Just the other day I got a tearful phone call from a baker lamenting that she has not had an order for months and is thinking of giving up. She said she only got one order after many months, but after this order she has nothing. She was frustrated and fed up.
She said she has tried everything but nothing seems to work.
I could sense the sorrow In her voice and I knew how she was feeling. We spent the next half hour coming up with a strategy on how she could market herself more. From our conversation, we found out that was neglecting a prime and sizable customer base.
So I came up with a strategy for her to tap to this market that she never knew she had. After the conversation, she had a plan in place and is so much hopeful for the future.
I know having a cake business can be challenging. To get more cake orders you may have tried Facebook or Instagram, Selling to family and friends, and all the other ways you can increase your cake sales.
But let me tell you something, being on social sites is good for your business but will not translate to sales if you have not yet built a brand .If people do not know, like and tryst you, you can spend all your marketing budget on Facebook and Instagram ads but you will see you will hardly get orders
Those things are good to add authenticity and set you up as a legitimate business but may not add to customers.
So do you want to know the No. 1 BEST strategy to increase your cake orders?
Not only does this strategy works but it’s totally free.
So what is this wonderful strategy, you may ask?
Well it’s NETWORKING.
You can’t expect to just sit at home and expect orders to come. You cannot grow your business like that.
The Importance of Networking
Selling your cakes is the only way you are going to make money.
Networking is a great strategy to increase your orders and grow your business. People knowing about your business happen through people. The more people who know who you are, the more orders you will get.
Yes, I admit, networking is scary. But you have to try and overcome this fear about telling people about your cakes.
Let me tell you why and how Networking will Increase your Cake Orders.
- THE WORD OF MOUTH STRATEGY
Think about this, before we buy something from a business, most probably a friend or someone would have told you about that business. Like if you like going out to eat, before you try a new restaurant, someone would have recommended that place.
That is just how we humans are. We need proof, we need recommendations. That is why most companies have testimonials, reviews, and reports of what other people have said about them.
When you have a number of people telling others about your cake business, for you, for free – sharing to their customers how awesome you are, you are guaranteed more orders surely.
So why don’t you start getting feedback from your customers. After a sale, ask them how they liked the cakes and screen shot their response on your social media sites.
Encourage your customers to recommend your business by giving them outstanding customer service in addition to your tasty cakes. You can even go further by telling them that if they recommend you to someone and that person makes an order they will get a free box of cupcakes or a discount on their next order.
- EXPAND YOUR NETWORK
When you are building your network of people or contacts, don’t just talk to people in your locality or your circle, expand your network to event planners like party and wedding planners.
Talk to them to include your business in their books. Tell them that you will give them a percentage for any booking you get through them.
This way, they will be talking about and recommending you. Again the more people who talk about you, the more people know about you, the more orders you will get.
- YOUR CAKE BUSINESS BECOMES A TRUSTED brand
When your cake business has a great reputation, people will see that and will talk moreabout your business
The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders.
So building your reputation is a must which comes from expanding your network.
As you continually to do this, you will reap the benefits in the long run.
However, don’t expect this to work overnight. Building your cake business is a long and steady process.
So this is a guaranteed way to get more orders. Talk to people, planners, and business contacts, give out your business cards, and make yourself known through social media. And you will soon be reaping the benefits of having a money making cake business.
Now tell me, how do you network in your cake business? Will love to hear from you. Just Comment below and let me know what strategies work for you!
Enroll in my training The Wealthy Baker System. An Online Course that teaches you how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business.
I will show you how you can increase your cake orders and charge the prices you want.
The Wealthy Baker System is an 8 week program that will teach you how to sell, market brand, structure, plan and price your cake business even if you don’t know where to start from or you have been in business for a while and, and you are worried that you do not have any business knowledge.
In this Course it will show how to create a profitable cake business month after month, how to market your business, attract better paying clients, and also have the confidence to charge the prices you want and much more.
To learn more about his course just click here
or join The Waiting List here below:
Introducing Young Bakers Academy- Nigeria’s Premium Baking School for Children
Baking Business School is proud to present The Young Bakers Academy, Nigeria’s premium Baking School for children.
Young Bakers Academy is a unique and premier children’s baking school.
Our mission is to teach children the joy and value of baking. We provide an interactive learning experience that gives your children the opportunity to develop skills in the art of baking, cake decorating, sugar craft and pastries.
We are offering Baking classes in Christmas and Cookie decorating in locations around Lagos.
To book a slot just call/ whatsapp the cakelady at 0803 319 3375 or email at email@example.com
For more information about The Young Bakers Academy and to see our Calendar of events for December 2017, please head to our website at https://bakingbusinessschool.com.ng/baking-classes-for-kids/
See more details in the flyers below:
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes