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5 Things To Stop Doing Now To Prevent Your Customers Going To Your Competitors

Baking Business School

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent…

View original post 1,491 more words

How To Price Your Cakes Better

How To Price Your Cakes Better

When I first started my cake business some years back, I had no business knowledge. I had no business plan, did not know what to charge for my cakes and was just going through the flow.

All I had was a passion for baking and a dream. I knew I wanted to sell cakes so I could give my children a good life.

So I started my business and it showed me pepper. Lol.

Not only did I have to learn a lot of things for myself, I was the baker, answering emails and inquiries, marketing manager, administrative manager, delivery person, shopper. I would work from early morning to late at night.

One of the reason I stated the business was that I wanted to spend more time with my children, but I was still working long hours and hardly seeing them even though we were in the same house.

I was working myself to the bone and I was still not making money. By the time I bought ingredients, groceries, petrol, paid my nanny’s salary, school provisions, my money was gone.

I was like what was the use. I might as well as stayed being a lawyer and collected my salary at the end of the month instead of killing myself with flour and butter.
So why wasn’t I making money?

Reason– I was charging too small. I was so scared of pricing my cake at a high price. You could say I was the cheapcakelady. Customers used to bully me about quoting a lower price and I will succumb.

I was so not confident in pricing my cakes that I would ask the customers if the price was ok.

I remember doing a lovely buttercream big 12 inch lemon cake ( I even used real lemons, -foreign ones, you can imagine how much they cost) with lots of intricate roses on it that took me like 2 days just to do all the roses and you know what they paid- N7,000.

I am so embarrassed about it now. I used my own money to fund their cake.
But really I was my fault. I accepted that price from them.

I didn’t think I was good enough so that was why I charged very low for my cakes. I was not bold enough to voice my worth to my customers so they dictated my worth for me.

This should not be so.

I felt like quitting a lot of times. But I had no choice but to keep at it. I mean I had nowhere to go. What will I do for money?

A famous quote by Eleanor Roosevelt says that ‘No one can make you feel inferior without your consent’.

I was allowing others to direct things for me, because I was so afraid of losing the order.

Eventually I had to overcome this and be more confident in my pricing. I put up certain structures in place and made sure that a customer would not be able to price me down. I stopped being pressurized to give a price to the customer at the spot- I will get back to them.

I was able to quote and price confidently and with a purpose to secure the order.
And you know what; I hardly had a customer that didn’t place the order. Infact I think it was only 2 customers last year that did not get back to me.

So there is a way for you to quote any price to a customer and get that booking.
If you are like how I was, please don’t despair, the ‘Pricing your cakes right to build a money making cake business’ masterclass is starting this week,

I will reveal the strategies that have worked for me that will get customers to pay the price you want for their Cakes.

I will be relaunching this course soon; so to be on the waiting list just register below with your email address and you will be informed first hand when it is ready.

You will no longer be known as the cheapcakelady but the ultimate cake queen.

So now let me give you 10 strategies to help you price your cakes better:

Pricing Tip #1

Adopt a pricing strategy

There are various strategies you can adopt to price your cakes. Once you have worked out the labour and costing involved you would group certain types of cakes together and come up with an average price. For example you can have a 3 tier pricing strategy. Where you have a 3 price options for any customer depending on their budget. Where you have a low, middle and high priced option.

I will be teaching  different pricing strategies in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #2

Determine you profit percentage

Determine how much profit you want to make. This is a vital step to add if you want to grow your business. What type of profit do you want your cakes to have? 2.5%, 5%, 10%, 40% or more? There is no right or wrong answer. Start with a number that is comfortable for you and build it from there. The important thing is to have a profit percentage

 For home cake businesses I would suggest aim for 30-50% profit margins

I will be teaching exactly how to work out your profit margins in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #3

Work out the cost of Ingredients, Supplies and Utilities

Record how much it costs to make each type of cake you make. How much do your ingredients and supplies cost? How much does the gas, water, electricity do you use when making each cake? Do not guess. Everything counts. Work out the exact costs for each type of cake you make.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #4

Research your competitors.

Research your competitors and see how much they charge for the type of cakes you make. Once you do, choose a price in the middle of the range.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

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Pricing Tip #5

Work out the timing

In order to price your cakes effectively you need to know in detail how long each cake takes to make from start to finish. Without understanding this aspect you will be literally be saying a price for your cakes out of the air!  So make a note of everything. Do not guess! Record everything. From how long it takes you to mix, bake and decorating the cake, to washing up, invoicing for the order, answering enquires, shopping for the ingredients and more. Everything you do to make your cake, make sure you record the time it takes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #6

When should you raise your prices?

The time to raise your prices is when: #1 – you are not making any money or your costs are not being covered.

Learn when and how to raise your prices in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

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Pricing Tip #7

Decide how much you want to pay yourself

Next decide how much you want your rate is per hour then work out it out.  Do you want to work for N500 an hour or do you want to work for N2,000 per hour. There is no right or wrong answer. Each business, wants and needs are individual to the business owner.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

Pricing Tip #8

Figure out how much you want to earn

Write down how much you want to earn from your cake business each month or in a year. Then start incorporating that figure into your cake prices. 

For instance if you want to earn N50,000 this month, you just have to sell 5 Nos. N10,000 cakes. 

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.

xx187

Pricing Tip #9

Survey potential customers

What is the general budget for your potential customers to pay for your cakes? You need to have an idea what your ideal customer will happily pay to buy a cake. If you find out that most of the people want cheaper cakes, don’t just drop your prices yet, maybe you should widen your search and look for those customers that can pay the price you want for your cakes.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #10

Decide the pricing bracket you want to belong

Decide which pricing bracket you want your cake business to belong to. Want to be in the low or high end priced group. For the low end group, your customers will be family and friends, wholesale, food stalls.

For the high end price group, these will be big birthday celebrations and weddings.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

cake 6

Pricing Tip #11

Follow up

If a customer doesn’t call back, don’t just think they are not interested. People forget. So you should take the initiative and contact the customer back and ask if they want to go ahead with the order. Don’t feel bad if they say no. When you continue following up eventually you will get a yes from a customer.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass.See all what you will get in this Masterclass.

Pricing Tip #12

Calculate Method

Do this for each type of cake you create.

  • Take the timings it takes to make this cake from start to finish (include everything!) then multiply this with your hourly rate.
  • Calculate the cost of the ingredients, supplies and utilities. Add this number to the number above.
  • Then work out your profit percentage.
  • Add the profit percentage to your ingredients, supplies, utilities and labour total.
  • You now have the price for this cake.

Learn more in the Pricing your cakes right to build a money making cake business Masterclass. See all what you will get in this Masterclass.


pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be a part of it, just send me an email at cakelady@bakingbusinessschool.com.ng requesting for payment details.

Or you can just fill in the below form and I will get back to you with details of the Masterclass:

Classes start as soon as you make payment, so don’t delay.


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Vimeo

https://vimeo.com/bakingbusinessschool/

How To Price Your Cakes Better

Pricing is an issue for many cake business owners so that is why I am reposting this article on how you can easily price your cakes

Baking Business School

When I first started my cake business some years back, I had no business knowledge. I had no business plan, did not know what to charge for my cakes and was just going through the flow.

All I had was a passion for baking and a dream. I knew I wanted to sell cakes so I could give my children a good life.

So I started my business and it showed me pepper. Lol.

Not only did I have to learn a lot of things for myself, I was the baker, answering emails and inquiries, marketing manager, administrative manager, delivery person, shopper. I would work from early morning to late at night.

One of the reason I stated the business was that I wanted to spend more time with my children, but I was still working long hours and hardly seeing them even though we were in the same house.

View original post 2,168 more words

Your cake business sucks!

Nobody’s buying your cakes.

You’ve been waiting all day…checking your phone for any missed calls.

Refreshing your email inbox a million times…desperately hoping for a sale, an enquiry.

Anything.

You worked so hard at learning your craft.
You spent weeks posting pictures on the internet

Your cakes look and taste great.

You see yourself as a premium brand.

But how come It’s only customers who  have a N3,000 budget and want a N25,000 cake that call you.

Why are you not attracting high net worth individuals.

You want people who can afford your cakes to come into your business.

But those people are not coming.

WHAT IS HAPPENING ???

The truth is, we’ve all been there.

You.
Me.
Other bakers.

But you have a choice. You can curl up into a ball of misery and quit. Or you can try again.

Because the reality is that If you want to make money in your cake business, you need to attract rich clients.

If you want to want to be a profitable high end luxury cake business you need to have premium clients ordering from you.

So what can you do to make your cake business more profitable?

What can you do to get first rate customers?

Well, one of the biggest reasons you are not making a lot of money is that people do not view your business as an high end brand.

Another reason is that you are not attracting the type of customers who can afford to buy you cakes.

So how do you get this high end premium customers?

You want people who will readily pay N20,000 plus and more for one of your cakes without battling an eyelid.

How your business is portrayed and how you market your cakes has the potential to make or break your cake business success.

The more you are able to attract better paying clients into your cake business today, the sooner you will be able to grow your business and make your business mega profitable.

Which is why the lessons in our brand new How to Have a Profitable Cake Business that attracts high premium customers course focuses on all these things.

So that I can walk you through the process of putting together a cake business that creates money for you when someone lands on your website or social media page.

There are 5 things you need to master in order to attract high premium customers:

  • How and where to find these high end clients who will pay the prices you want to charge
  • How to turn every inquiry to a booking
  • How to make more sales by upselling your products and services
  • The right words to say to encourage high class clients to buy from you
  • What to say if someone says your cakes are expensive.

BUT! Here’s what you need to know…

The introductory price offer for this Course expires on Friday at Midnight. When it expires, you’ll have to pay full price for it.

This course will become  available to you on Thursday, 4th July 2019.

Time is quickly running out to get in on both the savings and the course itself when it becomes live on 4th July 2019.

So this is it! If you want to create a profitable cake business where you attract premium clients so that you have an amazing and lucrative business, do not put this off for later!

Time is quickly running out to get in on both the savings and the course itself when it becomes live on 4th July 2019.

Click the link below to get this course at the introductory offer price.

Only N19,950 through Friday

Pay for this Course here!

Here’s What You Get When You Invest in this Course:

4 Modules:

  • Module 1: The Secret to Cake Success
  • Module 2: All about Marketing to high end clients
  • Module 3: How to price your cakes to attract high premium clients
  • Module 4: How to brand your cake business as high end to attract premium customers

Also Includes:

  • Course Workbook with Worksheets, Exercises, and Checklists
  • Including Course Workbook with Worksheets, Exercises, and Checklists
  • 10 Social Media Posts to Promote Your high class cake business
  • 5 Blog Posts to Promote Your Cake business
  • How to be confident in your cake business, so you can get more customers and charge at a premium
  • How to create an effective cake business marketing plan to attract your rich target customers
  • Proven closing strategies to know what to say to objectives such as, ‘let me get back to you’, ‘let me think about it’, ‘Sis Bola cakes are cheaper’, ‘Isn’t it just flour and sugar?’
  • How to make more money in your cake business
  • Script template:What to say when they say your cakes are expensive
  • Email Templates to Make Promoting your premium cake business a Breeze that you can read out to your client word for word.

Only 3 days to get this course at this special introductory price offer

Only N19,950 through Friday

Hurry! This introductory offer Will No Longer Be Available at this price After Friday

At Midnight on Friday, the introductory price offer for this course will be closed.

When that happens, you will not be able to buy this course  at this price.

If you know you can use this in your business so that you can make more money, make sure you get this course at this price now before it’s gone!

You will be able to gain access to this course on Thursday, July 4th 2019.

PAY FOR IT NOW

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ fffffffff

How to write a Cake Business Proposal (free sample included)

A few days ago, my younger daughter won her school’s annual spelling bee.

This is quite an achievement. She came first out of the whole school, that is form Year 1 to Year 6.

 I am extremely proud of her because I know she worked so hard.

My daughters are as different as chalk and cheese.

The older one is very smart and because she is smart she finds it easy to grasp things very easily. You just have to teach her something once and she has gotten it. Doing her homework is a breeze. No matter the complexity of her assignments, she does it without any difficulty.

My younger daughter on the other hand is different. It takes her a little time to understand, so it does take her a little more time to do her homework.

So while her sister would have finished her homework in what seems like just minutes, she has to spend more time and perhaps ask for help.

The older one usually wins most competitions in school.

Her younger sister used to get very upset about this. But I had to sit her down and tell her that we all have different strengths and that if you want something you have to work hard and study.

So when the spelling bees competition came up, I noticed that the younger one took it very seriously. Even after doing the usual practice run with both of them, I will see the younger one in her spare time practicing her spelling, even at bedtimes.

