Who wouldn’t love to be booked for months and months with orders.
This is every cake business owners’s dream. Are you struggling in your cake business? Are you barely making enough money to cover bills? Are you wondering why people are not ordering from you or why you get very few orders.
Well i am going to help by sharing with you some ideas and tips to help you get more cake orders.
Let Vendors be your friends
Make friends with party planners, party venue operators and vendors that serve your ideal clients and try all you can to be on their Vendors List. That means you will be among their first to call if their Client needs a cake. Once you are on their list, don’t let them rest ,you’ve got to network, network, and network.
I am not even talking about just party planners, but also caterers, photographers, owners of party shops, entertainers other cake decorators and even the DJ. Just think of anyone involved in parties and network with them.
Sell Your Cakes at Events
It is important to have many ways of selling your cakes. Church fairs, schools come highly recommend, as this is where your target customers frequents. And don’t forget to go with your business cards and give out samples.
Get a Website
A website is a must for your cake business. Having your own website makes you and your business more professional, creates inquiries and orders and ultimately makes you money, which is your end goal.
You can create a website by yourself. There are a number of free websites that can have you online in just a day. With a website, it will give an opportunity for customers to see pictures of your cakes and to get enquirers.
In addition, a website address is an essential to be able to put onto your business cards, flyers and other marketing materials. So, this means, you will need to have a website address at the point of ordering your business cards.
Also with a website, you can connect with your current customers by way of weekly email newsletters where you will be able to share your recent cake pictures or promos
Be an expert
Set yourself as an expert. Are you good at wedding cakes or character cakes, You can display this knowledge by blogging, submitting articles, or sharing your work and content on social media or simply by posting videos on Facebook.
You can also submit recipes, tutorials and cakes to magazines for articles.. Just know that your cake pictures must be of good quality to get featured in magazines. You can enquire via email and social media about being featured in a publication and always follow up if you do not hear a reply.
I’m telling you if you persevere with this strategy and you become the go-to person for a particular skill, the sky is the limit.
Attract Success and you will be successful
What type of business do you want? Write it down and then mirror the business you want to build.
We are all attracted to success. Do not wait for an order to make a cake or to post a cake on your social media page. This will give the impression that you are in high demand and people would be vying for your attention. Not only is this a good way of practicing your cake techniques, it will help you build your own portfolio.
Offer cake decorating classes
If you need extra cash and to gain more recognition, why don’t you start offering cake decorating classes for both adults and children.
This is a good way to be seen as an expert and of course because of that people will want to order from you.
Follow up, Follow up Follow up. When you get an inquiry and you do not hear from them, it is very okay to call them back to see if they want to go ahead with the order. Sometimes people just forget and with you making yourself available can make them want to go ahead with the order.
Join Facebook Groups
Where do your target customers hang out on Facebook. Find out and join. Be social and post pictures of cakes you have made. This way you will gain visibility.
Some of these tips will require you to be brave and confident in your product because you are reaching out to a wider audience. So be professional in dealing with people and ensure that your business is well organized.
Till next week.
Found this article useful? Please leave a comment below or contact me if you have any questions.
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Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes