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5 Ways To Stop Attracting Cheap Customers

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

How To Stop Attracting Cheap Customers, Baking Business School

Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

How To Stop Attracting Cheap Customers, Baking Business School

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

How To Stop Attracting Cheap Customers, Baking Business School

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

How To Stop Attracting Cheap Customers, Baking Business School

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

How To Stop Attracting Cheap Customers, Baking Business School

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price.

Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!  

So what strategies are you going to implement so you can attract more premium customers. Just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

 

What other Cake Business Owners do not want you to know

Happy new month!

We are now in a new quarter. It took me a while to put my head round the fact that already 3 months have past.

I had to take a look at my 1st quarter goals and observed that I have not made as much progress as I thought I would when I set my goals in January this year.

Yes I have made good progress in some areas but there are still some areas that I really have to get a move on. Maybe I was bit over ambitious.

So while preparing my 2nd quarter goals I am going to scale down a bit and concentrate on the most important goals plus follow up on the ones I failed to achieve.

That is the key to goal setting and looking back. It helps you to take stock and revaluate.

So did you meet your 1st quarter goals?

If you didn’t, don’t beat yourself up. I too didn’t realise everything I set on my list but I know I tried. So quarter 2 is another opportunity to try again.

As every successful entrepreneur says, you should never give up.

This week, I want to share some of my best business advice and success tips I have learnt along the way so that you can crush your 2nd quarter cake business goals.

What other Cake Business Owners do not want you to know

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea.

If you do not have money to start your business, with as little as N5,000 you can buy ingredients and start selling cupcakes to people, so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

What other Cake Business Owners do not want you to know

It does take longer than expected to get a steady stream of Customers and Income

I’m sure you already know this already.  Whether you started big or small, it takes time to know how to sell, market your cakes, knowing what works in your business to get customers, how to price you cakes well and how to use social media in your business.

You have to realise that the only way you can get more orders and customers is to market yourself more.

If you have no idea how to market your business, I have a Marketing course that can help. It is called  The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques and strategies to promote your cake business so you can make more money.

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

What other Cake Business Owners do not want you to know


Don’t experiment with too many recipes at the same time

You must be consistent with your recipes.

Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Also cake education is a must. You should know the different types of cakes suitable for different uses like for carving, creating tiers, doing gravity cakes, cakes suitable for our hot Nigerian weather and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

All these knowledge will definitely put you ahead of the competition.

What other Cake Business Owners do not want you to know

Have a Good List of Suppliers

It is always convenient to have a good list of suppliers who are reliable and provide good quality, and they are readily avaliable

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

What other Cake Business Owners do not want you to know

Have a Clear Company Policy for giving Discounts

We all get these type of customers. Those you complain about our price, those who want a cakes nearly for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts.

Know how to charge for family and friends and the general public. For example you can make it a policy to give a 40% discount for family and friends and for the general public you will only go as low as 5-15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

What other Cake Business Owners do not want you to know

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

What other Cake Business Owners do not want you to know

Don’t give up

Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you will feel like giving up but please don’t. It is only a phase. Yes cry if you want to , but after you have had your little pity party, dust yourself of the floor,  dry your tears and get on with it. The world is waiting for your cakes.

So what are your plans for the second quarter. What are you going to do differently now so that you ensure success for Q2. Will love to hear from you, just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

7 of the Best Cake Business Guides you must have. The last one will blow you away

https://www.subscribepage.com/marvellousmarchoffer

It’s Marvelous March. Now you do not have any excuse to have a money making cake business.

Are you ready to take your cake business to the next level?

Get the cheat sheet Guide on having a money making cake business

Get these Business and Marketing Bundle Pack for Cake Business Owners

I have compiled this Business and Marketing Bundle pack for Cake Business owners just for YOU to save you a lot of time trying to figure things out by yourself.

And you can get it here for just N4,950

I know what it is like to have a business that you love, that you want to make a go out of it and you are working at it night and say to make it work.

I also know how it is to try try try at your business but you are not making a headway. You try to figure out things for yourself on how to be successful but it’s hard finding the resources out there.

That is where this Business and Marketing Bundle pack for Cake Business owners comes in.

It contains 7 of the best cake business guides you must get to have a successful cake business and the last one will blow you away.

Why do you need this Bundle Pack?

  • I will give you general policies to have in place in your business  so that your customers will know  what to expect when they order from you;
  • It will reduce confusion in the ordering process and cut back on customers cancelling on you at the last minute;
  • Know how to easily give a quote to your customers for your cakes
  • You will look more professional;  
  • I will teach you strategies on how you can market your business to get lots of customers
  • It will help you Build trust and confidence thereby creating loyal customers;
  • Save yourself the hassle of creating your own and valuable time by using these pre-made templates so you reduce time spent on admin matters and spend time on creating your beautiful cakes.
  • The Business forms will help you be more organized, simplify your ordering process from consultation to delivery;
  • Know how to create your own cake website.

HERE’S WHAT YOU’LL GET IN THIS BUNDLE

The Essential Big Book of cake business forms + Templates

Get all the forms you need to streamline your bakery so you spend less time on admin matters

In this Book, you will get all these essential Cake forms:

  • Sample Terms & Conditions
  • Sample cake consultations forms
  • Sample of a standard cake contract
  • Wedding cake contract sample form
  • Order form sample
  • Delivery/cake set-up for,
  • sample of an invoice
  • and much much more

The Simple way to easily price your cakes Blueprint

How to quickly calculate the price for our cakes


Cake Niche Guide

Your Guide to position yourself as an expert in the cake Industry


Pricing your cakes for Success

The ultimate secret to pricing the cakes you sell


The Basics of Marketing your Cakes

How to market Your business properly to get more customers


How to Create a Domain Name

Easy way to get a www address for your cake business.


How to create a cake website for your Cake Business

Step by Step guide to create a professional website for your cake business by YOURSELF for FREE


This Bumpa package contains templates, guides, sample forms, pdf files that you can access on your mobile devices, laptop or desktop. It also contains video and audio training so that you can listen on the go anytime you want.

The total value of this Business and Marketing Bundle Pack for cake business owners is N70,000 but you’ll just be paying N4,950.

To get this Business and Marketing Bundle pack for Cake Business owners just go to this link:
https://www.subscribepage.com/marvellousmarchoffer to get more details and to make payment OR you can simply make payment here by clicking on the button below.

Once payment is made, you will get the Bundle Pack in less than 24 hours.

If you have any question, just send me an email at cakelady@bakingbusinessschoool.com.ng

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

How To Find Your Niche In Your Cake Business

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To find your niche, try and see where your strength are, are you really good at something. For example if your are really good at making toppers, you can specialise in that and supply bakery stores. Also think about what is in demand in your area.

Baking Business School, How To Find Your Niche In Your Cake Business

To help you I have listed different Cake Niches and then sub divided it further to more specialist areas:

Fondant/Sugarpaste Modelling

  • Wedding cake toppers
  • Toppers for birthday cakes
  • Character toppers
  • Fondant Flowers
  • Fondant Figurines
Baking Business School, How To Find Your Niche In Your Cake Business

Wedding Cakes

  • Buttercream tiered wedding cakes
  • Trendy wedding cakes
  • Naked wedding cakes
  • Square wedding cakes
  • Weddings with sugar roses or real flowers
Baking Business School, How To Find Your Niche In Your Cake Business

Birthday Cakes

  • Baby birthday cakes
  • Baby Shower cakes
  • Cartoon birthday cakes
  • Glamorous birthday cakes
  • Novelty birthday cakes
  • Birthday cakes for men/women/boys/girls
Baking Business School, How To Find Your Niche In Your Cake Business

Cupcakes

  • Full sized cupcakes
  • Mini cupcakes
  • Printed cupcakes
  • Muffins
  • Corporate cupcakes

And the list goes on and on.

Once you have discovered your niche you will find life becomes a little easier. Instead of catering for everyone you can target one particular segment.

This will instantly help you market your business more effectively speak your customer’s language, you know the particular product you are selling, and you know a defined target customer.

Baking Business School, How To Find Your Niche In Your Cake Business

Let me give you instances of two bakers’, and try and spot the difference. And see which one appeals to you more?

Bose Cakes & Bakes – This baker creates cakes for everyone, for all types of occasions, birthdays, christenings, baby showers, weddings, retirements, charity events and much more. She does it, Bose wants to attract every type of person, but there is only one of her. She works all hours, takes last minute orders, hardly makes a profit, has no business style and is so stressed.

Vs.

Sweetie’s Specialty Cakes  – This baker creates novelty cakes exclusively for big birthday celebrations.  She is focused; she understands the type of cakes she likes to make, so she can charge a premium sum.

 If you want a wedding cake, she will turn you down and recommend you to another cake maker.

Sweetie books cakes into her diary months and even years in advance. She turns a healthy profit and her future’s looking bright.

In short finding your niche will help your business have focus, you will be able to charge a premium and ultimately it will help you climb the ladder of success.  So get out there and find your niche!

So what’s your niche? Have you found it yet? Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Valentine’s Day Promotion Ideas For Your Cake Business

With Valentine’s Day just a few days away this is a great opportunity for your cake business to benefit from this.

Here are some promotion ideas your cake business can use for the days leading to Valentine’s Day.

Run a Competition

You can run a special Valentine’s Day competition where entrants can send in a picture of their boo or write a few lines about why they love someone.

The winner will get a free Valentines cake delivered to them or some special cupcakes.

Valentine’s Day Promotion Ideas

Create a Valentine Gift Guide

Many people sometimes are at loss as to what gifts to give on Valentine’s Day. Valentine’s Day is not just for lovers but is an opportunity to show love.

Also people want to give something different on Valentine’s Day rather than the usual common gifts or they want to appreciate their parent, colleague of pastor. So why don’t you take that worry out of them and create a guide on what gifts to give to different categories of persons on Valentine’s day.

Depending on the type of products you sell, you can arrange your gift ideas like this:

  • Perfect Valentines gifts for the woman in your life
  • Valentines gifts for your Boyfriend
  • Great Husband gifts for Valentine’s day
  • Suitable Valentines gifts for your colleague
  • Appreciate your friend with this Valentine gift

Publish your gift guide on your website, or on your Facebook page or as a blog post and promote.

Valentine’s Day Promotion Ideas

 Send your customers a Valentine’s Day card

I am not talking about a physical card. Look through your email list and send Valentine’s Day cards to customers.  This is a way to appreciate them as they have supported you in your business.

Just send an appropriate electronic card and you can even include an offer at the end giving them 10% off their next order. This again will encourage them to order from you in the future.

For your special customers who have spent a lot on your business you can do something extra  (if you have the means) like delivering a small box of mini cupcakes to their office or house with a Valentine’s card telling them how much you appreciate their support, especially for the single ones.

Valentine’s Day Promotion Ideas

Develop a special Valentines range of cakes

You can create a new small range of valentine cakes and cupcakes and promote it to your email list, website and social media.

Need some ideas, just go here: https://bakingbusinessschool.com.ng/is-your-business-ready-for-valentines/

Valentine’s Day Promotion Ideas

Partner with another business

Not every business is in competition with you. Think of business that goes well with Valentine’s Day.

You can partner with a florist and create a combined gift package where every cake ordered comes with a bouquet of roses. Or you can partner with a spa, nail or hair salon where a package will include a pampering session.

Valentine’s Day Promotion Ideas

Have I gotten your creative idea list whirring? These are just a few ideas you can use as a marketing strategy for your business this valentine season.

Think about what you want to achieve? Do you want more sales, or you want more people to know your brand, or you want to appreciate your customers more or you want to engage more with potential customers

These ideas will help you achieve some of this.

The whole of February is a great marketing opportunity. There are a lot of things you can do in February apart from Valentines to entice more customers to come to your business.

Need more ideas and tips, Just go to this link: https://bakingbusinessschool.com.ng/2019/02/01/february-marketing-ideas/

Now tell me. What are you going to use this valentine for your business? Will love to hear from you.  Just comment below.


Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

HOW TO HAVE SUCCESS IN MARKETING YOUR CAKE BUSINESS

If you want to be successful at marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your cake business to make it a success.

After product discovery and / or creation which is deciding what cakes and/or products to sell

The next thing is that; MARKETING needs to be tops on that list.

Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.

Here are things you need to do to increase your marketing efforts;

Plan Ahead

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so.

It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways.

To Do: create a marketing plan on how you can get more sales 

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Email Marketing

Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of potential customers.

Make it your goal to fill your list so that you can market your cakes repeatedly to your audience in a more direct way. Plan and Create ongoing interesting useful  marketing campaigns for your readers. If you know in advance what you will write about on your newsletters, blogs, social media and in email marketing, you’ll be more successful.

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Smart Promotion Tactics

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right.

The fact is you don’t have to resort to sneaky tactics to succeed at getting customers. Just think of those scam MMM or those Ponzi schemes emails and messages you get.

You can market your products with integrity and pride because your cakes are great.

 No marketing deceitfulness required. When you are proud of your cakes or what ever products you produce you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your cakes when they are of high quality.

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Getting Exposure

Getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more.

You might also want to look into strategic joint ventures and / or pay per click advertising  or using Sponsored Ads on Google, Instagam  or Facebook.

If you are feeling overwhelmed right now and wondering how you are going to achieve or do all this.

I have got you covered.

This you find this post useful, please share it your friends and colleagues.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Things you need to do to make customers book your cakes

https://youtu.be/yTr9jeB1zdY

In this video I go through the things you should be doing in your cake business to make it more profitable.

Don’t forget to hit the Subscribe button.

Enjoy!


Supercharge your cake business

Register for the Supercharge your cake business Program. Just click on the Button below. 


