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Valentine’s Day Promotion Ideas For Your Cake Business

With Valentine’s Day just a few days away this is a great opportunity for your cake business to benefit from this.

Here are some promotion ideas your cake business can use for the days leading to Valentine’s Day.

Run a Competition

You can run a special Valentine’s Day competition where entrants can send in a picture of their boo or write a few lines about why they love someone.

The winner will get a free Valentines cake delivered to them or some special cupcakes.

Valentine’s Day Promotion Ideas

Create a Valentine Gift Guide

Many people sometimes are at loss as to what gifts to give on Valentine’s Day. Valentine’s Day is not just for lovers but is an opportunity to show love.

Also people want to give something different on Valentine’s Day rather than the usual common gifts or they want to appreciate their parent, colleague of pastor. So why don’t you take that worry out of them and create a guide on what gifts to give to different categories of persons on Valentine’s day.

Depending on the type of products you sell, you can arrange your gift ideas like this:

  • Perfect Valentines gifts for the woman in your life
  • Valentines gifts for your Boyfriend
  • Great Husband gifts for Valentine’s day
  • Suitable Valentines gifts for your colleague
  • Appreciate your friend with this Valentine gift

Publish your gift guide on your website, or on your Facebook page or as a blog post and promote.

Valentine’s Day Promotion Ideas

 Send your customers a Valentine’s Day card

I am not talking about a physical card. Look through your email list and send Valentine’s Day cards to customers.  This is a way to appreciate them as they have supported you in your business.

Just send an appropriate electronic card and you can even include an offer at the end giving them 10% off their next order. This again will encourage them to order from you in the future.

For your special customers who have spent a lot on your business you can do something extra  (if you have the means) like delivering a small box of mini cupcakes to their office or house with a Valentine’s card telling them how much you appreciate their support, especially for the single ones.

Valentine’s Day Promotion Ideas

Develop a special Valentines range of cakes

You can create a new small range of valentine cakes and cupcakes and promote it to your email list, website and social media.

Need some ideas, just go here: https://bakingbusinessschool.com.ng/is-your-business-ready-for-valentines/

Valentine’s Day Promotion Ideas

Partner with another business

Not every business is in competition with you. Think of business that goes well with Valentine’s Day.

You can partner with a florist and create a combined gift package where every cake ordered comes with a bouquet of roses. Or you can partner with a spa, nail or hair salon where a package will include a pampering session.

Valentine’s Day Promotion Ideas

Have I gotten your creative idea list whirring? These are just a few ideas you can use as a marketing strategy for your business this valentine season.

Think about what you want to achieve? Do you want more sales, or you want more people to know your brand, or you want to appreciate your customers more or you want to engage more with potential customers

These ideas will help you achieve some of this.

The whole of February is a great marketing opportunity. There are a lot of things you can do in February apart from Valentines to entice more customers to come to your business.

Need more ideas and tips, Just go to this link: https://bakingbusinessschool.com.ng/2019/02/01/february-marketing-ideas/

Now tell me. What are you going to use this valentine for your business? Will love to hear from you.  Just comment below.


Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

HOW TO HAVE SUCCESS IN MARKETING YOUR CAKE BUSINESS

If you want to be successful at marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your cake business to make it a success.

After product discovery and / or creation which is deciding what cakes and/or products to sell

The next thing is that; MARKETING needs to be tops on that list.

Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.

Here are things you need to do to increase your marketing efforts;

Plan Ahead

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so.

It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways.

To Do: create a marketing plan on how you can get more sales 

how to market your cake business, How to have success in marketing your cake business, How to grow your cake business, How to get customers, How to market your cake business

Email Marketing

Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of potential customers.

Make it your goal to fill your list so that you can market your cakes repeatedly to your audience in a more direct way. Plan and Create ongoing interesting useful  marketing campaigns for your readers. If you know in advance what you will write about on your newsletters, blogs, social media and in email marketing, you’ll be more successful.

how to market your cake business, How to have success in marketing your cake business, How to grow your cake business, How to get customers, How to market your cake business

Smart Promotion Tactics

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right.

The fact is you don’t have to resort to sneaky tactics to succeed at getting customers. Just think of those scam MMM or those Ponzi schemes emails and messages you get.

You can market your products with integrity and pride because your cakes are great.

 No marketing deceitfulness required. When you are proud of your cakes or what ever products you produce you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your cakes when they are of high quality.

how to market your cake business, How to have success in marketing your cake business, How to grow your cake business, How to get customers, How to market your cake business

Getting Exposure

Getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more.

You might also want to look into strategic joint ventures and / or pay per click advertising  or using Sponsored Ads on Google, Instagam  or Facebook.

If you are feeling overwhelmed right now and wondering how you are going to achieve or do all this.

I have got you covered.

This you find this post useful, please share it your friends and colleagues.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Things you need to do to make customers book your cakes

https://youtu.be/yTr9jeB1zdY

In this video I go through the things you should be doing in your cake business to make it more profitable.

Don’t forget to hit the Subscribe button.

Enjoy!


Supercharge your cake business

Register for the Supercharge your cake business Program. Just click on the Button below. 


I will love to hear from you.

What changes are you going to start doing in our business.


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days ?


Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

A Super Easy Way To Price your Cakes

Is pricing still an issue for you? This video will show you a super easy way to start pricing your cakes.

Don’t forget to hit the Subscribe button.

Enjoy!

Register for the next Baking Business School Webinar here. Just click on the Button below.

I will love to hear from you.

What challenges are you facing in pricing your cakes/


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady


2019 Must Do’s For All Cake Business Owners

We want this year to be better, right?

I too want the same for your business.

It is no longer status quo. Your business should be moving forward not remaining stagnant or worse going backwards.

I have complied some vital tips you should be doing to have a successful 2019.

Read and apply.


Get Organized

To be successful in business you need to be organized. You should have a data list of all your customers like their email, telephone number, office or home address.

With a data list you can be periodically be sending them marketing campaigns or text messages of your promos, announcements, contests or new additions to your product line. Look for ways to thank your loyal customers like sending them a surprise box of cupcakes at their workplace or inviting tem to a special vent where you will be.

You should always be in the mind of your customers. Don’t just throw away their information after the order is done with. Continually stay in touch with them. Alsothis goes for people who did not go ahead with an order still keep their information and send them your marketing material also.

Cake, Sweet, Pink, Birthday, Valentine


Have a Written Plan

What do you want your business t look like in 2, 3,5, 10 years’ time? Write it down and make a plan of how you will achieve it. Without a plan, it is merely a dream. Outline your business plan, your goals, income goal,  a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

Read

Don’t just read bakery books. Read books on Finance, business and entrepreneurship. Make it a goal to read at least one business book a month for a start and grow from there. Expanding your knowledge is vital for not only your growth but also your business growth. There are many books you can find online that are free that can expand your knowledge. So there is no excuse.

Cupcake, Muffin, Sweet, Cherry, Fruit

Be Creative

Always be looking for ways to improve your business and to make it stand out from the competition. Look for partners, training, courses, seminars that you can learn from.

Remember that you do not  know everything so  be open to new ideas and new approaches to your business. 

Cake Pops, Dessert, Sweet, Pop

Increase Your Marketing Efforts

Effective marketing is key to getting customers and increasing your cake orders. Marketing takes a lot of forms. And you can include it anywhere in your business.  Everyone by now should know you are a cake artist or baker. Make use of branded t-shirts, badges, even stickers on your car. Be very active on social media and never ever stop talking about your business to everyone you meet.

I have been working on a new Marketing Course that is guaranteed to supercharge your business. It will be coming out towards the end of January so start saving up for it. You will not want to miss. I have given you enough warning.

 Provide Great Service always

Customer service is important. If you provide a very good service to your customers, they are more inclined to remember you when next they need a cake instead of going to your competition.

Study Your Competition

To be successful, you can’t be afraid to study and learn from your competitors. You never know  they may be doing something right that you can implement in your business to make more money or if they are doing not something that you can easily provide, that will be an advantage over them. So do some research and see what new things you can implement in your business.

Birthday, Happy Birthday, Cake

Understand how to price your cakes

I am not going to say much here as I have written so many articled on how you can price your cakes. You can download the free guide on how to price your cake here.

Pricing your cakes is vital. If you do not know how to price you will just be undercharging yourself. So learn how to price and do not be afraid to quote and defend your price to your customer.

To be successful in business, is not an overnight thing. You have to plan and work hard at it. If you want more success you will have to make the necessary changes  for success to happen.

The change may be as simple as getting a finance person to teach you accounting or taking a Marketing Course.

Take these tips I have written and apply them. Learn something new each day and just dont read and forget, read and implement.

Here is to you having a successful and profitable 2019.


Register For This Free Webinar

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!

https://www.subscribepage.com/z3t6x

Register for this Free Webinar Here

5 THINGS YOU’RE DOING IN YOUR CAKE BUSINESS TO SABOTAGE YOUR BUSINESS AND MARKETING EFFORTS

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.


Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowner

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/


cake business pic

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Communicate To Get More Cake Orders

In this Video I expand a little on my Blog post on how you can communicate more effectively to get more customers.

Enjoy!

I will love to hear from you.

What are you going to do differently in your communication?


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady

The Best New Year’s Gift you will ever have

 

My New Year’s Gift to you!

Goal Planner pic.jpg

CLICK HERE TO ACCESS YOUR 2019 GOAL PLANNER

This may be the best New Year gift you will get.

You know why?

Because this gift will make you achieve all your dreams for 2019.

How would you like in December 2019 to have achieved all your goals and dreams.

That will be awesome right?

But how can you do that.

It is not by magic. 

All you have to do is plan.

You know why many people fail in their goals.

It is because they fail to have a plan.

How many of you have seen or heard these quotes? I am sure I have mentioned it a few times on my blog.

 

If you want to succeed with your goals, you need to first write them down and plan on how you are going to achieve it.

In essence you need to make them specific, measurable, and completed with a deadline. 

Let me give you an example, one of my goals last year was to take my children to Disney world in Florida. We all know travelling can be very expensive not to talk about going to Disney world.

But that was one of my goals.

So from January 2018 I started looking online for tickets, hotel booking and so on. I didn’t have the money at that time, but I still booked my hotel.

I then made a note of how much everything will cost so I started working at it. I made a plan of how many products and customers I will need to sell to achieve that amount.

So let’s say I needed N1,000,000 in 5 months so that’s means I will need to earn as profit N200,000 each month. Once I broke it down like this- N200,000 a month didn’t seem so bad. To earn that N200,000 each month I have to sell products worth that amount.

Well I worked at it and I was able to treat my kids to Disney world and it was a memorable experience, one that my precious ones will remember for a long time. You can read about my experience at Disney world here.

When I set that goal, honesty I was scared, because I know how much it will be for all 3 of us to go.

But I really believe that when you write things down and put it to God and tell Him that this is what you want to do, the Universe will align itself to make things happen.

Money will not drop from the sky (although I really wish it does) but events and opportunities will just come to you that will make that goal happen.

That’s why it’s important to have and make use of a Goal Planner.

With a Goal Planner you can set your goals and plan how you can achieve them

Here are a few tips for your own goal setting so that you are all set for the New Year:-

New Year'S Day, Years Beginning, Laptop

  1. What do you want out of life?

It is very important to define your goals and your dreams. What do you really want out of life?

Financial security?

To build your own house?

A cake shop?

To be booked out every day?

Go on vacations when you like?

To buy land?

To live abroad?

To be able to invest?

For your children to go to a better school?

To expand your product line?

To hire staff?

What are your dreams and goals? What do you want?

Have you ever really sat down and thought through your life dreams and decided what you really want in this life?

What are your dreams?

Write down all of your dreams as you think of them. Don’t think of any as silly, stupid or foolish—remember—you’re dreaming! Just write all the thoughts that come to your head. 

Want to live in a 10 bedroom mansion by the sea? Write it down.

Want to be the No.1 cake maker in the world? Write it down.

Now, here is the vital bit.

Now prioritize those dreams. Which are most important? Which are most achievable? the most realistic.

You may have said I want to earn N100 million. Yes that will be great, but is it realistic?

Arrange them in the order you will like to achieve them.

Plan, Objective, Strategy, Goal, Process

  1. Make Your Goals S.M.A.R.T

The simple fact is that for goals to be powerful, they should be to be SMART.

SMART just means that your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound
  • Specific

Your goal must be specific, clear and well defined. You need direction, so when writing your goals down, be as specific as possible. Don’t just say I want more customers.

A SMART goal is that by the end of each new month I will have gained 10 or more new customers.

You need to specify where you want to go by defining precisely where you want to end up.

  • Measurable

At the end of each week, month, quarter you will need to measure your progress. So when setting your goals include precise dates, amounts, deadlines so you can measure your degree of success.

If your goal is simply defined as “To make more money in my business” how will you know when you have been successful?

A SMART goal will be to make at least N150,000 per month.

If at the end you do not make that sum, you can now think of ways of how you can increase your business so you can make that amount.

Whether it is by increasing your pricing or upping your marketing or maybe reducing your expenses.

Without a way to measure your success you will just be going through the motions and can miss out on actually knowing whether you have actually achieved something or not.

  • Attainable

Make sure that it’s possible to achieve the goals you set. If you set a goal that you have no hope of achieving, you will just be frustrated and give up. You should not just say you want 100 new customers in the first month.

A SMART goal will be I will focus on getting 2-5 new customers and once you have achieved that you can start increasing that number each month.

New Year, 2019, Happy New Year, Start

  • Realistic

Please make your goals realistic. A goal should be something that that you can make real or can become a reality in our lives.

Many of us set goals that are not realistic. Yes, you should stretch yourself, but it has to be realistic.

So let say I want to make N10,000,000 by December 2019 and you are a home baker. Sorry to say this is not a realistic goal.

A SMART goal will be by the end of December 2019, I will have made N1,000,000 or more in profit. If you further break it down, that means you need to make about  N85,000 each month.

Please do not get me wrong, we should all set big goals, goals that will make us think outside the box, but it must be Realistic.

Deadline, Stopwatch, Clock, Time

  • Time-Bound

Your goals must have a deadline. You cannot be working in perpetuity. You should have an end date for all your goals.

In the examples above, you will have noticed that I have been inserting end dates such as month end, year end. You should do that to.

Each of your goals should have a time line attached to it.

As humans if there is no timeline, we will just get lazy or just forget about it. But if you know that you have to get those 5 customers by month end, believe me you will get your bum out of bed in the morning and look for those customers to come and buy your products.

Resolutions, 2019, New Year'S Day, List

  1. Have an Accountability partner

Lastly to be more effective in achieving your goals. You need an accountability partner.

Once you have written your goals, share them with someone you trust. If you set a goal and only you know about it, you may not be very serious about it.

But if you have someone screaming in your ear reminding or asking you if you have made that sale, gone for that meeting, you will be more inclined to achieve that goal.

I know it might be daunting sharing your goals with someone. It can put you in a vulnerable state because they are knowing your inner most thoughts and desires, but please try to do this, because it works.

It can be your parent, your partner, sibling or friend, but share it with at least someone and probably someone you are afraid of a little. If you know you have to answer someone at the end of the day, you will push yourself more to achieve that goal.

Bulletin Board, Stickies, Post-It, List

As we start this New Year, don’t expect to achieve all your goals. If you do, great but most will not achieve all the goals we set for ourselves at the beginning of the year. But do not let this keep you down.

The fact that you are working on your goals, makes you step closer to achieving them. You can achieve them this year, or next year.

Yes you may not get that monthly goal of 10 customers, but even if you get 3 or even 1, that’s something and you should really applaud yourself for that.

Just do something every day to make your dreams and goals come true.

New Year, Celebration, 2015, Season, Party, New, Year

Whatever you do, take action and put this Goal Planner somewhere visible to you. You need to see it to remind yourself about your goals and what you need to do each day.

Make it part of your day to review your Goal Planner so you can monitor your progress.

I hope this Goal Planner will be useful to you.  Will love to hear from you, so comment below. 

If you want me to be your accountability partner, just comment below with your email address.

Also please feel free to share this blog and Goal Planner with others so they will have the help to achieve their goals.

Here is wishing you a year fully loaded with happiness May this New Year bring new goals, new achievements and a lot of new inspirations in your life.

Have a wonderful and prosperous 2019.


cake business pic

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Christmas Promotional Ideas to Get Customers to buy from you

Christmas is one of the most popular Holidays of the year and it can be a profitable holiday for most cake business owners. I mean Christmas is all about giving and one of the most popular gifts to give people is a cake. It could be a fruit cake or iced cookies or cupcakes.

However, we all know that the cake industry has fierce competition, so for you to succeed it requires creative marketing and sales promotions to get customers to order from you.

So that is why I want you from now to focus on effective promotional strategies to increase the number of your Christmas orders.

If you cannot think of any, here are some Christmas promotional ideas to entice customers to buy from you.

 

Box, Gift, Present, Xmas, Celebrate

  1. Have a 12 days of Christmas Deal

Use this classic Christmas concept to develop a marketing campaign for your business in the course of 12 days in December. What do I mean?

Offer your customers, email subscribers, social media followers a different special deal for the 12 days leading up to Christmas. 

This series will have your potential customers coming back each day to see what you have on offer.

If your customer knows you have a new surprise for them every day , they are much more likely to read your emails or texts. 

You can create any kind of deal. For example:

Day 1- Get 6 cupcakes for just N500

Day 2- Order a cake from us today and you don’t have to pay for delivery

Day 3- Get 20% off for this delicious Fruit cake

And so on

So for 12 days only, you are offering special deals daily.

This will create excitement and urgency amongst all of your customers or visitors to your website or social media page.

With each daily post, support your deal with an interesting story and a very colourful nice picture.

You can go to pixabay.com to get nice pictures.

 

b-015 ~totcupcakes~

  1. Create Christmas Gift bundles

This is a season of hampers. So why can’t you take advantage of that. Offer your customers, followers a cake hamper. This is not very common so why don’t you start a trend.

Instead of the usual hampers which we see around, create a hamper of your sweet treats. You can include mini cakes, muffins, pastries, gingerbread men, cookies and cupcakes in a nicely decorated hamper.

Just go to Google or Pinterest to get ideas.

Post a nice picture. Do a write up of about 3-4 selection of different products inside and promote, promote, promote.

 

Gift, Christmas, Surprise, Packed

  1. Have a fun prize giveaway

In this day and age you need to be on social media. That is the fastest way to get new customers. Christmas is a fun time. Parties are happening every day, people are thinking of gifts, people are more willing to spend money during this period. However, people don’t like it if all you shout about is buy buy buy.

You can build more connection and interaction with your customers by giving back. Christmas is all about giving, so do something nice for your customers this period.

One fun thing you can do is to prize giveaway

On your social media accounts post a new photo every day until say Christmas eve offering customers or your followers the chance to win a new prize daily.

You can say they should post a picture of what Christmas means to them.   So your followers will have to post a picture of their own and tag it using a hashtag (you can create your own company hashtag, e.g. #bosecakesand bakes) for the chance to win the prize of the day.

The genius of this is that the more people posting pictures on your pages using your company’s hashtags, the more likely your posts will be trending and more people will see them.

This translates to more engagement and followers on your pages.

 

Christmas Dinner, Christmas Table

  1. Have a Christmas party

To get more people to know and follow you on social media is by posting videos.

But why don’t you go a step further and have a party live on Facebook or Instagram.

Send an invite to all your friends, members, followers on all your social media handles telling them they are specially invited to a Christmas party of your Company. They do not have to leave their house. All they need to have is their phone.

Of course this will generate interest and curiosity. What sort of party can you have without you having to be there?

Once you have sent an invite and have chosen the date for your ‘party’.

Start to think of things you can do to talk about when you go live. You can talk about how to throw a xmas party or how to set a xmas table or how to bake a xmas cake. Make your surroundings as fun as you can be. You can hang some balloons, blow some party poppers, have some champagne glasses.

It is a party after all.

 

Christmas Table, Christmas Dinner

 

  1. Present them with an offer that they cannot refuse

If something is scarce, you tend to want it more right? It’s how our brain works. So why don’t you use scarcity as a marketing strategy this Christmas season.

You can say you are releasing this limited edition Gift vouchers which entitles someone to having a free cake on their birthday. And it is only eligible to those customers that make or book an order from now.

This is a great strategy as it will entice people to order from you knowing that they will get a free cake delivered to them for free on their birthday.

But be warned do not run this sort of offer for a long time. You do not want to be stuck with someone that just buys N2,000 worth of stuff and then you are obligated to give that person a cake. You can run this offer depending on you between 2- 5 days.

 

So those are five things you can start doing this Christmas season.

The thing about these ideas is to continually keep your customers engaged everyday this season. Let them look forward to reading your posts. Make them as funny or interesting as possible. Once a customer knows,  likes and trusts you, you have a customer for life.

Good luck and have a very Merry and Money Making Christmas season.


 

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

 

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https://web.facebook.com/groups/Bakingbusinessschool

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https://web.facebook.com/bakingbusinessschool

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Podcast

https://soundcloud.com/rotimicakelady

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https://vimeo.com/bakingbusinessschool/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Wondering How To Price Your Cakes? Let Me Show You How

This will be very helpful to bakers out there.

Baking business school

I decided to repost this article that i posted some time back on how to price your cakes. You have to realize that once you get your pricing sorted you can now move and pay attention to other important aspects of your cake business like marketing.

Another reason why you need to price and cost properly is that you will determine the profit your business makes and you can now know where to reduce costs and when you can give discounts without you losing money

Here are the basics so you can make a start on pricing your cakes for profit.


pricing masterclass 3.jpgIn this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place…

View original post 1,089 more words

A Sure Way On How To Get More Sales And Orders For Your Cake Business

I am always getting messages from bakers asking me how they can get more orders. They have done the social media thing, given out their business cards, told family and friends.

But they want more, they want something bigger. They want to be fully booked out for months. So that each month they have like up to 7 or more orders.

So how do they achieve this?

Sell Your Cakes At Outside Events.

What do I mean by this?

Outside Events include such things as selling your baked goods at, food fairs, food festivals, church fairs, markets, interhouse sports competitions in schools,, charity events, expos, trade fairs, musical shows, pta meetings, club events and so on. Anyplace that has a congregation of people in one place.

You can make a list right now of places you can sell your cakes. Start with your church or mosque and then move on to schools and then sponsored events.

Every or so month there is usually a fair or festival going on. Such as the GT bank food festival. Also churches nowadays hold charity events where you can purchase a booth for a low price and you can sell anything you want.

These events are great way to make your brand known and to sell directly to the people that matter.

Not convinced enough?

Here are some reasons why you should do outside events:

  1. You will make some much needed cash

Fine, you will not make millions, but if you are short of cash, you can make a few thousand of Naira just by selling some cupcakes and cakes. And after deducting the cost of the stall/booth and ingredients, you should have some tidy profit.

 

Bun Muffins Batch Buns Muffins Muffins Muf

  1. You will get new customers

You will get a steady stream of new customers who have never heard from you. So when they come upon your stall, you will have a chance to market to them. So you are reaching out to your target customers. You do not even have to wait for people to come upon your stall, go around the event with samples of your cakes and when they take a taste, give them your business cards.

  1. You can even take Bookings there and then

As people come to you to sample or buy your cakes, have your cake photo album/portfolio with you and tell them that that if they make an order now you will give them a discount.

This will encourage them to at least book a cake with you now instead of waiting to later when they might have forgotten you.

 

Cupcake, Ceramic, Colorful, Funny, Loop

  1. Great way to get people’s contacts

You can have a little notebook for people to write down their details. As they come to taste a sample or to buy, ask them politely if they can leave their name, phone number and email address. This way you will have their contacts and can contact them directly through your email or sms campaigns.

  1. It is an opportunity to promote your business

You are meeting your direct customer’s face to face so talk to them about your business. After they buy, give them your business cards and tell them that they can order online on your Facebook or Instagram or your website and that all the information is on your business card.

  1. Free Advertising

Most times, such events will be covered on social media or even newspapers, radio or even the church magazine or bulletins.

So this is free media and social media coverage for you. Also there is usually a photo wall at such events and your logo will be featured. Take pictures on that wall, encourage your friends and customers to take pictures eating your cake by your stall and post on social media.

 

Iced Tea, Summer, Cupcakes, Refreshments

  1. You can run a raffle

If you want more participation and engagement. You can run a raffle where the winner will win a big cake. You can sell raffle tickets at the events for a minimal fee and make a grand display when announcing the winner.

This will generate interest and a crowd. Let someone be handing out your business cards or flyers to the people around.

 

Cake, Cupcake, Flower

  1. You will get out of the house at last

If for nothing else it will give you a chance to get out of the house. We bakers are an introverted lot and we like nothing more than being in our cocoon. But we need to go out and be under the sunshine and meet people. So even if you do not achieve much, you will get much of the needed vitamin D and at least make some sales.


REGISTER FOR THIS AWESOME WEBINAR


webinar training

How To Increase Your Prices Without Losing Customers

Prices of ingredients have increased, but yet customers still want to pay low prices for your cakes.

How can you keep up?

Are you afraid of increasing your prices because you want to keep the few customers you have?

Are you out of pocket for most of your orders?

Are you losing customers because you just increased your prices by just 5%?

Are you using your own money to buy ingredients?

Are you now using cheaper and substandard products because you can’t afford buying quality ingredients anymore?

Have your profits gone down?

Then you need to come for this Webinar.

 

Just go to the link below to Register for this Webinar:

https://www.subscribepage.com/increasepriceswebinar

See you at the Webinar!


 

Have Pricing Woes?

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.