start a cake business

If You Are Still Getting The Same Results, Why Don’t You Make A Change?

Inspite of my busy schedule I try to read at least 2 new books in a month. I started this when i heard that millionaires read at least 30 books in a year. Usually I like to read historical romance’s but since i have started by business journey i only read business or self-help books that will help me improve my business and teach me how to manage my money.

I promised myself that once I hit my income goal, I will treat myself to a holiday and a trashy romance novel.

As you know I have launched my Pricing your cakes right to build a profitable cake Business Course. I put my heart and soul in this course and in the launch. I got a lot of interest for it, but was disappointed in responses when it came to payment.

It is just perplexing to me that here is a solution to most bakers problems and yet they are not taking action.

Anyway, this past week I have been reading ‘Secrets of the Millionaire Mind’ by T. Harv Eker. While reading this book it brought about some home truths to me.

In this Course I have just launched I have prepared an answer to most bakers and cake business owners problems. And it just amazes me when people just pass it by. A few years ago if I had come across a course like this I would have jumped at the chance, no matter how much it costs.

We need to realize that ”if you continue to keep on what you’ve always done, you’ll keep getting what you’ve always got”- Jim Rohn

That is why I created this course, my goal is for you to learn more so that you can have a better business. When you learn something new, you have a new way of thinking, new actions, and therefore new results.

That is why it is very important that you continue to learn and grow.

An author once said ‘ the learners will inherit the earth while the learned will be beautifully equipped to live in a world that no longer exist’- Eric Hoffer

In essence this means that if you don’t create the habit of learning on a regular, you will be left behind.


I cannot think of the numerous courses, seminars, books and training’s that I have done. I have spent thousands and thousands of Naira on them. It is not like if I have millions of naira in my account yet, or that I’m waiting till I’m a multimillionaire before I pay for these courses, But I never see it a cost, but rather as an investment. I know that even if I learn just one thing that will make my business improve, then I know it is worth it.

If you are in business and you are doing the same thing and not making money, then sorry to say you are doing something wrong and maybe it’s time you try something new.

We all know the definition of insanity which is doing the same thing over and over and expecting different results.


In the Eker book he said ‘some people claim they can’t afford to get educated due to lack of time and money. On the other hand, rich people relate to a quote by Benjamin Franklin, which says that  ”if you think education is expensive, try ignorance’’.

And I find this very true. When I launch a course, I find it curious that it is usually the people who are struggling or are broke that say; ‘ I don’t have money or ‘ I don’t need this course or I don’t have the time. While  it is those who are actually making a headway in their business or those who are serious and determined to be a success that will find the money to pay for courses., because they know that if they can learn something that they can use to improve there business, it is all worth it in the long run.

Mr Eker also said ”if you don’t have time to do the things you want to do or need to do, you’re most probably a modern slave. And if you don’t have the money to learn how to be successful, you probably need it more than anyone’’.

If you come across an opportunity for someone to teach you how to run a profitable cake business and you are saying I don’t have money. What is going to be different in 1, 2 or 5 years down the line? I am going to tell you this for free, the answer is nothing. You’ll be saying the same thing at that time.

This is by no means a curse; you have got to know that for you to make money you have to LEARN how to make money for your business. You have to learn how to market, price, selling and brand your products right. You need to learn the skills, strategies and methods on how to have a money making cake business.

As cake business coach it is my passion, my goal to train and teach and show you how to have a profitable cake business, so you can move from whatever level you are on now to the ultimate level.

This past week I got booked to make a cake for over N100k. And it is not a wedding cake. As I said before, I have scaled down by business to concentrate on Cake business Owners Club so I tend to only get about 3-5 orders a month. This gives me time for my coaching business and courses and before I take an order it has to be worthwhile. I no more take orders for less than N30k unless it is for family or close friends.

How was I able to structure my business in this way. It was by investing my time, money and energy in learning how to do this.

Success is a learnable skill.  You can learn to succeed at anything. Your cake business can be a success.

So if you find someone or something that can teach you, you should grab such opportunity with both hands.

The more you learn, the more you earn… and you can take that to the bank’ – T. Eker


The Pricing your Cakes Right to Build A Money Making Cake Business Masterclass is still partially open. You can get more details and all the modules covered in the Courses here.


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Here is why you haven’t achieved your dreams?

April is already upon us. We are already in the second quarter of the year.I’m really wondering how the last 3 months went.

We only just have 2 more Quarters in the year left. Soon we will be celebrating Christmas.

It is true that time waits for no one.

How are you getting on with achieving your goals?

I now realize that i really have to buck down and really work harder in getting to where I want to be.

Yes I have achieved some great things in the last few months, but i have not made the dramatic changes i wanted both in my life and in my business.

I am telling you this, because i want to reveal to you that i too struggle. I too procrastinate. I tell myself that there is still time and then wonder where the time went.

But one thing that has helped me is i always write my goals down. And not just write it down, but make a plan of how i will achieve it.

In this post I want to show you some questions you should ask yourself when you want to review your goals.

These questions will help you in assessing you progress, review your setbacks and make you strategise how to make things better.

  1. In Q1, what went well in your business?
  2. In Q1, what do you think did not go well in your business?
  3. What could you have done better to have achieved your goals?
  4. Are you on course to reaching your money goals for the year?
  5. What were your personal goals and are you any closer to achieving them?

So I am going to answer these questions for you, so that you too can do the same.

In Q1, what do you think went well in your business?

  • gained more subscribers in the Cake Business Owners Club
  • having a cake business tip show on Facebook Live every weekday
  • developed a new look for my website
  • did a few business training courses
  • seeing the Cake Business Club Whatsapp group grow
  • published an article in the Naija Top Baker Magazine
  • got more paid subscribers to my Courses
  • started a coaching program for clients

In Q1, what did not go well in your business?

  • did not make my monthly income goal
  • delayed in creating new courses
  • yet to establish a live workshop

What could you have done better to have achieved your goals?

  • to do more Masterclasses and Webinars
  • should quickly implement what i have learnt from the business training courses i have attended
  • to read more business books
  • less time watching TV programs ( I am addicted to ‘the real housewives of Atlanta’, ‘Empire’  ‘Love & hip hop’ and ‘Scandal’)

Are you on course to reaching your money goals for the year?

  • Yes I am. Have to be more aggressive and seek more avenues in promoting my products.

What were your personal goals and are you any closer to achieving them?

  • I am still on my weight loss journey. I have not lost much weight but i have not really been serious, but i am determined now and i intend to lose 20lbs.

So that’s me in a nutshell. I am exposing myself here and it is all for your benefit.

Just know you are not alone.

If you have not developed the habit of writing your goals, please start now.

I am going to make giant strides in the Cake Business Owners Club. I will be hosting a live Masterclass/ Webinar every week.

Also i am going to organise a live Cake Business Workshop this Quarter. So look out for announcement in the Cake Business Group page and our weekly newsletter. 

The reason i am telling you this, is that now that I have revealed this. I will have no excuse, but to get on with it. 

This Quarter I am determined. 


I am also launching my Pricing Course this month.  It is finally ready and i have spent a lot time on the material. Just know that with this Course all your Pricing woes are over.So if you have not registered for it, here is the link to register .

So what are you going to change this second quarter? Will love to hear about your plans. Just Comment below.

Image result for what are you going to do in Quarter 2 inspiration messages

me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Just Start


On a daily basis I get a lot of email and messages from bakers, cake business owners or just hobby bakers asking me questions or just telling me about their experiences. I love receiving  emails from all of you. I appreciate your encouragement, feedback and i always try to help in any way i can for those who have questions.

I also get a lot of emails from women especially those who are contemplating starting a cake business, but month after month they are still at home doing nothing, depending on others for money .

And I ask why are you not earning money doing something. You say you like baking and want to start a cake business, so why haven’t you done anything about it?

And i keep hearing the same thing, 

‘I don’t have money to start a cake business’;

I don’t have capital to buy equipment’;

‘when I get money I will start’;

‘ I don’t have money to register the business’;

‘There is no one to train me’;

‘I cannot afford to go for training’;

and so on.

My dear, all those things are just excuses,I do not mean to be harsh, but if you are saying those things now. You will see that this time next year you will still be in the same spot and have achieved nothing and still be saying I don’t have money to start.

Money is not an excuse.  You are the one making the excuses.

If you want something, you’ve got to be committed.

You don’t have money to start a cake business. To start a cake business you do not need thousands of Naira.

Just start.

With N5,000-N8,000 you can buy ingredients, bake some cupcakes, make your own cakes boxes ( You can go online to see how this is done) and sell batches of 4 or 6 cupcakes for like N2,000 or N3,000. Just sell them to family and friends. You will see in no time you would have recouped your investment and will have some money to either buy some equipment, pay someone to teach you or even to register your cake business.

It is hardly the case that someone will just give you N100,000 Gbam to start a business. 

You have to start from somewhere.

You say you have no one to train you. Have you gone out and asked. I am sure an aunty of a friend of a friend can offer to train you for free. Have you gone online to seek for free training classes. A few weeks back the Lekki International Cake Fair held its annual event and some of the baking classes were free. Have you gone on YouTube and watched all the numerous baking training videos. Do you read baking blogs?

When i knew i wanted to start a cake business, i knew i needed training.  I really wanted to learn the  Wilton training. I think it was N20,000 at that time for the level 1 training. But i had no funds.

So i just went on Youtube and watched videos and practiced. With the little knowledge i had i started selling cupcakes to just people I knew at first. My cakes were far from perfect, but it still sold. Soon i was able to raise the N20,000 for the training. 

And when i wanted to go for another training, I will just sell and sell.



This were the cupcakes i sold








So don’t think you have to be one expert cake maker to start selling your cakes.

Just start.


I am a great believer in setting goals. Without Goals how will you know where you are going. if you want to achieve something. put it down in writing . And set a plan for how you will achieve it. And each day do something, no matter how little to achieve that goal.

Don’t let 2017 roll by and you are still waiting for one windfall to come  before you start your cake business or any business you want to do. 

You can become financial independent. 

Just start doing something with what you have.

Just Start.

If you need help in starting your own cake business. Register for this free Course. This is a Course that will help and teach you how to have your cake business started and running in 30 days.

I am also still taking registration for How to price your Cakes for profit E-Course. Just Register for this training here.





Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Is it possible to make money selling cakes?

The Simple answer is YES. It is possible for you to start earning thousands of Naira in monthly revenue selling cakes.


Dear Caker,

Think about this.

 When you first started your cake business, what did you think it would be like?

  • making money from baking cakes all day long

  • I will be able to quit my 9-5 job;

  • I don’t have to be waking up early each morning, going through traffic and being in a job that I hate;

  • I will finally be able to spend more time with my children;

  • I can work from home;

  • I will be financially independent;

  • I don’t have to depend on my spouse or relations for money;

  • I can finally contribute financially to the household.

But once you made my decision, you soon realized that this cake business thing is a lot harder than you thought. It’s not a small thing at all.

 You started dealing with such things like:

  • Where are these customers?

  • I am not making any money

  • Why do I people don’t like paying for my cakes?

  • How do I price my cakes?

  • Ingredients are expensive so how and when should i increase my price?
  • How come Iyabo cake business is doing much better than me and i started before her?

  • Why am I not making any profit?

In fact you are just tired and fed up and feel like giving up and maybe going to find a job. At least i will be getting a salary each month.

But you know deep down that is not what you want really.

 Let me tell you a true story:

 When became a single mum, i know i had to make serious changes in my life. Even though I had a fairly good job, I realized that my humble salary was not enough to take care of me and my children needs.