I will love to hear from you.

What changes are you going to start doing in our business.


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days ?


Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

A Super Easy Way To Price your Cakes

Is pricing still an issue for you? This video will show you a super easy way to start pricing your cakes.

Don’t forget to hit the Subscribe button.

Enjoy!

Register for the next Baking Business School Webinar here. Just click on the Button below.

I will love to hear from you.

What challenges are you facing in pricing your cakes/


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady


2019 Must Do’s For All Cake Business Owners

We want this year to be better, right?

I too want the same for your business.

It is no longer status quo. Your business should be moving forward not remaining stagnant or worse going backwards.

I have complied some vital tips you should be doing to have a successful 2019.

Read and apply.


Get Organized

To be successful in business you need to be organized. You should have a data list of all your customers like their email, telephone number, office or home address.

With a data list you can be periodically be sending them marketing campaigns or text messages of your promos, announcements, contests or new additions to your product line. Look for ways to thank your loyal customers like sending them a surprise box of cupcakes at their workplace or inviting tem to a special vent where you will be.

You should always be in the mind of your customers. Don’t just throw away their information after the order is done with. Continually stay in touch with them. Alsothis goes for people who did not go ahead with an order still keep their information and send them your marketing material also.

Cake, Sweet, Pink, Birthday, Valentine


Have a Written Plan

What do you want your business t look like in 2, 3,5, 10 years’ time? Write it down and make a plan of how you will achieve it. Without a plan, it is merely a dream. Outline your business plan, your goals, income goal,  a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

Read

Don’t just read bakery books. Read books on Finance, business and entrepreneurship. Make it a goal to read at least one business book a month for a start and grow from there. Expanding your knowledge is vital for not only your growth but also your business growth. There are many books you can find online that are free that can expand your knowledge. So there is no excuse.

Cupcake, Muffin, Sweet, Cherry, Fruit

Be Creative

Always be looking for ways to improve your business and to make it stand out from the competition. Look for partners, training, courses, seminars that you can learn from.

Remember that you do not  know everything so  be open to new ideas and new approaches to your business. 

Cake Pops, Dessert, Sweet, Pop

Increase Your Marketing Efforts

Effective marketing is key to getting customers and increasing your cake orders. Marketing takes a lot of forms. And you can include it anywhere in your business.  Everyone by now should know you are a cake artist or baker. Make use of branded t-shirts, badges, even stickers on your car. Be very active on social media and never ever stop talking about your business to everyone you meet.

I have been working on a new Marketing Course that is guaranteed to supercharge your business. It will be coming out towards the end of January so start saving up for it. You will not want to miss. I have given you enough warning.

 Provide Great Service always

Customer service is important. If you provide a very good service to your customers, they are more inclined to remember you when next they need a cake instead of going to your competition.

Study Your Competition

To be successful, you can’t be afraid to study and learn from your competitors. You never know  they may be doing something right that you can implement in your business to make more money or if they are doing not something that you can easily provide, that will be an advantage over them. So do some research and see what new things you can implement in your business.

Birthday, Happy Birthday, Cake

Understand how to price your cakes

I am not going to say much here as I have written so many articled on how you can price your cakes. You can download the free guide on how to price your cake here.

Pricing your cakes is vital. If you do not know how to price you will just be undercharging yourself. So learn how to price and do not be afraid to quote and defend your price to your customer.

To be successful in business, is not an overnight thing. You have to plan and work hard at it. If you want more success you will have to make the necessary changes  for success to happen.

The change may be as simple as getting a finance person to teach you accounting or taking a Marketing Course.

Take these tips I have written and apply them. Learn something new each day and just dont read and forget, read and implement.

Here is to you having a successful and profitable 2019.


Register For This Free Webinar

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!

https://www.subscribepage.com/z3t6x

Register for this Free Webinar Here

5 THINGS YOU’RE DOING IN YOUR CAKE BUSINESS TO SABOTAGE YOUR BUSINESS AND MARKETING EFFORTS

Discover The Biggest Mistakes You’re Making In Your Cake Business Today and how to avoid them – Then What You Can Do Right Now to Start Loving Your Business Again!


Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.


Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowner

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/


cake business pic

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today


me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Communicate To Get More Cake Orders

In this Video I expand a little on my Blog post on how you can communicate more effectively to get more customers.

Enjoy!

I will love to hear from you.

What are you going to do differently in your communication?


Want to Start Your Own Cake Business?

Do you want to have your cake business running in 30 days?



Want to Take one of our Online Courses?

Thank you so much for watching, please feel free to share this video to those who may need it.

Cake Regards,

Rotimicakelady