branding

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

frosting-182849__340 (1)

 

  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

hh24

 

  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

x2

 

 

This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

The Real Reason You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You have done most of the necessary things. you have the passion You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money.

 

1. You are Selling Cakes That People Do Not Want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

 

cupcakes 40

2. Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff.

A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch. (Just send an email to cakelady@bakingbusinessschool.com.ng to get the password).

 

cupcakes 41

 

4. Waiting For Customers to just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a Marketing Course that can help. Here are the details.

 

5. You Discount and Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

cupcakes 42

6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

Need help? In the Ultimate Guide to marketing Your cake Business, it teaches you how to be more confident in your marketing. Click here for more details.

 

7. You Are A Jack Of All Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money

Need help in your Pricing.  Then join this Masterclass- Pricing your cakes right to build a profitable cake business.

This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so Join the Masterclass.

14

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

disney 1

1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

disney4.jpg

2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

disney 2

3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

disney 3

4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Want A Successful Cake Business? Do Not Make These Mistakes!

During my years as a cake business coach, I observed some common mistakes made by cake business owners. It’s one thing to be a skilled Baker, but it’s something quite different to be the owner of a successful Cake business.

 
Yes, making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners, but knowing the common mistakes to avoid will make you more successful in the long run.
I remember when I first started and i baked a lovely 12 inch cake covered with buttercream roses. it took days to make and because i didn’t know how to price  properly, the customer only paid a very small amount and i was so angry with yourself.
Here are a few of the most common mistakes you should try to avoid as a Cake Business owner:
 

 #1: Not Knowing You Are A Legal Business Owner

Most of us started like this- you make a cake for a few friends and they like it, and tell you to go into business. So you give it a try, make a cake for someone and suddenly you’re in business. 
 
You have conducted your first business transaction. So you are no longer a hobby baker. The thing you have to realize is that the moment you charge for a cake, you’ve moved from hobby to professional. 
 
In most cases, selling your cakes means you’re already a legally registered business. Once you start collecting money for your cakes. The rules become different, and you need to think about things in a different way  – even if your cakes are not perfect or you only charged a few Naira for your cakes.
You have to conduct yourself more professionally, you need to have invoices, a dedicated bank account, email address, invoices and receipts, etc.
 

cake 20

#2: Working For Free

You need to charge adequately for your time and effort. Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Stop making cakes for free( I know it is usually family and friends that are guilty of this). You are a skilled professional so you should be paid a such. Not only should your costs be covered but also you should be making profit for every cake you sell.
If someone says you should bake a cake for free on the promise of future orders, Don’t do it. If it is for charity, you can decide to do it (maybe twice a year) but for anyone else, they should pay. Will they go to a doctor and tell them to treat them for free? You are providing a service, so you should be paid for the service you are rendering.
 

#3: Waiting For Customers To Just Appear

Customers do not just fall from the sky. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.
The only way you can get business is to market, market, market. Get your business cards and flyers out and go and distribute it to where your customers are. Do Facebook Ads, be active on social media, go to events and tell people about your business. 
If you are just home waiting, you will not get customers. You need to go out there and market.
cake 25

#4: Not Keeping Track Of Your Expenses

Now that you are in business, you should know the cost of being in business. Not only the cost of ingredients, but other things like your stationary, fuel and even phone credit. All these things should be accounted for so you can add them to the cost of your cake.
You are not working for free or using your own money to stay in business.
Every expense should be accounted for and you have to keep track of such monies so at the end of the day you will know if you are making a profit or loss. So having a separate business account and bookkeeping books are essential for your business.

#5: Living In A Cake Fantasy

Running a professional cake business, is not so easy. Many feel you will become a millionaire overnight just by baking cakes.
That is far from the truth.
 
The reality is that the cake baking and decorating plays a small part.
Not only will you be baking, but you will be doing marketing, social media, customer service, selling, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. 

#6: Worrying About The Competition

As a cake business owner, you need to know your competition, like what they charge and what type of cakes they sell. Knowing this is information is vital because it helps you make decisions on how you can improve so that you can stand out from the crowd.
 
However, if you’re spending the time comparing yourself to the competition and complaining about other bakers is a complete waste of your time.
Spend that time improving your customer service, marketing your business, developing new products, and getting feedback from  new and existing customers. 

cake 24

#7: Not Knowing How To Set Prices

You should not just pull prices from the air. It is a calculated process.

It’s important to cost properly. The main reasons why costing properly is very important,

  1. is because if you do it well, you will make a profit in your business;
  2. You will be able to know where to reduce your costs and expenses;
  3. You will know how to give discounts and offers without making a loss.

When pricing your cakes, you should note the cost of ingredients, your profit, your labour, utility and sundry costs.

 
To know more about pricing register for the Pricing your cakes right to build a money making cake business.
cake 26

#8: Failing To Have A Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on.
However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress. It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable. So it is worth having one.
 
So really the Baking is the easy part and it becomes more difficult when you have to deal with the business part. But when you avoid the mistakes we discussed above, you will be on your way to having a successful business.
 
          ‘Remember you’re A Cake Business Owner, not just a Baker
 
What mistakes have you made while being a business owner and have you learnt what went wrong. Will love to hear about your experiences.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 ways For Your Cake Business To Really Stand Out From Your Competitors

You know your cakes are great and you know you bake of the tastiest cakes in town, but what about the competition?

It’s fair to say that there are a lot of bakers out there, and for you to make good money in this industry you have to find a way to stand out from the crowd.

First of all.

It really doesn’t matter about what your local competition is doing. 

Because you can find something about you and your business that will make you to stand out from my competition. 

But How can you do that?

Here are 7 ways to creating a more profitable cake business and make you really stand out from the crowd

1. Create A Brand

Take some time to think hard about your target market, about who you want to sell to and who you want to attract and build your brand around that. Your brand is your logo, your designs or even your customer service. If you are selling to corporate organisations, your brand and image must be one that is professional and formal. If your target are mothers for example, your brand will still be professional but can be more informal.

2. Find your own Niche

What is a niche? A Niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population.

So why is finding a niche so important for your cake business?

Everyone loves cakes and that helps make it a growing market, which is good, but when you are just starting out in this business, this can be a problem.

So in order to make your cake business known in a rather crowded market, you need to find your niche.

Discovering your niche will help you set yourself apart from the competition.  This enables you have a clear area to focus on, to set a target customer base, plus it will help your customers know what you sell, which will help maximise your profits.

You might think that your customers are everyone. But if you think everyone is your customer, you are wrong. Because if you are selling to everyone, you are actually not selling to anyone.

But what niche should you choose, well that is up to you and what is your passion.

To know more about niches you can read more here:

https://bakingbusinessschool.com.ng/2017/01/18/finding-your-niche-for-your-cake-business/

cake 5

3. Find something of Value

This means giving your customers value for their money so they will keep coming back to you. Give your customers something extra so they know they are getting a good deal. It can be a discount off their next order, free delivery or a free box of cupcakes with any order of a certain amount? Offering value doesn’t have to cost a huge amount but it can ensure that your customers will remember you and want to order from you in the future.

4. Stay ahead in your Industry

Like everything else, cakes go through trends and fashions and they can change very quickly. Think about it. A few years ago, who knew cupcakes would be the in thing? The easiest way to keep yourself ahead of the trend is by looking on the internet to see the latest trends, developments and news in the cake industry .If you see something you like and no one else in is doing it. Be the first and add it to your product line.

5. Find ways to be Unique

Find something different about your business and yourself and market that. Be different, be daring and be inspirational. Create your own recipes, revive old recipes and put your personal stamp on it.

f30

6. Give good Customer service

One of the best ways to advertise your business is through word of mouth, and if your customers like you then they are going to let their friends and family know. So answer the phone with a smile, be friendly. Do more than what you promised. A happy customer goes a long way.

 

7. Focus on making Money

Focus on how you can make your income goals everyday. 

I focus on bringing in the money every day. Don’t care what the “competition” has on their menu, or websites, or what she’s working with. Because really, what she’s doing has nothing to do with you. 

When you focus on making your business better, you won’t have time to be worrying about the completion but find innovative ways to make money in your business.

I hope these  steps help you truly focus on your business instead of thinking about your local competition. 

Use these strategies and mindset shifts to help you earn more income in your business and not worry about the competition and look for unique and creative ways to market your business.


If you want to take that first step to making your cake business really stand out from the crowd, sign up to our Ultimate Guide To Marketing Your Your Cake Business Course and discover how it can make all the difference to your business.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

How To Make Your Cake Business Stand Out From The Crowd (Vol II)

I did a post on this topic some time back. You can read it here. But I still get a lot of emails from bakers asking how they are able to create a niche for themselves. So that is why i decided to revisit  and expand this post and add some more tips on how you can make your cake  business stand out from the numerous bakers out there.

 

1. Know your Brand

A strong brand will help your customers remember you.  Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.

 

2 Give great  customer service always

They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.

So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.

So go the extra mile for your customers. They are paying you after all.

sv60

3. Create a Niche for yourself

Think about where you position yourself in the industry. Are you good at making novelty cakes, or wedding cakes or fat free cakes. Do you only use a special type of ingredient that makes your cakes so scrumptious? Think about something that makes you unique form others and use that feature to market your business. Think about what you want to be known for? For example, you could be known for making awesome cupcakes and call yourself the Cupcake Queen.

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

4. Make them an offer they cannot refuse

Make an offer to our customers that will make them come back for more. You could do a special deal on pastries, cupcakes or a special discount for birthday cakes.

 

sv61

5. Offer something of value

It is worth offering something extra to your customers. It does not have to cost you a lot of money to do this. You can just simply give existing customers a discount off their next order,  or maybe give them free delivery or you can give a free birthday card with every birthday cake? Little things like this will  can ensure that your customers keep coming back to order from you again.

 

6. Have Social media skills

Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.

If you aren’t confident with on how you can market effectively using social media – fear not! Join the waiting list here to be part of a Course to teach you how to market, price, plan and sell your cakes.

 

7. Market what makes you different

Whatever makes you unique of different from the others, don’t just keep it to yourself. Shout it loud. Tell this to all you potential and existing customers. The only way you can stand out from the crowd is telling your customers so.

 

sv62

8. Try something different

Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.

 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

9. Enter cake competitions

This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


 

Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes


Download Our Free Guide To Pricing Your Cakes and Cupcakes

freebie design 1

Just Click On The Link Here