However good your cakes are, the simple truth is that no one will buy it if they don’t know you. And you can’t persuade anyone that they want or need your cakes unless you can clearly understand what it is your customers want and where you can market to them.
Knowing and understanding customer needs is at the centre of every successful business. Once you have this knowledge, you can use it to persuade potential and existing customers to buy your cakes.
Here are 5 ways to help you get more customers:
Word Of Mouth Actually Works!
This I think is the oldest form of marketing and advertising used today. Word-of-mouth remains one of the most trusted methods in the world today because it is coming from someone you know, like and trust.
When a customer is happy and satisfied with a product or a service, it’s natural that they will share, recommend and tell their friends or people within their circle.
So you can view a satisfied customer as a means of free advertising and promotion for your business.
Word-of-mouth is so effective and powerful tool. But how can you encourage your customers to promote your business for you and use it for your advantage.
One thing you can do is to entice or encourage your customers or give them a reason to advertise your business. You can tell your customers that if they refer your business to another and that referral leads to an order, that customer will get a free box of cupcakes or get a discount on their next order.
2. Treat Your Customers Right
If you treat your customer’s right, they will tell people about their experience. Genuinely talk to your customers. If they have a complaint or an issue, don’t just give them standard response .Genuinely talk with your customer, address your customers by name. Help to solve their problems. Ask them about the event that are having, the colour scheme, the number of invitees. As the customer reveal more details, you never know, they may be another money making transaction down the line.
3. Offer Discounts and Special Offers
Offering discounts and special offers are also a powerful way to publicise your brand. To get more customers in your business, you can offer discounts and special offers to entice your customers. You can reach thousands of potential customers this way.
People love a deal. It gives them an opportunity to save money and enjoy something for less money.
In fact, discounts and offers usually sway customers to buy more of a product or service because that product may not be at that price next time.
An example is that on your social media pages, you can advertise deals such as buy a dozen cupcakes and get a box of 4 free.
4. Expand your network
You should constantly be looking for new customers. You can rely on your existing network such as word of mouth to expand your customer base, but you may eventually run out of new customers. When you find yourself in this situation, you need to look to expanding your network.
You can make wonderful cakes, but if you do not have new contacts that want to order from you, your business will remain stagnant.
How do you go about growing your network? Attend networking events, join organizations, form partnerships, collaborate with other business partners, and watch your network grow.
Be On Social Media
Many people now depend on the internet for information nowadays. People watch more of YouTube than they do television.
There are several social media platforms to choose. Social media networks like Facebook, Twitter, instagram. Snapchat, YouTube are some of the top places where your potential customers hang out and it makes perfect sense that your business presence be felt on most of them.
So believe me, your customers are out there. You only have to look for them and persuade them to come to your business. So if you want to expand your customer base, just follow the tips above and enjoy getting booked out.
Have you tried any of these methods? How did it work for you? Will love to hear from you. Just comment below.
Here Is What Is On Offer:
- The Ultimate Guide to Marketing Your Cake Business–
N35,000, now N10,500
- Pricing Your Cakes Right to Build A Money Making Cake Business–
N22,000, now N12,000
- The Wealthy Baker System–
N50,000, now N15,000
- How to Sell Cakes–
N12,000, now N6,000
But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to firstname.lastname@example.org and state the course you wish to pay for
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.