 I had always had a passion for baking, so I decided to start selling cakes. My friends for a long time used to tell me that I should go into business selling cakes but I lacked the confidence to do it. When my children demands increased, it dawned on me that I needed a side hustle to supplement my income. I thought it would be a breeze selling cakes to the public. How wrong I was. I really struggled to make any sales. Even my friends hardly patronized me.

 I knew my cakes were good and of good quality, but still people were not buying. I felt like giving up and didn’t know how to market my cakes to make enough sales where I would be able to make serious money to enable me quit my 9-5 job and have more time to spend with my kids.

 I knew I needed a change, so I spent many a sleepless nights learning how to market my cake business to the right target .I experimented on different strategies and applied it to my business and knew what gave me optimum results and what didn’t.

 Almost a month later, I started getting results. My fellowship and orders started increasing steadily. I even had to enlist the help of some of my family members to help me with my orders. I  get hits on my website- Three Sisters Cake & Pie Company from other countries. I was also getting a lot of inquiries from my subscribers to give them advice on running a cake business. In fact I was becoming quite an expert in my field. And the best part in all of this is that I now have a steady stream of income coming in each month.

 So you may be asking what is the magical solution?

 The Baking Business School Courses are the magical solution you have been looking for!

 I help bakers and cake business owners through online courses have a super successful and profitable cake business in Nigeria

      Register for one of our Courses today


Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.

Planning Your Home Based Cake Business


When we start out making cakes as a hobby, most of us find ourselves magically in business without really meaning to.

One day we make a cake for a few friends, and then someone asks you to make a cake for a price, and then before you know it you’re in business!



The decision to stay at home or having a shop is based on many different factors – money, lifestyle, the kind of product you make, who your target market is and so on. There is a lot more to it than this list, but here are some things to think about if you’re going to consider having a home based cake business: 

  • The overheads for running a home based business are generally lower. Some (not all) of your costs simply won’t apply in a home environment, for example you will be dealing with a whole lot of local authority permissions when having a shop. The bonus to having less overheads is having more profit.
  • It can be a great way to try out having a business. I’m not suggesting you go in and out of business overnight, but the outlay to starting from home is small enough that if you decide that business is not for you, it’s a lot simpler and faster to close down.




  • It can be a challenge to have a work and family balance and to keep your work space as your work space without interruption from your kids, but on the plus side, your children can learn from you. Kids learn a lot by watching you work and are happier to have you around making flowers than not have you around because you’re at your shop.
  • Space, or rather a lack of space, can either be a challenge  or teach you how to work very efficiently. You will find out that being in the cake business requires a lot of equipment and space.
  • There is a perception (an unfair one) that prices from home-based cake businesses should be less than those at a cake shop, so you’ll need to consider that when doing your marketing and branding.
  • Strangers will know where you live. This isn’t a big deal, and there are ways to manage it (don’t put your whole address on your website) but it’s something to think about it. Your privacy becomes less private than you might like!



  • Working from home is a lot more flexible, but that also means it potentially gives you less personal time as well. Working from home requires a fair amount of self discipline because it’s so much easier to “just answer this last email,” or take that call at 5pm on a Sunday night.


  • Clients will expect that you are more available because you work from home, so they will be really late or really early to pick up their cakes. They will also expect that you work to their timetable of when it’s convenient for them to pick up or meet. They assume because you work from home you sit around all day waiting for them. You’re going to be firm and discipline them about your availability, which is sometimes hard to do.


I would love to help you further. Baking Business School  has a Coaching / Mentorship Program.It’s a training program, where we work together, creating action steps, with support and help on every single level of your cake business.

It is also Marketing Strategy session designed specifically for your cake business and how you can go about implementing it.

If you are just starting your Cake Business, this is how i can help you. Just click here.

If you are already in the cake business, this is how i can help you. Just click here.


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.


Why I Think You Should Start A Cake Business

Starting your cake business can be a cake dream to some people.

I was so scared when I took the plunge to resign from my job and start my cake business. I had no business experience and I learnt a lot on the job. I made a LOT of mistakes. But you know what. I was happy. I was working from home, earning money, and most importantly I was spending time with my children.

So if need extra convincing to take that leap to starting your cake business, here are a few reason you should: 


You have a passion for cake

Do you spend a lot of time thinking about cake? Do you love all those baking shows on Food Network? Sometimes you can’t wait to close from work or  at the weekend to try out a new recipe. Do you bring cakes and cupcakes to your friends and colleagues at work? You may have even spent some time looking into what it would take to start a cake business but not sure where to start.

Then my dear, you are on the right track to having a cake business.

You have the passion, then go for it.  Life is too short to be spent regretting. 

Stop making excuses, why are you working for another man’s or woman’s business,when you can be building your own?

If you have a job that you hate, where you spend half of the day in traffic, being with people you don’t like day after day, then you need to do something about that.


Do it Afraid

Left to you, you can come up with 50 different ways why you don’t want to do this. It is because you are afraid. The uncertainty of the ‘What if.

What if i fail. What if no one buys my cakes, What if i am not good enough.

Instead replace that negative thinking with What if i am a success, What if i have so many orders that i have to turn some down, What if i make so much money that i can now buy that industrial oven

Do you know what is the No. 1 regret of the elderly?- Not doing something because they were afraid.

I spent years working as a lawyer in a job I had no passion for. I dreaded going to work each morning and being away from my children.

Yes we don’t know what the future holds. They are no really   safety nets. But you need to to take a step. Once you start, you will realise that it was silly hesitating.

So even though you are afraid. Do it Afraid.

You will be a Goal Crusher

People always say that when you want to achieve something you should write them down. So if you want to learn something or acquire a business skill, or want to start or grow your business,set it as a goal and crush it.

 Once you realize you can accomplish this huge task of starting your own cake business  you will see all the other goals will be a breeze.


You Will Become Ms. Cake Boss Lady

You will finally be your own boss, have your own hours, be able to dictate your hourly rate, plan your holidays and spend more time with family and friends.

Yes it is going to be handwork. Infact a lot of hard work but you will see that you will enjoy it so much that it will not be like work. 

Once you know how to price right, market and promote your cakes, network, then you business will continue to grow to greater and greater heights.

Captivo Picture 106

You will become more smart

When I first started my cake business I had no idea how to run a business. I was like a headless chicken running around. I had no order book, i didn’t know how to track my orders, I didn’t know how to price my cakes and i will go to the supermarket nearly everyday to buy suppliers.I used to deliver cakes and wait ages for payment.

I was so fed up so I was forced to change. I needed to come up with a system. So I started makings lists, made order forms, had a diary , made note of costs of ingredients, noted the time it took to make and decorate a cake, and learnt how to charge appropriately and made sure that the customer paid me at least a deposit before i started making the cake.

So i got smarter, by putting systems in place i was able to run my business more efficiently and organised.


You will become an avid learner

When you start your cake business you will start to see that you don’t know a lot. So its good to make a list of skills you don’t know and make an effort to learn them.

And once you get the hang of learning, you will want to learn more and more. Both from paid and free resources like… YouTube, Google and Facebook.

You can find the answer to almost any question on the Internet, so Instead of sitting around feeling defeated and frustrated because you don’t know how to do something, just go to the internet to find out the answers or find someone who can teach you.


P.S. So those are my reasons?  What are your own  reasons to start a cake business? Let me know  in the comments.

P.P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series Start your Cake Business In Nigeria today’. It provides all the information you need to get your cake business started. Just click here to register.

me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

No customers this New Year? Don’t worry – we’re going to get you some more!


When you are just starting your cake business, you may struggle to find customers to buy your cakes.

Taking on orders from family and friends is a great start to get the word out that you are in the cake business , but after that, then what? How do you find more, especially when there seem to be many bakers in this Nigeria.

The Solution.

You have to start to advertise your cakes, but don’t fret, these options don’t require you to spend any money at all (unless of course you want to!).

The first step is to head to the one social media platform you probably know so well –


If you haven’t already, make a Facebook business page where you post great pictures of your Cakes.

 Encourage people who’ve had your cakes to leave good testimonials and reviews and share photographs for social proof other potential customers will trust, and of course share plenty of your cakes yourself.

Try and tell your friends to share your posts. This way you will be reaching a lot more people because Facebook favour posts that get a lot of engagement (likes, comments and shares. So you will be on top of peoples news feeds.
Then follow this link for steps on how to sell your cakes using Facebook and you are good to go. So get ready for more customers.
It really can be as simple as that, the right marketing strategy will go a long way for your cake business.

So don’t delay. Follow these steps now. 

I love to hear your success stories, so let me know your results.

Let’s start the New Year with more customers, more money in our pocket and make your cake businesses a success.


In the meantime I have created a video on how I was able to get new customers for my cake business and I want to show you how you can do the same.

In this free Video you will learn:

  • Strategies you can put in place to get new Customers for your cake business;
  • Ways for your customers to recommend your cakes
  • How to get repeat orders;
  • The No.1 mistake you are making in your cake business

This Video shall only be available for a limited time. So don’t delay in watching it.

                                               You can live your cake business dream

Here are the links to the Video. Just Click on the link below.

You will need a password to watch the Videos:
Password: bbs1

My dream for us all is that our cake businesses shall all be successful so we can impact lives and make a great difference in this Country.

Comment below. I would love to hear if you have had success in using using Facebook to grow your Cake business or if you want to ask me any questions. I am here to help.

Happy Caking.

RotimiCakeLady (your personal cake fairy)





We’ve all heard that 9 out of 10 businesses fail. So you may be thinking why should I even bother about starting or being in the cake business.

For the brave ones who still go into this business, you might be wondering when can you expect to finally be making some money out of it?

Before I answer that, let me point out that your first thing is to work out what “some money” actually means. Financially speaking we all have different goals – for some, enough money to pay for family extras like schools fees and holidays in Dubai.

For others, enough money to support an entire family. You’ve got to work out HOW MUCH money you need and want to earn as a first step.  If not, NO amount of money will ever be “enough” because there is no definition for what “enough” is.

So let me give you an idea of how a 5 year plan to money making looks like for a home based cake business:

  • Year One: 

You hardly will make any money in the first year as you will be plowing every Naira you make back into the business to grow it. This is the year you’ll invest in your business (such as websites, training, marketing etc) so the year is about putting in and not taking out. Your pricing is probably also not the best but it covers the cost of ingredients.


  • Year Two: 

You will make some money, but you will still need to plow back very money you make back into the business to grow it. This is the year you start to get more serious about things. Your skill has improved, your pricing is more structured, which will probably cover your goods, overheads and your labour costs. 


  • Year Three: 

You may be getting frustrated at the point and may feel like quitting, because you feel you are not making enough money. You may be asking yourself, ‘Why am I working so hard for so little?”.

So you start to bring some strategy on how you do business. Your cake decorating skills have improved, you’ve learned to speed up you orders, and you’ve started to feel the pain of working for no money – so you start to take some money out of the business and pay yourself a salary. HOORAY!

By this time, you would have determined your niche (or are working on it) and you’re starting to feel like you control your business as opposed to the other way round and you’re  starting to think about scaling up or out.

blog pic 2

  • Year Four: 

You’ve been getting paid for a while, you’ve started investing a bit heavier into your business (business coach, business classes, , more heavy-duty equipment or maybe getting a small cake shop) and you’re starting to see how you can make this thing work.

You’ve started to build profit into your prices, you’ve got a niche (or several), you may have an employee or helpers of some kind who are also paid and profits are starting to appear in your balance sheets. 



  • Year Five: 

This is when things start to feel like you can breathe a bit because you’re getting paid, your employees get paid, you’re seeing profit, this whole thing is starting to feel worthwhile. 

Those cycles of business might take you a shorter or a l longer to meet, it really depends on how much time and investment you put in but invariably those things will happen.

 Business is a process. How long it will take you to be successful depends entirely on your definition of success, how much time/effort/money/marketing you’ve got to invest, and your ability to keep on keeping on each time you feel you want to give up.

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

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Getting more sales in your Cake Business


When you’re first starting out in business it can be a little disheartening to get a lot of enquiries but not get any orders. In the sales marketing world we call this your ‘conversion rate’ – meaning the amount of people you manage to convert from prospects into paying clients.

Effective converting and selling is a skill all on its own. Some people are just born salespeople who are naturally persuasive and can sell ice to Eskimos while the rest of us (like me) really need to work at it.  

If you find ‘selling yourself’” uncomfortable, and me telling you that you’ve got to learn sales skills probably makes you feel like ‘Why nah!’. Selling or marketing is not dishonest or desperate, both of which are things nobody wants to be. But you have got to learn those skills if you want to earn the type of money you want to change your life.

Here are a few things to help your conversion rate (that is, make more sales) that don’t make you feel like you’re begging or desperate for the order.



Don’t make ordering a cake from you a 10 step process that tires people before they have even begun. If you have a website and people can order online from you, make sure the entire process, from selecting the item to checking out of your shopping cart is uncomplicated and easy to use and follow.  

The “buy now” button, “shop here” and “online ordering” buttons and pages should be visible and easy to find. Don’t make it hard for people to buy from you.

The same is true if they are ordering directly from you, whether by phone or email. Make it VERY clear how they can pay their deposits, what the process is (and make it a short process.) Don’t wait for them to as how to do it, tell them!

This is an opportunity for you to start thinking of putting in place clear, simple and defined business procedures that will help you in your customer ordering process so that you will be prepared for any question your customer needs to know on how to proceed with an order.



When you’ve reached the point in the email discussion where they clearly are interested and wanting to order from you, actually pick up the phone and call them. “Hi Amaka, I thought it would be faster if I just called you to confirm the details we spoke about in email and get the deposit organized.”  

The longer you keep dragging out that email conversation, the more of your time you are wasting, and the less likely you are to get the sale done and over with.  It’s also a lot harder to say no over the phone to someone – so you’re effectively closing the deal just by calling them.  

If this sounds scary to you, remember that you’ve already established their interest in you via email

(How to get their phone number: Make it a required field on your website “contact us” form so that they have to give it to you to submit their order question. If they didn’t come through your website, ask for it at the very beginning – “What’s the best number to reach you on in case I need to get in touch about your order?”).

A question you may ask is if you should chase up on quotes after they’ve sent them out. Well it depends on you, if you’ve got the time and you really want to do that order from a creative point of view, following up is not a bad idea.

If however it’s not really an order you need or are interested in (or it’s a small one that won’t make much difference to you), just leave it.

Following up is good, mainly because if your competitors won’t bother – but nor do I want you wasting hours and hours on chasing up people who aren’t the kind of client you want that is, a client that calls back.



Believe me, this works unbelievably well. Positive assertive action thinking goes a long way.

So for your next order, do it like this. When someone contacts you the first time act as if  the order is already confirmed. This means the language you use in emails or over the phone has an assumption that you will be doing the order.

You’re not ASKING them to pay the deposit; you’re telling them they’re going to do it. Not in an aggressive or threatening kind of way, but in a gentle, natural way as though the deal has already been sealed and you’re just helping them get there.

So at the end of the email instead of saying, “The price is N25,000,” your email should end by saying, “To create this cake for you is N25,000. To secure the date, I ask for a 50% deposit which needs to be paid by bank transfer (include your account details) by 19h November. I’m really looking forward to making this cake for you, you’ve picked a gorgeous design – the party is going to be amazing!”

Nobody reading that would say it sounds desperate.


For one, it’s friendly, it makes the sales process very easy for them by stating the steps and gives them the chance to take the next steps, and it openly assumes that you’re going to get the order.  

If you act as if the deal is done, and confident that you’re going to be the only person who can make this thing for them, they are going to feel that confidence and just go with it. Plus you’re saving them a ton of time and effort here – you’re making the process easy, simple and most of all you are meeting their needs right NOW, not 5 emails from now.

We live in an age where people are immensely time poor, reluctant to commit, and bombarded by sales requests all day long. If you can help them save time, help them commit to making a choice – you’re already halfway to getting the order.

You’re flat out saying that you’re going to make it happen for them. Don’t we ALL just want that certainty, that confidence, that knowledge that a job is going to get done, get done right, and not require a bunch of wasting time to make it happen?

So in summary, the key to closing the deal, get the order and make more sales is that do not make the whole process all about you, make it all about them.

Hope you found this post useful? If you did, please comment.

Till next week.

Happy Caking.

Cake Regards,

Should I start a cake business from home?

You love baking and make great cakes. Friends and family tell you, you should start a cake business from home, that you have a real talent for cakes.

This week I will be posing some few questions you should ask yourself if you are considering starting a home based cake business.

So if you are thinking if you should resign form your  9 to 5 and start a cake business from home, there are 5 basic questions you should ask yourself first:

1. Do you have the time?

We Cakers know that baking and decorating a cake takes a lot time. Whatever your reason for starting your business either part time job, or as a side hustle or even that one day you want to have a cake shop, you should first consider if you would be able to spend most of your time to start and run your cake business.

Operating a cake business, especially if it is new, will place many demands on your time beyond baking and decorating.

For example, you will need time to:

  • Shop for ingredients
  • accounting
  • Develop and maintain a social media presence
  • Manage a website
  • Take more cake decorating classes
  • Work on new cake decorating techniques and trends to keep up with the times.

cake pic for w

2. Do you have the space?

Sure, you may have had plenty of space to bake and decorate a few dozen cupcakes and a birthday cake for a friend, but think about it do have enough space to manage that kind of order times 2x or 10x?

However, don’t let this aspect deter you. There are many bakers who turn out great cakes with small kitchens.Don’t let your space limitations stop you, but do think realistically about the number of orders you can successfully execute at your present work space.


3.  Do you have the support?

Working from home may seem like a dream to many, but it does have it’s drawbacks. Your home may now be your workplace and business, but for others in your life, home is still a place to unwind and relax after work and school.

It’s important to have an open and honest conversation with your husband, your children or whoever you are living with before deciding to make the home your workplace.

While you are working on your cake business you need to establish some rules for those in your household, such as…

  • The Kitchen is off limits while you are working;
  • During the hours of 9am- 3pm, mummy will be working and should not be disturbed

These are only a few examples, you can set your own rules. After all it is your business.

Today I am continuing my post on questions you should ask yourself if you are thinking of starting a home based cake business.


4.  Do you have the guts?

It takes a lot of guts to put yourself and your cake creations out for the world to enjoy, but that might sometimes lead to criticism.

It is inevitable that a customer may not like a cake design, a flavor or something trivial about you or your business. Realizing this ahead of time and having a plan for dealing with uncomfortable situations will help you stay on track as you hit some lows in your cake journey.

On the other side, owning your own business can be great. Maybe you’ll be called upon to create a cake for a baby shower, or for a wedding.Celebrate these moments, but understand that one single event (good or bad) does not define your business.

Having your own business can be very emotional sometimes. Learning to deal with the highs and the lows will allow you to keep moving forward in a way that will lead both you and your business forward.


5. Do you have the resources?

If you’re at the point right now where you’re thinking about starting your own cake business from home. You have gone for the necessary trainings, watched countless YouTube online tutorials, read blogs on baking and decorating techniques.

Although these kind of resources are useful, the resources I’m taking about are the ones you’ll need to not just start a business but to stay in business.

Building a successful cake business is a lot like building a beautiful cake. It’s best to start with a solid foundation of business basics such as marketing, accounting, structure, etc.

Otherwise, you’ll waste precious time and energy trying to cover up your mistakes caused by the things you needed to know, but didn’t.

Till next week.

Found this article useful? Please leave a comment below or contact me if you have any questions.

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Happy Caking!