baker’s secrets

How to Know what type of cakes to sell so you are always making money

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So, you want to start a cake business?

Fantastic – but unfortunately so does almost every other baker who loves to bake. How are you going to stand out? How will you succeed even when there are other already established bakers to compete with? How will you get your own customer base and following?

Well the answer to that is:

Find your baking niche

Just as with every other business whether product or service based, you need your unique selling point. In other words –– you need to find your niche. The thing that makes you exclusively you and your cakes exclusively yours.

For some people, finding a niche is simple. They already have one key strength, one driving passion and they go with it, whether that’s for edible art, fondant cakes or custom birthday cakes or desserts.

But what if it’s not that easy for you? You’ve done a few cake decorating classes, made a mixture of buttercream and fondant, cake and cupcakes – how should you know what you should focus on? And even then, how should you know whether people will want to buy it anyway?

These worries are completely normal, so today I’ve put together a few things to consider when finding your baking niche to help you follow your heart and have the baking business of your dreams.

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1. Where do your strengths lie?

It’s usually a good idea to play to your strengths. If you make amazing piped buttercream cupcakes, then why not start off selling cupcakes at events? If you’re great with fondant, why not offer more traditional celebration cakes to start with? If you start out strong, you’ll set yourself up well and can branch out into other baking styles as and when you or your customers wish.

2. What are your competitors doing?

This question works in 2 ways. Firstly, knowing what your competitors are selling a lot of tells you a bit about the demand in your local area. Are people buying tons of Christmas and seasonal cakes? What about the new trend for naked cakes? Or are you getting more cupcake orders? This is what good market research is for

Secondly, although you know where some demand now lies, you need to find a way to set yourself apart. Don’t necessarily offer what your competitors do just because you know it’s selling. There might not be enough demand to sustain several similar cake businesses and you need to set yourself apart from the other crowd of bakers, so use the information to work out your own specific style and cake baking niche. 

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3. What is the demographic of your local or delivery area?

Where do you live? Knowing who your ideal customer or target market are is essential when designing your cake products and pricing them. If you’re catering to a community of young business men and women, the types of cakes they’ll want might differ to a smaller area with families.

Likewise, the occupation, disposable income, age and interests of your ideal customer can all influence what type of cakes they will want to buy. Make sure the cakes you want to sell meet the needs of your ideal customer.

4. What do you love to do?

As well as playing to your strengths, I believe it’s important to do what you are passionate about. If your passion is in your cakes, people will know and appreciate the effort, attention to detail and love that you put into each order. It makes a difference.

So if you’re good at sugarcraft but find it tedious and prefer naked or fruit or dessert cakes consider including them in your cake portfolio. You need passion, skills and demand to be successful, so make sure you love what you do.

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5. Is there anything people comment on that you do differently?

When you’re baking regularly, it’s easy to fall into a pattern of thinking what you do is normal or typical or average. It’s easy to be overly modest and undervalue your skills, experience and expertise. Friends and family who see and taste your cakes can be really helpful at this point because they can help you see the things that make your cakes uniquely yours. Do they notice a certain flair for decorating? Some extra amazing and unusual flavours? No design is too intricate? Other people can help you realise what it is that makes your cakes special, an important selling point for your cake business that can guide your choice of niche.

Take some time out to work through these five points with examples from your own experience, then comment below with what your baking niche will be! Still not sure? That’s okay too, comment below and let me help you out!

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

                                              THEN REGISTER HERE

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How to boost your cake sales over the coming Christmas period

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Christmas is just a few weeks away and like it or not your customers are already thinking and making plans for it.

So you have to be ahead of the game and start promoting your cakes early enough so as to secure those sales and orders before someone else does.

How can you do this? Let me show you how.

These 3 tips will definitely help you increase your sales in time for Christmas and let you have a less stressful season.

xmas4Encourage future purchases

Yes, you may think that discounting your products, or offers of big money off or vouchers for discounts may be good, but this not a great idea during this time of the year. I will tell you why.

Never discount your products too much; you are approaching one of the potentially busiest times of the year and you do not want to be working more for less money at the end of it.

Instead of discounting your cakes, look at how you can encourage future purchases from your customers; for example, you could market your cakes or cupcakes by offering           ‘N2,000 Off for every box of cupcakes purchased in November’.

This won’t give them an immediate discount so you’re still getting paid well but the discount voucher will entice them to come back and buy from you again.

However, don’t forget to add terms and conditions to the voucher to stipulate they must spend over a certain amount before they can claim this discount and that they can only use one voucher per order, otherwise you will find yourself working yourself to the bone, for little money or even free in the near future.

xmas3Solve a problem

 This is vital; your product should solve a problem. This is a sure way to entice your customers to buy from you.

You may be asking what problem does a cake solve.

 For example, when advertising your cake or cupcakes you can add a text to the photo and the text will read- ‘the perfect gift to the woman who has everything’, or ‘get on Santa’s good list by buying the gift everyone wants this year’.

Both of those lines will appeal to a male audience as they often find it difficult to shop for a woman and you highlighting what a good product you have will help them make that move to buy from you.

 For your female audience, your strategy will be different because we respond to other influences.

 Let say you want to give a gift to your children’s teacher and you are thinking of a good gift for her. If you make floral cakes or cupcakes and you display them in a pretty display case, you should highlight that your products are good because it comes packaged with a centrepiece.

Your marketing text can say. ‘Wow your guests with a table centrepiece they can tuck into for dessert’ or ‘the perfect gift to say thank you to your children’s teacher this Xmas season’.

 Simply saying, ‘teachers gifts, 6 cupcakes for N4, 000’ does nothing and is often overlooked by your potential customers.

xmas5Plan your Orders

Now this one isn’t going to be obvious to most people but at this time of the year it’s often easy to forget to give yourself some downtime.

 Planning of your time for the Christmas season will be key to maximising your time.

If you are still in full time employment or you have small children and other commitments, you will have times you cannot work on all your Christmas orders.

 Once you have the time, you should block out some time to get organised. Plan your cakes that you will be offering and then look at your timings for each order you’ll need to allow time to make them as well as to deliver them. This will help you not overbook yourself.

There’s nothing worse than being totally rushed off your feet trying to earn money for Christmas  and then falling ill when Christmas day finally comes.

So I hope you found these tips useful and will help you plan the perfect marketing campaign that will keep customers coming back for more but not at the expense of your earnings or time.

Till next week.
Happy Caking.
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RotimiCakeLady

How Many Days Before a Cake Order Can I Start Baking

Time Management is very important for your cake business.  Having your own business does not mean you should work for 24 hours straight, having sleepless nights or try and manage a cake disaster.

 So the secret to dealing with all this is the No.1 secret for all cake decorators and it is so simple. This is known as the  4 Day Cake Rule

 What is the 4 Day Cake Rule?

 When you have a large cake order such as, tiered cakes, wedding cakes or a big birthday or novelty cake or fondant decorated cakes, then the 4 Day Cake Rule Applies. 

 You should try not to bake big cake order the day before. Infact it is a recipe for disaster. First you will have to measure the ingredients, make the mixture, bake in the oven, leave to cook, make the buttercream, crumb coat, cook off in the fridge, cover with fondant, make decorations and then decorate the cake. I will like to see you try all this in just 24 hours.

 It’s not possible, plus you need time to fix any errors that may come about.

Some may say that the cake will not be fresh, but most cakes are still fresh and taste more amazing 3-5 days after baking. A good chocolate cake recipe can last up to 10 days and will still taste scrumptious. 

 

The main reason for 4 Day Cake rule, is that you are not doing any decorating on the delivery day and you are able to fix any cake decorating disasters that may crop up. This will enable you to take care of the ‘what if’s’ or ‘just in case’ like for example if the cake burns you can do it again.

 By breaking all the steps down in the 4 days, you wont feel all flustered about all the cake orders you will be getting.

 So here is a timetable to follow where you have a big cake order 

                   The 4 Day Cake Rule

Day 1                                                                            

  • Bake Cakes

  • Cover cake board in fondant

  • Moisten the cakes with sugar syrup

  • Start on your fondant decorations such as flowers or figurines, etc

Day 2  

  • Start to layer the cakes

  • Cover each cake in fondant and  leave to ‘set’ overnight.

  • Finish up fondant decorations

Day 3

  • Stack the cakes.

  • Decorate the cakes

  • Take Photos

Day 4

  • Cake is ready for pickup or delivery.

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 Cake Regards,