The older one of course practised very hard, but guess she didn’t take it as seriously as her younger sister.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

As they went off to school the morning of the competition , I could see the younger one was nervous but the older was happy and confident.

After school I half expected the older one to come up running to me with her winning certificate to add to all the ones she has won preciously. But I was greatly surprised to find out that the younger one had not only won but had come first out of the whole school.

Her certificate is now placed prominently in front of our fridge.

So why am I telling you this story.

We all run different races. Some are faster than others.

As humans we compare ourselves to others. We cannot help it.

We entrepreneurs look at other businesses and see their content and likes on social media, and their supposed plethora of customers.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

But we have to realise that everything has its time. You may not be as successful as the other baker, but your time is coming.

Continue to work hard, see what those successful bakers are doing and adapt it to yourself. Go out and meet your target customers, take Courses to learn more and most importantly believe in yourself

Also those who are successful now, please do not rest on your laurels. You have to constantly innovate because people are close behind you and could overtake you if you are found slacking.

A quote by Stephen Chow said, ‘ If you can keep  going and never give up, ultimately you will get something that you really want’.

On another note, I have been getting messages from my Baking busines School WhatsApp group about how to write business proposal

A business proposal is a basically a document that’s designed to persuade an organization to buy a product or service. Which is different from a business plan which in its simplest form, is a guide, a roadmap for your business that outlines goals and details how you plan to achieve those goals

So lets say you want to start supplying cupcakes to supermarkets in your area or you want to pitch to a client about catering their event. It is always a good idea to go with a business proposal in hand.

How to write a Cake Business Proposal, Baking Business School, Rotimicakelady

Here are the 5 steps to writing a successful business proposal:

  1. Get as much information about the company or client;
  2. What are your objectives? What services will you be providing?  
  3. How much are you going to charge?
  4. Start writing Your Business Proposal.
  5. Send your proposals out and Follow-Up.

To give you a helping hand I have included a sample business proposal for you so you can just adapt it to the particular organisation or client you wish to do business with.

In this sample proposal, Bose Cakes & Bakes is pitching to a mother to a bride to be the event planner for her daughter’s wedding.

Just go to this link to download this sample proposal template.

https://bakingbusinessschool.com.ng/sample-wedding-planning-proposal/

Comment below if you have ever used a business proposal in your transactions and how it worked or did not work for you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ f

5 ways to let the world know about your Cake Business

Nobody knows about my business? How many of you have said this or even thought about this?

Running a business has its own challenges and the last thing that you want to happen is people not even knowing you exist. But this is the reality for most cake business owners in Nigeria.

The more people that know you, the more likely you will get customers for your business.

You want customers and you want everyone to know what your are selling, which are cakes.

Maybe you’ve gotten a few customers under your belt, but because they are some people who are paying for your cakes doesn’t mean that your business is known state wide, nationwide or even worldwide.

Who doesn’t want worldwide domination for your cakes? I am sure you do.

So here are 5 ways to let the world or at least the locality where you live know about your business:

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Brand your vehicle

Do you have a car? Great. Then let your car be an asset instead of a liability. Use your car to your best advantage. A branded vehicle with your company logo, phone number and website is an easy way to get the word out.

When I’m out and about in Lekki I always see a purple small vehicle which advertise a clean up service. First the colour of the car is noticeable and I always see I around. So if I need a clean up service, who will I think of first? The name on the purple vehicle.

So advertising your business on your car is a good way to go.

If you do not have a car, you can brand yourself. Get different t-shirts and print your logo on them. Wear those shirts when you are running your errands, so that people around your locality can see you in them.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

‘Free’ is the magic word

People like getting free stuff. So why don’t you give out free samples of your cakes.

Giving away samples of your cakes for free can do wonders for your business.

First, it lets people out there know that you exist.

Second, it gives you a chance to let people taste your awesome cakes, so they can spread the word.

Third, it provides your future customers with a risk-free way to try out your cakes without spending any money. And if customers love it, they will be willing to pay money for it.

Let’s say Hope just moved to a new state wants to open a cake shop in her neighbourhood and she’s looking for a simple, cheap and effective way to advertise and kickstart her new business.

She decides to put up a sign in front of her cake shop that reads: ‘Free box of cupcakes. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?

That is the power of free!

Anybody who walks into her shop for their free box of cupcakes and loves them will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new cake shop down the road.

Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the product without any risk.

By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.

Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Say “Yes!” to opportunities

If you want to spread the word about your business, you should try to say yes when someone asks you to come to an event or for a speaking engagement.

If people know you are willing to go an extra mile for people, they’ll be likely to talk about and remember you and your business. It’s all about creating new relationships.

Plus, if you don’t say yes, you might be missing out on opportunities to meet potential customers.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Ask Customers to Recommend and Refer You

If you have happy customers, ask them to recommend your business to their friends. Suggest they write about you on your social media sites.

An example of an email you can send is:

‘ Hello, Thank you for your recent order. I hope you had a wonderful celebration.

I know you are very busy but I would appreciate it  if you could write a positive review or recommendation about me on (insert the necessary link). Thank you.’

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Know about SEO

SEO means search engine optimization.

SEO makes you searchable on the internet. If Google can’t find you, no one else can. If you’re selling iced cookies, you want people to find you when they search “iced cookies in Lagos.

To become more popular online, you need SEO to succeed.

So to get started on SEO, use keywords related to your business. Post awesome content on all your social media sites. If you have great content, people will want to talk about you.

Now tell me what strategy are you going to employ be gain worldwide recognition. Comment below I will love to know.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Easy Guide to Get Sales in your Cake Business

This past week I held some one to one coaching sessions with some of you that registered.

I got so much requests for coaching sessions that it was quite overwhelming. There  was a limit to the number of people I could personally coach, so I apologise if you registered for one and I could not get to you.

I plan to do another round in another few weeks, so look out for that.

One common thread with many of you when I was holding the coaching session was that you were finding it difficult to sell your cakes. In other words, Marketing is a challenge for many.

Marketing is the only way you can make the sales.

Marketing is the only way you can make the money you want in your business.

During my coaching session, I kept hearing the same story.

Abi asked ‘How do I source customers’, Dami was confused on ‘how to create awareness for my products’, Funola asked‘ how do I make sales’ and Omo was like, ‘ how do I get orders from people around me’.

The questions were all different but all dealt on selling.

So this week I want to disclose to you some of my answers I revealed to them in my coaching sessions.

Baking Business School, Rotimicakelady

There are opportunities all around you

Your customers are everywhere. You might not believe it right now. But your next customer is among the people around you.

Look are areas and people around your locality where you can market your business.

Do you live near schools, a university, offices, churches. Even though you are a shy person or don’t have friends, start with what you have.

Do you have a child in school? Start form there. Ask to sponsor their next PTA event with some nicely decorated cupcakes. Schools are a great source of customers because that is where your target customers are- which are mothers,.

At such events, you don’t just drop your cupcakes and leave. Market yourself. Go to people and ask them if they liked the cupcakes, tell them you are avaliable to make various baked good for their occasions and of course give them your business cards.

When you do this continually for like 2-3 events at the school. You will see that your brand reach will be increasing and eventually you will get more sales.

This same strategy also applies to places like churches and offices. Provide a  few free samples and talk about your business. Do this and watch the orders come in.

Baking Business School, Rotimicakelady

Brand yourself

Branding is very important. We want people to associate you with cake. So how do you do this?

As you go about your daily activities, like while dropping your children at school, going to the market, making a delivery, wear a branded t-shirt of your business.

You can buy different coloured t-shirts from the market. Then find someone to print your logo on the t-shirts. You can even print funny slogans on some of the t-shirts like ‘ Want cake, call me’, ‘a party without cake is just a meeting’; ‘you can’t buy happiness but you can buy cake’.

When you do this, you may not notice it but people are watching. Your brand is registering in their heads subconsciously. So do not be shy about using yourself to advertise your busines.

Baking Business School, Rotimicakelady

Have a cake party

One strategy I told a member in one of my coaching sessions was the idea of having a cake party.

She mentioned to me that she lived near a polytechnic. I told her she could have a lot of business from the students. I told her that if she knew one person who lived in a hostel she could have a cake party where she will offer free samples of her cakes, pastries and other baked goods to the students.

She could print flyers to distribute to students inviting them to sample free cake. At the party, students will have a chance to sample her products, she can have one on one conversation with them. She can then distribute her menu of items or her business cards to those that attended.

The wonderful thing is that you have all your target customers in one room, so this is the most excellent opportunity for you to project the best version of your business and to market to your ideal clients.

Baking Business School, Rotimicakelady

Use a Broadcasting system

Lastly let me give you a bonus strategy for getting more customers. In one session, a lady informed me that she gets a lot of repeat customers. I told her that was good and she should capitalise on that.

She should create a database of those customers and send them periodic emails or texts. She should also contact them before a person’s birthday in their household and ask them to book a cake for a special price offer.

Another strategy I spoke about was to encourage her current customers to refer her business. She could start a campaign by sending out a message to her current customer base saying that if their friends orders a cake from you,  they will get a free box of cupcakes.

These are just a few strategies I discussed in my coaching session. Of course these strategies are just a snippet of what you will learn in the ultimate marketing course you can get for cake business owners.

This bestselling marketing course is called The ultimate guide to marketing your cake business.

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This Course consists of 4 Modules that will teach you on all aspects of marketing your cake business.

The Ultimate Guide to Marketing your cake business

Some of the things included in this Course are:

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • and much much more

To get this course, just go to this link: https://bakingbusinessschool.com.ng/the-ultimate-guide-to-marketing-your-cake-business/

I’m running a special offer, where instead of paying N15,000, you only have to pay N7,500.

So don’t miss out, as this offer will end by this time next week.

So what strategies are you going to employ to improve sales in your cake business. Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

It’s My Birthday

Give it up to all April babies. Today is my birthday.

Since I’ve been self-employed I made the decision to never work on my birthday. Doesn’t that sound great? These are some of the benefits you get when you work for yourself :)!

As it is my birthday I and a few friends treated ourselves to a vacation in Abu Dhabi. I have been here for a few days and what a wonderful time I have been having.

There is nothing like giving yourself a break form work and hopping on a plane to go on a holiday.

As I woke up this morning and laid in bed, and looked at my awesome Abu Dhabi skyline. I couldn’t help but reflect not only on my cake business journey when I decided to do this full time, but also my life as a whole.

If I was still in my 9-5 job, I doubt I would be able to take a few days off on the whim and travel.

Since I became a cake business coach, I have learnt a lot about myself, about what I want to be, the type of person I am, the limit of what I can take,  the decisions I want to make, the people I want in my life, the mother I want to be and of course the type of business I want to have.

And there’s so much to learn still.

I thank God I’ve had such an incredible life thus far and I’ve been blessed with so many good things.

So, to celebrate my birthday I’ve put together a little list of some of the most important things I’ve learned so far.

Also enjoy some of my pics from my trip.

You are stronger than you think

Life is not easy as you know. I have gone through challenges. I have had highs and lows. Being an entrepreneur can test you to your limit. There will be days when you will be broke and no customers and there will be days when you have so many orders and have to attend to many things that you can hardly keep up.

Being a cake business owner is not a straight line to success, its full of twists and turns, loops, rings and circles. The only advise I can give you is to just keep on going. Better days are coming. I am a testament to that.

No matter what, people will always criticise you

We do not live in a perfect world. It is not always butterflies and rainbows wherever you go.  We’ve all been criticised at one time or the other. I too have been, even by close family members. If I had listened to all the negative comments I have heard, I won’t have started Baking Business School.  

My platform has helped thousands of people realise their cake business dreams, not only in Nigeria but also in other parts of West Africa, and beyond. When I feel down or depressed and feel like giving up, I think of the thousands of people who need my help, waiting for me to answer their emails, watch my videos, read my articles, It gives me the jumpstart to keep on going. Thank you guys.

So please do not listen to negative talk. Brush your shoulders and get on with your work.

Write your Goals

I am sure I do not have to hash this point. You know I am a great advocate of goal planning. Writing my goals and planning their execution has really helped me, not only in my business but my life.

I have a vision board where I paste pictures of things I want to achieve.   I don’t know how it works, but since putting pictures on my vison board, I’ve achieved a lot of my dreams and goals.

Do something scary

I remember when I got my first speaking engagement. To tell you I was scared is an understatement. I was terrified. I nearly wanted to turn it down. But I didn’t and I’m glad I did it afraid and it was a success.

How many opportunities have you lost because you were afraid? We all want to be successful, but most times for you to move to the next level, you have to get out from your comfort zone and go for it.

I too still struggle with putting myself out there, so each day I have to make a deliberate effort to be more open.

Invest in your self-development

All the knowledge I dispense is not just from personal experience. I have taken countless courses to learn a lot of things. For you to grow and be more successful, you have to invest in your education. Nowadays they are so many trainings and courses you can take even online.

Yes education cost money. But do not look at the cost. It is for the betterment of yourself and your business. So next time you see a training, don’t look at the cost, look instead at what you will learn and the benefits you will gain from such training.

So these are some of the lessons I have learnt so far, obviously this is not all but I believe these are the important bits.

This list involves things I have to work on daily as I am not definitely perfect, so need constant reminders so that is why I’m always writing things down.

Now tell me what you will write on your list.

Ok, enough writing, I’m off to celebrate.

Have some birthday cake on me.

Cheers to those celebrating their birthdays in April.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today  Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ ffffffffffff

5 Ways To Stop Attracting Cheap Customers

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

How To Stop Attracting Cheap Customers, Baking Business School

Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

How To Stop Attracting Cheap Customers, Baking Business School

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

How To Stop Attracting Cheap Customers, Baking Business School

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

How To Stop Attracting Cheap Customers, Baking Business School

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

How To Stop Attracting Cheap Customers, Baking Business School

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price.

Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!  

So what strategies are you going to implement so you can attract more premium customers. Just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

 

What other Cake Business Owners do not want you to know

Happy new month!

We are now in a new quarter. It took me a while to put my head round the fact that already 3 months have past.

I had to take a look at my 1st quarter goals and observed that I have not made as much progress as I thought I would when I set my goals in January this year.

Yes I have made good progress in some areas but there are still some areas that I really have to get a move on. Maybe I was bit over ambitious.

So while preparing my 2nd quarter goals I am going to scale down a bit and concentrate on the most important goals plus follow up on the ones I failed to achieve.

That is the key to goal setting and looking back. It helps you to take stock and revaluate.

So did you meet your 1st quarter goals?

If you didn’t, don’t beat yourself up. I too didn’t realise everything I set on my list but I know I tried. So quarter 2 is another opportunity to try again.

As every successful entrepreneur says, you should never give up.

This week, I want to share some of my best business advice and success tips I have learnt along the way so that you can crush your 2nd quarter cake business goals.

What other Cake Business Owners do not want you to know

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea.

If you do not have money to start your business, with as little as N5,000 you can buy ingredients and start selling cupcakes to people, so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

What other Cake Business Owners do not want you to know

It does take longer than expected to get a steady stream of Customers and Income

I’m sure you already know this already.  Whether you started big or small, it takes time to know how to sell, market your cakes, knowing what works in your business to get customers, how to price you cakes well and how to use social media in your business.

You have to realise that the only way you can get more orders and customers is to market yourself more.

If you have no idea how to market your business, I have a Marketing course that can help. It is called  The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques and strategies to promote your cake business so you can make more money.

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

What other Cake Business Owners do not want you to know


Don’t experiment with too many recipes at the same time

You must be consistent with your recipes.

Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Also cake education is a must. You should know the different types of cakes suitable for different uses like for carving, creating tiers, doing gravity cakes, cakes suitable for our hot Nigerian weather and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

All these knowledge will definitely put you ahead of the competition.

What other Cake Business Owners do not want you to know

Have a Good List of Suppliers

It is always convenient to have a good list of suppliers who are reliable and provide good quality, and they are readily avaliable

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

What other Cake Business Owners do not want you to know

Have a Clear Company Policy for giving Discounts

We all get these type of customers. Those you complain about our price, those who want a cakes nearly for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts.

Know how to charge for family and friends and the general public. For example you can make it a policy to give a 40% discount for family and friends and for the general public you will only go as low as 5-15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

What other Cake Business Owners do not want you to know

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

What other Cake Business Owners do not want you to know

Don’t give up

Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you will feel like giving up but please don’t. It is only a phase. Yes cry if you want to , but after you have had your little pity party, dust yourself of the floor,  dry your tears and get on with it. The world is waiting for your cakes.

So what are your plans for the second quarter. What are you going to do differently now so that you ensure success for Q2. Will love to hear from you, just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

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We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

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https://web.facebook.com/groups/Bakingbusinessschool

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https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

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Podcast