When you meet potential customers, they may ask you, ‘’Are you on Facebook?’’.
Facebook creates sales, which creates money, which equals to a growing and successful business.
When your business in on Facebook, you will see that some of your sales will come DIRECTLY from Facebook!
So It is no longer a question of ‘’Should you be on Facebook?’’, but, ‘’Why are you not on Facebook?’’
The last 2 years, social media, and specifically Facebook, has EXPLODED with business pages. It is essential, absolutely critical that you and your business are on Facebook.
I understand if you aren’t on Facebook, personally or If you only check your Facebook page say once a week, to just catch up with friends and family.
But if you are in business and want to succeed in business, your business needs to be on Facebook.
Did you know?
In 2012 nearly 30% of the World Population was on Facebook, and by 2020, an expected 68% of the World Population will be on Facebook!
That is HUGE market and everyday Nigerians are joining Facebook everyday. This is your potential market.That is a massive potential & reach for your business on the internet.
Not only is Facebook where:
- customers to contact you
- build a relationship with your followers
- People see photo albums of your cakes
- Creates another level of customers service
- You can use marketing strategies
- you rank higher in Google search engines
As Facebook is the Number 1 visited site in the world, it automatically has a high ranking with the Google robots. By adding your business onto Facebook,it will be easier for your customers to be able to find you easier!
This means, when people type in your business name into Google, your Facebook business page will come up before your website.
Where to Start?
To create a Business Page (or a Fan Page), you first must have a personal Facebook page.
If you don’t have a personal page, you need to sign up at http://www.facebook.com It is a very quick 2 step process, requiring only your email address.
(Note – Facebook does restrict personal pages to just 1 person per email address.)
Once you have created your personal page, from there you create a business page. You can have more than 1 Business Page from your personal page.
How to Set Up a Facebook Business Page
From your personal page, at the top right hand corner is a ‘down ward’ arrow. Click that. It gives you different options but, go down to ‘Help’.
- Type in, ‘’How to Create a Fan Page’’.
- Click link on ‘’How to Create a Page’’.
- Options are provided for what type of business you have. (Local business, company, brand/product, public figure, entertainment, cause.) The local business option would best suit a Cake Business Fan page.
- Choose type of business & business name (make sure your business name is obvious that you sell cakes or baked goods)
- Tick the box ‘’I agree to Facebook Terms & Conditions’’.
- Upload an image as your profile picture. If you haven’t got a digital logo (as yet), use a photo of your cupcakes.
- Facebook will automatically prompt you to invite friends at this stage. It is recommended not to, at this stage, as you want to add more details and photo’s first, before inviting people over to ‘Like’ your page.
- Add website address, if you have one. (You can add later, if you wish.) Fill in the ‘About’ section for your Fan Page.
You are done! This is very much your ‘First Draft’, so to speak. Additional details and photo’s need to be added to the page, as well as write some status updates letting people know what you do.
After that stage, start sharing with your friends & families your new page. Again, the Facebook ‘Help feature’ will help with this and will automatically connect with your email address and personal page friends, to help build your ‘Fan base’.
Remember, use Facebook as a medium to connect and build relationships with your customers. If you come across as 100% sales, people will become less interested.
Facebook recently went through changes with a new Timeline. This changed what customers view in their Newsfeed and engagement (or views) went down, for Business Fan Pages, significantly.
Facebook has done this, to encourage businesses to spend money using sponsored posts and Facebook advertising. Sponsored posts start at $5 for small business.
New Timeline Must Do’s
#1 I suggest you find Facebook Groups and Notice boards to share about your new business. This will start people awareness of your new business and coming to your page.
#2 Once you have them on your page & ‘Liking’, you need to get their attention, quick! Even though they have liked your page, your posts are still going to be lost in the news feed. Set up an App (Application) on your Fan page, offering them an amazing deal or something for free. So, it could be a free recipe or , 10% off next purchase or 6 free cupcakes for your first order over N20,000′.
Look at Facebook as another extension or platform as your business but not your main business.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.