be booked solid with cake orders

7 Things You Need To Do To Make Potential Customers Book Your Cakes

How many times has this happened to you?

…..the customer requests a quote and then they disappear.

…. You spend a long time with the customer talking about the cakes you do and when you sent the invoice, you no longer hear from them.
….the customer had a great time at the cake tasting but didn’t book with you.
….the customer is indecisive, so they need to think about it or ask their partner.

All these things are just so disappointing and frustrating.

How are you to grow your cake business when customers are not booking cakes with you, much less about making any money?

You have tried various tactics-

-You try to learn a new sales method to get them to book with you;
-You try to copy another baker. 
You are just overwhelmed because you have tried everything and it’s like nothing is changing. 

There can be various reasons why customers are not booking with you, it could be that  they can sense your desperation, or your selling skills is not that good, or it could be your location, prices, your branding, it could be a lot of things.

So to help you, here are 7 things you need to do to start making potential customers book with you.

 

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IS PRICING YOUR CAKES A PROBLEM FOR YOU?

Register for our Pricing Masterclass here.

 

Tip 1: Be sure to talk to at least 2-5 people every day about your cake business 

Talk to people. Tell them what you do.

You cannot just sit with your phone every day hoping that customers will magically appear.

Too many bakers rely on the Hoping and Praying Method for getting customers and really it doesn’t work. 

Spending time looking at recipes or just posting occasionally on Facebook will not make you the type of money you need to sustain your business. You must get out of the house.

If you are determined and make a commitment to talk to 2-5 different people about the type of cakes you make, and what you can do for them, you’ll be surprised at the change this can make in your business. Don’t forget to give them your business cards or flier.

 

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Tip 2: Know where your target market is and go and meet them

Same thing with the above. Yes you should talk with people everyday. But you can go one step further and talk to your right people. If you are selling wedding cakes and you mostly talk to mothers, you won’t be getting many orders for wedding cakes.

You need to do your research, find out where your ideal customers hang out and go and market there.

If your ideal customers are mothers, you need to go to schools, churches, bible study groups, PTA groups and so on.

Tip 3: Be present on  social media Groups

Be very visible on various social media groups especially on Facebook and Instagram. But don’t just join those groups and be silent. Make yourself noticeable by providing value, support and help.

This is a long term marketing strategy so don’t expect to get customers right away.

Remember people have to see you more than 7 times before they will even think of ordering from you. That’s why you need to be very present in these groups.

So join these groups add great, valuable, content, answer questions, engage in conversations. This will help you build your know, like and trust factor.

 

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Tip 4: Follow up.

You need to follow up. You can be leaving money on the table if you do not follow up.

If an inquiry fails to get back to you, call them up and ask them if they wish to go ahead with the order. If after sending your quote, you do not hear from them, call them and give them other price options to meet their budget.

So if you want more money, make sure you follow up and you will see an improvement to your sales.

 

Tip 5: Stand out from the crowd

The baking industry has a lot of competition and all bakers are going after the same customers. So you need to do something to make them come from you.

One idea is to offer them something free to pull them to you. Tell them that if they order a cake from you, they will get a free box of cupcakes. Just make sure you’re giving something away of value. Something that you can charge for.

 

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Tip 6: Be a solution provider

You’re in business so you can offer solutions to customer’s problems. Think about what solutions you can offer to solve your customer’s problems.

As a baker, you make cakes to mark memorable occasions. What if you come across a customer who need a cake urgently for that day, can you solve that problem? Or if a customer also needs help decorating the cake table, can you do that?

Just think of common issues that may crop up when someone needs a cake and market what solutions you can offer them.

Tip 7: Ask for referrals

Your happy and satisfied customers are happy to recommend your business.  Reach out to your customers and ask them if they know anyone that has a birthday coming up and if they make an order, then that customer will get something for free sent to them.

 

Will love to hear from you. Can you think of any any additional ways to make potential customers book from you or have you tried some of these tips. How did it work for you? Comment below please.


 

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This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

8 Ways to be Booked Solid with Cake Orders

Who wouldn’t love to be booked for months and months with orders. 

This is every cake business owners’s dream. Are you struggling in your cake business? Are you barely making enough money to cover bills? Are you wondering why people are not ordering from you or why you get very few orders.

Well i am going to help by sharing with you some ideas and tips to help you get more cake orders.

Let Vendors be your friends

Make friends with party planners, party venue operators and vendors that serve your ideal clients and try all you can to be on their Vendors List. That means you will be among their first to call if their Client needs a cake. Once you are on their list, don’t let them rest ,you’ve got to network, network, and network.

I am not even talking about just party planners, but also caterers, photographers, owners of party shops, entertainers other cake decorators and even the DJ. Just think of anyone involved in parties and network with them.

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Sell Your Cakes at Events

 It is important to have many ways of selling your cakes. Church fairs, schools come highly recommend, as this is where your target customers frequents. And don’t forget to go with your business cards and give out samples.

Get a Website

A website is a must for your cake business. Having your own website makes you and your business more professional, creates inquiries and orders and ultimately makes you money, which is your end goal.

You can create a website by yourself. There are a number of free websites that can have you online in just a day. With a website, it will give an opportunity for customers to see pictures of your cakes and to get enquirers.

 In addition, a website address is an essential to be able to put onto your business cards, flyers and other marketing materials.  So, this means, you will need to have a website address at the point of ordering your business cards.

Also with a website, you can connect with your current customers by way of weekly email newsletters where you will be able to share your recent cake pictures  or promos

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 Be an expert

 Set yourself as an expert. Are you good at wedding cakes or character cakes, You can display this knowledge by blogging, submitting articles, or sharing your work and content on social media or simply by posting videos on Facebook.

 You can also submit recipes, tutorials and cakes to magazines for articles.. Just know that your cake pictures must be of good quality to get featured in magazines. You can enquire via email and social media about being featured in a publication and always follow up if you do not hear a reply.

I’m telling you if you persevere with this strategy and you become the go-to person for a particular skill, the sky is the limit.

 Attract Success and you will be successful

What type of business do you want? Write it down and then mirror the business you want to build. 

We are all attracted to success.  Do not wait for an order to make a cake or to post a cake on your social media page.  This will give the impression that you are in high demand and people would be vying for your attention.  Not only is this a good way of practicing your cake techniques, it will help you build your own portfolio.

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Offer cake decorating classes

 If you need extra cash and to gain more recognition, why don’t you start offering cake decorating classes for both  adults and children. 

This is a good way to be seen as an expert and of course because of that people will want to order from you.

Follow up  

Follow up, Follow up Follow up. When you get an inquiry and you do not hear from them, it is very okay to call them back to see if they want to go ahead with the order. Sometimes people just forget and with you making yourself available can make them want to go ahead with the order.

Join Facebook Groups

 Where do your target customers hang out on Facebook. Find out and join. Be social and post pictures of cakes you have made. This way you will gain visibility. 

 Some of these tips will require you to be brave and confident in your product because you are reaching out to a wider audience.  So be professional in dealing with people and ensure that your business is well organized.

Till next week.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.


 

I’m going to give you a chance to get your hands on a Course in my vault that will be ideal for you.

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This Training is called the Ultimate Guide to Marketing your Cake Business.

This Course is going to be an absolute changer in your cake business.

Just click here to see the topics and Modules that are covered in this Course.

>>> Grab the Training Now! 

Inside this training, you will get access to so many ways you can market your business to increase your revenue and earn the money you want in your cake business. 

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

You can get more details of this Training by clicking on the link below:

https://bakingbusinessschool.com.ng/marketing-your-cake-business-e-course/

So do you want a step to step guide on how to market your business?

Do you want more orders?

Do you want more customers?

Do you want more people to know your brand?

Do you want to make more money?

Do you want financial independence?

If you answered yes to any of the above questions, what are you waiting for?

You can get this Course for only N12,000.

To pay for this Course just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng or bakingbusinessschool@gmail.com requesting for payment details.

Once payment has been made, I will send you a receipt and some free Bonuses as a thank you. The Course shall thereafter be sent to your email within 24 hours.

These are the bonuses you will get

  • Action Plan for your Cake Business
  • Pricing Your Cake Worksheet
  • Bestselling Cake Recipe Book
  • Marketing Plan for your Cake Business
  • How much money you can make in your Cake Business Handbook
  • How to solve common cake disasters E-Book

If you need any more information, just email me. I answer all my emails personally.

Just a friendly heads up….the price of the training will go up so it’s best to grab it now.

The clock is ticking!

             Do not delay in realizing your cake business dreams         

Enter Your Details Here To Get This Course For Only N12,000

                         


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes