more? There is no right or wrong answer. Start with a number that is comfortable for you and build it from there. The important thing is to have a profit percentage

 For home cake businesses I would suggest aim for 30-50% profit margins

I will be teaching exactly how to work out your profit margins in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #3

Work out the cost of Ingredients, Supplies and Utilities

Record how much it costs to make each type of cake you make. How much do your ingredients and supplies cost? How much does the gas, water, electricity do you use when making each cake? Do not guess. Everything counts. Work out the exact costs for each type of cake you make.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #4

Research your competitors.

Research your competitors and see how much they charge for the type of cakes you make. Once you do, choose a price in the middle of the range.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

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Pricing Tip #5

Work out the timing

In order to price your cakes effectively you need to know in detail how long each cake takes to make from start to finish. Without understanding this aspect you will be literally be saying a price for your cakes out of the air!  So make a note of everything. Do not guess! Record everything. From how long it takes you to mix, bake and decorating the cake, to washing up, invoicing for the order, answering enquires, shopping for the ingredients and more. Everything you do to make your cake, make sure you record the time it takes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #6

When should you raise your prices?

The time to raise your prices is when: #1 – you are not making any money or your costs are not being covered.

Learn when and how to raise your prices in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #7

Decide how much you want to pay yourself

Next decide how much you want your rate is per hour then work out it out.  Do you want to work for N500 an hour or do you want to work for N2,000 per hour. There is no right or wrong answer. Each business, wants and needs are individual to the business owner.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #8

Figure out how much you want to earn

Write down how much you want to earn from your cake business each month or in a year. Then start incorporating that figure into your cake prices. 

For instance if you want to earn N50,000 this month, you just have to sell 5 Nos. N10,000 cakes. 

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #9

Survey potential customers

What is the general budget for your potential customers to pay for your cakes? You need to have an idea what your ideal customer will happily pay to buy a cake. If you find out that most of the people want cheaper cakes, don’t just drop your prices yet, maybe you should widen your search and look for those customers that can pay the price you want for your cakes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #10

Decide the pricing bracket you want to belong

Decide which pricing bracket you want your cake business to belong to. Want to be in the low or high end priced group. For the low end group, your customers will be family and friends, wholesale, food stalls.

For the high end price group, these will be big birthday celebrations and weddings.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

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Pricing Tip #11

Follow up

If a customer doesn’t call back, don’t just think they are not interested. People forget. So you should take the initiative and contact the customer back and ask if they want to go ahead with the order. Don’t feel bad if they say no. When you continue following up eventually you will get a yes from a customer.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #12

Calculate Method

Do this for each type of cake you create.

    • Take the timings it takes to make this cake from start to finish (include everything!) then multiply this with your hourly rate.
    • Calculate the cost of the ingredients, supplies and utilities. Add this number to the number above.
    • Then work out your profit percentage.
    • Add the profit percentage to your ingredients, supplies, utilities and labour total.
    • You now have the price for this cake.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

 


pricing image

This month register for the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be a part of it, just send me an email at cakelady@bakingbusinessschool.com.ng requesting for payment details.

Or you can just fill in the below form and I will get back to you with details of the Masterclass:

Classes start as soon as you make payment, so don’t delay.


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

The Baking Business School, Rotimicakelady, Get better results in your cake business

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5 Mistakes Made by Bakers In Marketing Their Business

 

So here goes:

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Mistake 1- Not following up with customers and potential clients

Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.

Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.

So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered,  phone number, etc. With this information, you will know how to communicate effectively with your customers.

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Mistake 2- Ignoring customers around you

Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.

To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.

Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.

Don’t be shy, make sure you get out there and tell everybody you meet about your business.

 cc21

 

Mistake 3- Failing to monitor the success or failure of your marketing strategy

Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy. 

Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.

So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.

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Mistake 4- Misuse of your Social Media 

Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.

Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.

First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.

Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers. 

Yes this may be all well and good, but being in those groups will not attract any customers.

So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.

Mistake 5- Not having a Website 

A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you. 

Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.

Please leave a comment below if you found this article useful or have any questions. I am here to help.

Till next week.


 

Need help in avoiding these marketing mistakes or do you have a challenge in marketing your business.

Need a step to step guide and helping hand on how you should market your business?

You might then want to have a look at this awesome Course calledThe Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

                             THEN REGISTER HERE

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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)


me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

How I Made N100,000 For One Cake Order

This past week I have been so busy with cake orders. I had to do a massive 3 tier cake and some birthday cakes.

The 3 tier cake was a bit of a challenge for me. I don’t really like doing tiered cakes, so that is why I do not do wedding cakes. The cake required an array of flowers and I did enjoy making them.

There is nothing like having some quirt time after the kids have gone to bed, watching TV

And making sugar roses and peonies.

I was alright till it came to stacking the cakes. I was not sure how many dowels I needed or whether the dowels I used were enough. Anyway managed to stack the cakes, but the next day, I noticed the top tier was leaning over. Complete nightmare. I managed to shock it, and then it came time to deliver the cake to the venue. It was like if I was carrying a new born baby. My heart did not stop beating till the cake was safely at on the cake stand in the event.

Well the cake held up and the celebrant loved the cake. I kept thinking why was I so worried.

But that is the life of a baker. It is our craft and we feel a personal connection for every cake we make.

Here is a pic of the cake and I was paid N100,000 for the cake. So I bought a new mixer with the proceeds. Not bad at all!

 

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So how much do you think you would have charged for this Cake.

If you said anything less than N50,000, then you need to read this Pricing formula desperately.

Here is how you should price your Cakes.

It is a simple formula;

 (Labour + Ingredients Costs + Sundry Costs + Utility Costs) x Profit = Total Cake Price

Step 1: Labour/ designer fee

Step 1 is labour, often the undercharged part of the cake pricing formula. When you know you are being paid something good then you making a cake becomes more enjoyable. But if you aren’t getting any good money,then it can be like a chore.
You do not want to work for nothing

To help you gain a control on the labour aspect, make a note of what you honestly want your hourly rate to be. Then increase it by 20%. This will be your hourly rate. Next start to monitor how long each type of cake takes to create. Record everything, from the initial enquiry, to the mixing, baking, cooling, cleaning, decorating, shopping, delivery, stacking, etc.

Step 2: Cost of Ingredients

I know this can be quite time consuming part. It is important to know the
price of each cake so make sure you calculate every batch. And remember to cost out every single recipe and recipe variation you work with.

Step 3: Sundry Costs or Extra Costs

Similar to step 3 this is fairly simple to cost, and again. Sundry costs, are things like cake boards, boxes, ribbons, dowels, etc.

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Step 4: Utility Costs

I know calculating Utility costs are a little trickier to calculate as you have to look into your utility bills or think of an estimate or figure to cover your utility.

If you get bills and want to be very accurate. Find your gas, water and electric bill then
calculate the total yearly costs.

You can then calculate your daily or hourly costs.

Daily Costs = Yearly total divided by 365 days

Hourly Costs = Yearly total divided by 8760 hours in
a year

This is how you can calculate the utility costs  per day or per hour (whichever you prefer).

Step 5: Profit

If you want to grow your business this is the most important part.

So so far if you follow the process until this step you will be paying yourself a salary, covering your costs and not losing money. If you add this part this is where you will see your business grow. The profit will allow your business to grow without you sacrificing how much you will make.

The profit is money that you can invest back into your business. So that you can afford that shop you want, buy new cake equipment, create a website, buy flyers, generally market your business, and outsource your bookkeeping, admin, etc.

Do not overlook this step. How much profit you add to your cake pricing formula is your choice. But aim for at least somewhere between 30% – 60%.

 

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Step 6: The Total Price

The final step is calculating all the steps.

(Labour/designer fee+ Cost of Ingredients + Sundry Costs + Utility
Costs) x Profit = Total Cake Price

For example,

Bose of Bose Cakes and Bakes has an order for  a 10 inch fondant vanilla birthday cake with small piping  and a few fondant roses on an iced cake board in a box.

Let get calculating:

Labour/your designer fee – N1,000 x 5 hours = N5000

Ingredients Costs = N2000

Sundry Costs = N600

Utility Costs = N450

Profit x 30%

The Formula (N5000+ N2000+ N600+ N450) x 30% = N10,465
Therefore the total price of Bose’s cake to the customer is N10,465

So this is the pricing formula  you can use to price your cakes and you can tweak it how ever you want. So no more undercharging for your cakes, you are a professional and should be paid as such.


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Do You Have A Business Or An Expensive Hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

  1. You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

  1. You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

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  1. You don’t know how much money you make from my business.

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

  1. You know nothing about marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them

  1. You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

 

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6.    Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

  1. You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

 

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JOIN THE MASTERCLASS HERE


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Why you are not Making Money in your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

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Not keeping track of expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

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You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

 

There are a lot of reasons you might not be making money, and my question is always this:

 

“What are you going to do about it?”

 

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

 

Let me help you make your money

 

I am still taking cakers for my Masterclass- Pricing your cakes right to build a profitable cake business. This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so join the masterclass.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

 

If You Are Still Getting The Same Results, Why Don’t You Make A Change?

Inspite of my busy schedule I try to read at least 2 new books in a month. I started this when i heard that millionaires read at least 30 books in a year. Usually I like to read historical romance’s but since i have started by business journey i only read business or self-help books that will help me improve my business and teach me how to manage my money.

I promised myself that once I hit my income goal, I will treat myself to a holiday and a trashy romance novel.

As you know I have launched my Pricing your cakes right to build a profitable cake Business Course. I put my heart and soul in this course and in the launch. I got a lot of interest for it, but was disappointed in responses when it came to payment.

It is just perplexing to me that here is a solution to most bakers problems and yet they are not taking action.

Anyway, this past week I have been reading ‘Secrets of the Millionaire Mind’ by T. Harv Eker. While reading this book it brought about some home truths to me.

In this Course I have just launched I have prepared an answer to most bakers and cake business owners problems. And it just amazes me when people just pass it by. A few years ago if I had come across a course like this I would have jumped at the chance, no matter how much it costs.

We need to realize that ”if you continue to keep on what you’ve always done, you’ll keep getting what you’ve always got”- Jim Rohn

That is why I created this course, my goal is for you to learn more so that you can have a better business. When you learn something new, you have a new way of thinking, new actions, and therefore new results.

That is why it is very important that you continue to learn and grow.

An author once said ‘ the learners will inherit the earth while the learned will be beautifully equipped to live in a world that no longer exist’- Eric Hoffer

In essence this means that if you don’t create the habit of learning on a regular, you will be left behind.

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I cannot think of the numerous courses, seminars, books and training’s that I have done. I have spent thousands and thousands of Naira on them. It is not like if I have millions of naira in my account yet, or that I’m waiting till I’m a multimillionaire before I pay for these courses, But I never see it a cost, but rather as an investment. I know that even if I learn just one thing that will make my business improve, then I know it is worth it.

If you are in business and you are doing the same thing and not making money, then sorry to say you are doing something wrong and maybe it’s time you try something new.

We all know the definition of insanity which is doing the same thing over and over and expecting different results.

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In the Eker book he said ‘some people claim they can’t afford to get educated due to lack of time and money. On the other hand, rich people relate to a quote by Benjamin Franklin, which says that  ”if you think education is expensive, try ignorance’’.

And I find this very true. When I launch a course, I find it curious that it is usually the people who are struggling or are broke that say; ‘ I don’t have money or ‘ I don’t need this course or I don’t have the time. While  it is those who are actually making a headway in their business or those who are serious and determined to be a success that will find the money to pay for courses., because they know that if they can learn something that they can use to improve there business, it is all worth it in the long run.

