Want A Successful Cake Business? Do Not Make These Mistakes!

During my years as a cake business coach, I observed some common mistakes made by cake business owners. It’s one thing to be a skilled Baker, but it’s something quite different to be the owner of a successful Cake business.

Yes, making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners, but knowing the common mistakes to avoid will make you more successful in the long run.
I remember when I first started and i baked a lovely 12 inch cake covered with buttercream roses. it took days to make and because i didn’t know how to price  properly, the customer only paid a very small amount and i was so angry with yourself.
Here are a few of the most common mistakes you should try to avoid as a Cake Business owner:

 #1: Not Knowing You Are A Legal Business Owner

Most of us started like this- you make a cake for a few friends and they like it, and tell you to go into business. So you give it a try, make a cake for someone and suddenly you’re in business. 
You have conducted your first business transaction. So you are no longer a hobby baker. The thing you have to realize is that the moment you charge for a cake, you’ve moved from hobby to professional. 
In most cases, selling your cakes means you’re already a legally registered business. Once you start collecting money for your cakes. The rules become different, and you need to think about things in a different way  – even if your cakes are not perfect or you only charged a few Naira for your cakes.
You have to conduct yourself more professionally, you need to have invoices, a dedicated bank account, email address, invoices and receipts, etc.

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#2: Working For Free

You need to charge adequately for your time and effort. Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Stop making cakes for free( I know it is usually family and friends that are guilty of this). You are a skilled professional so you should be paid a such. Not only should your costs be covered but also you should be making profit for every cake you sell.
If someone says you should bake a cake for free on the promise of future orders, Don’t do it. If it is for charity, you can decide to do it (maybe twice a year) but for anyone else, they should pay. Will they go to a doctor and tell them to treat them for free? You are providing a service, so you should be paid for the service you are rendering.

#3: Waiting For Customers To Just Appear

Customers do not just fall from the sky. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.
The only way you can get business is to market, market, market. Get your business cards and flyers out and go and distribute it to where your customers are. Do Facebook Ads, be active on social media, go to events and tell people about your business. 
If you are just home waiting, you will not get customers. You need to go out there and market.
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#4: Not Keeping Track Of Your Expenses

Now that you are in business, you should know the cost of being in business. Not only the cost of ingredients, but other things like your stationary, fuel and even phone credit. All these things should be accounted for so you can add them to the cost of your cake.
You are not working for free or using your own money to stay in business.
Every expense should be accounted for and you have to keep track of such monies so at the end of the day you will know if you are making a profit or loss. So having a separate business account and bookkeeping books are essential for your business.

#5: Living In A Cake Fantasy

Running a professional cake business, is not so easy. Many feel you will become a millionaire overnight just by baking cakes.
That is far from the truth.
The reality is that the cake baking and decorating plays a small part.
Not only will you be baking, but you will be doing marketing, social media, customer service, selling, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. 

#6: Worrying About The Competition

As a cake business owner, you need to know your competition, like what they charge and what type of cakes they sell. Knowing this is information is vital because it helps you make decisions on how you can improve so that you can stand out from the crowd.
However, if you’re spending the time comparing yourself to the competition and complaining about other bakers is a complete waste of your time.
Spend that time improving your customer service, marketing your business, developing new products, and getting feedback from  new and existing customers. 

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#7: Not Knowing How To Set Prices

You should not just pull prices from the air. It is a calculated process.

It’s important to cost properly. The main reasons why costing properly is very important,

  1. is because if you do it well, you will make a profit in your business;
  2. You will be able to know where to reduce your costs and expenses;
  3. You will know how to give discounts and offers without making a loss.

When pricing your cakes, you should note the cost of ingredients, your profit, your labour, utility and sundry costs.

To know more about pricing register for the Pricing your cakes right to build a money making cake business.
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#8: Failing To Have A Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on.
However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress. It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable. So it is worth having one.
So really the Baking is the easy part and it becomes more difficult when you have to deal with the business part. But when you avoid the mistakes we discussed above, you will be on your way to having a successful business.
          ‘Remember you’re A Cake Business Owner, not just a Baker
What mistakes have you made while being a business owner and have you learnt what went wrong. Will love to hear about your experiences.


cake business pic


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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Is Blogging Good For My Cake Business?

If you have ever thought about blogging or thought what exactly is blogging.

Having a blog is essentially a marketing tool.

But having a blog doesn’t mean you will be an overnight sensation or having a lot of adverts and being able to buy a house in Banana island. Like any other form of marketing, it will take time to start seeing a benefit to it and to grow your audience. In fact it takes a lot of TIME.

There are a number of benefits to blogging including improving your Google ranking (which means people will be able to find you easier on Google), giving you another platform to share things on, and helping you get more customers.

Having a Blog can be quite effective for your cake business and abroad there are a lot of cake bloggers who earn good money by blogging.

For those that want to start a blog for their cake business, here are a few things to keep in mind:

Maintaining a blog is not that hard

As you know I have a blog (I mean this is a blog you are reading) that I send out weekly to all my subscribers. I do not write every day, and other people do not write for me. I write from the heart, and having a blog does not necessary take a lot of my time.. But having a blog is great, because it gives me exposure; I get to engage with new people each time I send out a blog post. So it is good for my business

But remember Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of people around the world.

When you publish good blog posts that help potential customers solve their problems, they come to trust you and respect you as an expert in the field.



It is a Great Marketing Tool

The main purpose of having a blog is that it is a great marketing tool. Also if you keep on it consistently, you will start to see results. You can even measure the reach of your blog through Google Analytics so you can know how many people read your blog.

You don’t have to be a good writer

Your Blog content does not need to be perfect, but it does need to be relevant and engaging to your target customer.  Just pick a topic and write about it. It does not have to be a long post (people are not really keen on long posts). Just make sure it is personal to you, engaging, interesting and educative.

You can build our own network

A blog is also a good platform for reaching out to others. having a blog is a guaranteed way to expand your network. Educating and interesting blog posts attract readers who may want to comment on your site.




You can schedule your posts

One of the great benefits to blogging is that you can time the posts so it can be published and sent out the day you want.

So if you can dedicate one day where you can write like 5 articles and then schedule it so I can be sent out weekly , so you don’t have to be thinking of topics each week. Also with a blog, it just not have to be only be sent to your subscribers, it can be shared on all social media platforms such as Facebook, twitter and so on.

You can also reuse that blog post that you have published again and again. If you don’t feel like thinking of a topic or can’t think of anything new to write, you can just repost a blog post that you have done before and share it on social media.

Blogging for your cake business is all about finding a way to help others, and to inspire. You will soon be seen as an expert in your field, communicate with your customers and fans, letting your target audience an inside look into your life and your business and a good way to market your business.



So if you are thinking on getting started on blogging. Here are some topics to get you started:

  • Cake picture of the week – a picture of your favourite cake you made with a short story
  • Behind the scenes look – some pictures of you working on a cake with a story of what is happening
  • An educative “how to do” post
  • You can interview another baker
  • A post about any promo you are doing
  • A short picture tutorial like how to made a fondant rose
  • A recipe you do not mind sharing (preferably not one that you use to sell your product.)
  • A Vblog which is a short video blog (a video of you making a cake or decorating a cake)
  • A testimonial from a customer

 Bonus Tip

To get started her is a website i came across that can be a good resource guide on free Blogging tips :



me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.