Mr Eker also said ”if you don’t have time to do the things you want to do or need to do, you’re most probably a modern slave. And if you don’t have the money to learn how to be successful, you probably need it more than anyone’’.

If you come across an opportunity for someone to teach you how to run a profitable cake business and you are saying I don’t have money. What is going to be different in 1, 2 or 5 years down the line? I am going to tell you this for free, the answer is nothing. You’ll be saying the same thing at that time.

This is by no means a curse; you have got to know that for you to make money you have to LEARN how to make money for your business. You have to learn how to market, price, selling and brand your products right. You need to learn the skills, strategies and methods on how to have a money making cake business.

As cake business coach it is my passion, my goal to train and teach and show you how to have a profitable cake business, so you can move from whatever level you are on now to the ultimate level.

This past week I got booked to make a cake for over N100k. And it is not a wedding cake. As I said before, I have scaled down by business to concentrate on Cake business Owners Club so I tend to only get about 3-5 orders a month. This gives me time for my coaching business and courses and before I take an order it has to be worthwhile. I no more take orders for less than N30k unless it is for family or close friends.

How was I able to structure my business in this way. It was by investing my time, money and energy in learning how to do this.

Success is a learnable skill.  You can learn to succeed at anything. Your cake business can be a success.

So if you find someone or something that can teach you, you should grab such opportunity with both hands.

The more you learn, the more you earn… and you can take that to the bank’ – T. Eker

 


The Pricing your Cakes Right to Build A Money Making Cake Business Masterclass is still partially open. You can get more details and all the modules covered in the Courses here.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

We All Need Help Once In A While

For the last few weeks I have been so busy working on the Price Your Cakes right for profit Video Course. Recording videos, research, writing content,  doing the presentation slides, marketing on social media and also on.

So I didn’t have much of an Easter break or holiday when the children vacated for Easter. In fact the past 2 weeks have been something else. The children were on holiday and my nanny decided to take some time of. And on top of that, my temporary nanny was ill so it was just the kids and I. Plus I had to prepare for this Course.

I’m wondering how mothers handle childcare without any help. I have to clap for them. By the end of the week, lets just say i was exhausted. From bathing them in the morning and night, taking them to the toilet, cooking, feeding, entertaining them, cleaning up after them. Goodness, even nannies try.

I thank God I am fortunate enough to afford having a Nanny for my kids. I will be the first to admit that i don’t think i can do it all by myself day after day.

Although it was enjoyable the first 2 days. the kids loved that i was around with them doing their daily tasks. They know that when Mama is working they are not to enter the invisible door of her office (i have a small desk in one corner of my house, where i do my work).

So we have got to realise that we need a little help once in a while and there is nothing wrong with admitting that you do need help either at home, in your business and so on. That is why i have released 3 Pricing videos to help you if you have trouble pricing your cakes right.

I will also be doing  a webinar tomorrow on how you can increase your cake prices without losing customers (more details below).

At the end of the Webinar I will be opening registration for this Ultimate Course, which will cover what you need to have a money making cake business. 

So join me for the Webinar tomorrow and register for the Course. I will talk more about it in the Webinar tomorrow. Don’t miss it. It is at 6pm tomorrow. Once you register, the link for your Webinar shall be sent to you by email.

And by God’s Grace, when I make my income target for my Courses, I am going to give my nanny a raise. She sure deserves it.

For those who went through the Pricing Workshop with me, i say thanks.

I know you have gained loads of valuable information and you are on your way to being more confident in pricing your cakes.

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For those who missed out, here is again a summary of what we covered:

Workshop Video 1 (Part 1) & (Part 2)in this video we looked at the reasons why you are struggling with pricing your cake right and ways to overcome them so that you can price your baked goods properly.

Workshop Video 2Here I provided you easy to implement pricing techniques to get you started being the Pricing Queen.

Workshop Video 3 In this awesome video I showed you how to can get customers to accept the price you give them, no matter what.

If I do say so myself I think these Workshops were worth it.

But I am not done yet, because I am awesome like that. I want to invite you for this amazing Webinar class that I will be doing. You can get all the information here,

In this Webinar I will be teaching you how you can increase your prices without losing your customers.

We all know that the present economy has made ingredients go up almost 100 fold and we can’t sustain our business if we are scared of increasing our prices because we don’t want our customers to go somewhere else.

Yes you need to get your pricing right, but you need to know how to gain the confidence and know how to increase your prices while keeping your customers.

This is a live class, so it will be starting at the certain time and ending to at a certain time.

It is going to be packed full of information so get ready to gain valuable benefit for your cake business.

The webinar is going to be held only once, so please don’t miss it. 

REGISTER HERE

Link to join the Webinar Class: https://zoom.us/j/590522169

Date: Tuesday, 25th April 2017

Time: 6pm

See you at the webinar!

Here are the Registration details for the Webinar once againHow to increase your prices without losing customers.

In the Webinar you will learn:

  • How to increase your prices without losing customers- so that you can stop losing money;
  • How to increase your prices without losing customers- so that you can stop losing money;
  • Tactics & Strategies to increase your prices;
  • How to  convey value so your customers readily accepts any price increase;
  • How to communicate an increase in prices to your customers so that they can keep coming back;
  • A proven template to send your  customers that will guarantee your next  booking;
  • How to turn an enquiry into a paying customer at the price you want without sounding desperate.

     Register for the Webinar here

I will talk more about this Class at the end of this Workshop Video.

This class fills up quickly so it is best you register early.

Registration has opened.

IMPORTANT. I will send you the link once the Registration for the webinar is ‘live’ and you  can get more information about it here.            

Register Here For This Free Webinar

Also don’t forget to register for my Messenger Bot Service. I want to be sending messages to you directly on Facebook Messenger, so that you do not miss anything from Cake Business Owners Club. All you have to do is to subscribe by clicking on this link below:

m.me/bakingbusinessschool 

Cake Regards,


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

What Would You Say To A Younger Version Of Yourself?

It is my birthday next week. And as you get older you start thinking about ones life. All the things you wish you had the courage to do and all the things you wished you didn’t. 

Sometimes don’t you wish you could enter a time machine and redo or reset some aspects in your life. If you could change something about your life. What would it be?

So if i could go back in time and see my younger self, what would i tell her?

Well i tried to think of some things i would tell her:

  1. Don’t grow up too fast. Cherish being a child (when i was young i wanted to be a grown up by force. While my siblings were still playing Barbie, i wanted to try on makeup and weaves and watch MTV).
  2. Your parents are not going to live forever. Spend more time with them. ( I lost my dad a few years ago and i think about him everyday. When i think all those times that we could have spent together rather than me doing something that i thought was cooler).
  3. You won’t always be thin (  I am sure you all know about my personal weight loss journey).
  4. There is no Prince Charming that is coming to rescue you on a white horse (I think this speaks for itself. You should not believe everything you watch in romantic movies).
  5. Save Save Save ( Instead of me spending my salary on designer bags and shoes at that time. If i had been saving and investing at least 10% of my income, i would have been a multi millionaire by now).
  6. Don’t stress too much about Algebra and Trigonometry ( those subjects in maths gave me a lot of sleepless nights.  I just never go it all and upon all after secondary school, it has no use in my life at all).
  7. Don’t be afraid to start your on your own ( If i tell you how many years i wasted in a job  just because i was so scared of leaving and starting my own business. If i had had the courage, i wonder where i would be now).

So these are a few thing i would tell a younger Rotimi. But we cannot go back in time.

Anyway life is not about regrets. All things happen for a reason. I know i am where i am supposed to be right now and i am working on achieving my goals.

So let me ask you the question. Knowing what you know now, If you could speak to your younger self. What would you tell her? Just comment below.


 

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Registration for the  Price your Cakes Right for Profit Course has closed. For those you registered for this Course. You will be getting the first installment of the Video Series in your inbox this morning. So watch out for it.

See you there!

This Pricing Course is going to be awesome.

 


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.